HomeMy WebLinkAboutIteris_City of Diamond Bar Professional On-call_Technical ProposalCity of Diamond BarProfessional On-Call Traffic & TransportationEngineering Services
Technical Proposal
ITERIS, INC. PROPOSAL RESPONSE FOR:
Prepared For:Prepared By:
March 17, 2026 11477-141.26
Professional On-Call Traffic and Transportation Engineering Services City of Diamond Bar Iteris, Inc. | i of ii
COVER LETTER
March 17, 2026
Christian Malpica
Associate Engineer/Project Manager
City of Diamond Bar – Public Works Department
21810 Copley Drive
Diamond Bar, CA 91765
11477-141.26
RE: Proposal for Professional On-Call Traffic and Transportation Engineering Services
The City of Diamond Bar continues to prioritize safety, reliable, and efficient transportation operations across its roadway network.
Maintaining this performance requires responsive engineering support, deep knowledge of the City’s communication and traffic
systems, and the ability to quickly address operational challenges as they arise. Iteris has had the privilege of supporting the City in
these efforts over the past several years, working closely with Public Works staff to maintain and improve traffic operations
throughout the community.
Through this ongoing collaboration, our team has developed a detailed understanding of city’s traffic signal infrastructure,
communications network, and traffic management systems. This institutional knowledge allows Iteris to respond quickly to the City’s needs, provide practical engineering solutions, and support City staff without the learning curve typically required by new
consultants.
Iteris proposes Mr. Omid Modaghegh, MCSE, IMSA as Project Manager for this opportunity. Mr. Modaghegh has been the technical
support and communicator with the city for the past several years – he has extensive experience supporting local agencies with
traffic operations, signal timing, communications systems, and ITS infrastructure throughout Southern California. He has directly
supported the City of Diamond Bar and is familiar with the City’s signal systems, adaptive operations, SCOOT and communications
architecture. As Project Manager, Mr. Modaghegh will serve as the City’s primary point of contact and will oversee all task
assignments to ensure responsive service, technical quality, and clear communication. In addition to Mr. Modaghegh, he will be
supported by Mr. Bernard Li, EE, TE, PTOE with over 35-years of Transportation and Traffic Engineering experience will be the
Principal-In-Charge and Quality Assurance and Quality Control (QA/QC) lead. Below is a list of Iteris’ distinct advantages:
• DIRECT FAMILIARITY WITH CITY’S TRAFFIC SYSTEMS AND COMMUNICATIONS INFRASTRUCTURE.
Iteris brings unmatched continuity and institutional knowledge of the City’s transportation environment. Our team is
familiar with the City’s traffic signal network, ATMS environment, Siemens TACTICS platform, adaptive SCOOT operations,
Siemens SEPAC 2070 controllers, Siemens Ruggedcom switches, Clary battery backup systems, Cohu CCTV cameras, and the
TranSuite video control system. This familiarity allows Iteris to respond efficiently, troubleshoot issues faster, and support
the City without the learning curve required by a new consultant.
• DEPTH OF QUALIFIED MULTIDISCIPLINARY STAFF AND TECHNICAL EXPERTISE
Iteris provides the City with a multidisciplinary team that includes experts in traffic engineering, traffic studies, signal
timing, traffic signal design, ITS integration, communications systems, plan check, and construction support. Our staff
includes licensed engineers, IMSA certified professionals, and personnel with Microsoft, Cisco, and related technical
certifications. This depth allows Iteris to provide complete support across the full range of on call services through one
coordinated team.
Professional On-Call Traffic and Transportation Engineering Services City of Diamond Bar Iteris, Inc. | ii of ii
•PROVEN RESPONSIVENESS AND TRUSTED DELIVERY TO THE CITY OF DIAMOND BAR
Iteris has supported City of Diamond Bar over multiple years with day-to-day engineering assistance, operational support, and
system level technical expertise. Our team understands how to work effectively with City staff, respond to urgent needs, and
develop solutions that are technically sound, practical to implement, and aligned with the City’s goals. This proven working
relationship allows Iteris to continue delivering dependable service and strong value to the City from day one.
Iteris acknowledges receipt of Addendum #1 released March 13, 2026.
Iteris appreciates the opportunity to submit this proposal and looks forward to continuing to support the City of Diamond Bar with
responsive, high-quality traffic and transportation engineering services. Please contact me at (949) 270-9633 or bkl@iteris.com, or
the designated Project Manager (PM), Mr. Omid Modaghegh, at (949) 270-9632 or oxm@iteris.com, should you have any questions.
Sincerely, Iteris, Inc.
Bernard K. Li, EE, TE, PTOE
Vice President,
Mobility Consulting Services, West
Bernard K. Li, EE, TE, PTOE is authorized
to bind Iteris, Inc.
Professional On-Call Traffic and Transportation Engineering Services City of Diamond Bar Iteris, Inc. | 1 of 15
FIRM PROFILE
Firm Background and Relevant Experience
Iteris has been the market leader in smart mobility infrastructure management since
1987. Iteris’ 470 staff have decades of expertise in traffic management, along with
superior services and patented products that help detect, measure, and manage traffic
and vehicular performance, minimize traffic congestion, enhance safety, and empower
Iteris clients with solutions to better manage their transportation networks. Iteris Team
members are experts in the fields of transportation planning, traffic engineering, and
ITS. Knowledge of these practice areas enables Iteris to provide comprehensive services
ranging from initial traffic impact studies, transportation modeling, planning, systems engineering, and detailed design, through implementation and performance measurement/monitoring. Iteris combines the knowledge of transportation engineers, systems
engineers, system integrators, software engineers, and transportation planners to offer an unmatched combination of talent and
experience. Iteris develops and deploys innovative solutions that help agencies reduce traffic congestion, enhance transit
use, monitor and manage transportation networks and provide greater access to reliable traveler information.
Relevant Transportation Engineering Services
Over the past five years, our team has developed a strong working relationship with the City of Diamond Bar through ongoing
traffic and transportation engineering support. That experience has provided a solid understanding of the City’s priorities, processes,
and expectations, and positions us to deliver responsive on call services across the key areas identified in this RFP. Support has
include traffic engineering studies, VMT and environmental document review, geometric and traffic signal design, PS&E, plan
checking, construction support, transportation planning and coordination, TransSuite VMS, SCOOT, and TACTICS ATMS support,
traffic network communication troubleshooting, signal timing and coordination, and attendance at meetings as needed. With
experienced staff and local familiarity, our team can respond efficiently to task orders, coordinate closely with City staff and
consultants, and provide timely, high quality technical support aligned with the City’s needs.
TRAFFIC ENGINEERING
• Traffic impact studies and development review
• Review of traffic sections of environmental
documents
• Intersection level of service and operational
analysis
• Speed surveys and speed limit determinations
School safety evaluations
• Traffic control device evaluations and warrant
studies
• Queue analysis and congestion mitigation
strategies
• Before and after operational evaluations
• Safety review of traffic patterns and field
conditions
Traffic engineering services focus on
evaluating roadway, intersection,
and corridor conditions to help the
City address operational, safety, and
development related needs. These
services support both day-to-day
traffic concerns and more detailed
technical reviews tied to
development activity, public requests, and system
performance
Professional On-Call Traffic and Transportation Engineering Services City of Diamond Bar Iteris, Inc. | 2 of 15
TRAFFIC SIGNAL DESIGN AND CONSTRUCTION SUPPORT
• Traffic signal design and modification
• Signing and striping plans
• Preparation of plans, specifications, and
estimates
• Plan check and review of traffic related
submittals
• Review of traffic signal plans, traffic control
plans, and permit related plans
• Construction administration and inspection
support as requested
• Field review, implementation support, and
project closeout assistance
Traffic signal design and construction
support services carry projects from early
design through field implementation. This
work includes preparation of design
documents, review of traffic related plans
and submittals, and construction phase
support to help maintain consistency
between design intent, City standards,
and installed improvements.
TRANSPORTATION PLANNING
• Traffic Transportation planning studies and
technical analysis
• Site access and circulation studies
• Environmental transportation review and VMT
analysis
• Traffic forecasting and operational modeling
• Corridor and neighborhood traffic studies
• Master planning and multimodal mobility
analysis
• Congestion Management Program data and
compliance support
Transportation planning services support the City’s broader mobility goals through
technical analysis, forecasting,
environmental review, and system level
planning. These services may include
corridor, site specific, neighborhood, and
citywide planning efforts that help guide
future improvements and support
informed decision making.
TRAFFIC MANAGEMENT CENTER AND SIGNAL OPERATIONS SUPPORT
• Traffic Management Center operational support
• Support for VMS and ATMS platforms, including
TransSuite, SCOOT, TACTICS, and related
applications
• Traffic signal timing, coordination, and
progression updates
• Field communications troubleshooting and
network support
• TMC staffing support during special events,
peak periods, or other City needs
Traffic management center and signal
operations support services help the City
maintain reliable day-to-day system
operations, and effective
communications.. This work includes
support for central system operations,
timing implementation, field
communications, system integration, and
staffing assistance when needed to
support City operations and special conditions.
ON CALL SUPPORT
• Supplemental staffing support in the role of City
traffic engineering assistance as needed
• Attendance and presentation support for City
Council, Commission, staff, and community
meetings
• Technical support for traffic related capital
improvement projects
• Coordination with City staff, developers,
contractors, utility providers, and other
consultants
On call support services provide the
City with flexible technical assistance that
extends beyond individual studies or
design tasks. These services are intended
to supplement City staff with responsive engineering support, coordination,
meeting participation, and assistance
with ongoing transportation related
matters as they arise.
Professional On-Call Traffic and Transportation Engineering Services City of Diamond Bar Iteris, Inc. | 3 of 15
Iteris has extensive transportation engineering, planning and ITS on-call experience, having successfully managed and completed hundreds of on-call task orders for a wide variety of public agencies and municipalities. Iteris has the experience and capacity to respond quickly to task
orders with accelerated schedules without sacrificing quality of work. The blend of Iteris’ local knowledge and vast transportation management experience is what the city needs to tackle any challenges or technical requests that arise. Iteris’ past on-call engagements have involved
the evaluation of impacts to traffic, transit and safety as a result of new developments (i.e. residential, retail, commercial), trip/parking generation, traffic control warrants, queuing analysis, travel demand forecasting, capacity analysis/simulation, pedestrian/bicycle/ transit access
studies, origin/ destination analysis (using models, license surveys and MacID addresses), circulation analysis and traffic engineering design tasks (e.g. signals, signing, striping, lighting, temporary traffic control, ITS, ETC.). Table 1 – Iteris’ On-Call experience provides a selection of agencies to which Iteris has provided on-call services over the past five years.
Table 1 – Iteris’ On-Call Experience
CITY/AGENCY Traffic Engineering Transportation Planning ITS Traffic Signal Operations Environmental Studies Modeling/Forecasting California State University, Long Beach
Caltrans
City of Aliso Viejo
City of Anaheim
City of Beaumont
City of Beverly Hills
City of Buena Park
City of Cypress
City of Diamond Bar
City of Eastvale
City of Fountain Valley
City of Garden Grove
City of Irvine
City of Irwindale
City of Laguna Niguel
City of Laguna Woods
City of Lake Forest
City of Long Beach
City of Los Angeles Planning Department
City of Newport Beach
City of Orange
City of Oxnard
City of Pasadena
City of Pomona
City of Rancho Palos Verdes
City of Rialto
City of San Diego
City of San Marcos
City of Tustin
City of West Hollywood
CRA, City of Los Angeles
Los Angeles County Metro
Los Angeles Parks and Recreation
Los Angeles Unified School District
Orange County Transportation Authority
Port of Long Beach
Port of Los Angeles
Professional On-Call Traffic and Transportation Engineering Services
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PROJECT TEAM
With local offices in Santa Ana, Los Angeles and Oakland, Iteris has the resources of over 100 team members throughout California dedicated to Traffic Engineering, Transportation Planning, and ITS. Iteris’ proposed team organization is provided in Figure 1 – Project Team Organization.
Figure 1– Project Team Organization
KEY
Task Lead
Omid Modaghegh, IMSA, MCSE
Project Manager Bernard Li, EE, TE , PTOE
Principal-in-Charge
STAFF ROLE CITY OF DIAMOND BAR EXPERIENCE AVAILABILITY Traffic Engineering / Studies Design / PS&E / Plan Checking Construction Support Transportation Planning / Coordination Traffic Management Systems / Signal Operations Meetings / Other Services Omid Modaghegh IMSA, MCSE Project Manager 50%
Bernard K. Li, EE, PE, PTOE Principal-in-Charge 45%
Deepak Kaushik, PE Task Lead 45%
Michelle Haas, PE, TE Task Lead 50%
Naree Kim, PE Task Lead 45%
Bowen Yang, PE Task Lead 60%
Andrew Freeman, PE, TE, PTOE 50%
Raymond Liang, EIT 55%
Alex Nguyen 60%
Angaelos Hanna 55%
Delbert Lavezzari-Smith Task Lead 45%
Sean T. Daly, AICP, PTP 50%
Chris Devlin 55%
Rasool Andalibian, PhD Task Lead 50%
Linhua Li, PE, PTOE 60%
Natali Luevanos Mendez 60%
SungWoo Jo, TE 60%
Bill Zhou, EIT 60%
Eric Chiu 60%
Marjan Mosslemi 60%
Professional On-Call Traffic and Transportation Engineering Services
City of Diamond Bar
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Omid Modaghegh, IMSA, MCSE – Project Manager
Mr. Modaghegh serves as a Senior Engineer for Iteris’ Mobility Consulting Services and was
previously with the firm from 2014 to 2018. He returned in December
2019Mr. Modaghegh has 12 years of experience with ITS, communications systems, traffic
design, and traffic signal timing. He establishes HIL (Hardware in the Loop Simulation) using
VISSIM, ASC/3 and 2070 Controller, 332 Hybrid cabinet including all interface configuration for
his master’s thesis. He also has six years of experience in the IT field in establishing network
specifications, designing router administration, including interface configuration and routing
protocols. Mr. Modaghegh’s software knowledge includes i2, CENTRACS, TACTICS, MaxView, and
various traffic controllers such as ASC/3, 2070, and McCain/BiTran 170. He is also proficient in
VISSIM, Synchro, Tru-Traffic, and PC-Travel software.
Deepak Kaushik, PE – Task Lead
Mr. Kaushik serves as an Associate Vice President for Iteris’ Mobility Consulting Services and has been with the firm since
2008. He has over 24 years of transportation planning and engineering experience, which includes transportation systems
analysis, multimodal mobility planning, highway operations, traffic safety, and travel-demand modeling. He enjoys the
technical aspects of the projects he manages, but also embraces the interaction with stakeholders, city officials, and the
public. Most of all, he welcomes the challenge of finding solutions that improve mobility for all users.
Bernard K. Li, EE, TE, PTOE - Principal-in-Charge
Mr. Li serves as a Vice President of Iteris’ Mobility Consulting Services and has been with the firm
since 2010. He has 38 years of experience in providing professional services in planning, design
and implementation of traffic engineering and Intelligent Transportation Systems (ITS). Mr. Li has
served as Project Manager or Principal-in-Charge on numerous traffic and ITS
design/construction, traffic signal timing and synchronization, operational analysis, feasibility
studies and municipal traffic engineering projects. His traffic engineering design expertise
includes traffic signal installation, signal modification, roadway signage/striping, street lighting,
and worksite traffic control and neighborhood traffic management. Mr. Li’s ITS experience
comprises fiber optic communications, wireless communications, Closed-Circuit Television
(CCTV), Video-Detection System (VDS) and Dynamic Message Signs (DMS). He is also highly experienced in traffic signal
operations, having assisted numerous agencies in the analysis, retiming, and synchronization of traffic signals, both corridor
and network wide. Mr. Li’s transportation planning expertise includes traffic impact studies, parking studies, transportation
master plans, signal warrant analysis and stop warrant analysis. He has served as City Traffic Engineering Consultant for many
agencies, helping to resolve numerous day-to-day traffic engineering issues, including resident inquiries, plan checking, and
safety evaluations.
Naree Kim, PE – Task Lead
Ms. Kim serves as Associate Vice President for Iteris’ Mobility Consulting Services with prior leadership experience at
Iteris, returning with expanded expertise in Intelligent Transportation Systems (ITS) and transportation engineering
gained over four years in the industry. She has over 23 years of experience in planning, design and implementation of
traffic engineering and Intelligent Transportation Systems (ITS). Ms Kim has served as Project Manager on numerous
traffic and ITS design/construction, traffic signal timing and synchronization, operational analysis, feasibility studies and
municipal traffic engineering projects. Her traffic engineering design expertise includes traffic signal installation, signal
modification, roadway signage/striping, street lighting, and worksite traffic control and neighborhood traffic
management. Ms. Kim’s ITS experience comprises fiber optic communications, wireless communication, Closed-Circuit
Television (CCTV), Video-Detection System (VDS) and Dynamic Message Signs (DMS). Ms. Kim’s transportation planning
expertise includes traffic impact studies, parking studies, transportation master plans, signal warrant analysis and stop
warrant analysis.
Bowen Yang, PE – Task Lead
Mr. Yang serves as a Senior Engineer for Iteris’ Mobility Consulting Services division and has been
with the firm since February 2016. Mr. Yang is an engineering professional with over 11 years of
experience and a solid background in traffic, transportation, civil, and structural engineering. He
has consistently delivered project within budget and schedule, and always seeks to produce
creative solutions. Mr. Yang has a strong ability to work independently and provide support for multiple concurrent priorities, and always receive high client satisfaction. Mr. Yang’s software
experience includes AutoCAD/Civil 3D, AutoTurn, MicroStation/InRoads, GuidSign, Synchro, and
Vissim, and MS Office.
Delbert Lavezzari-Smith – Task Lead
Mr. Lavezzari serves as an Associate Engineer for Iteris’ Mobility Consulting Services division and has been with the firm
since April 2016. He has over seven years of experience working in Traffic Engineering and System Design. Mr. Lavezzari
has provided support on various Intelligent Transportation Systems (ITS) projects by performing field inventory,
generating base AutoCAD design plans, and drafting summary reports of the field data collected. Mr. Lavezzari’s software
knowledge includes AutoCAD, MicroStation and Synchro.
Rasool Andalibian, PHD – Task Lead
Dr. Andalibian serves as a Senior Engineer for Iteris’ Consulting Services division and has been
with the firm since October 2015. He has eight years of experience working in Traffic Engineering
and Transportation Planning. Dr. Andalibian’s areas of expertise are signal timing optimization,
traffic operation, traffic impact analysis study, and travel demand modeling. His software
experience includes Synchro, Tru-Traffic, HCS, TRAFFIX, VISSIM, CORSIM, SimTraffic, TransCAD,
EMME/2, MicroStation, AutoCAD, Minitab, SPSS, GAMS and ArcGIS.
Michelle Haas, PE, TE – Task Lead
Mrs. Haas serves as an Associate Engineer for Iteris’ Mobility Consulting Services and has been with the
firm since December 2021. She has over 6 years of experience working in the fields of transportation engineering and
planning. She has worked on a variety of project types including developing traffic design plans, traffic safety
studies, signal timing optimization, operations analysis, and travel forecasting.
Professional On-Call Traffic and Transportation Engineering Services
City of Diamond Bar
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Project Understanding
The City of Diamond Bar is requesting a consultant team that can step in as needed to
support the city staff across a broad range of transportation-related assignments. Work
under this contract will range from traffic operations, transportation planning, plan
review, signal design, field coordination to traffic management system support. Each task
will require clear communication, sound engineering judgment, and the ability to adapt to the City’s priorities and schedule.
The City’s transportation system serves residential neighborhoods, commercial areas,
schools, major arterial corridors, and regional travel connections. Supporting this network
requires practical solutions that balance safety, mobility, and overall system operations.
Technical support should not only address immediate operational needs but also help the
city maintain reliable performance and make informed decisions as transportation needs
continue to evolve.
On call assignments can vary significantly in size and complexity, ranging from focused
operational reviews to larger studies, design support, and implementation assistance. A
successful team must be able to respond efficiently, define the issue quickly, and provide
recommendations that are clear, actionable, and aligned with City objectives.
Coordination with City staff and other stakeholders will also be important to keep tasks
moving and avoid delays. Iteris’ recent on-call support with the city for the past several
years provides our team’s invaluable experience and understanding of City’s signal
infrastructure, communications environment, operational needs and process. This
experience and knowledge set us apart from other consulting firms by reducing ramp up
time and allowing the team to provide effective support from the start of the contract. Project Approach and Methodology
A responsive and well-defined task order process is essential to deliver high quality
transportation engineering services. Our approach is centered on clear communication,
timely response, technical accuracy, and practical implementation. The objective is to
support the City with reliable engineering services that are aligned with task
requirements, schedules, and operational priorities.
For each assignment, the Iteris project manager will coordinate with the City’s project
manager to confirm the scope, schedule, review available information, and expected
deliverables. This initial coordination helps define the level of effort, establish the task
objectives, and confirm the appropriate technical approach before work begins.
Once a task order is authorized, the team will review available background information
such as plans, traffic data, signal timing information, prior studies, and other relevant
materials. When needed, field verification will also be performed to confirm existing
conditions and identify issues affecting safety, traffic operations, or overall system
performance.
Based on the nature of the assignment, the team will then perform the appropriate
engineering analysis using established traffic engineering practices and professional
judgment. Depending on the task, this work may include traffic operations review, safety
evaluation, signal timing analysis, design development, or transportation planning
assessment. The focus will remain on developing clear, practical, and implementable
recommendations that support City objectives.
Figure Typical Task Order Delivery Process
CITY TASK ORDER REQUEST City identifies need for engineering support.
TASK ORDER SCOPING & COORDINATION Confirm scope, schedule, deliverables; assign Iteris Team.
DATA REVIEW & FIELD VERIFICATION Review plans, taraffic data, signal timing; conduct field review.
ENGINEERING ANALYSIS & EVALUATION Traffic ops analysis, safety review, signal timing, design/ planning.
DEVELOP RECOMMENDATIONS Prepare concepts, memos, studies; coordinate with City staff.
QA/QC REVIEW Technical Staff > Task Lead > Senior QA/QC.
DELIVERABLES TO CITY Reports, Timing Plans, Design Recommendations.
IMPLEMENTATION SUPPORT Signal timing implementation, field verification, Coordination.
ONGOING SUPPORT Follow-up analysis and additional task orders.
Professional On-Call Traffic and Transportation Engineering Services
City of Diamond Bar
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Throughout each assignment, regular coordination with the City project manager will help keep the work aligned with task
objectives, review expectations, and schedule requirements. This coordination will support efficient decision making and help
minimize unnecessary review cycles.
All deliverables will undergo internal quality review prior to submittal to confirm technical accuracy, clarity, and consistency. When
included as part of a task order, support may also extend through implementation related activities such as signal timing updates,
field verification, and coordination with City representatives or contractors.
Scope of Services
The following sections describe the transportation engineering services that can be provided under this on call contract.
Assignments may range from focused technical support and brief reviews to more involved studies, design efforts, field
coordination, and operational improvements. The level of effort for each task can be tailored to the City’s specific needs, schedule,
and priorities.
This contract is intended to provide the City with responsive support across a broad range of transportation-related needs.
Depending on the assignment, work may include technical analysis, coordination with staff and stakeholders, review of available
information, preparation of exhibits or memoranda, and follow up during implementation. Some task orders may be completed
quickly, while others may require a broader level of review and coordination. In each case, the goal will be to provide practical, well
organized, and dependable support that helps the city move work forward efficiently.
A. Traffic Engineering and Traffic Studies (Task Lead: Deepak Kaushik)
Traffic engineering services will be a major part of this contract and may include both routine and more detailed technical
evaluations. Some assignments may be tied to development review or environmental documentation, while others may focus on
specific operational or safety concerns identified by City staff or the public. In each case, the work will focus on understanding
existing conditions, identifying the issue clearly, and providing recommendations that are practical and supported by sound
engineering judgment.
Services in this area may include:
• Review of traffic impact studies and traffic sections of environmental documents
• Speed surveys and speed limit determinations
• School safety evaluations and citizen complaint investigations
• Intersection level of service analysis and traffic control device evaluations
• Evaluation of pedestrian and intersection safety improvements, including Leading Pedestrian Intervals, pedestrian scramble
operations, and turn restriction treatments such as No Right Turn on Red
• Vehicle Miles Traveled analysis, including project screening, technical review, mitigation evaluation, and support for CEQA
compliance consistent with State and regional guidelines
Depending on the assignment, findings may be documented through a technical memorandum, formal study, or focused summary
prepared for City review.
B. Design, Plans Specifications and Estimates, and Plan Checking
(Task Lead: Bowen Yang)
When assignments move into design, support may extend from early review of existing conditions through preparation of complete
plans, specifications, and estimates. This may include geometric improvements, traffic signal design, signing and striping plans,
multimodal improvements and related traffic control improvements. Available record drawings, field conditions, utility
considerations, and operational needs will be reviewed at the outset of a project, therefore final design is aligned with City priorities
and project requirements.
Plan checking will also be an important part of this contract, particularly for proposed development projects and traffic control plans
related to encroachment permits. Reviews will focus on compliance with City standards, Caltrans requirements, the California
MUTCD, operational impacts, safety, and constructability. Comments will be organized clearly so staff and applicants can resolve
issues efficiently and keep the review process moving.
Professional On-Call Traffic and Transportation Engineering Services
City of Diamond Bar
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Typical support in this area may include:
• Geometric design and traffic signal design, including preparation of PS&E
• Signing and striping plan preparation
• Plan checking and document review for proposed development projects
• Review of traffic control plans related to encroachment permits
For complete submittals, plan check review can be completed within the City’s target turnaround of ten working days, unless
otherwise directed by the city.
C. Construction Support (Task Lead: Delbert Smith-Lavezzari)
Construction support helps move a project from approved plans into successful field implementation. Services may include review of
contractor submittals, responses to requests for information, field observation during installation, coordination during equipment
replacement and startup, and follow up through final implementation. The goal is to help the City maintain consistency between the
approved design and the completed work while reducing delays and resolving issues early in the field.
Iteris also brings relevant on call construction inspection experience from similar traffic signal improvement projects for other local
agencies. This work has included observing field construction during traffic signal cabinet, controller, and related equipment
upgrades, reviewing installation progress from the equipment review stage through final implementation, preparing punch lists and
field checklists, and coordinating closely with contractors and City staff throughout construction. This experience supports efficient
project delivery and helps maintain consistency between approved plans, field conditions, and final operation.
D. Transportation Planning and Coordination (Task Lead: Michelle Haas)
Some task orders may be broader in nature and may focus more on transportation planning and coordination than on immediate
operational or design issues. These assignments may support the City’s long range transportation needs, corridor planning efforts,
and coordination with other agencies or consultants. In those cases, the work will focus on helping the City evaluate options,
organize technical information, and support projects that affect overall system performance.
This area may include:
• Preparation of traffic data for compliance with the Congestion Management Program
• Support for the City’s transportation system planning efforts, including SR 57 and SR 60 related studies, grade separation
projects, and transit studies
• Coordination with City staff and consultants regarding traffic requirements for Capital Improvement Projects
Because these efforts often involve multiple parties and moving project elements, close coordination with the City will remain
important throughout the assignment.
E. Traffic Management Systems and Signal Operations (Task Lead:
Rasool Andalibian)
Traffic management systems and signal operations support are especially relevant to this contract because many City needs involve
signal timing, communications, equipment performance, and daily system operation. Through our recent on-call support with the
city , our team has developed familiarity with the City’s traffic signal environment, including TransSuite VMS, SCOOT, TACTICS ATMS,
field communications, and related operational needs. That experience allows us to respond efficiently, reduce ramp up time, and
support reliable system performance.
Support in this area may include:
• Field technical support for traffic network communication troubleshooting, equipment setup, and configuration.
• Support for ongoing traffic signal operations, including implementation of signal timing and synchronization, as needed.
Assignments may range from focused field issues to broader operational review of system and corridor performance.
Professional On-Call Traffic and Transportation Engineering Services
City of Diamond Bar
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F. Meetings and Additional Services (Task Lead: Naree Kim)
Iteris understands that effective communication and coordination with City staff, decision-makers, and stakeholders are essential to
the successful delivery of on-call services. As part of this task, our team will be available to attend and support a variety of meetings
as requested by the city, including City Council meetings, Traffic and Transportation Commission meetings, community meetings,
and other coordination meetings. When attending these meetings, Iteris staff will be prepared to present technical information in a
clear and concise manner, respond to questions from City leadership and stakeholders, and provide professional recommendations that support the City’s transportation and mobility objectives.
Our team will also assist the city in preparing meeting materials as needed, including technical memoranda, presentation slides,
exhibits, and supporting documentation to help communicate project objectives, analysis results, and recommended actions. We
understand the importance of translating technical concepts into information that is accessible and meaningful for both decision-
makers and the public.
In addition to meeting support, Iteris will remain flexible and responsive in providing other related services as requested or directed
by the city. These services may include technical coordination with other agencies, participation in interdepartmental working
groups, preparation of briefings or responses to inquiries, and other specialized support tasks that may arise during the course of the
contract. Our team’s experience working with local agencies throughout Southern California allows us to respond quickly and
effectively to these requests while ensuring that all services remain aligned with the City’s goals and priorities.
COMPARABLE WORK PERFORMED
Iteris has extensive experience providing on-call traffic and transportation engineering services to cities throughout Southern
California. Our team regularly supports local agencies with traffic engineering studies, development review, signal timing
optimization, traffic signal design, transportation planning, and traffic management system support. Through these on-call contracts,
Iteris works closely with city staff to respond to day-to-day operational needs, evaluate transportation issues, and implement
practical solutions that improve safety and mobility.
The following projects demonstrate Iteris’ experience delivering responsive and reliable on call transportation engineering services
for local jurisdictions with transportation systems similar to the City of Diamond Bar. These projects include traffic engineering
analysis, signal operations support, design services, and coordination with City staff and stakeholders.
#1 City of West Hollywood On-Call Engineering Services
Duration: 3/1/2023 – Ongoing
Richard Garland,
Principal Traffic Engineer
rgarland@weho.org , (323) 848-6457
City of West Hollywood
8300 Santa Monica Boulevard
West Hollywood, CA 90069
Iteris provides on-call traffic engineering and intelligent transportation systems support to the City of West Hollywood, assisting the
city with traffic signal operations, safety improvements, system upgrades, and implementation of advanced traffic technologies.
Working closely with City staff, Iteris functions as an extension of the Public Works and Transportation team by providing
engineering analysis, design services, system troubleshooting, and implementation support across the City’s signalized network.
Under this engagement, Iteris supports a wide range of operational and capital improvement initiatives aimed at improving traffic
operations, pedestrian safety, and system reliability. The city has prioritized implementation of innovative safety treatments and
signal operation enhancements, including pedestrian priority strategies and upgrades to signal controller and communication
infrastructure. Iteris has also provided technical assistance for system integration, field troubleshooting, and signal timing updates
across the City’s network.
Professional On-Call Traffic and Transportation Engineering Services
City of Diamond Bar
Iteris, Inc. | 10 of 15
Iteris’ familiarity with the City’s signal systems, communications infrastructure, and traffic management software has allowed the
team to quickly respond to operational issues, evaluate system performance, and implement improvements with minimal disruption
to ongoing City operations.
Services provided under this on-call contract include:
• Development and implementation of Leading Pedestrian Intervals (LPI)
• Evaluation and implementation for All-Way Pedestrian Phase
• Battery Backup System (BBS) integration and operational analysis
• Preparation of PS&E packages for BBS deployment
• Traffic signal timing updates and optimization
• Analysis of Right Turn on Red restrictions and pedestrian safety treatments
• Transit Signal Priority (TSP) evaluation and implementation support
• Traffic signal controller upgrades and cabinet improvements
• ATMS Transparity system support and signal monitoring
• Communication system troubleshooting and network diagnostics
• Intersection safety analysis and operational improvements
• Field investigations and signal operations troubleshooting
Through this ongoing partnership, Iteris has helped the city advance its goals of improving multimodal safety, enhancing traffic signal
performance, and maintaining reliable transportation system operations.
#2 Cypress On-Call City Traffic Engineer/Traffic Signal and Varies Engineering Services
Duration: 7/14/20 – Ongoing
Daniel Co,
PE. City Engineer
DCo@cypressca.org, (714) 229-6756
City of Cypress
5275 Orange Ave.
Cypress, CA 90630
Iteris serves as the City Traffic Engineer for the City of Cypress, providing comprehensive traffic engineering and transportation
engineering services on an on-call basis. Under this role, Iteris supports the City with traffic operations, capital improvement design,
communications infrastructure, and traffic signal system management.
Iteris works closely with City staff to evaluate traffic conditions, prepare engineering designs, and oversee implementation of signal
system improvements. The team provides both planning and design services as well as operational support to ensure that the City’s
signal network continues to function efficiently and reliably.
As part of this engagement, Iteris has supported numerous projects involving signal controller upgrades, communications network
improvements, and deployment of advanced transportation technologies. The team has also assisted the City with construction
inspection services, field verification, and troubleshooting of signal communications and detection systems.
Services provided under this contract include:
• Intersection operational analysis and traffic studies
• Development review and traffic engineering support
• Field investigations and troubleshooting of signal system issues
• Traffic signal timing updates and corridor optimization across the City
• Traffic signal controller upgrades and modernization
• Preparation of PS&E packages for traffic signal and ITS improvements
• Variable Message Sign (VMS) design and ATMS system integration
• Communications system troubleshooting and diagnostics
• Wireless radio network design and implementation
• Traffic signal and communications construction inspection services
Professional On-Call Traffic and Transportation Engineering Services
City of Diamond Bar
Iteris, Inc. | 11 of 15
• CCTV and detection system evaluation and deployment
Iteris’ role as City Traffic Engineer allows the City of Cypress to maintain reliable traffic signal operations while advancing
infrastructure upgrades and implementing modern traffic management technologies.
#3 City of Long Beach On-Call
Duration: 10/21/2021 – Ongoing
Saed Roudsari,
P.E. Senior Traffic Engineer
Saed.Roudsari@longbeach.gov, (562) 570-6741
Long Beach City Hall
411 W. Ocean Blvd, 5th Floor
Long Beach, CA 90802
Supporting the City of Long Beach through this on-call contract has involved a diverse range of traffic engineering, intelligent
transportation systems, and transportation related assignments. The work covers operational needs, technical studies, system
troubleshooting, engineering design, and targeted infrastructure support, allowing the City to draw on experienced technical
assistance as individual needs arise across its transportation network.
Assignments completed under this engagement have included support for traffic signal communication issues, Traffic Management
Center (TMC) design, implementation, equipment and facility needs, ITS design development, corridor level traffic analysis, and environmental review assistance. This work has required close coordination with City staff, review of existing field conditions,
engineering evaluation of system needs, and preparation of practical recommendations to support both near-term operational
improvements and longer-term project development.
Experience gained through these assignments has built strong familiarity with the City’s transportation system priorities,
communications infrastructure, and operational challenges. This experience has allowed timely responses to a broad range of as
needed requests while supporting the City’s goals related to mobility, safety, reliability, and implementation of transportation
improvements.
Services provided under this contract include:
• Traffic and communication troubleshooting along Ocean Boulevard
• Traffic Management Center (TMC) design and upgrade support
• Mid-City ITS engineering design services
• Comprehensive traffic study support for the 2nd Street Corridor
• On call traffic analysis and environmental services
• Inspection and repair services for the TMC video wall
Professional On-Call Traffic and Transportation Engineering Services
City of Diamond Bar
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REFERENCES
The following project references highlight our team’s experience delivering similar on-call services for public agencies. These
references demonstrate our ability to successfully manage, coordinate and implement projects comparable in scope and complexity.
NAME AND TITLE Richard Garland, Principal Traffic Engineer
EMAIL ADDRESS AND PHONE NUMBER rgarland@weho.org , (323) 848-6457
ADDRESS City of West Hollywood
8300 Santa Monica Boulevard
West Hollywood, CA 90069
NAME AND TITLE Daniel Co, PE. City Engineer
EMAIL ADDRESS AND PHONE NUMBER DCo@cypressca.org, (714) 229-6756
ADDRESS City of Cypress
5275 Orange Ave.
Cypress, CA 90630
NAME AND TITLE Saed Roudsari, P.E. Senior Traffic Engineer
EMAIL ADDRESS AND PHONE NUMBER Saed.Roudsari@longbeach.gov, (562) 570-6741
ADDRESS Long Beach City Hall
411 W. Ocean Blvd, 5th Floor
Long Beach, CA 90802
TERMS AND CONDITIONS
Iteris accepts all terms and conditions with the consulting services agreement.
STATEMENT OF AVAILABILITY
Iteris maintains a robust team of qualified and experienced professionals to ensure consistent and reliable delivery of all required
services. Our staffing approach provides the capacity and flexibility needed to meet all contractual requirements efficiently while
maintaining the highest standards of quality and responsiveness.
We have carefully selected a specific team to support the City of Diamond Bar for this exciting on-call contract. The proposed key
personnel will be available to the extent necessary for the duration of the on-call project.
Fee for Proposals for Professional On-Call Traffic and Transportation Engineering Services
CITY OF DIAMOND BAR Iteris, Inc. | 1
FEE PROPOSAL
March 17, 2026
Christian Malpica
Associate Engineer/Project Manager
City of Diamond Bar - Department of Public Works
21810 Copley Drive
Diamond Bar, CA 91765
11477-141.26
RE: Fee Proposal for Professional On-Call Traffic and Transportation Engineering Services
Dear Christian Malpica,
Iteris, Inc. (Iteris) is submitting this Fee Proposal in response to Request for Proposals for Professional On-Call Traffic and
Transportation Engineering Services. Table 1 (page 2) summarizes the total fee estimate for the project, which includes proposed
staff billing rates (fully burdened), staff hours per task, and direct costs for data collection and travel.
Iteris proposes Mr. Omid Modaghegh, IMSA, MCSE as Project Manager for this project. He will be the principal contact with the City
of Diamond Bar. Mr. Modaghegh will oversee work from project inception to completion and will also be responsible
for coordinating staff activities and meetings.
Iteris acknowledges receipt of Addendum #1 released March 13, 2026.
Thank you for the opportunity to submit our fee proposal. Iteris looks forward to assisting the City of Diamond Bar with this
important on-call contract. Please contact me at (949) 270-9633 or bkl@iteris.com, or the designated Project Manager (PM), Mr.
Omid Modaghegh, at (949) 270-9632 or oxm@iteris.com, should you have any questions.
Sincerely,
Iteris, Inc.
Bernard K. Li, EE, TE, PTOE
Vice President
Mobility Consulting Services, West
Bernard K. Li, EE, TE, PTOE is authorized
to bind Iteris, Inc.
FEE PROPOSAL CITY OF DIAMOND BAR
Fee for Proposals for Professional On-Call Traffic and Transportation Engineering Services
CITY OF DIAMOND BAR Iteris, Inc. | 2
Table 1 – Hourly Bill Rates provides detailed rates by task for all team members that will be assigned to this project.
Standard Terms and Conditions
• Rates above are effective through 6/30/2029 (covering the initial 3 year contract term)
• Task Orders will utilize individual staff rates at time of Letter Proposal submission, NTE Max Billing Rates.
Default Standard Terms and Conditions
• Subconsultant, Subcontractor and Equipment expenses to be billed at negotiated cost plus markup.
• Other direct expenses to be billed at cost, unless otherwise negotiated.
• Mileage rates will be based upon current IRS standard rates.
STAFF CLASSIFICATION
Support Staff I $111 $142
Support Staff II $181 $270
Assistant Engineer/Planner $120 $145
Associate Engineer/Planner $139 $189
Engineer/Planner $147 $233
Senior Engineer/Planner I $201 $254
Senior Engineer/Planner II $239 $280
Lead Engineer/Senior Manager $248 $323
Associate Vice President/Principal/Director $258 $382
Vice President/Chief Scientist $365 $464
Min
Billing
Rate
Max
Billing
Rate
Table 1 – Hourly Bill Rates
Thank you!
iteris.com