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PI-Graphic Design 2023 Packet
Graphic Design Services PI-Graphic Design 2023 Bid Detail Bid Bond Closed Project Print Project Title Graphic Design Services Invitation #PI-Graphic Design 2023 Bid Posting Date 06/08/2023 7:33 PM (PDT) Project Stage Closed Project Due Date 06/26/2023 3:00 PM (PDT) Response Format Electronic only Link to Project https://vendors.planetbids.com/portal/39500/bo/bo-detail/106701 Reference ID Project Type RFP (Request for Proposal) Response Types Line Items Type of Award Lump Sum Categories 541430 - Graphic Design Services 541613 - Marketing Consulting Services 00212 - Graphic Design License Requirements Preferences Local - Local Business Restriction None Restricted To Department City Managers Address 21810 Copley Drive Diamond Bar, California 91765 County Los Angeles Bid Valid Liquidated Damages Target Bid Amount Estimated Bid Value Start/Delivery Date Project Duration Prevailing Wage No Cooperative Bid No Piggy-backable No eBid Notes 12/4/25, 7:29 PM PlanetBids - Bid Summary https://hub.planetbids.com/hub/bm/bm-detail/106701#bidSummary 1/5 Pre-Bid Meeting Information Online Q&A Contact Information Description Bid Bond 0% Payment Bond 0% Performance Bond 0% Pre-Bid Meeting No Online Q&A Yes Q&A Deadline 06/22/2023 4:30 PM (PDT) Contact Info Public Information Manager Marsha Roa / (909) 839-7055 mroa@diamondbarca.gov Bids to Public Information Division Owner's Agent Scope of Services REQUEST FOR PROPOSALS FOR GRAPHIC DESIGN SERVICES The City is soliciting proposals from qualified vendors for graphic design services for the following publications - Monthly newsletter (Diamond Bar Connection), Recreation Guide, annual calendar, and miscellaneous projects. Other Details Contract based on 12-month period starting July 2023 and ending in June 2024 Notes Special Notices Electronic responses shall be submitted via the City’s secure online bidding system. All required sections of the response must be submitted via the website. Respondent is solely responsible for “on time” submission of their electronic response. The Bid Management System will not accept late submittals and no exceptions shall be made. Respondents will receive a confirmation number with a time stamp from the Bid Management System indicating that their response was submitted successfully. The bidder is solely responsible for “on time” submission of their electronic bid. The City will only consider bids that have been transmitted successfully and have been issued an e-bid confirmation number with a time stamp from the Bid Management System indicating that bid was submitted successfully. Transmission of bids by any other means will not be accepted. Bidder shall be solely responsible for informing itself with respect to the proper utilization of the bid management system, for ensur Vendor will be required to sign a Vendor Services Agreement and meet all requirements outlined in the agreement including insurance and provide documents prior to scheduled dates. (See Sample Agreement) Must be able to accept payment in check form and provide itemized invoices. Vendor must provide Certificate of Liability Insurance $1,000,000.00 per occurrence and Additional Endorsement as required by City policy. (See draft Vendor Services Agreement sample for specific additional requirements coverage) In reviewing and evaluating the response to this RFP, City staff will be considering the following: Responsiveness and comprehensiveness of the proposal with respect 12/4/25, 7:29 PM PlanetBids - Bid Summary https://hub.planetbids.com/hub/bm/bm-detail/106701#bidSummary 2/5 Documents Line Items Item #Item Code Section Type Description UOM Qty ReferenceMFRModel #Brand ReqBrandDelivery to this Request for Proposal (RFP), Availability of the company and their ability to meet the proposal scope of work, Information obtained from references, and Cost of quoted items. The City reserves the right to reject any or all proposals and may elect to make a decision without further discussion or negotiation. This solicitation for proposals is not to be construed as a contract or order of any kind. The City is not liable for any costs or expenses incurred in the preparation of the proposal. Local Programs & Policies Selected vendor must secure a City Business License File Title File Name Status RFP Graphic Design Services 2023.pdf On Server Sample City Agreement CONSULTING SERVICES AGREEMENT--NDP.pdf On Server Sample 4-page newsletter February 2023 Diamond Bar Connection Newsletter.pdf On Server Sample 6-page newsletter March 2023 Diamond Bar Connection Newsletter.pdf On Server Sample Recreation Guide April 2023 Diamond Bar Connection Newsletter and Summer Recreation Guide - Copy.pdf On Server Sample Information Flyer DB App InfoCardPQwcrops.pdf On Server Sample Annual Calendar - Revised DB 2023 Calendar web.pdf On Server City Brand Standards City of Diamond Bar Communications, Marketing and Branding Standards.pdf On Server Sample Annual Calendar 2023 CALENDAR BOOKLET PRINTING SERVICES BID SHEET PACKET.pdf Recalled Download Cost $0.00 Section 2 1 Section 2 4-page Newsletter ea 4 2 Section 2 6-page Newsletter ea 5 3 Section 2 32-page Recreation Guide ea 3 4 Section 2 Annual Calendar ea 1 5 Section 2 Information Flyer ea 1 6 Section 2 Hourly Rates hr 1 7 Section 2 Hourly Rates hr 1 8 Section 2 Additional Fees hr 1 12/4/25, 7:29 PM PlanetBids - Bid Summary https://hub.planetbids.com/hub/bm/bm-detail/106701#bidSummary 3/5 Vendor Notification Addenda Released Questions Export Agency Notifications 151 City of Diamond Bar vendors notified 06/08/2023 7:33 PM (PDT)5 vendors notified 06/09/2023 7:50 AM (PDT)127 vendors notified 06/09/2023 7:52 AM (PDT)No vendors notified 06/09/2023 3:19 PM (PDT)2 vendors notified 06/09/2023 3:22 PM (PDT)No vendors notified 06/09/2023 3:40 PM (PDT)No vendors notified 06/09/2023 4:44 PM (PDT)No vendors notified 06/12/2023 12:16 PM (PDT)1 vendor notified 06/13/2023 9:15 AM (PDT)14 vendors notified 06/15/2023 3:14 AM (PDT)1 vendor notified 06/16/2023 8:03 AM (PDT)No vendors notified 06/16/2023 8:23 AM (PDT)No vendors notified 06/16/2023 8:24 AM (PDT)No vendors notified 06/19/2023 5:50 PM (PDT)1 vendor notified None Set 1 Released via Email Invalid date (Invalid date) – 1 question Set 2 Released via Email Invalid date (Invalid date) – 1 question Set 3 Released via Email Invalid date (Invalid date) – 2 questions 12/4/25, 7:29 PM PlanetBids - Bid Summary https://hub.planetbids.com/hub/bm/bm-detail/106701#bidSummary 4/5 Email History Set 4 Released via Email Invalid date (Invalid date) – 1 question Set 5 Released via Email Invalid date (Invalid date) – 1 question Set 6 Released via Email Invalid date (Invalid date) – 2 questions Set 7 Released via Email Invalid date (Invalid date) – 2 questions Set 8 Released via Email Invalid date (Invalid date) – 1 question June 09, 2023 3:19 PM (PDT)Bid Edit: Notice of Bid Update for Graphic Design Services (PI-Graphic Design 2023) June 09, 2023 3:40 PM (PDT) Question Submit Confirmation: Q and A Set 1 for Graphic Design Services (PI-Graphic Design 2023), with a bid due date of June 26, 2023 3:00 PM (Pacific) June 09, 2023 4:44 PM (PDT) Question Submit Confirmation: Q and A Set 2 for Graphic Design Services (PI-Graphic Design 2023), with a bid due date of June 26, 2023 3:00 PM (Pacific) June 12, 2023 12:16 PM (PDT) Question Submit Confirmation: Q and A Set 3 for Graphic Design Services (PI-Graphic Design 2023), with a bid due date of June 26, 2023 3:00 PM (Pacific) June 12, 2023 12:16 PM (PDT) Question Submit Confirmation: Q and A Set 4 for Graphic Design Services (PI-Graphic Design 2023), with a bid due date of June 26, 2023 3:00 PM (Pacific) June 13, 2023 9:15 AM (PDT) Question Submit Confirmation: Q and A Set 5 for Graphic Design Services (PI-Graphic Design 2023), with a bid due date of June 26, 2023 3:00 PM (Pacific) June 15, 2023 3:14 AM (PDT) Bid File Recalled: Recalled Bid File(s) for Graphic Design Services (PI-Graphic Design 2023) June 16, 2023 8:03 AM (PDT) Question Submit Confirmation: Q and A Set 6 for Graphic Design Services (PI-Graphic Design 2023), with a bid due date of June 26, 2023 3:00 PM (Pacific) June 16, 2023 8:24 AM (PDT) Question Submit Confirmation: Q and A Set 7 for Graphic Design Services (PI-Graphic Design 2023), with a bid due date of June 26, 2023 3:00 PM (Pacific) June 19, 2023 5:50 PM (PDT) Question Submit Confirmation: Q and A Set 8 for Graphic Design Services (PI-Graphic Design 2023), with a bid due date of June 26, 2023 3:00 PM (Pacific) 12/4/25, 7:29 PM PlanetBids - Bid Summary https://hub.planetbids.com/hub/bm/bm-detail/106701#bidSummary 5/5 RFP - Graphic Design Services Posted: June 8, 2023 Page 1 of 4 REQUEST FOR PROPOSALS FOR GRAPHIC DESIGN SERVICES The City is soliciting proposals from qualified vendors for graphic design services for the following publications - Monthly newsletter (Diamond Bar Connection), Recreation Guide, annual calendar, and miscellaneous projects. Scope of Services Vendor shall provide graphic design services per the following specifications: Monthly Newsletter Quantity: 4 times per year Format: 4-page Flat size: 16.75” x 10.875 Folded and trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds Monthly Newsletter Quantity: 5 times per year Size: 6-page Flat size: 25.125” x 10.875” Folded & trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds Recreation Activities Guide Quantity: 3 times per year Size: 32-page self-cover Flat size: 16.75” x 10.875” Folded & trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds RFP - Graphic Design Services Posted: June 8, 2023 Page 2 of 4 Annual Calendar Quantity: 1 time Size: 28-page self-cover Flat size: 16.75” x 10.875” Folded and trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds Information Flyer Quantity: As needed, provide cost for 1 flyer Size: 3.5” x 8.5” Format: Two-sided Color: 4/4 process with bleeds Additional Specifications • City will: o provide vendor with content, including text in a Word document, photos and graphic files electronically for each publication or project. (Vendor may be tasked with securing stock images and may submit costs for reimbursement when necessary.) o coordinate production schedule with vendor and printer upon award of contract. • Vendor will: o provide the City with a minimum of two (2) color pdf proofs per publication via email. Initial proof for review and second with completed corrections and/or edits prior to final approval. o electronically submit print ready files directly to the City’s designated printer. o submit invoice with net 30 terms at the completion of each publication or project. Selection Criteria The City will review all proposals received by the submission deadline indicated in this RFP. Proposals that do not meet the minimum requirements will be rejected. The City reserves the right to select the vendor that best meets the overall needs and offers the best overall value to the City based on a variety of criteria, including but not limited to, experience, quality of work product, RFP - Graphic Design Services Posted: June 8, 2023 Page 3 of 4 successful completion of similar projects, and cost effectiveness, but not solely on the lowest cost of services. The City reserves the right to reject any or all proposals and may elect to make a decision without further discussion or negotiation. This solicitation for proposals is not to be construed as a contract or order of any kind. The City is not liable for any costs or expenses incurred in the preparation of the proposal. Proposal Submission All fee proposals must include itemized costs on a per issue or project basis to complete the tasks described in this RFP, and based on a 12-month period starting in July 2023 and ending in June 2024. Proposals must also include: o cover letter with name of primary contact authorized to bid on the company’s behalf. o at least two references of similar projects, municipal agencies preferred but not required. o example of similar work completed work product – may be submitted electronically or provide links to file(s). o a statement certifying that you agree to the City’s Consulting Services Agreement terms and conditions. * o hourly rate for design and/or production of miscellaneous projects. o any additional costs for edits beyond the two included proofs. *Selected vendor will be required to enter into an agreement with the City of Diamond Bar. A copy is attached to this RFP for your review. Any requested edits to the agreement shall be submitted with the proposal for the City’s review and consideration. Note, all information submitted in response to this RFP may be subject to the provisions of the Public Records Act. RFP - Graphic Design Services Posted: June 8, 2023 Page 4 of 4 Questions Questions must be submitted to Public Information Manager Marsha Roa by 4:30 p.m. on Thursday, June 22, 2023 by email at mroa@diamondbarca.gov, calling (909) 839-7055 or via Planet Bids portal. Submission Deadline Completed proposals must be received by 3 p.m. on Monday, June 26, 2023 and may be submitted via Plant Bids portal or by email at mroa@diamondbarca.gov. Graphic Design Proposal Cost Comparison Fiscal Year 2023-2024 VENDOR 4p newsletter qty 6p newsletter qty 32p rec guide qty annual calendar flyer TOTAL COST 1- Techforce Global 600.00$ 4 720.00$ 5 2,400.00$ 3 1,500.00$ 256.00$ 14,956.00$ 2- Modish 600.00$ 4 900.00$ 5 2,400.00$ 3 1,800.00$ 15,900.00$ 3- Bcreative 500.00$ 4 650.00$ 5 4,000.00$ 3 1,400.00$ 200.00$ 18,850.00$ 4- Hueman Studio 600.00$ 4 900.00$ 5 4,500.00$ 3 4,000.00$ 300.00$ 24,700.00$ 5- Trazo Group 1,320.00$ 4 1,980.00$ 5 2,640.00$ 3 1,540.00$ 660.00$ 25,300.00$ 6- My House of Design 1,255.02$ 4 1,737.72$ 5 4,344.30$ 3 2,316.96$ 579.24$ 29,637.78$ 7- Ishkaster 1,345.00$ 4 2,015.00$ 5 4,160.00$ 3 2,240.00$ 525.00$ 30,700.00$ 8- Geographics 1,136.75$ 4 1,494.00$ 5 4,529.00$ 3 4,783.00$ 436.50$ 30,823.50$ 9- Carel Creative 1,500.00$ 4 1,700.00$ 5 2,670.00$ 3 7,500.00$ 1,200.00$ 31,210.00$ 10- G&D Associates 1,250.00$ 4 2,000.00$ 5 4,500.00$ 3 2,750.00$ 650.00$ 31,900.00$ 11- Nemoi 1,325.00$ 4 1,920.00$ 5 4,800.00$ 3 2,520.00$ 595.00$ 32,415.00$ 12- One Vector Design 1,490.00$ 4 2,070.00$ 5 4,710.00$ 3 2,530.00$ 650.00$ 33,620.00$ 13- Byfarr 1,400.00$ 4 1,800.00$ 5 5,400.00$ 3 2,400.00$ 525.00$ 33,725.00$ 14- Pernsteiner 1,175.00$ 4 2,500.00$ 5 4,600.00$ 3 2,600.00$ 600.00$ 34,200.00$ 15- McGregor Shott 1,570.00$ 4 2,270.00$ 5 4,920.00$ 3 2,670.00$ 685.00$ 35,745.00$ 16- Simpson Advertising 1,575.00$ 4 2,275.00$ 5 4,925.00$ 3 2,800.00$ 585.00$ 35,835.00$ 17- Soap Studio 1,500.00$ 4 2,225.00$ 5 4,875.00$ 3 3,450.00$ 650.00$ 35,850.00$ 18- We The Creative 1,950.00$ 4 2,450.00$ 5 4,950.00$ 3 1,450.00$ 450.00$ 36,800.00$ 19- Green Media Creations 1,650.00$ 4 2,350.00$ 5 5,350.00$ 3 2,850.00$ 750.00$ 38,000.00$ 20- Blu Fable 1,500.00$ 4 2,250.00$ 5 6,000.00$ 3 2,625.00$ 562.50$ 38,437.50$ Graphic Design Proposal Cost Comparison 2 21- Cuecamp 1,375.00$ 4 1,725.00$ 5 6,500.00$ 3 4,500.00$ 675.00$ 38,800.00$ 22- Imprint 1,600.00$ 4 2,760.00$ 5 5,067.00$ 3 2,600.00$ 1,700.00$ 39,701.00$ 23- 3fold Communications 1,000.00$ 4 1,160.00$ 5 5,532.00$ 3 12,700.00$ 2,700.00$ 41,796.00$ 24- Galaxy Weblinks 1,000.00$ 4 1,500.00$ 5 8,000.00$ 3 7,000.00$ 100.00$ 42,600.00$ 25- Tripepi Smith 1,575.00$ 4 2,275.00$ 5 5,425.00$ 3 9,275.00$ 735.00$ 43,960.00$ 26- Poche Design Studio 1,700.00$ 4 3,000.00$ 5 6,000.00$ 3 3,500.00$ 700.00$ 44,000.00$ 27- Counterintuity 1,852.25$ 4 2,697.00$ 5 5,270.00$ 3 10,602.00$ 1,488.00$ 48,794.00$ 28- Global Urban Strategies 1,610.00$ 4 1,904.00$ 5 6,400.00$ 3 16,080.00$ 5,020.00$ 56,260.00$ 29- Formula Marketing 1,946.00$ 4 2,836.00$ 5 12,371.00$ 3 4,656.50$ 764.50$ 64,498.00$ VENDORPRICE/AGREEMENT TERMS LOCATION TEAM EXPERTISE EXPERIENCEDESIGN STYLE/APPROACH TOTAL COMMENTSRATING % 15 10 20 20 35 10011- Techforce Global (India)15 0 0 0 015low rates, out of the country, no relevant experience22- Modish (Michigan)15 0 15 0 1040low rates, out of the state, no relevant experience33- Bcreative (unknown)15 0 15 0 2555low rates, location unknown, formed March 202344- Hueman Studio (Rancho Cucamonga)15 10 15 0 2565low rates, no relevant experience, good design/style55- Trazo Group (Pasadena)15 7 0 0 022low rates, no relevant experience, poor design/style66- My House of Design (Texas)15 0 20 20 3590out of the state but proposes virtual meetings, up to 8 edits at no charge77- Ishkaster (Monrovia)15 10 0 0 732low rates, no details on team experience, samples did not match projects88- Geographics (Riverside)15 7 20 20 3597low rates, strong relevant experience, good design, no charge for rush jobs99- Carel Creative (Maryland)15 0 10 0 1540low rates, no relevant experience, OK designs1010- G&D Associates (Colorado)15 0 7 10 1042low rates, some relevant experience (schools)1111- Nemoi (Long Beach)15 3 5 5 1038proposal does not show expertise, experience not relevant, long lead time1212- One Vector Design (Glendora)15 10 5 10 545proposal does not detail approach, no relevant experience1313- Byfarr (South Carolina)15 0 10 10 2560proposal does not detail approach, no relevant experience1414- Pernsteiner (San Francisco)15 0 20 20 1570low rates,charges for consults and edits beyond two proofs)1515- McGregor Shott (Santa Clarita)15 0 20 20 3085design estimate may be extra ‐ not clear1616- Simpson Advertising (Santa Fe Springs)15 10 20 20 35100current graphics designer, proven track record, extensive expertise/experience1717- Soap Studio (Woodland Hills)15 0 15 15 1560cost for edits beyond two proofs, rates negotiable, approach not in proposal1818- We The Creative (Irvine)10 7 15 15 3582does not mention cost for edits1919- Green Media Creations (Glendora)10 10 10 7 2057expertise not discussed in proposal, experience not relevant, look into video prod.2020- Blu Fable57792048additional costs beyond two proofs, hourly rates not specified2121- Cuecamp (Illinois)5 0 10 7 3557rec guide cost ($6.5K+), no relevant experience2222- Imprint (New York)7055522rec guide cost ($6K+), no relevant experience, style not referenced2323- 3fold Communications (Sacramento)5 0 15 10 2555good rates for newsletters (5K+ for newsletter), rush fee $500, big projects2424- Galaxy Weblinks (Massachusetts)70107529proposal does not detail expertise, experience, approachj2525- Tripepi Smith (Irvine)7 7 12 20 1561rec guide (5K+), mistakes in proposal, "add‐ons" expensive2626- Poche Design Studio (Los Angeles)010 7715396K upfront admin costs, experience not relevant2727- Counterintuity (Burbank)03771532$175 pe hour ,edits past two proofs, lacks relevant experience, flat rate available2828- Global Urban Strategies (Alhambra)010 771539rec guide (6k), newsletters (hundreds more), expertise not called out2929- Formula Marketing (San Diego)00771529rec guide (12K), newsletters 1.6, 1.9K, nice ads, experience not relevant300310320330 340350 T E C H F O R C E G L O B A L CITY OF DIAMOND BAR Graphic Design Services PROPOSAL ISSUED: JUNE 26, 2023 PREPARED FOR: Marsha Roa - Public Informatfon Manager E: mroa@diamondbarca.gov Ph: (909) 839-7055 PREPARED BY: Snehal Shah – CEO Bhavin Shah – Technology Director WWW. T E C H F O R C E G L O B A L . C O M 403, Venus Benecia Near Pakwan Cross Road, Bodakdev, Ahmedabad: 380054, Gujarat (India) Email - snehal@techforceglobal.com | Phone +1 630 296 6606 Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 2 Transmittal Letter Dear Marsha Roa, I am writfng on behalf of Techforce to submit our proposal for the Graphic Design Services redesign project outlined in the Request for Proposal (CITY OF DIAMOND BAR) for Marsha Roa. We are excited about the opportunity to work with you and believe that our expertfse and experience make us the ideal partner for creatfng an exceptfonal online presence for your organizatfon. Graphic Design Services are crucial for businesses and individuals looking to establish their brand identfty, create visually appealing marketfng materials, design user-friendly websites, develop engaging social media graphics, create attractfve packaging, and produce visually appealing content for digital marketfng. Graphic design agencies like Techforce specialize in delivering these services to meet the diverse needs of clients in today's digital landscape. Graphic design services play a crucial role in today's digital world. Here are some reasons why individuals and businesses often seek the assistance of graphic design agencies like Techforce: 1. Branding 2. Creatfng Brochure & Catalogue Design: 3. Marketfng Collateral: 4. Social Media Graphics: 5. Packaging Design: 6. Visual Content for Digital Marketfng: 7. Newsletters and Informatfon Flyer In additfon to this, Techforce have been supportfng public sector customers like Jefferson County Public Schools (CO), 18th Judicial District, Commonwealth of Pennsylvania, Gwinnett County, and others and hence we are aware of the specific needs of public sector customers. Thank you for considering Techforce as your Graphic Design services partner. We are confident in our ability to create a visually stunning and creatfvity that will elevate your online presence and help you achieve your business goals. We look forward to the possibility of working together. Please find enclosed our proposal, which outlines the scope of our work, pricing, and relevant examples of our past projects. If you have any questions regarding the attached report, please contact Snehal Shah at Email – snehal@techforceglobal.com. Sincerely, CEO Snehal Shah | Techforce Global USA +1 630 296 6606 Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 3 Government clients select Techforce because. we can help them to… • Enhanced web presence with visually appealing Graphic designs • proficiency in typography, color theory, layout compositfon, image manipulatfon, illustratfon, and the use of design software such as Adobe Creatfve Suite • Developing Marketfng Collateral • Emphasize your commitment to precision and detail in all aspects of your designs. • Showcase a portiolio of your previous design, demonstratfng your range of styles, creatfvity, and versatflity. Techforce Designers have good expertise on Typography Design, color theory, layout composition, image manipulation, illustration and Team having experience of Government Domain. Techforce has established itself as a leader in government website development, thanks to our team of subject matter experts (SMEs) who possess extensive expertfse and experience in this domain. Our commitment to excellence and customer satfsfactfon makes us the trusted choice for government website development. Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 4 Techforce is an international software solutions provider that offers all the services apart from Graphic Designing such as website development, product building, content management systems, custom business solutions, and support and maintenance. They cater to businesses of all sizes and across various industry verticals, leveraging cutting-edge technologies and expertise to deliver exceptional results. Their commitment to innovation and customer satisfaction sets them apart in the competitive market. What we do: We strive to be the best at what we do and offer Logo Design: Branding and Identity Design: Print Design: Digital Design: Web Design: Illustration: Motion Graphics: and Infographic Design: Typography Design: image Editing and Retouching: Visual Content Creation: Marketing Collateral Design: Packaging Design: Environmental Graphics: Art Direction: Brand Collateral Templates: Executive Name, address, email, phone, website Name: Snehal Shah Address: 403, Venus Benecia Near Pakwan Cross Road, Bodakdev, Ahmedabad: 380054, Gujarat (India) Phone: USA +1 630 296 6606 Email snehal@techforceglobal.com Website http://techforceglobal.com/ Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 5 Organization Information Techforce Infotech Pvt Ltd is a privately held company registered in Gujarat, India. It has been registered in April 2015. We have 75+ employees working with us and operating from Ahmedabad location. More details can be found at https://www.linkedin.com/company/techforceglobal/mycompany/ We have a parent company located at Naperville, Illinois. We are commonly marketed as Techforce Global Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 6 Past work References: WWW. T E C H F O R C E G L O B A L . C O M 403, Venus Benecia Near Pakwan Cross Road, Bodakdev, Ahmedabad: 380054, Gujarat (India) Email - snehal@techforceglobal.com | Phone +1 630 296 6606 Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 7 Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 8 For More you can visit here https://www.behance.net/TechforceG Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 9 Team Profile & Experiences: WWW. T E C H F O R C E G L O B A L . C O M 403, Venus Benecia Near Pakwan Cross Road, Bodakdev, Ahmedabad: 380054, Gujarat (India) Email - snehal@techforceglobal.com | Phone +1 630 296 6606 Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 10 Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 11 Team Certification(s) WWW. T E C H F O R C E G L O B A L . C O M 403, Venus Benecia Near Pakwan Cross Road, Bodakdev, Ahmedabad: 380054, Gujarat (India) Email - snehal@techforceglobal.com | Phone +1 630 296 6606 Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 12 Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 13 Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 14 Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 15 Scope of Work WWW. T E C H F O R C E G L O B A L . C O M 403, Venus Benecia Near Pakwan Cross Road, Bodakdev, Ahmedabad: 380054, Gujarat (India) Email - snehal@techforceglobal.com | Phone +1 630 296 6606 Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 16 Monthly Newsletter & Graphics Work Task Details Quantity Approx Hour(s) $Cost Monthly Newsletter Quantity: 4 times per year Format: 4-page Flat size: 16.75” x 10.875 Folded and trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds 4 Times / Year 160 $ 2400 Monthly Newsletter Quantity: 5 times per year Size: 6-page Flat size: 25.125” x 10.875” Folded & trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds 5 Times / Year 240 $ 3600 Recreation Activities Guide Quantfty: 3 tfmes per year Size: 32-page self-cover Flat size: 16.75” x 10.875” Folded & trimmed to final size of 8.375” x 10.875 Saddle stftched on 10.875” side Color: 4/4 process with bleeds 3 Times / Year 480 $ 7200 Annual Calendar Quantfty: 1 tfme Size: 28-page self-cover Flat size: 16.75” x 10.875” Folded and trimmed to final size of 8.375” x 10.875 Saddle stftched on 10.875” side Color: 4/4 process with bleeds 1 100 $ 1500 Information Flyer Quantfty: As needed, provide cost for 1 flyer Size: 3.5” x 8.5” Format: Two-sided Color: 4/4 process with bleeds As needed, provide cost for 1 flyer 16 $ 256 Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 17 Investment Cost & Timeline WWW. T E C H F O R C E G L O B A L . C O M 403, Venus Benecia Near Pakwan Cross Road, Bodakdev, Ahmedabad: 380054, Gujarat (India) Email - snehal@techforceglobal.com | Phone +1 630 296 6606 Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 18 Task Details $ Cost All Monthly Newsletters Recreation Activities Guide Annual Calendar Information Flyer $ 15,212 For any miscellaneous projects hourly rate will be $ 16 / Hour If Team will be Utflize any securing stock images, then Techforce will acknowledge first and take approval from Client. As per Stock Images cost city will pay Proposal for Graphic Design Services techforceglobal.com | snehal@techforceglobal.com | 19 We are confident in our ability to create an exceptfonal Design that promotes the city of Diamond bar and I, Snehal Shah hereby certffy that I agree to the City's Consultfng Services Agreement terms and conditfons. Thank you For Considering Techforce Proposal Prepared by Snehal We look forward to providing service to City Diamond Bar www.techforceglobal.com Design is not a luxury. It's a strategic business asset that directly impacts our bottom line. WWW. T E C H F O R C E G L O B A L . C O M 403, Venus Benecia Near Pakwan Cross Road, Bodakdev, Ahmedabad: 380054, Gujarat (India) Email - snehal@techforceglobal.com | Phone +1 630 296 6606 Diamond Bar, California Design Services Proposal June 26, 2023 Please address inquiries to: Pamela Mohar, Project Manager pamela@modishcreative.com 313.463.0874 Modish Creative Co. 1938 Franklin St. Suite 206 Detroit, Michigan 48207 www.modishcreative.com Our clients find success through customized strategies, copy, designs, photography, and videography tailored to fit their brand image. Experience & Expertise Diamond Bar, California, is seeking professional design services to assist with print messaging, including calendar, monthly newsletter, recreational guide, and more. Diamond Bar will provide the selected firm with copy, photos, and designs to create the assets, which the designers will layout and elevate while ensuring consistent, seamless messaging with Diamond Bar’s brand guidelines. Modish Creative Co. enjoys a strong reputation as branding and design professionals, with a focus on vibrant colors, bold messaging, and a wide array of services that include graphic design, copywriting, public relations, brand strategy, and social media management. The Modish team provides design services to a organizations across a wide variety of industries, including beauty, retail, restaurant, finance, and non-profit, which includes print deliverables such as branding and client brochures, menus, letterheads, business cards, and more. Our experts view your organizational messaging holistically, reviewing the tone and strategy across each medium to ensure all deliverables are seamlessly integrated with a consistent voice to build brand trust across each audience. The Diamond Bar project team includes Creative Director Cristina Magaña, Brand Manager Rohini Ramakrishnan, Graphic Designer Will Callis, and Project Manager Pamela Mohar. We bring over thirty years of combined design and communication experience, with our strategy for success centered around collaboration with clients and cohesion within our team. Project Manager, Pamela, will set a calendar of deadlines, check-ins, and other collaborative spaces, in partnership with Diamond Bar staff. Creative Director, Cristina, and Brand Manager, Rohini, will elevate the designs and guide Designer, Will, to the completed deliverables. Pamela will lend her copywriting and editing expertise to ensure seamless messaging. Cristina Magana is the Founder and Creative Director at Modish Creative Co. A native Californian, she earned her BA in Graphic Design from San Diego State University before moving to the Midwest and founding Modish in 2018. Cristina has over 15 years of experience as a graphic designer, is passionate about leading projects with a creative mindset, and finds her strength in storytelling through bold, creative designs. As the Creative Director, Cristina will spearhead the design process, and will guide the Modish team through the development of each deliverable and collaborate closely with Diamond Bar project staff for review and delivery. Rohini Ramakrishnan brings over a decade of international expertise in content creation, hashtag execution, graphic design, videography, photography, influencer marketing, and analysis. With an MA in Global Advertising and Branding from the University of Southampton, Rohini’s playful designs and illustrations add elements of flair to her carefully crafted content calendars and social media strategies. As the Brand Manager, Rohini will ensure each deliverable follows Diamond Bar’s branding guidelines and standards while elevating the design with her eye for details and patterns. The Modish Team Pamela Mohar holds a BS in Communication Technology, an MA in Creative Writing, and brings with her over fifteen years of experience in project management and nonprofit communications. Pamela is passionate about our client experience and finds success in creating collaborative space for exploration and review. As Project Manager, Pamela will be your primary point of contact and will maintain meeting schedules, agendas, deadlines, and lend her well-honed copywriting skills to ensure your message is seamlessly communicated. The Modish Team Graphic Designer, Will Callis, graduated with a BFA in Communication Design from Detroit’s College for Creative Studies and brings with him over five years of experience in typography, web design, branding, and nonprofit social media management. Will’s passion is showcased through his detailed designs and seamless storytelling. Will, in partnership with Rohini and Cristina, will design and review the final deliverables. Sample of Work Client Brochure Portfolio & References Sample of Work: Pizza Cat • Pizza Cat Max • Video • Recipe Book Scope of work: Development of distinct brand identities including brand guide, logos, templates, videos, social media management and Wordpress website. Scope of work: Development of brand identity and strategy including brand guide, logo, templates, video, web design, and strategic launch*. *Brand launch coming soon Business Name: Pizza Cat Client Name: Matt Wojtowicz Email: franchising@pizzacat.com Phone: 419-779-4286 Business Name: Vim Capital Client Name: Iuliana Keyes Email: iuliana@tfg4u.com Phone: 248-781-9898 Video Sample of Work Scope of work: Development of a bold brand identity including brand guide, logo, templates, and Wordpress website with strategic launch plan. Business Name: Candy Broth Client Name: Cami Roth Email: candybroth@gmail.com Phone: 419-344-1851 Budget & Deliverables Graphic Design Services Deliverable Totals calculated based on $75 hourly rate from July 2023 - June 2024. 4-page newsletter 6-page newsletter 32-page recreation activities guide Annual calendar Informational flyer Frequency 4x/year 5x/year 3x/year 1x/year as neededTBD Additional edits and graphic design services will be billed at $75/hour. Hours 8 12 32 24 Total $600 $900 $2400 $1800 This statement certifies that Modish Creative Co. agrees to the Diamond City Consulting Services Agreement terms and conditions. Please address inquiries to: Pamela Mohar, Project Manager pamela@modishcreative.com 313.463.0874 Diamond Bar, California Design Services Proposal June 26, 2023 All of the references and projects listed on the prior page are current clients of BCreative LLC. Some of those projects do not align with the current needs of the City of Diamond Bar so the explanation and links below will be centered around work completed during my time in the public sector. Please find information below that illustrates experience with the items noted in the RFP. Task in RFP: Monthly Newsletter (4-Page Format & 6-Page Format) Explanation of Sample Work: In the past, I have designed and distributed mostly e-blasts. The linked file is for a 4-page informational brochure I created which follows a format that is comparative to a monthly newsletter. Task in RFP: Recreation Activities Guide (32-Page Self Cover) Explanation of Sample Work: The activities guide is similar to the Rider's Guide that was produced 3 times per year at Sunline Transit Agency. The Rider's Guide is a 100+ page document. Under my leadership, the guide was transformed from a vertical format to a landscape format to help with readability and ease of use. I led the redesign effort for the booklet's look and feel. The guide featured a plus cover and pull-out map. The linked file was the last guide I worked on at the agency. Task in RFP: Annual Calendar (28-Page Self Cover) Explanation of Sample Work: I annually designed Sunline Transit Agency's administrative calendar. The linked file provides an example from the 2023 calendar year. Compared to the City of Diamond Bar, this calendar is printed as a 11" xl7" single page on synthetic paper. Task in RFP: Information Flyer (Two-Sided) Explanation of Sample Work: The linked file was a two-sided handout produced for the annual gathering of the American Public Transit Association with 12,000 people in attendance. Link to entire DroP-box folder that contains the items noted above as well as additional samples. City of Diamond Bar Graphic Design Proposal Prepared by: Hueman Studio CP Phan cp@huemanstudio.com Prepared for: City of Diamond Bar Marsha Roa mroa@diamondbarca.gov Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 1 of 22 Executive Summary People rst, design second. Based in Rancho Cucamonga and Pasadena, Hueman Studio is an award-winning studio that combines strategy, positioning, and people-centered design to create powerful brands, graphics, websites, and visuals that engage your audience and help you grow. Since 2006, we have been working with businesses of all sizes, non-pro ts, and mission driven organizations to help them grow. The Webby Awards and the Awwwards are highly regarded accolades in the design world and one of the most prestigious awards. They are both a recognition of exceptional creative work that sets a high standard and a stamp of approval that distinguishes designers and creatives from the thousands of others in the industry. At the time of writing this, Hueman Studio has received 1 Webby award, 3 Webby recognitions, and 2 Awwwards recognitions to date. This puts our work in the top 12% of global submissions. Being recognized by these awards means we have demonstrated exceptional creative thinking and problem-solving skills, as well as the ability to create work that is both aesthetically pleasing and highly functional. Being a design studio based in the Inland Empire as well as LA county, we feel a great sense of pride and accomplishment that we were able to reach this level of recognition and demonstrate that great talent and work is not con ned to a zip code. Winning a Webby Award or an Awwward is not just a feather in our cap, but also an inspiration for us to continue to push boundaries and create exceptional work in any medium. Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 2 of 22 Project Overview Project Duration: July 2023 - July 2024 Project Goals and Understanding: The City of Diamond Bar's goals are to foster community, economic, and infrastructure development. Print as well as digital graphics are an important way to communicate with residents, visitors, and tourists about the engagement opportunities and events. The project aims to achieve e icient collaboration between the City and Hueman Studio in the execution of all Graphic Design services. The City will provide instructions, content, and copy for all projects, and Hueman Studio will work with the City to create high quality and user-friendly graphics that adhere to the brand guidelines. Project Management and Communication We thrive on being able to provide a streamlined and steady line of communication with our clients. CP and Ilmaa will be the project managers and main points of contact. CP/Ilmaa will serve as a bridge between our creative team and your team so that communication is clear, transparent, and nothing gets lost in translation. Our primary means of communication is through email with weekly updates and the as needed project check in meetings. These can be via Google Meet or Zoom, or in-person meetings to discuss progress, get questions answered, and provide any feedback in real time. If your team is interested, we can also create a dedicated Slack channel for this project in order to streamline communication. Why Hueman? Hueman Studio is a highly quali ed and experienced design agency that is well-equipped to execute the services needed for the primarily print Graphic Design services. With years of experience in the eld of graphic design and a team of talented designers, we have the skills and knowledge necessary to create visually stunning and engaging publications that organize information in a user-friendly and accessible way. We understand that we do not have a lot of experience working with government agencies on a project of similar scope. However, we pride ourselves in our dedication to working with and creating solutions for mission driven entities and non-pro ts, similar to municipal agencies. Our team is more than quali ed to create work that is modern, engaging, and captures the essence of your city. Our designs are not only aesthetically pleasing, but also functional, ensuring that the publications and content are easy to read and navigate. Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 3 of 22 Firm Organization/Sta ing Unlike large agencies, we don’t outsource or subcontract our work overseas or to outside freelancers. We execute all of our design, development, and creative work in-house. This re ects in the end result, which is a cohesive, polished, and a visually stunning graphic. Meet the team who will work on the City of Diamond Bar Graphic Design project below. Ken Roberson Partner, Creative Lead Ken crafts the creative vision, strategy, and execution of a project based on the client’s scope and goals. For design projects, he both oversees the creative process for quality control and visual/design excellence, and also executes hands-on design work along with Elvis and Carly. CP Phan Partner, Account Manager CP is responsible for learning the client’s fundamental needs and project goals in order to ensure a successful project. He collaborates with Ilmaa for client communication, and oversees and executes any content creation work needed for a print design, branding, or editorial project. Elvis Lopez Senior Designer Elvis assists Ken in branding, design, and website projects with a specialization in digital illustrations and custom animations. His expertise in graphic design, iconography, and motion graphics also provide extra creative polish and capability to branding projects where the extra cherry on top is necessary to help take a concept to the next level Carly Harris Junior Designer Carly also assists Ken and Elvis by contributing to layout, typography, and imagery selections to help produce e ective and engaging designcontent with an emphasis in brand collateral and print design. She also assists CP with any content creation work needed for a branding or website project. Ilmaa Haque Project Coordinator Ilmaa manages communication between clients and the team to ensure project success. With a strong leadership and UI/UX background, Ilmaa collaborates with the rest of the team to keep the project on task, in scope, and in accordance to the client's vision. Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 4 of 22 References & Contacts Columbus 2025 Tabetha Getz, Executive Director • tgetz@columbusgachamber.com Columbus 2025 is a collaborative plan to create a more competitive, prosperous region in Columbus, Georgia. The guiding principles of the plan are to increase prosperity, reduce poverty, and improve overall quality of life for a stronger and more vibrant region for decades to come. With a commitment to equity and economic mobility, they are transforming their region by focusing on jobs, talent & place. They aim to create jobs and a ract capital investment, a ract and retain talent to grow their population and build their sustainable workforce, and put Columbus on the map with other top tier southern cities. Our partnership with Columbus 2025 resulted in a fresh and user-friendly website that continues to progress the mission of the organization. Integrated Resources Institute Suad Bisogno, Chief Executive O icer • suad@irioc.org IRI is a non-pro t organization dedicated to the full inclusion of persons with disabilities into their community. They believe people with disabilities should live, work, and play in integrated community se ings. Through their MentorWorks integrated work service, they have facilitated over 20,000 community job placements for persons with disabilities in the US and Australia. Hueman Studio has assisted in branding, website design, and content creation for IRI. During our tenure with IRI, they have been awarded several local, state, and national grants to help individuals with disabilities to be fully included in their community. HomeAid National Sco Larson, CEO • slarson@homeaid.org HomeAid is a leading nonpro t developer of housing and programmatic facilities for people experiencing or at risk of homelessness, operating through a network of 19 A iliates in 13 states. Hueman Studio assisted HomeAid in their rebrand (including new brand guidelines, logo, and related collateral), website design and hosting, and content creation. Our partnership and work with HomeAid continues today as we continue to work on a iliate websites, create graphics, provide business strategy, create photo and video content, and provide any other design related services. Since the start of our partnership with HomeAid Summer 2021, HomeAid National has seen a 295%/yr increase in website visits, 306%/yr increase in unique visitors, and a 245%/yr increase in page views/engagement. FoundrSpace Coworking Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 5 of 22 Edwin Guembes, Marketing Director • edwin@foundrspace.com FoundrSpace is a business specializing in creating co-working spaces to connect people, bring big ideas to life, create memorable moments, and promote personal work-life balance. As with most coworking spaces, the brand, aesthetic, and interior design play giant roles in creating an environment that people feel comfortable and productive working in. Hueman Studio assisted FoundrSpace with branding (brand guidelines, logo, related collateral, sub-brand branding), website design and maintenance, and content creation focused on advertisements. During our tenure with FoundrSpace, it has received a 2023 Webby Award, a 2023 Honorable Mention from The Awwwards, drastically increasing the brand's awareness and success. This has allowed FoundrSpace to pursue expansion opportunities and roll out new resources and amenities for their community. Other References Cambridge Healthcare Services Jay Zwahlen, Chief of Strategy & Business Development • jzwahlen@cambridgehs.com National Healthcare & Housing Advisors Terry Campbell, Director of Operations • terry@nhhadvisors.com Illumination Foundation Karen Harley, VP of Communications, Grants, & Government Relations • karen@ifhomeless.org Driven Studio • A Certi ed B Corporation Seth McNeary, Creative Director • seth@drivenstudio.com Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 6 of 22 Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 7 of 22 Hueman Studio: Project Scope & Investment We believe your investment in this project is a long-term investment in the City's success, and we are dedicated to providing you the best possible return on that investment. Here are some additional notes regarding payment structure and cost: • The total cost of the project will be split up into monthly or 12 equal payments. The City of Diamond Bar will receive a monthly invoice on the rst of each month, along with any invoices of reimbursement for print costs. • If the total cost of our proposal exceeds your allo ed budget for this project, we can discuss possible areas to reduce the scope in order to lower the budget to t within the project's needs. • If there are any needed items beyond the scope of this project, our standard hourly billable rate for this project is $150/hour. This applies to anything outside the below scope of services, including additional revision rounds, imagery sourcing, and graphics. If there's ever a need to bill hourly outside this project scope, we will be sure to communicate this to your team for full transparency. Scope item Price QTY Subtotal City of Diamond Bar Graphic Design Services Monthly Newsle er (4x per year) • 4 pages per issue • Color proofs as PDF's • 2 revision rounds per issue • Print ready le exports • Submit les to printer $600.00 4 $2,400.00 Monthly Newsle er (5x per year) • 6 pages per issue • Color proofs as PDF's • 2 revision rounds per issue • Print ready le exports • Submit les to printer $900.00 5 $4,500.00 Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 8 of 22 Recreation Activities Guide (3x per year) • 32 pages per issue • Color proofs as PDF's • 2 revision rounds per issue • Print ready le exports • Submit les to printer $4,500.00 3 $13,500.00 Annual Calendar (once per year) • 28 pages • Color proofs as PDF's • 2 revision rounds • Print ready le exports • Submit les to printer $4,000.00 1 $4,000.00 Information Flyer • 1 page • Color proof as PDF's • 2 revision rounds • Print ready le exports • Submit le to printer $300.00 1 $300.00 Optional Stock Images If you don't have any imagery or visuals to represent your brand or business, we can work with you to curate a selection of up to 10 stock images to utilize for your new website. Upon completion of project, we'll provide you with high resolution versions of these images for you to be able to use for other marketing collateral outside of your website. $250.00 1 $250.00 Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 9 of 22 AI Generated Images The one downside of leaning on stock imagery is the potential for those images to feel too generic, especially if/when other brands and businesses pull from the same pool of stock imagery. If you want to take your customization a step further, consider working with us to curate a selection of AI generated images that look realistic, but won't overlap with any other brands or businesses. For these AI generated images, we'll create these speci cally and only for your brand/business. This scope will include: • Up to 3 stock images • Up to 7 AI generated images Upon completion of project, we'll provide you with high resolution versions of these images for you to be able to use for other marketing collateral outside of your website. $500.00 1 $500.00 Photography One main photographer available for a designated block of time, up to 1 hour a month, or a total of 12 hours per year. These photos can be used for collateral purposes, or however the City sees t. Deliverables include: • Review all photos taken and consolidate into a curated selection for editing. • All raw and edited photo exports. • All edited photos will be delivered within 1-2 weeks following the conclusion of shoot and delivered in high resolution. $150.00 12 $1,800.00 Subtotal $24,700.00 Discount $0.00 Tax $0.00 Total $24,700.00 Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 10 of 22 AI For Brands AI is here to stay. As the saying goes, “AI has had its iPhone moment.” All the sample images below are shots that we generated using a combination of AI-based tools — no edits, no Photoshop. Hueman Studio can train AI to learn your brand, and generate content, copy, imagery, and many more touchpoints that are entirely unique to you and your business. With all the excitement and development around AI this year, we are sure you probably have questions. Be sure to visit www.huemanstudio.com/ai-for-brands to see the most popular questions we get asked about AI, and it's relevance to the creative industry. Hueman Studio’s approach to AI — like all of our projects — is tailored speci cally to your goals, always in the context of your unique brand, ethically sound, and is combined with our expertise and proven process of creating award- winning results. Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 11 of 22 1 Professional Services – Non Design 1292531.1 CONSULTANT SERVICES AGREEMENT [Non-Design Professionals] THIS AGREEMENT (the "Agreement") is made as of , 20XX by and between the City of Diamond Bar, a municipal corporation ("City") and ___________, a [Insert the type of entity of the Consultant, e.g., Inc., a California corporation; a California general partnership; a California limited liability company; a sole proprietor; etc.] ("Consultant"). 1. Consultant's Services. Subject to the terms and conditions set forth in thi s Agreement Consultant shall provide to the reasonable satisfaction of the City the [Describe general type, i.e., graphic design] services set forth in the attached Exhibit "A", which is incorporated herein by this reference. As a material inducement to t he City to enter into this Agreement, Consultant represents and warrants that it has thoroughly investigated the work and fully understands the difficulties and restrictions in performing the work. Consultant represents that it is fully qualified to perform such consulting services by virtue of its experience and the training, education and expertise of its principals and employees. [Insert Name and Position] ____________(herein referred to as the “City’s Project Manager”), shall be the person to whom the Consultant will report for the performance of services hereunder. It is understood that Consultant shall coordinate its services hereunder with the City’s Project Manager to the extent required by the City’s Project Manager, and that all performances required hereunder by Consultant shall be performed to the satisfaction of the City’s Project Manager and the City Manager 2. Term of Agreement. This Agreement shall take effect ___________, 20XX, and shall continue until ("Term"), unless earlier terminated pursuant to the provisions herein. [Optional Language for Extensions] The City shall have the option to extend this Agreement for [describe extension option, e.g., two (2) additional two (2) year terms.], subject to the same terms and conditions contained herein, by giving Consultant written notice of the exercise of this option at least thirty (30) days prior to the expiration of the initial Term. In the event the City exercises its option to extend the Term, Consultant's compensation shall be subject to an adjustment upon the effective date of extension as follows: Any increase in compensation will be negotiated between the City and the Consultant, but in no event shall the increase exceed the amount that the Consumer Price Index ("CPI") for the Los Angeles-Anaheim-Riverside metropolitan area for the month immediately preceding the Adjustment Date (the "Index Month") as reported by the Bureau of Labor Statistics of the United States Department of Labor, has increased over the CPI for the month one year prior to Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 12 of 22 2 Professional Services – Non Design 1292531.1 the Index Month. [If exercise of option exceeds City Manager approval authority, included following.] Any exercise of an option to extend the Term and/or increase in compensation, negotiated or based upon CPI, shall be subj ect to approval of the City Council. 3. Compensation. City agrees to compensate Consultant for each service which Consultant performs to the satisfaction of City in compliance with the scope of services set forth in Exhibit "A". Payment will be made onl y after submission of proper invoices in the form specified by City. Total payment to Consultant pursuant to this Agreement shall not exceed [Spell out dollar amount] ($ ) without the prior written consent of the City. The above not to exceed amount shall include all costs, including, but not limited to, all clerical, administrative, overhead, telephone, travel and all related expenses. 4. Payment. A. As scheduled services are completed, Consultant shall submit to City an invoice for the services completed, authorized expenses and authorized extra work actually performed or incurred. B. All such invoices shall state the basis for the amount invoiced, including services completed, the number of hours spent and any extra work performed. C. City will pay Consultant the amount invoiced the City will pay Consultant the amount properly invoiced within 35 days of receipt, but may withhold 30% of any invoice until all work is completed, which sum shall be paid within 35 days of completion of the work and receipt of all deliverables. [Optional to include withhold-typically would if a deliverable was involved, such as software or a report] D. Payment shall constitute payment in full for all services, authorized costs and authorized extra work covered by that invoice. 5. Change Orders. No payment for extra services caused by a change in the scope or complexity of work, or for any other reason, shall be made unless and until such extra services and a price therefore have been previously authorized in writing and approved by the City Manager or his designee as an amendment to this Agreement. The amendment shall set forth the changes of work, extension of time , if any, and adjustment of the fee to be paid by City to Consultant. 6. Priority of Documents. In the event of any inconsistency between the provisions of this Agreement and any attached exhibits, the provisions of this Agreement shall control. [If more than one exhibit, determine if one should control over other, i.e. City's Request for Proposal, Consultant Proposal. Language would be along the following lines: "In the event of any inconsistency between this Agreement and the attached exhibits, the following order of precedence shall apply: (a) This Agreement; (b) The City's Request for Proposal, dated _____; and (c) Consultant's Proposal dated ______.] Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 13 of 22 3 Professional Services – Non Design 1292531.1 7. Status as Independent Contractor. A. Consultant is, and shall at all times remain as to City, a wholly independent contractor. Consultant shall have no power to incur any debt, obligation, or liability on behalf of City or otherwise act on behalf of City as an agent , except as specifically provided herein. Neither City nor any of its agents shall have control over the conduct of Consultant or any of Consultant's employees, except as set forth in this Agreement. Consultant shall not, at any time, or in any manner, represent that it or any of its agents or employees are in any manner employees of City. B. Consultant agrees to pay all required taxes on amounts paid to Consultant under this Agreement, and to indemnify and hold City harmless from any and all taxes, assessments, penalties, and interest asserted against City by reason of the independent contractor relationship created by this Agreement. In the event that City is audited by any Federal or State agency regarding the independent contractor status of Consultant and the audit in any way fails to sustain the validity of a wholly independent contractor relationship between City and Consultant, then Consultant agrees to reimburse City for all costs, including accounting and attorney's fees, arising out of such audit and any appeals relating thereto. C. Consultant shall fully comply with Workers' Compensation laws regarding Consultant and Consultant's employees. Consultant further agrees to indemnify and hold City harmless from any failure of Consultant to comply with applicable Worker's Compensation laws. D. Consultant shall, at Consultant’s sole cost and expense fully secure and comply with all federal, state and local governmental perm it or licensing requirements, including but not limited to the City of Diamond Bar, South Coast Air Quality Management District, and California Air Resources Board. E. In addition to any other remedies it may have, City shall have the right to offset against the amount of any fees due to Consultant under this Agreement any amount due to City from Consultant as a result of Consultant's failure to promptly pay to City any reimbursement or indemnification required by this Agreement or for any amount or penalty levied against the City for Consultant’s failure to comply with this Section. 8. Standard of Performance. Consultant shall perform all work at the standard of care and skill ordinarily exercised by members of the profession under similar conditions and represents that it and any subcontractors it may engage, possess any and all licenses which are required to perform the work contemplated by this Agreement and shall maintain all appropriate licenses during the performance of the work. 9. Indemnification. Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 14 of 22 4 Professional Services – Non Design 1292531.1 Consultant shall indemnify, defend with counsel approved by City, and hold harmless City, its officers, officials, employees and volunteers ("Indemnitees") from and against all liability, loss, damage, expense, cost (including without limitation r easonable attorneys' fees, expert fees and all other costs and fees of litigation) of every nature arising out of or in connection with: (1) Any and all claims under Workers’ Compensation Act and other employee benefit acts with respect to Consultant’s employees or Consultant’s contractor’s employees arising out of Consultant’s work under this Agreement; and (2) Any and all claims arising out of Consultant's performance of work hereunder or its failure to comply with any of its obligations contained in this Agreement, regardless of City’s passive negligence, but excepting such loss or damage which is caused by the sole active negligence or willful misconduct of the City. Should City in its sole discretion find Consultant’s legal counsel unacceptable, then Consultant shall reimburse the City its costs of defense, including without limitation reasonable attorneys' fees, expert fees and all other costs and fees of litigation. The Consultant shall promptly pay any final judgment rendered against the Indemnitees. It is expressly understood and agreed that the foregoing provisions are intended to be as broad and inclusive as is permitted by the law of the State of California and will survive termination of this Agreement. Except for the Indemnitees, this Agreement shall not be construed to extend to any third party indemnification rights of any kind. (3) The Consultant's obligations to indemnify, defend and hold harmless the City shall survive termination of this Agreement. 10. Insurance. A. Consultant shall at all times during the term of this Agreement carry, maintain, and keep in full force and effect, with an insurance company authorized to do business in the State of California and approved by the City the following insurance: (1) a policy or policies of broad-form comprehensive general liability insurance written on an occurrence basis with minimum limits of $1,000,000.00 combined single limit coverage against any injury, death, loss or damage as a result of wrongful or negligent acts by Consultan t, its officers, employees, agents, and independent contractors in performance of services under this Agreement; (2) property damage insurance with a minimum limit of $500,000.00 per occurrence; (3) automotive liability insurance written on an occurrence basis covering all owned, non-owned and hired automobiles, with minimum combined single limits coverage of $1,000,000.00; and Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 15 of 22 5 Professional Services – Non Design 1292531.1 (4) Worker's Compensation insurance when required by law, with a minimum limit of $500,000.00 or the amount required by law, whichever is greater. [Note: Does not apply to a sole proprietor, i.e., a Consultant with no employees but can leave in as it states "when required by law."] B. The City, its officers, employees, agents, and volunteers shall be named as additional insureds on the policies as to comprehensive general liability, property damage, and automotive liability. The policies as to comprehensive general liability, property damage, and automobile liability shall provide that they are primary, and that any insurance maintained by the City shall be excess insurance only. [If Consultant's work does not require Consultant to come onto City property except for perhaps site visits and meetings, City can be flexible with insurance, including need to be additional insureds and with cancellation provision in Section 10.C below. If Consultant works off-site and simply delivers a report or product, insurance may be waived altogether, except for Workers' Compensation] C. All insurance policies shall provide that the insurance co verage shall not be non-renewed, canceled, reduced, or otherwise modified (except through the addition of additional insureds to the policy) by the insurance carrier without the insurance carrier giving City at least ten (10) days prior written notice thereof. Consultant agrees that it will not cancel, reduce or otherwise modify the insurance coverage and in the event of any of the same by the insurer to immediately notify the City. D. All policies of insurance shall cover the obligations of Consultant pu rsuant to the terms of this Agreement and shall be issued by an insurance company which is authorized to do business in the State of California or which is approved in writing by the City; and shall be placed have a current A.M. Best's rating of no less than A-, VII. E. Consultant shall submit to City (1) insurance certificates indicating compliance with the minimum insurance requirements above, and (2) insurance policy endorsements or a copy of the insurance policy evidencing the additional insured requirements in this Agreement, in a form acceptable to the City. F. Self-Insured Retention/Deductibles. All policies required by this Agreement shall allow City, as additional insured, to satisfy the self-insured retention (“SIR”) and/or deductible of the policy in lieu of the Consultant (as the named insured) should Consultant fail to pay the SIR or deductible requirements. The amount of the SIR or deductible shall be subject to the approval of the City. Consultant understands and agrees that satisfaction of this requirement is an express condition precedent to the effectiveness of this Agreement. Failure by Consultant as primary insured to pay its SIR or deductible constitutes a material breach of this Agreement. Should City pay the SIR or deductible on Consultant’s due to such failure in order to secure defense and indemnification as an additional insured under the policy, City may include such amounts as damages in any action against Consultant for breach of this Agreement in addition to any other damages incurred by City due to the breach. Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 16 of 22 6 Professional Services – Non Design 1292531.1 G. Subrogation. With respect to any Workers' Compensation Insurance or Employer's Liability Insurance, the insurer shall waive all rights of subrogation and contribution it may have against the Indemnitees. H. Failure to Maintain Insurance. If Consultant fails to keep the insurance required under this Agreement in full force and effect, City may take out the necessary insurance and any premiums paid, plus 10% administrative overhead, shall be paid by Consultant, which amounts may be deducted from any payments due Consultant. I. Consultant shall include all subcontractors, if any, as insureds under its policies or shall furnish separate certificates and endorsements for each subcontractor to the City for review and approval. All insurance for subcontractors shall be subject to all of the requirements stated herein. 11. Confidentiality. Consultant in the course of its duties may have access to confidential data of City, private individuals, or employees of the C ity. Consultant covenants that all data, documents, discussion, or other information developed or received by Consultant or provided for performance of this Agreement are deemed confidential and shall not be disclosed by Consultant without written authori zation by City. City shall grant such authorization if disclosure is required by law. All City data shall be returned to City upon the termination of this Agreement. Consultant's covenant under this section shall survive the termination of this Agreemen t. Notwithstanding the foregoing, to the extent Consultant prepares reports of a proprietary nature specifically for and in connection with certain projects, the City shall not, except with Consultant's prior written consent, use the same for other unrelated projects. 12. Ownership of Materials. Except as specifically provided in this Agreement, all materials provided by Consultant in the performance of this Agreement shall be and remain the property of City without restriction or limitation upon its use or dissemination by City. Consultant may, however, make and retain such copies of said documents and materials as Consultant may desire. 13. Maintenance and Inspection of Records. In accordance with generally accepted accounting principles, Consultant and its subcontractors shall maintain reasonably full and complete books, documents, papers, accounting records, and other information (collectively, the “records”) pertaining to the costs of and completion of services performed under this Agreement. Th e City and any of their authorized representatives shall have access to and the right to audit and reproduce any of Consultant's records regarding the services provided under this Agreement. Consultant shall maintain all such records for a period of at least three (3) years after termination or completion of this Agreement. Consultant agrees to make available all such records for inspection or audit at its offices during normal business hours and upon three (3) days' notice from the City, and copies thereof shall be furnished if requested. 14. Conflict of Interest. Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 17 of 22 7 Professional Services – Non Design 1292531.1 A. Consultant covenants that it presently has no interest and shall not acquire any interest, direct or indirect, which may be affected by the services to be performed by Consultant under this Agreement, or which would conflict in any manner with the performance of its services hereunder. Consultant further covenants that, in performance of this Agreement, no person having any such interest shall be employed by it. Furthermore, Consultant shall avoid the appearance of having any interest which would conflict in any manner with the performance of its services pursuant to this Agreement. B. Consultant covenants not to give or receive any compensation, monetary or otherwise, to or from the ultimate vendor(s) of hardware or software to City as a result of the performance of this Agreement. Consultant's covenant under this section shall survive the termination of this Agreement. 15. Termination. The City may terminate this Agreement with or without cause upon fifteen (15) days' written notice to Consultant. The effective date of termination shall be upon the date specified in the notice of termination, or, in the event no date is specified, upon the fifteenth (15th) day following delivery of the notice. In the event of such termination, City agrees to pay Consultant for services satisfactorily rendered prior to the effective date of termination. Immediately upon receiving written notice of termination, Consultant shall discontinue performing se rvices, unless the notice provides otherwise, except those services reasonably necessary to effectuate the termination. The City shall be not liable for any claim of lost profits. 16. Personnel/Designated Person. Consultant represents that it has, or will secure at its own expense, all personnel required to perform the services under this Agreement. All of the services required under this Agreement will be performed by Consultant or under it supervision, and all personnel engaged in the work shall be qualified to perform such services. [Optional for when it is important that a specific person perform the work include the following] Except as otherwise authorized by the City's Project Manager, [If applicable, name of designated person] shall be the person who primarily performs the work provided under this Agreement. Except as provided in this Agreement, Consultant reserves the right to determine the assignment of its own employees to the performance of Consultant's services under this Agreement, but City reserves the right in its sole discretion to require Consultant to exclude any employee from performing services on City's premises. Note: Most Consulting Services Work does not implicate prevailing wages, but some does. If so, prevailing wage section must be added here. See form Maintenance Services Agreement, Section 17, for language to insert. 17. Non-Discrimination and Equal Employment Opportunity. A. Consultant shall not discriminate as to race, color, creed, religion, sex, marital status, national origin, ancestry, age, physical or mental handicap, medical condition, or sexual orientation, in the performance of its services and duties pursuant to this Agreement, and will comply with all rules and regulations of City relating thereto. Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 18 of 22 8 Professional Services – Non Design 1292531.1 Such nondiscrimination shall include but not be limited to the following: employment, upgrading, demotion, transfers, recruitment or recruitment advertising; layoff or termination; rates of pay or other forms of compensation; and selection for training, including apprenticeship. B. Consultant will, in all solicitations or advertisements for employees placed by or on behalf of Consultant state either that it is an equal opportunity employer or that all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, marital status, national origin, ancestry, age, physical or mental handicap, medical condition, or sexual orientation. C. Consultant will cause the foregoing provisions to be inserted in all subcontracts for any work covered by this Agreement except contracts or subcontracts for standard commercial supplies or raw materials. 18. Time of Completion. Consultant agrees to commence the work provided for in this Agreement within (5) days of being notified by the City to proceed and to diligently prosecute completion of the work within ________ (__) calendar days from such date or as may otherwise be agreed to by and between the Project Manager and the Consultant. [Optional to include time of completion. For instance if the Consultant is a contract planner, time of completion would not apply] 19. Time Is of the Essence. Time is of the essence in this Agreement. Consultant shall do all things necessary and incidental to the prosecution of Consultant's work. 20. Liquidated Damages. Consultant shall pay City, or have withheld from monies due it, as liquidated damages, the sum of _______ Dollars ($___) per day for each and every calendar day's delay in finishing the work within the time specified, including any written extensions which may be granted, in writing, in accordance with this Agreement. [Optional, include in situations in which untimely delivery of a product or service would interfere with City's ability to serve its constituents. Must have Section 18 and 19 to include.] 21. Delays and Extensions of Time. Consultant's sole remedy for delays outside its control shall be an extension of time. No matter what the cause of the delay, Consultant must document any delay and request an extension of tim e in writing at the time of the delay to the satisfaction of City. Any extensions granted shall be limited to the length of the delay outside Consultant’s control. If Consultant believes that delays caused by the City will cause it to incur additional costs, it must specify, in writing, why the delay has caused additional costs to be incurred and the exact amount of such cost within 10 days of the time the delay occurs. No additional costs can be paid that exceed the not to exceed amount absent a written amendment to this Agreement. In no event shall the Consultant be entitled to any claim for lost profits due to any delay, whether caused by the City or due to some other cause. Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 19 of 22 9 Professional Services – Non Design 1292531.1 22. Assignment. Consultant shall not assign or transfer any interest in this Agreement nor the performance of any of Consultant's obligations hereunder, without the prior written consent of City, and any attempt by Consultant to so assign this Agreement or any rights, duties, or obligations arising hereunder shall be void and of no effect. 23. Compliance with Laws. Consultant shall comply with all applicable laws, ordinances, codes and regulations of the federal, state, and local governments. 24. Non-Waiver of Terms, Rights and Remedies. Waiver by either party of any one or more of the conditions of performance under this Agreement shall not be a waiver of any other condition of performance under this Agreement. In no event shall the making by City of any payment to Consultant constitute or be construed as a waiver by City of any breach of covenant, or any default which may then exist on the part of Consultant, and the making of any such payment by City shall in no way impair or prejudice any right or remedy available to City with regard to such breach or default. 25. Attorney's Fees. In the event that either party to this Agreement shall commence any legal or equitable action or proceeding to enforce or interpret the provisions of this Agreement, the prevailing party in such action or proceeding shall be entitled to recover its costs of suit, including reasonable attorney's fees and costs, including costs of expert witnesses and consultants. [Optional. Generally do not include unless Consultant is delivering a finished product.] 26. Mediation. Any dispute or controversy arising under this Agreement, or in connection with any of the terms and conditions hereof, which cannot be resolved by the parties, may be referred by the parties hereto for mediation. A third party, neutral mediation service shall be selected, as agreed upon by the parties and the costs and expenses thereof shall be borne equally by the parties hereto. The parties agree to utilize their good faith efforts to resolve any such dispute or controversy so submitted to mediation. It is specifically understood and agreed by the parties hereto that mutual good faith efforts to resolve the same any dispute or controversy as provided herein, shall be a condition precedent to the institution of any action or proceeding, whether at law or in equity with respect to any such dispute or controversy. [Optional. Generally do not use if Agreement is for less than $10,000.] 27. Notices. Any notices, bills, invoices, or reports required by this Agreement shall be deemed received on (a) the day of delivery if delivered by ha nd during regular business hours or by facsimile before or during regular business hours; or (b) on the third business day following deposit in the United States mail, postage prepaid, to the addresses heretofore set forth in the Agreement, or to such othe r addresses as the parties may, from time to time, designate in writing pursuant to the provisions of this section. “CONSULTANT” “CITY” City of Diamond Bar Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 20 of 22 10 Professional Services – Non Design 1292531.1 21810 Copley Drive Diamond Bar, CA 91765-4178 Attn.: Attn.: _______________ Phone: Phone: E-Mail: E-mail: 28. Governing Law. This Agreement shall be interpreted, construed and enforced in accordance with the laws of the State of California. The venue for any action brought under this Agreement shall be in Los Angeles County. 29. Counterparts. This Agreement may be executed in any number of counterparts, each of which shall be deemed to be the original, and all of which together shall constitute one and the same instrument. 30. Entire Agreement. This Agreement, and any other documents incorporated herein by reference, represent the entire and integrated agreement between Consultant and City. This Agreement supersedes all prior oral or written negotiations, representations or agreements. This Agreement m ay not be amended, nor any provision or breach hereof waived, except in a writing signed by the parties which expressly refers to this Agreement. Amendments on behalf of the City will only be valid if signed by a person duly authorized to do so under the City's Purchasing Ordinance. IN WITNESS of this Agreement, the parties have executed this Agreement as of the date first written above. "Consultant" "City" [Insert Full Name of Consultant] CITY OF DIAMOND BAR By: ______ By: ____ Printed Name: [Insert Name of Person authorized to Title: sign, i.e., City Manager or Mayor By: ATTEST: Printed Name: Title: [Name], City Clerk Approved as to form: By:____ [Name] City Attorney 840-200-9570 cp@huemanstudio.com Rancho Cucamonga, CA 91730 11799 Sebastian Way, Suite 103 Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 21 of 22 11 Professional Services – Non Design 1292531.1 *NOTE: If Consultant is a corporation, the City requires the following signature(s): -- (1) the Chairman of the Board, the President or a Vice-President, AND (2) the Secretary, the Chief Financial Officer, the Treasurer, an Assistant Secretary or an Assis tant Treasurer. If only one corporate officer exists or one corporate officer holds more than one corporate office, please so indicate. OR -- The corporate officer named in a corporate resolution as authorized to enter into this Agreement. A copy of the corporate resolution, certified by the Secretary close in time to the execution of the Agreement, must be provided to the City. Document Ref: V7IG3-TY3EU-EDRBH-NQSCZ Page 22 of 22 Signature Certificate Reference number: V7IG3-TY3EU-EDRBH-NQSCZ Document completed by all parties on: 26 Jun 2023 17:39:18 UTC Page 1 of 1 Signer Timestamp Signature CP Phan Email: hi@huemanstudio.com Sent:26 Jun 2023 17:39:17 UTC Signed:26 Jun 2023 17:39:18 UTC IP address: 209.107.176.197 Signed with PandaDoc PandaDoc is a document workflow and certified eSignature solution trusted by 40,000+ companies worldwide. Response to RFP for Graphic Design Services City of Diamond Bar California Prepared June 12, 2023 Graphic Design Services for the City of Diamond Bar CaliforniaDear City of Diamond Bar, Thank you for the opportunity to propose on the “RFP Graphic Design Services” for the City of Diamond Bar. For your understanding, our design studio (minority owned small business) is a collection of artists, designers, animators, planners and architects dedicated to provide cost-effect design services for wide range of service sectors. We pride ourselves on our flexibility, ability for collaboration/ communication, and on-time delivery of even the most challenging efforts. We believe every project is important regardless of size or cost and are dedicated to providing the necessary indepth communication to truly achieve your project’s vision. Our team has developed materials both within the US as well as internationally, from marketing materials, to wayfinding system to even local school PTA communications. Per your request please note the following contact information: Linus Sora | linus@trazogroup.com | 310.699.1857 Trazo Group, LLC 631 N. HIll Ave. Pasadena, CA 91106 Again, we thank you for your time in regards to this effort. Yours, Linus Sora Managing Partner Please note the following pages includes materials developed by our team. All Trazo related materials are composed of assets that were created by our team of artists. Summary of Fees: Monthly Newsletter 4 x 4 pages $1,320.00 per unit $5,280.00 Total Monthly Newsletter 5 x 6 pages $1,980.00 per unit $9,900.00 Total Recreation Activities Guide 3 x 32 pages $2,640.00 per unit $7,920.00 Total Annual Calendar 1 x 28 pages $1,540 Total Information Flyer 1 x 2 pages $660.00 Total Total $25,300.00 Total Additional Fees: Additional work will be charged at an hourly rate of $55.00. Written agreement is required to continue with any additional work. We are happy to utilize “Not to Exceed” or other mechanisms to maintain your cost control on any additional work. Statement of Agreement: We agree to the provided City of Diamond Bar Cuonsulting Services Agreement terms and conditions. OUR HISTORY Trazo Group was created by Juan Gutierrez and Linus Sora through the desire to create an organization that best serves the architectural design and planning needs of real estate development. We understood that far too often design firms would not appropriately meets their clients needs through inflexibility of process, fees that did not represent value, and a disconnection between creative minds and fiscal reality. The Trazo Group executive leadership pairs the creative and architectural skill of Juan Gutierrez, a veteran with over 30 years of design experience with Linus Sora, whom is focused on the economic and market capability of a project. This pairing allows for our design work to include the grandeur of creativity with the fundamental economic realities that is necessary for a project’s success. Project Trazo Group: Sample pages of our marketing collateral for thematic architectural design and planning services. Graphic Design Services for the City of Diamond Bar California Project MCM GROUP: Our scope of work included all marketing materials, including flyers, project one sheets, website design and logo creation. Additionally we built all project presentations, including both printed books and powerpoint/ keynote presentations. Project One Sheet General Flyer General Flyer (China Market)Graphic Design Services for the City of Diamond Bar California Project MCM GROUP: Our scope of work included all marketing materials, including flyers, project one sheets, website design and logo creation. Additionally we built all project presentations, including both printed books and powerpoint/ keynote presentations. Project One Sheet General Flyer General Flyer (China Market)Graphic Design Services for the City of Diamond Bar California Additional Works: Layouts for Internationally Distributed Movie Magazine Flyer for Field Elementary Celebrations Flyer for African American Parent Counil Events and Programs Response to RFP for Graphic Design Services City of Diamond Bar California Prepared June 12, 2023 PI-GRAPHIC DESIGN 2023 Graphic Design Services JUNE 26, 2023 Prepared for the City of Diamond Bar My House of Design is an award-winning SBA 8(a) certified small woman- and minority-owned design and marketing firm. We have a passion for fusing creativity with strategy for our clients. We will collaborate with you to determine your needs and create products featuring a uniquely authentic and memorable look that meets those needs. We take communications projects from the initial concept through development to an impressive final product. POINT OF CONTACT: Shaila Abdullah Owner My House of Design 10512 Ivalenes Hope Dr. Austin, TX 78717 512-924-7674 info@myhouseofdesign.com DUNS/CAGE: DUNS: 968585757 CAGE # 7KBT6 CERTIFICATIONS: SBA 8(a) Business Development Program Women-Owned Small Business (WOSB) GSA MAS Contract (47QRAA22D004W) Economically Disadvantaged Women-Owned Small Business (EDWOSB) NAICS: 541430 Graphic Design Services 561410 Document Preparation Services 541810 Advertising Services 541613 Marketing Consulting Services 541511 Web Based Marketing YOUR BRAND IS OUR BUSINESS // myhouseofdesign.com 10512 Ivalenes Hope Dr., Austin, TX 78717 10512 Ivalenes Hope Dr., Austin, TX 78717 | 512-924-7674 | http://myhouseofdesign.com To: Marsha Roa City of Diamond Bar 21810 Copley Drive Diamond Bar, CA 91765 PI-Graphic Design 2023: Graphic Design Services June 26, 2023 Dear Marsha: It must not be easy to sift through a tall stack of proposals from communication and marketing firms, especially when many of them not only meet your minimum requirements but also produce stellar work. Let us save you some time and be the firm that stands out from the rest. • We have more than 25 years’ experience developing communication and marketing materials for a variety of clients, including federal, state, and local governments, nonprofits, educational entities, publishing companies, and health care organizations. • We have developed print, web, and multimedia resources for a number of governmental, nonprofit, and educational entities, including the cities of Santa Monica, Fremont, Berkeley, Lake Forest, Rialto, San Antonio, Austin, Renton, Burien, Lacey, Schertz, Pearland, Everett, Issaquah, Keller, Burlington, the states of Illinois, Ohio, Utah, and Texas, the counties of Sacramento and Fulton, the U.S. Department of Education, the Centers for Disease Control and Prevention, the Department of Veterans Affairs, and the Smithsonian. • We have received numerous awards and accolades for our work, including the AEP Distinguished Achievement Award, the Beacon Award, AMA Crystal Awards, and multiple MarCom Awards. • We are a minority- and women-owned business licensed in both the States of Washington and Texas. We are a Washington, Illinois, and Texas State Minority and Women-owned Business Enterprise (MWBE MBE, WBE); SBA certified 8(a), an SBA Economically Disadvantaged Women- Owned Small Business (EDWOSB); and a Texas Historically Underutilized Business (HUB) and Disadvantaged Business Enterprise (DBE). Please read the attached proposal to see how we can provide professional graphic design services for the City of Diamond Bar. We certify that we agree to the City’s Consulting Services Agreement terms and conditions. We thank you for the opportunity. Sincerely, Shaila Abdullah Creative Director/Owner REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 3 Experience & Qualifications As an SBA 8(a) certified small woman- and minority-owned communication, design, and marketing firm, My House of Design has more than two decades of experience creating communications materials for a variety of clients, including educational entities, federal, state and local government, nonprofits, publishing companies, and health care organizations. Our mission is to help bridge the divide between organizations and their audiences through the value and power of design. We are experienced at using state-of-the-art applications to create visually appealing materials that educate, inform, and reach across cultural divides with sensitivity. Our goal is to create engaging, thought-provoking materials that provide audiences with a deep understanding that leads to action. Certified SBA 8(a), EDWOSB, WOSB Firm As an SBA 8(a), WOSB and EDWOSB-certified small woman- and minority- owned communication and marketing firm, we check every box, allowing you use several mechanisms of award including small business set-asides and sole-source contracts. The federal government’s goal is to award at least five percent of all federal contracting dollars to small disadvantaged businesses each year. List of Certifications • SBA 8(a) Small Business Certification • GSA MAS Contract (47QRAA22D004W) • SBA Economically Disadvantaged Women-Owned Small Business (EDWOSB) • State of Washington Minority and Women’s Business Enterprise (MWBE) • State of Illinois Business Enterprise for Minorities, Women and Persons with Disabilities (BEP) • State of Texas Historically Underutilized Business (HUB), Minority Business Enterprise (MBE), Women Business Enterprise (WBE), and Disadvantaged Business Enterprise (DBE) HONORS AND AWARDS: • AMA Crystal Award • NCMPR District 4 Medallion Award • Association of Educational Publishing (AEP) Awards • MarCom Awards REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 4 Recent Contracts & Past Performance We have developed, designed and provided editorial and marketing support for hundreds of clients. Below is a list of a few of our contracts: • Graphic design, editing, and Section 508 services for CDC Foundation’s Centers of Excellence in Public Health and Homelessness Toolkit • Graphic design services for FHI360 for their CDC contract for HIV awareness • Graphic design, editing, writing, and Section 508 direct 8(a) services contract for the U.S. Dept. of Education (# 91990921P0014) • Graphic design, direct 8(a) service contract for the U.S. Chemical Safety and Hazardous Investigation Board (# CSB2O25220003) • Graphic design services for NMAAHC HBCU Initiative, Smithsonian (# 21-PO-680-0000452586) • Design, layout and production of quarterly newsletters and annual reports for VAMC Wilkes-Barre (# 36C24419P0603) • Graphic design BPA, Federal Mediation and Conciliation Service (# FMCS-2017-BP-0003) • Communication, graphic design, and marketing contract with USDA-NRCS Western Working Lands for Wildlife • Communication, editorial, graphic design, and marketing contracts with states of Washington, Texas, and Illinois; towns of Leesburg and Queen Creek, the cities of Santa Monica, Fremont, Berkeley, Lake Forest, Rialto, San Antonio, Austin, Renton, Burien, Lacey, Schertz, Pearland, Everett, Issaquah, Keller, Burlington, the states of Illinois, Ohio, Utah, and Texas, the counties of Sacramento and Fulton. • Communication, editorial, graphic design, and marketing contracts with educational institutions such as REL Pacific, Sam Houston State University, University of Texas-Austin, Temple College, Texas A&M, Tarleton State University, Texas Southern University, University of Utah, Austin ISD, and Magnolia ISD • Communication, graphic design, and marketing contracts with transit companies such as Santa Monica Blue Bus and SMART Detroit PARTIAL LIST OF CLIENTS: • Centers for Disease Control and Prevention • CDC Foundation • Charlotte Water • City of Austin • City of Berkeley • City of Beaverton • City of Burien • City of Burlington • City of Carlsbad • City of Everett • City of Fremont • City of Issaquah • City of Keller • City of Lake Forest • City of Pearland • City of Renton • City of Rialto • City of Santa Monica • City of Schertz • Clayton County • CPS Energy • Department of Veterans Affairs • Federal Mediation and Conciliation Service • FHI 360 • Fulton County • Illinois State Board of Education • ISD: Austin, Magnolia • Regional Educational Laboratories: Pacific • Sacramento County • Sam Houston State University • SMART • Smithsonian • Temple College • Texas A&M University • Texas Department of Agriculture • Texas Education Agency • The University of Texas • Town of Leesburg • Town of Queen Creek • U.S. Chemical Safety and Hazardous Investigation Board • U.S. Department of Education • University of Massachusetts Amherst • University of Utah • USDA-NRCS Western Working Lands for Wildlife • Vermont Department of Health • Washington State REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 5 Recent Municipal Contracts Below is a list of a few of our recent municipal government contracts: • We won a contract with the Town of Leesburg in 2019 to design its quarterly recreation guides. After an in-depth discussion with the town about their goals and vision for the publication, we redesigned the guide from cover to cover including producing several of the town’s house ads. • We won a highly competitive award in 2019 from the City of Schertz to provide design services for its award winning monthly magazine and recreation guides (2x/year). We also provide marketing/design support for their various events and programs. • We won an RFP from the City of Pearland in 2018 to design its recreation guides and magazine. They asked us to redesign the guides at the onset. Keeping in mind their rich history and demographics, we designed a bright visually pleasing layout for them with splashes of color to highlight important classes and events. Apart from this publication, we also help the city with its ongoing design needs such as event and marketing collateral, calendar and annual report. • In 2017 we received a contract from the City of Santa Monica’s Big Blue Bus to work on its bus schedules, maps, signage and social media ads. • We won a contract with the City of Fremont in 2019 to develop its quarterly recreation guides, monthly bulletins and camp guides (a total of 17 guides a year). We redesigned each publication for the City. We also produce several of the City’s house ads for its various programs and events throughout the year. • We received a multi-year contract from the City of Burien in 2018 to design and produce its quarterly recreation guides as well as to develop marketing and event collaterals for various city events and programs. After creating a few issues of the guides for them, they asked us to redesign their publication in 2019. We developed a timeline for redesign that included planning, reviewing guides of other cities, formulating best practices, and developing various concepts for review. We subsequently redesigned their guide from cover to cover. • In 2019, we were approached by the City of Renton to design and layout its quarterly recreation guides and newsletters. We also produce several of the City’s house ads for various programs and events marketing throughout the year. • In 2020, we received an award from the City of Beaverton to redesign and produce its bi-monthly newsletter titled Your City. We also provide proofreading services for this work. • In 2021-23, we also won multi-year design contracts with the cities of Keller, Issaquah, Burlington, Kirkland, Lacey, Rialto and Berkeley to perform ongoing graphic design services and develop their publications. REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 6 Approach & Work Plan Our approach to design is based on excellence and informed by the mission of our clients. We strive to create engaging, thought-provoking materials that provide audiences with a deep understanding that leads to action. Because every great project should start with an in-depth knowledge of its scope, we will employ an inquiry-based approach in understanding your needs. Our goal will be to understand how the resources we produce will assist and advance the mission and vision of your institution. PHASE I: CONDUCT STRATEGY & PLANNING MEETING We will meet virtually with your staff to determine goals, expectations, timelines, expected audiences, brand integration, implementation, promotion, and mode of delivery of the various deliverables. Best practices and external/ past samples will be shared and discussed. PHASE II: COLLECT ASSETS & CONDUCT RESEARCH We will gather all needed assets, including strategic planning documents, past samples and branding resources, photos, and any other materials needed to create the designs. After the meeting, we will conduct an in-depth research study on messaging, brand, competition, history, culture, brand and perception before working on concepts. PHASE III: PRESENT THEME IDEAS & CONCEPTS This is where we will put our creative thinking caps on to develop theme ideas, design concepts and mock-ups. These will be ideas that visually express your core message, align with the research we conducted, and address your goals. Careful consideration will be made to ensure that language, graphics, style, visuals, fonts, and other elements support the messaging and add to the appeal of the brand. We will also check to make sure the designs align with the overarching logo and branding guidelines. PHASE IV: REFINE DESIGNS We will begin refining the selected concepts based on feedback received. We will create the resources, working closely with all selected partners (content experts, staff, etc.). We will provide proofs at various points to show our progress and to seek feedback. REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 7 PHASE V: REVISE & FINALIZE Based on edits received from the appointed stakeholders, we will adjust and finalize the designs. We will check, double-check, and prepare the designs for final execution. PHASE VI: DELIVER PRODUCTS We will provide all both print and web-ready files, as well as native source files to the staff. Quality Assurance Over the years, we have learned that quality assurance is key to continuous improvement. By reviewing each and every resource we produce, we have fine-tuned our process and eliminated common issues. This has strengthened us as a team and saves our clients time and money in the end. Our rigorous quality assurance process ensures that each resource piece is professionally crafted and executed. We have checkpoints for corrective and preventive actions throughout the editorial and production phase to ensure the final resource meets and even exceeds the client’s expectations. We work in harmony with clients, writers, editors, artists, project managers, developers, photographers, and printers. We consistently meet deadlines and exceed client expectations with delivery of high-quality work on time and on budget. We have a sophisticated project tracking system to ensure that no project deadlines are missed or compromised. When the delay is from the client’s end, we are flexible and accommodating and do whatever is needed to meet the variation and timeline. Meeting and Logistics We propose to attend virtual meetings with your staff via videoconferencing or phone calls. We believe that by using interactive audiovisual tools, we can have the same experience as a face-to-face meeting and save on travel costs. For several of our out-of-state clients, we use Zoom to have successful meetings whenever needed. We will be available to consult by phone, video conference, or email and you can request as many meetings as you need to complete the project. REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 8 SHAILA ABDULLAH, PRINCIPAL / PROJECT MANAGER Shaila Abdullah is an award-winning graphic, web, and multimedia designer. During her career, she has developed hundreds of projects for local and state governments, educational entities, nonprofits, and corporations. She has over 25 years of experience developing and managing projects ranging from branding and reports to large scale signage and exhibits for education, federal, state and local government agencies as well as nonprofit and for- profit agencies. ASHLEY GEROU, GRAPHIC DESIGNER Ashley Gerou has more than 20 years’ experience in print and digital graphic design. She specializes in visual communications, including comprehensive branding, complex layouts, magazine and report design, marketing materials, and web design. She enjoys driving strategic solutions through design. MIKKI BULLOCK GUERRA, GRAPHIC DESIGNER With 20+ years of experience, Mikki Bullock Guerra is a multi-disciplinary creative with talent in graphic design production through the use of layout, color and typography. She is well-versed with a variety of graphic design projects and possesses a combination of design capabilities and consumer insight. LESLIE ASHER BLAIR, EDITOR/WRITER/PROOFREADER Leslie Asher Blair is a creative, knowledgeable communications professional who has developed, written, and produced a variety of strategic branding, communications and social media plans, feature articles, speeches, newsletters, magazines, brochures, reports, books, press releases, internal communications vehicles, grant proposals, Web sites and multimedia products for diverse audiences. She has a broad knowledge base in PreK-16 education and has edited numerous books focused on educational leadership. She is co-author of As We Saw It: A History of Integration at the University of Texas, published by UT Press. Project Team / Key Personnel REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 9 Shaila Abdullah PRINCIPAL / PROJECT MANAGER PROFESSIONAL EXPERIENCE FOUNDER/CREATIVE DIRECTOR, 2000–current MY HOUSE OF DESIGN, AUSTIN, TX Creative art director catering to multiple industries in both print and digital, specializing in turning complex strategic challenges into compelling and effective results. Built commuication and design firm from the ground up, leading sales, creative, project management, and business development. Develops print, web, email, and multimedia resources for hundreds of public, private, and nonprofit entities. 25+ years of creative design and leadership experience for web, print, social, and mobile systems. MEDIA DESIGN ASSOCIATE, 2002–2015 SEDL, AUSTIN, TX Collaborated with content experts and project managers on a variety of print, web, email, and multimedia resources. Designed original layouts and designs for various products, including brand and identity systems and guidelines, reports, brochures, books, guides, handouts, ads, catalogs, magazines, event collateral, mailers, program websites, web-based training courses, presentations, infographics, email campaigns, and print and email newsletters. LEAD DESIGNER, 2000–2001 IBT TECHNOLOGIES, AUSTIN, TX Responsible for the systematic and effective conversion of content into interactive, media-rich online learning modules and courses. Oversaw a staff of artists and provided art direction. ASSISTANT TEAM LEADER/ GRAPHIC DESIGNER, 1998–2000 VIKING OFFICE PRODUCTS/OFFICE DEPOT, CA Responsible for designing and delivering product catalogs in five different languages. Supervised a team of artists. EDUCATION • Diploma in Graphic Design, Karachi School of Arts, Pakistan • Bachelor of Arts, University of Karachi, Pakistan CLIENTS: • Comprehensive list on page 4 CERTIFICATIONS: • SBA 8(a) Small Business Certification • GSA MAS Contract (47QRAA22D004W) • SBA Economically Disadvantaged Women- Owned Small Business (EDWOSB) • State of Washington Minority and Women’s Business Enterprise (MWBE) • State of Illinois Business Enterprise for Minorities, Women and Persons with Disabilities (BEP) • State of Texas Historically Underutilized Business (HUB), Minority Business Enterprise (MBE), Women Business Enterprise (WBE), and Disadvantaged Business Enterprise (DBE) HONORS AND AWARDS: • AMA Crystal Award • NCMPR District 4 Medallion Award • Association of Educational Publishing (AEP) Awards • MarCom Awards REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 10 Ashley Gerou GRAPHIC DESIGNER PROFESSIONAL EXPERIENCE FREELANCE GRAPHIC DESIGNER, 2012–CURRENT CHICAGO, IL Designs and develops creative solutions to establish brands. Assist clients by maximizing their marketing efforts to increase efficiency and revenue. Specializing in visual communications, including comprehensive branding, marketing materials, and web design. Driving strategic solutions through design. Develops marketing materials, brands, guides, reports, flyers, newsletters, infographics, campaigns and more. SENIOR DESIGNER, 2016–2017 SMITHBUCKLIN Brand lead for 20+ associations and nonprofits to drive their strategic goals through creative solutions. CREATIVE DIRECTOR, 2012–PRESENT METROPOLITAN FAMILY SERVICES Lead marketing design initiatives for $49M agency. Implemented agency- wide rebrand, including development of brand standards, all marketing and promotional elements, print collateral, web-based media, website redesign, and signage installations. Produced integrated campaigns for web-based outreach and social media efforts to effectively increase audience engagement. Responsible for implementation of numerous annual agency event materials within the parameters of project budgets. Effectively communicated with agency departments to produce solutions for their marketing needs. CREATIVE DIRECTOR, 2010–2012 WNBA CHICAGO SKY Generated creative concepts for promotional print and digital campaigns, web-based media, and daily maintenance of all online properties. Led advertising campaigns through the implementation of a broad range of marketing elements. Responsible for the creation and implementation of game-day in-arena marketing, video and television broadcast graphics, LED displays, and promotional collateral. EDUCATION • Bachelor of Fine Arts, Graphic Design, Kendall College of Art and Design CLIENTS: • Allen Technologies • Allies • Aparium Hotel Group • Austin ISD • B.I.G. Baseball Academy • Charmant Hotel • City of Burien • City of Burlington • City of Pearland • City of Renton • Clayton County Water Authority • EduSmart • Foundation Hotel • Girls in the Game • Great Falls College • Hewing Hotel • Hotel Covington • Hotel Deco • Illinois State Board of Education • Interior Define • National Ag Science Center • Ohio Consumers’ Counsel • Pontchartrain Hotel • Prairie View A&M University • Prince William Sound Regional Citizens’ Advisory Council • REL Pacific • Sam Houston State University • San Diego Workforce Partnership • Temple College • Texas A&M University • Texas Hospital Insurance Exchange • Texas Perinatal Services • The Family Business Consulting Group • The Iron Horse Hotel • Vi-ability • University of Utah • U.S. Department of Education • Washington State • Wilkes-Barre VA Medical Center HONORS AND AWARDS: • Silver Trumpet Winner Marketing-Branding Publicity Club of Chicago REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 11 Mikki Bullock Guerra GRAPHIC DESIGNER PROFESSIONAL EXPERIENCE FREELANCE GRAPHIC DESIGNER, 2003–PRESENT LEANDER, TX Leads the development and designs of corporate identities, marketing and event collaterals, newsletters, print advertising, report, recreation guides, newsletters, magazines, marketing emails, social media ads, and more. Clients include government, education, nonprofit, corporate, and elearning entities. GRAPHIC DESIGNER, 2009–2011 NEXT SCREEN Designed and produced layouts for 3 magazines (The Absolute Sound, Hi-Fi+, and Winding Road), print advertising, and corporate materials; retouched photography. DESIGN DIRECTOR, 2006–2009 PEARL PRODUCTION Managed the design for interior pages of books and book covers, page production, and proofing educational books for grades K–12. PRODUCTION ARTIST, 2006–2007 PUBLISHERS RESOURCE GROUP (PRG) Page production, layout, and proofing educational books for grades K–12. DESIGN DIRECTOR, 2004–2005 SIX TEN SPLIT Designed, wrote, and edited a music magazine for New Orleans. GRAPHIC DESIGNER, 2000–2005 STEWART ENTERPRISES / SCRIPTURA Designed logos, print advertising, brochures, large wall displays, dvd/cd packaging, newsletters, certificates, posters, and websites; retouched photography. Typeset and printed in-house invitations; designed custom invitations, print advertising and special projects. EDUCATION • Bachelor of Fine Arts, Graphic Design, Loyola University New Orleans CLIENTS: • Allen • Austin Beer Guide • Ayon Lumen • Bravarro • City of Burien • City of Pearland • City of Schertz • City of Kirkland • City of Lacey • Fritzel’s European Jazz Pub • Illinois State Board of Education • Great Falls College • Jazzman • Kris Tokarski • LAMMICO • National Alliance of Trade Associations (NATA) • Pearl Production • Richard Scott • SCI (Service Corporation International) • Soal Technologies • Stewart Enterprises • Temple College • TACC (Texas Association of Community Colleges) • Temple College • Tenet • The Dance Project • The Label Collective • United Way of St. Charles • University of Utah • U.S. Department of Education • Washington State Department of Enterprise Services • Winding Road • Zeitcode HONORS AND AWARDS: • Alpha Sigma Nu (National Jesuit Honors Society) 1998 - present REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 12 Leslie Asher Blair EDITOR/WRITER/PROOFREADER PROFESSIONAL EXPERIENCE COMMUNICATOR/PROJECT MANAGER, 2020-CURRENT AUSTIN, TX Writes, edits, and develops communications for a variety of clients including press releases, feature articles, brochures, reports, magazines, web content, blog posts, video scripts, social media, speeches, and books. Extensive experience in crafting communication materials to address diversity, culture, and community engagement. Significant background knowledge in PreK-16 education and issues in higher education. EXECUTIVE DIRECTOR OF COMMUNICATIONS, 2008-2020 UT-AUSTIN DIVISION OF DIVERSITY AND COMMUNITY ENGAGEMENT, AUSTIN, TX Managed communications for a large division that included 40 programs and initiatives focused on diversity, campus culture, student support, K-12 outreach, and community engagement. Supervised a team of five professionals in the creation and development of more than 60 web sites, multiple social media platforms, a print and online magazine, newsletters, speeches, annual reports, brochures, and collateral for development and fund-raising. COMMUNICATIONS ASSOCIATE AND PROJECT DIRECTOR, 1998-2008 SOUTHWEST EDUCATIONAL DEVELOPMENT LABORATORY (SEDL), AUSTIN, TX Planned and executed external and internal communications strategies, including strategies for media, public relations, and marketing for the large nonprofit organization. Served as editor and writer for SEDL’s magazine, which had a circulation of 90,000. Developed and edited content for multiple newsletters and web sites. EDUCATION AND INFORMATIONAL WRITER, 1994-1996 TEXAS COMMISSION ON ALCOHOL AND DRUG ABUSE, AUSTIN, TX Wrote and edited research reports, brochures, and other products for a variety of audiences. EDUCATION • Bachelor of Science, Journalism, Texas State University • Master of Arts, English (Professional and Technical Communications), New Mexico State University CLIENTS: • City of Schertz • Results Coaching Global • Sigma Pi Phi • Sam Houston State University • Temple College • Texas A&M University • Texas Education Agency • UT Elementary School • Vincent Strategies • University of Utah • U.S. Department of Education AWARDS: • Higher Education Excellence in Diversity Award, 2012-2020 • President’s Award, Precursors Inc., 2018 • Vice President’s Award for Excellence, 2011, 2012, 2017, 2018 • Distinguished Achievement Award, National Association of Educational Publishers for SEDL’s corporate magazine • Marcom Platinum Award for SEDL’s corporate magazine • International Association of Business Communicators Silver and Bronze Quill Awards for SEDL’s corporate brochure • MarCom Gold Award for SEDL’s website • SEDL’s Rogers Barton Award for outstanding work COMMUNITY SERVICE: • Advisory board, AMEN Project, UT School of Nursing • Annual Giving Committee, UT Elementary School • Community Committee, Waterloo Greenway REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 13 References ANISHA MISTRY Recreation Supervisor City of Fremont, Recreation Services AMistry@fremont.gov 510-494-4327 DEVAN CHRISTENSEN Communications Manager City of Schertz dchristensen@schertz.com 210-619-1634 KATIE PIZZA Marketing Associate City of Beaverton kpizza@beavertonoregon.gov 503-526-2232 KYLENE METZGER University of Utah Media Relations Specialist Kylene.Metzger@hsc.utah.edu 310-977-8497 BENJAMIN COBLEY Senior Director of Digital Strategy U.S. Department of Education Benjamin.Cobley@ed.gov 202-615-6191 REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 14 Pricing The estimate below covers fully burdened costs, including but not limited to personnel, labor, equipment, materials, supplies, supervision, staff, training, and other items and services necessary to perform the requirement including software or hardware and other associated administrative costs. We have not included any out- of-area travel and any other incidental expenses since the work will be conducted remotely. Table 1—Tasks, Rates and Level of Effort Tasks Hourly Rate No. of Hours Cost Extended Cost MONTHLY NEWSLETTER 4-pager, 4x/yr $96.54 13 $1,255.02 $5,020.08 MONTHLY NEWSLETTER 6-pager, 5x/yr $96.54 18 $1,737.72 $8,688.60 RECREATION ACTIVITIES GUIDE 32-pager, 3x/yr $96.54 45 $4,344.30 $13,032.90 ANNUAL CALENDAR 28-pager, 1x/yr $96.54 24 $2,316.96 $2,316.96 INFORMATION FLYER 2-pager, as needed $96.54 6 $579.24 $579.24 TOTAL $29,637.78 Table 2—Hourly Rates Hourly Rates Hourly Rates 2. Graphic Designer $96.54 3. Editor/Proofreader (Optional)$94.82 4. Section 508 Accessibility Specialist (Optional)$97.41 VALUE ADDED BENEFITS: • Unlike most firms, we are very flexible when it comes to the number of revisions provided. We don’t cap our clients at 2-3 revisions. Up to 8 rounds are included at no charge. • Unless the project scope deviates 15% or more from the original agreement, we do not charge the client. • We do not charge rush fees to our clients. We consider fast delivery part of our service. • We have an annual subscription with three stock image sites and never ask our clients to pay for any of the images we use from those databases. • Your staff will deal with one point of contact who will ensure that all communication is handled in an effective manner. • When our clients have come into situations where delays have occurred on their end, we do all we can to accommodate their schedules, working nights and weekends until the job is delivered. • No other costs for supplies or equipment will be billed. REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 15 City of Burien Design & Communications Services We won a contract with the City of Burien to produce its quarterly recreation guides. We also provided design services for city’s various events and programs by producing logos, ads, flyers, posters, social media / web graphics, promotional items, direct mail, and other collateral as needed. Samples at https://tinyurl.com/BurienREC Reference: Emily Inlow-Hood Communications Officer City of Burien emilyi@burienwa.gov | 206-439-3167 CONTRACT DETAILS Period of performance: 2018-2021 Project Samples REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 16 Buy local, buy handmade, buy sustainable, buy one of a kind... MOSHIER SPRINGPOTTERYSALE SATURDAY, MAY 2 10:00AM–3:00PM Moshier Art Center 430 S 156th St, Burien Twice a year the potters at the Moshier Community Art Center gather to sell their handmade wares. Come to this amazing sale to nd hundreds of items such as mugs, bowls, serving dishes, casseroles, garden art, jewelry, planters, and more! Come early for the best selection. Cash or checks accepted. 206.988.3700 •burienwa.gov/springpottery REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 17 Burien Plastic Bag Ban Campaign Reusable Shopping Bag TREATMENT 5 SHOP LOCAL SHOP Burien The City of BurienBring Your Own Bag Ordinance No more. No más. Không còn. Pay 10¢ per paper bag. Pague 10¢ por bolsa de papel. Trả 10 cent cho mỗi túi giấy. Bring your own bag. Traiga su propia bolsa. Mang túi riêng của bạn. Burien Municipal Code 8.56 effective January 1, 2020.burienwa.gov/plastics On January 7, 2019, the Burien City Council unanimously passed Ordinance 690 to ban carryout plastic bags in retail establishments. The ordinance and ban take effect on January 1, 2020. Retail establishments include but are not limited to any Grocery store Department store Hardware store Pharmacy Liquor store Restaurant Catering truck Home delivery Convenience store Any other retail store or vendor, including vendors at farmers markets, street fairs, and festivals. What the City of Burien Law Requires Information for Business Owners and Employees REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 18 At this event, property owners, investors, and developers can learn more about what opportunity zones are, the process of investing in them, and the mutual benefits they provide to stakeholders and the community. There will be dedicated time for networking and then, those who would like can take our tour of current opportunity zone properties here in Burien. Create connections that can help start the process, while learning about the city’s real estate market. We hope you’ll join us! Until then, read more about it at burienwa.gov/opportunityzones. Please RSVP to Riley: rileyo@burienwa.gov City of Burien400 SW 152nd StSuite 300Burien, WA 98166 Discover the benefits of investing in Burien. FOOD AND DRINKS PROVIDED Friday, June 7 | 1 - 3 pm Merrill Gardens, 15020 5th Ave SW, Burien, WA A project of the City of Burien Burien is home to some of the few designated Opportunity Zones in Washington State. Taxpayers can invest their capital gains in designated zones through a Qualified Opportunity Fund and receive capital gains tax relief. The investments are used to develop and promote long-term investments in communities like Burien. Reinvesting capital gains into the community burienwa.gov/opportunityzones Spring 2019 // burienwa.gov REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 19 City of Fremont Recreation Guides and Other Design Services We won a contract with the City of Fremont to redesign and develop their quarterly recreation guides, monthly bulletins, and camp guides (a total of 17 guides a year). We also produce several of the City’s house ads for its various programs and events throughout the year. Samples at http://tinyurl.com/yvzr6dvt Reference: Anisha Mistry Recreation Supervisor City of Fremont, Recreation Services AMistry@fremont.gov | 510-494-4327 CONTRACT DETAILS Period of performance: 2019-ongoing REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 20 REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 21 City of Pearland Magazine, Recreation Guide, Calendar, Annual Report and Other Design Services We won a contract with the City of Pearland to redesign its quarterly magazine, Pearland in Motion. Apart from this publication, we also help the city with its ongoing design needs such as various event collateral, ads, calendar and annual report. Responsible for the full range of design and production tasks. Samples at https://tinyurl.com/y95fy2kn Reference: Debbie Schielke Communications Specialist City of Pearland DSchielke@pearlandtx.gov | 281-652-1626 CONTRACT DETAILS Period of performance: 2018-Present PRINT READY FILE SAMPLE A sample of the print- ready electronic file we gave to the printer is below. This file has extensive tints, 4/c photos and trapping. https://www. dropbox.com/ s/6pygwigz2c8zzq0/ Pearland%20 in%20Motion_ WinterSpring2018_ PrintReady.pdf REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 22 REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 23 REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 24 Design Services for the City of Schertz Monthly Magazine and Recreational Guides We won a highly competitive award from the City of Schertz to provide design services for its award winning monthly magazine. Each issue is meticulously produced within two weeks. We also produce the city’s recreation guides (2x/year), event and marketing collateral, and various ads for their magazines. 22 issues produced so far. Responsible for the full range of design and production tasks. Samples at https://tinyurl.com/SchertzMHOD CONTRACT DETAILS Period of performance: 2019-ongoing Reference: Devan Christensen Communications Manager City of Schertz/ Schertz Magazine dchristensen@schertz.com | 210-619-1634 EMERGENCYPREPAREDNESSPOCKET GUIDE We Are Open for Business Weddings • Graduations • Quinceaneras • Celebrations • Retirements • Meetings Looking for a meeting space? 1400 SCHERTZ PKWY 210.619.1611 SCHERTZ.COM PRINT READY FILE SAMPLE A sample of the print-ready electronic file we gave to the printer is below. This file has extensive tints, 4/c photos and trapping. Print copies were generated by a printer named Walsworth. https://www.dropbox. com/sh/35cdksrc8481hgc/ AACawSN1srW6emp68_ d7wV1aa?dl=0 REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 25 REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 26 Newsletter for City of Beaverton We received an RFP award from the City of Beaverton to develop its bi-monthly newsletter. After producing the first two issues, we redesigned the publication from cover to cover. We developed a timeline for redesign that included planning, reviewing newsletters of other cities, formulating best practices, and developing various concepts for review. We subsequently redesigned their newsletter. A COBID- certified firm handled the editing services for us for this project. CONTRACT DETAILS Period of performance: 2020-ongoing Reference: Katie Pizza Marketing Associate City of Beaverton kpizza@beavertonoregon.gov | 503-526-2232 REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 27 Town of Leesburg Recreation Guides and Graphic Design Services We won a contract with the Town of Leesburg to design its quarterly recreation guides. After an in-depth discussion with the town about their goals and vision for the publication, we redesigned the guide from cover to cover. We also produce several of the town’s house ads for each issue. Samples at https://tinyurl.com/3y9kdw6a Reference: Katey Jackson Recreation Superintendent Ida Lee Recreation Center KJackson@leesburgva.gov | 703-737-7152 CONTRACT DETAILS Period of performance: 2019-ongoing REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 28 City of Lacey Recreation Guide We won a contract with the City of Lacey to design its quarterly recreation guides. After an in-depth discussion with the city about their goals and vision for the publication, we redesigned the guide from cover to cover in 2021. Reference: Jenny Wilson Program Manager City of Lacey jwilson@ci.lacey.wa.us | 360-491-0857 CONTRACT DETAILS Period of performance: 2019-ongoing REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 29 Design, Editorial and Accessibility Services for the U.S. Dept of Education We received a direct 8(a) award for design, editorial and accessibility services from the U.S. Dept of Education. Work includes the creation of reports, handouts, social media, web graphics, branding, logo and other collateral. Reference: Benjamin Cobley Senior Director of Digital Strategy US Department of Education Benjamin.Cobley@ed.gov | 202-615-6191 CONTRACT DETAILS Period of performance: 2021-ongoing REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 30White House Initiative on Hi s t o r ically Black Co l l eges and Universities★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★Advancing Educational Equit y , E xcellence and Economic Oppurtnity★ GET FOR 2022 NATIONAL HBCU WEEK CONFERENCE THE OFFICIAL EVENT APP Explore the professional profiles of event speakers and attendees Send in-app messages and exchange contact info Network and find attendees with common affiliations, educations, shared networks, and social profiles Receive update notifications from organizers Access the event agenda, GPS guidance, maps, and parking directions at your fingertips G e t f o r 2 0 2 2 N a t i o n a l H B C U W e e k C o n f e r e n c e Get Whova from the App Stor e or Google Play. Please sign up for the app with your social media account or email D o w n l o a d W h o v a a n d t a k e y o u r e v e n t m o b i l e . T h e e v e n t in v i t a t i on c o d e is : w l e5 x t 5 n 5l You will be asked for an event invitation code after installing Whova O f f i c i a l E v e n t A p p E x plo r e t h e p r o f ess i o n a l p r o f i l es o f eve n t s pea k e r s an d a t ten d e e s S en d i n -a pp m e s sa g e s a n d e xch a n g e c o n t act i n f o Ne t w o rk a n d fin d a t t en d e e s w ith c o m mo n a f filia t i o n s, e d u c atio n s , s h are d n e two r k s , an d s o cial p r o f iles R ece i v e u p d ate n o t ifi c a t i ons f r om o r g a niz e r s Acc e s s the e v e nt a g e nda , G P S g uid a n c e, m a p s , a n d p ark i n g d irec t i o n s a t you r f i n ger t i p s Download and take your event mobile. Get Whova from the App Store or Google Play. Please sign up for the app using the email account you used to register for the conference. The event invitation code is wle5xt5n5l You will be asked for an event invitation code after installing Whova HBCUWeekConf_BreakoutSigns_24x36_v2.indd 9HBCUWeekConf_BreakoutSigns_24x36_v2.indd 9 8/22/22 9:21 AM8/22/22 9:21 AM REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 31 REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 32 Design and Editorial Services for the University of Utah, UHealth and Utah Education Policy Center We won a contract with the University of Utah to design, develop, and write infographics, blog posts, reports, handouts and other collaterals. Reference: Kylene Metzger University of Utah Media Relations Specialist Kylene.Metzger@hsc.utah.edu | 310-977-8497 CONTRACT DETAILS Period of performance: 2021-ongoing REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 33 REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 34 City of Keller Graphic Design Services We won a contract with the City of Keller to produce annual Shopping and Dining Guides for them. Services included graphic design & layout, on-site photography and proofreading. Reference: Siale Langi Economic Development Consultant City of Keller slangi@cityofkeller.com | 817-743-4020 CONTRACT DETAILS Period of performance: 2021-ongoing REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 35 Design, Editorial, and Photography Services for Sam Houston State University We received a multi-year award from Sam Houston State University to develop a marketing strategy for its college recruiting campaign. We provided the following services for SHSU: marketing consulting, conceptual design, project management, graphic design, content creation, proofreading, content editing, on-site photography, ADA remediation, and print production. The 27 marketing materials we developed for the university included multipage and trifold brochures, postcards, mailers, posters, flyers, handouts, posters, postcards, mailers, infographics, and rack cards. We also provided ADA-compliany Section 508 pdfs for their website. We have completed four campaigns for them so far. Samples at http://tinyurl.com/jth68eq CONTRACT DETAILS Period of performance: 2017-present REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 36 REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 37 Design and Editorial Services for the University of Utah, UHealth and Utah Education Policy Center We won a contract with the University of Utah to design, develop, and write infographics, blog posts, reports, handouts and other collaterals. Reference: Kylene Metzger University of Utah Media Relations Specialist Kylene.Metzger@hsc.utah.edu | 310-977-8497 CONTRACT DETAILS Period of performance: 2021-ongoing REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 38 REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 39 Design and Branding Services for Smithsonian We won a federal award from Smithsonian to develop brand, design concept, brand book, and templates for the History and Culture Access Consortium, a pilot initiative led by the National Museum of African American History and Culture Office of Strategic Partnerships to create lasting benefits to the Historically Black Colleges and Universities. The work is ongoing. Below is a snapshot of the work we have done so far. Reference: Alana Mallory HBCU Project Coordinator Smithsonian MalloryA@si.edu | 804-807-3490 CONTRACT DETAILS Period of performance: 2021-ongoing REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 40 Design Services for Regional Educational Laboratory - Pacific We have an ongoing contract with REL Pacific at McREL to develop various collaterals around the topics of College and Career Readiness of High School Graduates in American Samoa and the Northern Mariana Islands, Getting to Know Pacific Island Students from the Freely Associated States, How REL Pacific Supports the Work of the Partnerships, and How to Grow Teacher Wellbeing in Schools. We have developed several infographics around those various topic areas. Each infographic piece also receives Section 508 remediation services. Reference: Katie Gao Managing Researcher REL Pacific at McREL kgao@mcrel.org | 808-664-8178 CONTRACT DETAILS Period of performance: 2016-present REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 41 Design, Editing, and Accessibility Services for the City of Burlington Equity Reports We won a contract with the City of Burlington to develop two of their Equity Reports. For both reports, we used various charts, data and infographic to convey equity information about the City. We also provided proofreading services and prepared Section 508 compliant web pdfs of the report for the City to share with their constituents. CONTRACT DETAILS Period of performance: 2019-2020 Reference: Carolyn Felix BTVStat Analyst City of Burlington cfelix@burlingtonvt.gov | 802-540-0045 2019 EQUITY REPORT REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 42 Design and Editing Services for Babbel We won a contract from Babbel to develop a Sustainability Report for them. We also provided copy editing services for them. Apart from this publication, we are helping them with their ongoing design needs such as handouts and flyers as needed. Reference: Dylan Lyons Senior Social Impact & Sustainability Manager Babbel dlyons@babbel.com CONTRACT DETAILS Period of performance: 2022-ongoing REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 43 Branding, Marketing and Design Campaigns for Illinois State Board of Education We developed approximately 50 branding, marketing and design campaigns for the Illinois State Board of Education, including a comprehensive accountability and support campaign for Illinois Report Cards and State Fair Guide, lesson plans and collaterals. The scope of work included marketing, design and editorial services for email campaigns, flyers, handouts, infographics, guides, booklets, logo, branding, bilingual collateral, and social media campaigns. Reference: Jackie Matthews Director of Media and External Communications Illinois State Board of Education jmatthew@isbe.net | 217-782-4648 The listening tour will focus on major areas, including: Overall weighting of academic vs. student success indicators Weighting of individual indicators Assessment policy for newly arrived English Learners Designations – Number of designations – Names of designations – Criteria for Exemplary designation Support & Accountability LISTENING TOUR MAY 16, 5 P.M. DuPage County ROE 421 N. County Farm Rd., Wheaton MAY 20, 5 P.M. Chicago Public Schools, Garden Level Board Chambers, 42 W. Madison Ave., Chicago MAY 22, 5 P.M. Springfield District 186 1900 W. Monroe St., Springfield MAY 23, 5 P.M. Carbondale Community High School 1301 E. Walnut, Carbondale MAY 29, 5:30 P.M. Rock Island ROE 3430 Avenue of the Cities, Moline 1 2 3 4 5 1 2 3 4 5 Please share with your networks! You may also provide feedback by emailing essa@isbe.net. For more information, please visit isbe.net/essa. The Illinois State Board of Education invites you to provide feedback on the new support and accountability system during the 2019 Support & Accountability Listening Tour. Your feedback will inform an amendment to Illinois’ Every Student Succeeds Act Plan that will go into effect for the 2020-21 school year. CONTRACT DETAILS Period of performance: 2018-2020 REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 44 REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 45 LEARN HERE WORK HERE PLAY HERE FAIRS & FESTIVALS ILLINOIS EDUCATOR’S GUIDE The Illinois Fairs and Festivals Educator’s Guide helps students discover dozens of in-demand careers right here in Illinois through interactive and engaging lessons aligned to the Illinois Learning Standards. Illinois’ county and state fairs highlight agriculture as a major industry in our region. However, as you explore the attractions and activities on the fairgrounds, you might be surprised to discover connections to career possibilities across many diverse sectors. From history to architecture, manufacturing to engineering, food service to health care, journalism and the arts, our state’s fairs and festivals offer inspiration to spark every student’s interests. The activities in this guide provide students, families, and teachers a new way to experience Illinois’ fairs and festivals. EDUCATE LEARN HERE WORK HERE PLAY HERE Visit us at www.isbe.net/edguide EDUCATE EXPLORE EXCEL Visit us at www.isbe.net REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 46 Collaterals and Publications for Temple College We were awarded a contract to work with Temple College on their various campaigns. The scope of work includes developing logo and brand, catalogs, flyers, handouts, invites, social media ads, forms, publications, and more. One of the logos we designed for them won the Medallion award. We also provide translation and Section 508 remediation services (ADA compliance). Samples at https://tinyurl.com/TC-MHOD CONTRACT DETAILS Period of performance: 2018-present COMING FALL 2020 A NEW PROGRAM DESIGNED TO IMPROVE STUDENT SUCCESS When possible, students will take intensive 8-week classes instead of 16-week classes Focus on just two or three classes at a time The fall and spring semesters will be split into two 8-week periods For more information, see your advisor or visit templejc.edu/focus REQUEST FOR PROPOSAL MY HOUSE OF DESIGN 47 NOW OPEN IN THE ARNOLD STUDENT UNION! Circle of Support Student Resource Center – COUNSELING – FOOD PANTRY – LEOPARD LOANS – AND MORE!STUDENT RESOURCE CENTER Graphic Design Proposal Unlock Limitless Possibilities: Where Innovation Meets Imagination www.ishkaster.com 2023 L E T 'S G E T S T A R T E D 06/23 2023www.ishkaster.com Cover Letter To whom it may concern, I am excited to reach out to you on behalf of Ishkaster Media, a dynamic and innovative graphic design agency that specializes in delivering visually compelling solutions to businesses and organizations. We are thrilled to present this proposal to the City of Diamond Bar and express our interest in partnering for graphic design services. As the digital landscape continues to evolve, establishing a strong visual identity has become crucial for organizations to effectively communicate their message and engage their target audience. At Ishkaster Media, we are passionate about creating exceptional designs that captivate, inspire, and leave a lasting impression. We offer a comprehensive range of graphic design services that can assist Diamond Bar in enhancing its brand image and effectively communicating with its residents. Jonathan Dam Executive Assistant Ishkaster Media Jonathan@ishkaster.com (626) 428-2327 1947 S Myrtle Ave, Monrovia, CA, 91016 03 01 02 O U R W O R K F L O W 06/23 2023www.ishkaster.com From Concept to Completion At our digital creative agency, we specialize in providing a wide range of services aimed at enhancing your online presence, captivating your audience, and driving your business objectives. Our team is dedicated to delivering outstanding outcomes, leveraging the latest design techniques and technical expertise. Here's an overview of how we can help you thrive in the digital landscape Our basic workflow described as below: Our Workflow Ideation Execution Discussion We carefully determine the optimal project execution strategy, ensuring that our approach aligns with the defined goals and surpasses expectations. This is the stage where our thoughts and ideas take shape and translate into remarkable visual creations. We meticulously design solutions that not only leave a lasting impression but also achieve tangible outcomes, spanning from initial prototypes to market-ready products. Through meticulous research and meaningful discussions, we delve into the product and its vision, uncovering valuable insights and identifying key challenges. O U R W O R K S 06/23 2023www.ishkaster.com Creative Solutions that Inspire Growth This portfolio has been tailored specifically for the City of Diamond Bar, featuring artwork that exhibits similarities to the samples provided by Diamond Bar. https://drive.google.com/drive/folders/16qvyfOxG6q6WMB6uqCfLD7KvMN5SybKR?usp=sharing O U R W O R K S 06/23 2023www.ishkaster.com Creative Solutions that Inspire Growth M E E T O U R E X P E R T S 6/23 2023www.ishkaster.com Passionate Professionals at Your Service Charmaine Villacisneros Jan Flores Jane Santos Crizaldy Palloc CEO Web Designer CMO Graphic Designer www.ishkaster.com/about/ www.ishkaster.com/about/ www.ishkaster.com/about/ www.ishkaster.com/about/ Mark Miller John Gabutan Graphic Designer www.ishkaster.com/about/ www.ishkaster.com/about/ Project Manager O U R S E R V I C E S 6/23 2023www.ishkaster.com Graphic Design Specifications and Cost Monthly Newsletter - 4-Page $ 5,380 Final Size: 8.375” x 10.875” - 4/4 process with bleeds Cost Per Issue $1,345.00 Total (4 Issues) $5,380.00 Monthly Newsletter - 6-Page $ 10,075 Final Size: 8.375” x 10.875” - 4/4 process with bleeds Cost Per Issue $2,015.00 Total (6 Issues) $10,075.00 Recreation Activities Guide - 32-Page $ 12,480 Final Size: 8.375” x 10.875” - 4/4 process with bleeds Cost Per Issue $4,160.00 Total (4 Issues) $12,480.00 Annual Calendar - 28-Page $ 2,240 Final Size: 8.375” x 10.875” - 4/4 process with bleeds Cost Per Issue $2,240.00 Total (4 Issues) $2,240.00 Information Flyer - Double-Sided Final Size: 8.375” x 10.875” - 4/4 process with bleeds Cost Per Issue $525.00 Total $ 5,380 $ 10,075 $ 12,480 $ 2,240 $ 30,175 Miscellaneous Graphic Design Fees Client Edits Beyond Three Proofs: $100 Per Edit Hourly Rate for Miscellaneous Projects: $100 Per Hour O U R S E R V I C E S 6/23 2023www.ishkaster.com Agreement Acceptance for City's Consulting Service I, Jonathan Dam, hereby certify my agreement to the terms and conditions outlined in the City's Consulting Service Agreement. I have thoroughly reviewed the agreement, and I fully understand and accept the obligations, responsibilities, and limitations set forth therein. Unlock Limitless Possibilities: Where Innovation Meets Imagination 2023 www.ishkaster.com Jonathan@ishkaster.com(626) 428-2327 We are confident in our ability to deliver high-quality graphic design services that align with the city’s vision, objectives and brand. Our goal is to help the city enhance its visual communication, engage the community and create a lasting impact. Thank you for the opportunity to submit this proposal for graphic design services. We would be delighted to discuss this proposal in further detail and answer any questions that may have arised. Please feel free to reach out to us at Jonathan@ishkaster.com or (626) 428-2327. We look forward to the opportunity to collaborate with the City of Diamond Bar Sincerely, Charmaine Villacisneros Chief Executive Officer Charmaine@ishkaster.com (626) 898-2949 Jonathan Dam Executive Assistant Jonathan@ishkaster.com (626) 428-2327 4178 Chestnut Street Riverside, CA 92501 (951) 369-1564 lisa@geocreativelab.com ADDRESS CONTACT GRAPHIC DESIGN SERVICES: CITY OF DIAMOND BAR GRAPHIC DESIGN SERVICES Table of Contents Cover Letter .........................................................3 PROPOSAL Company Profile ..............................................4 Geographics Team ........................................5 References ..........................................................7 Project Approach ............................................8 Fee Schedule .......................................................9 Cost Proposal ...................................................10 Similar Projects ................................................12 www.GeoCreativeLab.com 3GEOGRAPHICS COVER LETTER June 26, 2023 City of Diamond Bar Attn: Marsha Roa 21810 Copley Drive Diamond Bar, CA 91765 Geographics is pleased to submit its proposal and qualifications in response to your Request for Proposal, Graphic Design Services. We want to thank you for the opportunity to bid on this project. At Geographics, we work with you and your staff to create effective communications through aesthetically appealing and intentional design solutions. We are able to provide every task and activity in the Scope of Work, and will not use subconsultants for any of the tasks. Geographics is an award-winning agency that is a registered DBE/WBE/SBE located in Riverside, California for the past 40 years. As strong believers in public information helping to build communities, we know we can help the City of Diamond Bar reach a broader audience to make sure residents understand how the City is delivering opportunities and options. As a firm that serves public agencies, we are fully aware of the financial constraints facing local government. As a result, we have worked very hard to provide highly competitive pricing while preserving quality. We can provide individualized attention and focused cost control. We would welcome the opportunity to work with you. The proposal submitted in response to the subject RFP shall be in effect for 180 days after the proposal due date. All information submitted with the proposal is true and correct. Geographics agrees to the City’s Consulting Services Agreement terms and conditions. If you have any questions, I would be happy to answer them. Thank you for your consideration. Lisa van Olden Creative Director, Managing Partner at Geographics Geographics 4178 Chestnut Street • Riverside, CA 92501 • 951-369-1564 • 951-369-8837 (fax) lisa@geocreativelab.com GeoCreativeLab.com www.GeoCreativeLab.com 4GEOGRAPHICS Geographics serves a large variety of public service agency clients with professional services for the development and implementation of public information, economic development, branding and communications programs. ■Founded in 1983 ■Certified WBE/DBE/SBE ■Partnership ■1 Office, Located in Riverside County ■5 Employees ■Over 65 Advertising/Marketing Awards Overview Profile INTRODUCTION Geographics is a boutique firm with all of the capabilities of a larger agency. We act as an advocate in completing your goals, bringing all of the resources of a full service communications agency to the table— without the expense of this depth of service. We strive to maximize communications while employing the most cost-effective approaches to design and production. We support our clients with essential knowledge and the tools needed to promote their brand and product, and create solutions to meet their advertising and marketing needs. We take pride in delivering only the best. We’re an agency born out of a passion to make great products. We have the dexterity and flexibility to handle whatever marketing initiative your business needs, no matter your business. Philosophy Geographics is a debt-free company and has never had a contract terminated or canceled. Geographics and its partners have had no convictions or indictments. www.GeoCreativeLab.com 5GEOGRAPHICS Managers are responsible for art direction and are hands-on for every project with all team members contributing freely to the creative process. The following staff members will be assigned to perform the work covered in this RFP and will not be substituted without the City’s prior approval. Our Expert Team OUR TEAM NICOLE BEALE Project Manager, Designer, Photographer LISA VAN OLDEN Creative Director, Designer Skills Art Direction, Creative Conceptualization, Branding, Wayfinding and Monument Sign Design Education Bachelor of Arts, California State Polytechnic University, Pomona Major: Graphic Design Minor: Architecture Experience Twenty-seven years Projects RCTC, Riverside, IE511, Mountain View, Norco Rancho Cucamonga Roles • Client Negotiations • Project Management • Day-to-Day Contact • Design and Production • Quality Assurance Skills Project Management Content Creation, Creative Conceptualization, Brand Design, Print Collateral Design & Development Education Bachelor of Arts, California State Polytechnic University, Pomona Major: Graphic Design Minor: Photography University of California, Irvine Minor: Internet Marketing Experience Twenty-four years Projects Upland, Yucaipa, Chino, UC Davis, LACSD, So Cal Mountains Foundation Roles • Project Management • Day-to-Day Contact • Design and Production • Quality Assurance www.GeoCreativeLab.com 6GEOGRAPHICS OUR TEAM PROJECTMANAGEMENT MARKETING AND BRANDING Lisa van Olden NicoleBeale AmyBentley RyanDay LaurenGuise LaurenGuise NicoleBealeJeremy Heminger Lisavan Olden PHOTOGRAPHICSERVICES Nicole Beale Nicole Beale CONTRACTMANAGEMENT ANDTRAFFIC CONTROL Mary Paul DIGITALCOMMUNICATIONS Ryan Day AMY BENTLEY Copywriting, Content Creation RYAN DAY Marketing Strategist, Social Media ManagerSkills Copywriting, Journalism, Multimedia, Creative Advertising, Internet/Social Content, Publishing, Editing Education Bachelor’s— Business Administration, University of Redlands Experience Twenty years Projects Yucaipa, RCTC, Southern California Mountains Foundation Skills Social Media, Digital Marketing, Content Strategy, Email Marketing, SEO, Google AdWords Education Bachelor of Arts— Communications, Flagler College Experience Seventeen years Projects Riverside Downtown Partnership, Love146, Big Cat Country www.GeoCreativeLab.com 7GEOGRAPHICS Qualifications of Proposer City of Upland 2005 - present Stacey Guzman Recreation Coordinator 909-931-4289 • SGuzman@ci.upland.ca.us 651 W. 15th Street, Upland, CA 91786 Activity Guide, City Magazine, Social Media ads, Copywriting, Logos, Photography, etc. Anaheim Transportation Network 2016 - present Chris Nuccio Sales and Product Development Manager 714-563-5287 • CNuccio@atnetwork.org 1354 S Anaheim Blvd., Anaheim, CA 92805 Ads, Maps, Branding (including sub-brands), Graphic Assets, Vehicle Wraps, Key Cards, etc. Geographics will comply with all applicable federal, state, regional and local requirements. “Information is only useful when it can be understood.” – Muriel Cooper City of Lake Forest 2022 - present Victoria Blethen Recreation Program Manager (949-273-6960 • VBlethen@lakeforestca.gov 100 Civic Center Dr., Lake Forest, CA 92630 Activity Guide, City Magazine Riverside County Transportation Commission (RCTC) • 1991 - present Ariel Alcon Tapia Public Affairs Manager 951-787-7141 • Aalcontapia@rctc.org 4080 Lemon Street, 3rd Floor P.O. Box 12008 · Riverside, CA 92502-2208 Budgets, Annual Reports, Flyers, Brochures, E-newsletters, Fact Sheets, Infographics, Maps, Invitations, Photography, etc. References www.GeoCreativeLab.com 8GEOGRAPHICS Project Approach Geographics is committed to client satisfaction and meeting or exceeding expectations with thorough quality control. We have the capacity to problem-solve, meet deadlines and the framework for approaching that process. The following design process is a brief example of how we intend to help you grow for the future. Project Management & Schedule Content DesignConcept Delivery If content creation or copywriting is required, our copywriter gathers all information while the design is happening simultaneously. An outline is presented for approval and then content is written for the entire piece. Once the concept is chosen, the piece is fully designed and includes any provided stock art and photography. Approximately 3 rounds of revisions are needed for approval. A project manager is assigned to the client. Once the project parameters are established, the project manager sets up a calendar that lists goals and needs for the client and Geographics. If the design is new, a design brief is created that lists the parameters for the project, the content and theme, budget, timeline, and reveals the overall goals for the piece. Initial development and design of the piece. One to two concepts will be presented depending on the needs required. A review of final files for style and graphic correctness, pre-press (we check for ink coverage, bleeds, resolutions, etc) and an error check is conducted. We review and verify delivery and packing instructions, and lastly, provide a PDF for your files. www.GeoCreativeLab.com 9GEOGRAPHICS Graphic Design $85/hr Graphics Production $85/hr Illustration $85/hr Project Management/Coordination $108/hr Content Development/Copywriting $108/hr Photography/Multimedia Production $108/hr Stock Photography-Basic Free-$4 per photo Stock Photography-Special $40 per photo Digital Imaging: Photo Processing/Digital Handling $85/hr Web Development and Programming $139/hr No additional charges for telephone consultation, overtime and rush requests. Hourly rates are billed in 15-minute increments. Fee Schedule www.GeoCreativeLab.com 10GEOGRAPHICS Monthly Newsletter —4 page Monthly Newsletter—6 page Project Management 1 hour @ $108/hour Copywriting N/A Full Design & Layout of Newsletter 6 hours @ $85/hour 3 Rounds of Revisions 3 hours @ $85/hour Stock Photography/Illustration 3 images ($10 each)** Pre-Press/Final Art 1 hour @ $85/hour Web PDF 1 hour @ $85/hour ONE-TIME FEE Re-Create Existing Template* 3 hours @ $85/hour Project Management 1 hour @ $108/hour Copywriting N/A Full Design & Layout of Newsletter 10 hours @ $85/hour 3 Rounds of Revisions 3 hours @ $85/hour Stock Photography/Illustration 6 images ($10 each)* Pre-Press/Final Art 1 hour @ $85/hour Web PDF 1 hour @ $85/hour ONE-TIME FEE Re-Create Existing Template* 3 hours @ $85/hour $108 $108 $255 $255 $30 $60 $85 $85 $0 $255* $0 $255* $1,073 each issue $1,443 each issue $85 $85 $510 $850 Existing Design 8.375”x10.875, 4x’s per year Existing Design 8.375”x10.875, 5x’s per year * Geographics will try its best to match the existing template, but there may be some minor differences. Font issues and Geographics graphic design standards may vary. This is a one-time fee per project to set-up. ** Geographics has a generic library of stock photos for these images. Some images may not be available and may need to be purchased at a premium price. The costs below are estimates until details of each project are known (ie needed photos,, number of revisions needed, etc). Design Budget www.GeoCreativeLab.com 11GEOGRAPHICS Recreation Activities Guide Information Flyer Annual Calendar Total Year Costs Project Management 2 hours @ $108/hour Copywriting N/A Full Design & Layout of Activity Guide 40 hours @ $85/hour 3 Rounds of Revisions 6 hours @ $85/hour Stock Photography/Illustration 12 images ($10 each)* Pre-Press/Final Art 1 hour @ $85/hour Web PDF 1 hour @ $85/hour ONE-TIME FEE Re-Create Existing Template* 4 hours @ $85/hour Project Management 1/2 hour @ $108/hour Copywriting N/A Full Design & Layout of Flyer 3 hours @ $85/hour 2 Rounds of Revisions 1 hour @ $85/hour Stock Photography/Illustration each image* Pre-Press/Final Art 1/2 hour @ $85/hour Project Management 1 hour @ $108/hour Copywriting N/A Full Design & Layout of Calendar (includes 2 design choices for the cover and interior) 50 hours @ $85/hour 3 Rounds of Revisions 4 hours @ $85/hour Stock Photography/Illustration provided-contest winners Pre-Press/Final Art 1 hour @ $85/hour 4-Page Monthly Newsletter 4x’s a Year @$1,073 ea issue 6-Page Monthly Newsletter 5x’s a Year @ $1,443 ea issue Recreation Activities Guide 3x’s a Year @ $4,416 ea issue One Time Set-Up Fee for Above Projects Information Flyer approx 4x’s a Year @ $436.50 ea flyer Annual Calendar $216 $54 $108 $4,292 $510 $85 $340$120 $0 $0$85 $340 $42.50 $85 $0 $0 $0 $4,416 $436.50 $4,783 $4,783 $85 $7,215 $13,248 $850 $1,746 $3,400 $255 $4,250 $32,134 DESIGN BUDGET Existing Design 8.375”x10.875, 32-pages, 3x’s per year NEW Design—Based on City branding 3.5”x5.5”, 2-sided NEW Design 8.375”x10.875, 28-pages, 5x’s per year If applicable, taxes not included * Geographics will try its best to match the existing template, but there may be some minor differences. Font issues and Geographics graphic design standards may vary. This is a one-time fee per project to set-up. ** Geographics has a generic library of stock photos for these images. Some images may not be available and may need to be purchased at a premium price. The costs below are estimates until details of each project are known (ie needed photos,, number of revisions needed, etc). www.GeoCreativeLab.com 12GEOGRAPHICS Project 2004-Current Upland Today Magazine (includes copywriting, printing, mailing, photography) Activity Guide, City Magazine, Social Media ads, Copywriting, Logos, Photography, etc. Reference/Client City of Upland Stacey Guzman City of Upland Recreation & Community Services Division 1370 N. Benson Ave., Upland, CA 91786 SGuzman@ci.upland.ca.us | (909) 931-4289 Description A quarterly community publication, Upland Today serves as a communication tool that makes sure residents understand how their City government is serving their community. We wanted to ensure that the community would be able to easily distinguish city news from recreation classes, as there were clearly two distinct, though overlapping markets of readers to reach. For readers who were primarily looking for recreation classes, it was important that content is easily navigated and cleanly organized. For those seeking community news, it is important that content be presented as feature stories and conform to the “who, what, when, where, why” of journalism. Similar Projects www.GeoCreativeLab.com 13GEOGRAPHICS Similar Projects Project 2022-present Activity Guide, City Magazine Reference/Client City of Lake Forest Victoria Blethen Recreation Program Manager (949-273-6960 • VBlethen@lakeforestca.gov 100 Civic Center Dr., Lake Forest, CA 92630 Description A tri-annual community publication, The Leaflet serves as a communication tool for residents to see what events, activities, and programs are happening in the community. We wanted to ensure an ease of use when identifying City departments, and sectioned the magazine into cohesive groups and labeled each section accordingly. Many events are created as eye-catching ads for each department, which in turn can also be used as flyers for that department’s marketing needs. www.GeoCreativeLab.com 14GEOGRAPHICS Project 2012-2020 Combined Contract Reporter Magazine Reference/Client City of Rancho Cucamonga Gabbie Costello Community Programs Coordinator – Communications 10500 Civic Center Dr, Rancho Cucamonga, CA 91730 Gabrielle.Costello@CityofRC.us | (909) 774-2016 Description A quarterly community publication, the Reporter serves as a communication tool that makes sure residents receive the news and developments in their community. The goal was to keep costs down, while making the news message more effective in reaching residents. Geographics was able to present the news and events that the City needed to feature in a simple, easy to read format. It was comprised of larger photos, and the articles were kept short and compartmentalized to allow the reader to skip around the page, taking in “news bites” so that the publication didn’t become too much of an investment of time. Similar Projects www.GeoCreativeLab.com 15GEOGRAPHICS Relevant Projects www.GeoCreativeLab.com 16GEOGRAPHICS IMPORTANTESIMPORTANTESTUS NECESIDADES SON IMPORTANTES M NDMATTERS M NDMATTERS M NDMATTERS Hacer preguntas o buscar ayuda para la salud mental no es egoísta—es ser esencial. Miembros de la comunidad de Rancho Cucamonga identificaron la salud mental como una prioridad de salud importante para Healthy RC. WWW.HEALTHYRC.COM Hablemos de salud mental. Acuérdese, te merece ser la mejor versión de sí misma, y estar bien cuidada también. Inicia la conversación— Para más información y materiales, visite Relevant Projects www.GeoCreativeLab.com 17GEOGRAPHICS Relevant Projects www.GeoCreativeLab.com 18GEOGRAPHICS Relevant Projects SECOND STREET WALNUT STREET ARROW HIGHWAY FAIRPLEX DRIVETHIRD STREET BONITA AVENUEF STREETWHITE AVENUEE STREETD STREETC STREETB STREETMaking the Most of Transit Oriented Development The close proximity to the University of La Verne and the Fairplex sets up La Verne Crossings for success. The University campus is home to nearly 5,000 students, and more than one million visitors explore the LA County Fair each year — not to mention the countless other tradeshows hosted on the grounds. Even if these two centers were the only employment dense destinations in the area, the development forecast would be positive. There is also the existing La Verne Business Park, home to nearly 2.5 million square feet of industrial space, including international pharmaceutical company Gilead Sciences, which is adjacent to La Verne Crossings. Abundant employment opportunity in a picturesque foothill setting makes La Verne an attractive destination, and La Verne Crossings will build on and enhance that success. The outlook for residence-driven transit is just as bright. Employment opportunities associated with retail and tradeshows are expected to increase. Job seekers likely to take on this kind of flex scheduling often depend on proximity to ease the process of transportation logistics. There are new residences planned for La Verne Crossings that bear the potential for new jobs for workers who will appreciate the convenience of a light-rail platform mere steps away from their front door. They will be able to use transit that can take them all the way to Downtown Los Angeles on a day off and still make sure they are home in time to report for work the next day — all while avoiding the doldrums of Southern California traffic. The Promise of Tomorrow La Verne Crossings will incorporate all of the features needed to secure top TOD benefits identified by the Center for Transit Oriented Development: reduced household driving; walkable communities; increased transit ridership for trips to work; added property value; access to jobs; and improved mobility choices. LA Verne CrOSSingS - ArrOw COrriDOr SeCTOr • New Development: Residential, Walking Bridge, Office, Retail, Hotel, Possible Cultural, Gold Line Platform • Leverages Mixed-Use Districts 1 and 2 to create bi-level spaces that blend residential and commercial into modern, innovative, efficient units • Centralizes the everyday comforts and resources of modern living LA Verne CrOSSingS - FirST STreeT SeCTOr • New Development: Residential • Provides support for retail and business developments by establishing neighborhoods that draw target employees • Short walking distance to the Old Town La Verne business district and the University of La Verne• Designed to maximize development potential while respecting the adjacent neighborhoods The Fabric of Today La Verne is home to dynamic neighborhoods and a thriving university community that weave together to create a rich and diverse City. Its brand identity leverages the crossings of transportation, progress, and tradition. Over the years development has adapted and the needs of residents and visitors from various socioeconomic groups continue to be met. Three of La Verne’s prominent sectors provide evidence of the power of impactful development. HiSTO riC OLD TOwn SeCTOr • Keeps money local • Keeps both millennial and senior target demographics engaged • Historical and cultural points of interest attract visitors • Promotes a civic pride critical to neighborhood preservation UniVerSiTy OF LA Verne • Maintains innovative structures and support facilities • Draws millennials • Creates a built-in workforce for both retail and professional developments FAirPLex • Provides a 365-day per year magnet for over 3 million visitors over a 480 acre campus • Serves as an economic engine through significant employment, hotel occupancy, conference center, and business development • Landmark for identification that is familiar throughout the region and within the State of California • National exposure through events such as the Los Angeles County Fair, the NHRA Winternationals and Finals, and concerts Laying the groundwork The City of La Verne’s Enhanced Infrastructure Financing District (EIFD) provides vital infrastructure funding through future property tax revenue. Projected property tax increment from development over the next 45 years is expected to repay a major portion of the estimated $35 million in bond funding needed for infrastructure. Goals of the district will focus on aesthetic improvements, connectivity, and utility capacity. The EIFD propels TOD at La Verne Crossings, as well as the subsequent increases in area jobs, residents, and revenues. The EIFD provides funding for needed infrastructure in advance of development, minimizing costly up-front infrastructure costs. The 2013-adopted Old Town La Verne Specific Plan provides a vision and blueprint for successful TOD within walking distance of La Verne’s Gold Line light rail, extending service from Los Angeles and Pasadena through La Verne and points east by 2025. The Specific Plan has received State recognition through the American Planning Association. It is noteworthy for: • Providing adopted zoning for TOD in a range of 40-70 dwelling units per acre, with heights up to 6 stories with mixed-use and hotel opportunities; and • Providing connections and continuity between the Gold Line station, Fairplex, the University of La Verne, and the Old Town La Verne business district; and • Providing simple, “clear path” direction for development, with City Council and community endorsement already in place. gold Line Station Platform 1 2 3 4 5 1 2 4 3 5 Historic Old Town Sector University of La Verne Fairplex Arrow Corridor Sector First Street Corridor Sector 1 2 3 4 5 La Verne_TOD_combo.indd 2 5/15/17 11:21 AM Transit Oriented Development (TO D ) i n m a n y w a y s l i n k s L a V e r n e ’ s h i s t o r y w i t h i t s f u t u r e . T h e Santa Fe line and its popularity a t t h e t u r n o f t h e c e n t u r y h e l p e d s h a p e L a V e r n e a n d o u r O l d Town. This area is seen as that c r o s s i n g b e t w e e n t h e f o r m e r s u c c e s s e s w i t h n e w o p p o r t u n i t i e s . Proposed retail and business dev e l o p m e n t s w i l l o f f e r a n i n d u s t r i o u s d e s t i n a t i o n f o r c o m m e r c e , while modern residences will prov i d e t h e i n n o v a t i o n a n d s u s t a i n a b l e c o m f o r t s t h a t a t t r a c t a n d retain a vibrant workforce. La Verne’s Transit Oriented Developme n t L e g a c y TOD Potential 600,000 Square Feet of Retail 2,500 New Residential Units $35,000,000 Public Improvements Planned 300 Hotel Rooms 66,000 Direct and Indirect Jobs from Construction of Existing and Planned Development 79,000 On-Going Jobs in New Retail and Office Space, and an Influx of Consumers CALIFORNIA CALIFORNIA 3660 “D” Street, La Verne, CA 9 1 7 5 0 909.596.8706 www.cityoflaverne.org www.lavernecrossings.com Transit Oriented Development La Verne_TOD_combo.indd 1 5/15/17 11:21 AM www.GeoCreativeLab.com 19GEOGRAPHICS Relevant Projects the right choice The City of Rancho Cucamonga is a thriving community of residents and business owners whose civic pride is the lifeblood of its neighborhoods and economy. With 390 businesses per square mile, our idyllic streets are rich in opportunity. Employers enjoy access to an educated workforce, more than 30 percent of which hold a bachelor’s degree or higher. Our population of over 175,000 is full of vibrant professionals who can strengthen not only your business’ bottom line, but also its front line. MEdian HOusEHOld inCOME 175,251 33% 35.6 70%390 REsidEnTs baCHElORs OR HigHER pROfEssiOnal WORk fORCE businEssEs pER squaRE MilE MEdian agE 1,800 WORkERs pER squaRE MilE 82K City of Rancho Cucamonga Economic development group 10500 Civic Center drive Rancho Cucamonga, California, 91730 www.cityofrc.us/cityhall/ed | 909-477-2700 ChooseRC@CityofRC.us RC Ec Dev_IEMag_Mar2017.indd 1 3/28/17 10:06 AM COMMUNITY ECONOMY Total Population 175,251 Median Age35.6 Years Average Household Size 3.01 Median Household Income $82,489 School Enrollment (K-12) 40,738 70.6% Some College 42.5% Degrees Taxable Sales (2011) $2.5 billion Single Family (67.9%) 38,613 Total Households 57,637 Number of Households Over 100K (41.8%) 24,092 Multifamily (32.1%) 18,171 EDUCATION HOUSING Choose RC We are the people, places, and things that make Rancho Cucamonga thrive.Assessed Valuation $23.5 billion Total Employment 73,375 Percentage of Professional Jobs 68.8% Get plugged in. You know their software. Now, get to know their community. Once you do, you’ll want to be here too. Redlands, California is home to Esri®, the world leader in GIS mapping software, solutions and services, and it’s a company that continues to thrive in a community that blends the best of Southern California’s work and play lifestyle. From a supportive business environment to an exceptional quality of life, from small-town appeal to big-city amenities, Redlands provides tech businesses and their employees with everything they need to build a brighter future. Established companies, start-ups and entrepreneurs enjoy attractive flex/office work environments, robust digital infrastructure, higher education opportunities and tech-centric energy. Add to that a layer of amenities like a historic, walkable downtown, year-round cultural and recreational opportunities, a wide range of housing choices and a location within an hour of beaches, mountains and deserts, and you’ve just mapped your way to Redlands. It’s time. You bring the innovation, we’ll provide the inspiration.For more information about moving your company to Redlands, contact the City of Redlands Economic Development Division. (909) 335-4755 or RedTeam@CityofRedlands.orgFind your future in Redlands welcome to thefuture... oF technology ArnNews_backpage.indd 1 3/27/14 1:18 PM welcome to thefuture... of Retail Imagine it. A retail environment featuring fresh, attractive shopping centers where tech-savvy consumers take advantage of both brick-and-mortar and mobile shopping opportunities. A place where national brands complement one another in a retail mix that drives customer sales. And a location that boasts preferred demographics within a sustainable marketplace. Add to that a historic, walkable downtown where specialty retailers offer unique products and services. A destination where locals and visitors come to “experience” shopping and dining at its best. This is the future of retail and you can be a part of it... in Redlands, California. It’s time. find your future in Redlands For more information on retail opportunities, contact the City of Redlands Economic Development Division at (909) 335-4755 or RedTeam@CityofRedlands.org www.GeoCreativeLab.com 20GEOGRAPHICS Portfolio You can visit our website to view a variety of work samples. www.GeoCreativeLab.com friday, October 28, 2022friday, October 28, 2022 5:00 pm – 9:30 pm 5:00 pm – 9:30 pm presented by Anaheim Community Services Department in benefit of the Project S.A.Y. (Support Anaheim’s Youth) Youth Development Program FAMILYFUN Bring Your Own Chair or Blanket Not a school district sponsored event. of theof theDayDay deaddead Live Mariachi Crafts & Altars Food & Vendors FREE Downtown Anaheim Community Center 250 E. Center St. (714) 765-5191 A Night of Community & CultureA Night of Community & Culture Relevant Projects 4178 Chestnut Street Riverside | CA | 92501 (951) 369-1564 inbox@geomail.info www.GeoCreativeLab.com City Of Diamond Bar California MARKETING PROPOSAL City of Diamond Bar, California Subject: Proposal for Graphic Design Services Hello, We are excited to submit our proposal in response to the RFP for Graphic Design Services issued by the City of Diamond Bar, California. After reviewing the requirements and deliverables in the RFP, I am confident that Carel Creative’s talent, expertise, tenure, and capabilities align perfectly with your needs. Founded in 2015, our female minority-owned firm is comprised of a team that collectively represents 20-plus years of experience in marketing and design. We are a diverse, group of strategic and creative marketers committed to doing innovative work fueled by a passion to deliver exceptional products to our clients. Thank you in advance for reviewing our proposal which we hope provides a comprehensive overview of our understanding of your creative needs, our approach, and the associated costs. We are excited about the opportunity to collaborate with the City of Diamond Bar, California. Should you require any additional information or wish to discuss any aspect of our proposal further, please do not hesitate to contact us! We look forward to the possibility of working together. Sincerely, Brisa M. Baron Founder & CEO Carel Creative brisa@carelcreative.com (202) 302-5167 CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 1 COMPANY INFO 02 YOUR TEAM 03 SERVICES 04 DELIVERABLES 05 CASE STUDIES 09 REFERENCES 16 TABLE OF CONTENTS COMPANY INFO Founded in 2015, our female minority-owned firm is comprised of a team that collectively represents 20-plus years of experience in marketing and design. Carel Creative prides itself on being a diverse, visionary group of strategic and creative people committed to doing innovative work fueled by passion for authenticity. We believe the journey to align, design, create and communicate should always be grounded in inspiration and we never compromise in the pursuit of making spaces, places and things truly connect with their consumer. Carel Creative is committed to cultivating a diverse and inclusive culture. Our team is a testament to the fact that differences breed brilliance. Regardless of race, gender identity, sexual orientation, lifestyle, age, educational background, national origin, religion, or physical ability, if you have vision and heart, you belong here. PROPOSAL CONTACT Brisa M. Baron, Founder & CEO o: 301.968.2389 c: 202.302.5167 e: brisa@carelcreative.com 5425 Wisconsin Avenue | Suite 600 Chevy Chase, MD 20815 www.carelcreative.com CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 3 YOUR TEAM BRISA BARON FOUNDER AND CEO Brisa Baron is the founder and driving force behind Carel Creative. Utilizing her 20 plus years’ experience managing marketing internally for a major commercial brokerage firm as well as on the agency side of the industry, Brisa was able to identify a key point of differentiation from which to launch Carel Creative. Her founding ethos is the belief that there is not only room to deliver great, disruptive products but also the ability to make the process enjoyable and create a truly cohesive environment for both client and agency. Carel Creative strives to bring a more human touch to every interaction so that all parties can reach and exceed goals while truly enjoying the journey. JEAN-LUC QUEVAUVILLIERS CREATIVE DIRECTOR An artist first and foremost, Jean-Luc brings his diverse experience and global upbringing to every client in the Carel Creative portfolio. Originating in Durban, South Africa his tenure includes creative directing brands in the fashion, beauty, hospitality and lifestyle industries. Jean- Luc is known for his sophisticated eye, premium design, unique approach and international influence to drive break-through creative. BRENDAN MCBRYAN DIGITAL MARKETING & WEB DEVELOPER Brendan is a process and technology-oriented designer. He is an advocate of identifying and applying best practices to a design environment in order to a create more flexible and efficient process. Brendan has managed the design and production of multiple marketing campaigns across industries including real estate, CPG brands, conferences and more. Brendan holds an expert level knowledge of Adobe production software. BROOKE THORNTON CHIEF STRATEGY OFFICER A truly unique addition to the Carel Creative team, Thornton’s tenure is atypical for a creative real estate firm. From playing a major role in driving brand strategy at Red Bull, to her time at Jay-Z’s marketing firm where she designed and executed global award-winning campaigns; Thornton brings a refreshing perspective and approach to this industry. A classically trained marketer with over 15 years’ experience solving complex business problems across a wide range of industries, she uses her diverse experience to drive cutting edge, out-of-the-box strategy for our clients. PAIGE OLSEN DESIGNER A truly exciting new addition to the Carel Creative team, Paige is a classically trained creative designer complemented with the personality of an out-of- the-box thinker. Paige presents our clients with innovative, creative solutions to match each of their unique projects and challenges. She has developed transformative artwork to promote customer incentives in a variety of industries. Paige specializes in promotional assets, visual identities for events, and digital marketing. CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 4 SERVICES From concept to creation, our solutions deliver results. Insightful strategy and memorable design for the real estate industry and beyond. Art Direction Branding Brochures/Guides Business Cards Calendars Copywriting Creative Strategy E-blasts Flyers Logos Naming & Taglines Newsletters Office Stationery PowerPoint/Keynote Presentations Print Production Signage Site Plans Social Media Strategy Social Media Content Video Production Webinars Website Design & Development CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 5 DELIVERABLES NEWSLETTERS & FLYER – 4 WEEKS FOUR PAGE MONTHLY NEWSLETTER – 1 WEEK/NEWSLETTER Carel Creative will produce 4 monthly newsletters over the course of the project. These 4-page newsletters will feature a compelling layout and design including all copy, designated calls to action and content (photos and graphic files) provided by the client, as well as stock imagery sourced by our team upon request. Final files to be delivered in flat size of 16.75” x 10.875”, folded and trimmed to final size of 8.375” x 10.875” and for color with 4/4 process with bleeds. FOUR 4-PAGE MONTHLY NEWSLETTERS – $6,000 SIX PAGE MONTHLY NEWSLETTER – 1 WEEK/NEWSLETTER Our team will create 5 monthly newsletters over the course of the project. These 6-page newsletters will feature an exciting layout and design including all copy, designated calls to action and content (photos and graphic files) provided by the client, as well as stock imagery sourced by our team upon request. Final files to be delivered in flat size of 25.125” x 10.875”, fol ded and trimmed to final size of 8.375” x 10.875” and for color with 4/4 process with bleeds. FIVE 6-PAGE MONTHLY NEWSLETTERS – $8,500 INFORMATIONAL FLYER – 1 WEEK/FLYER Our team will create a two-page informational flyer sized at 3.5” x 8.5” upon request. These two-sided flyers will feature an eye-catching format and will include all copy, designated calls to action and content (photos and graphic files) provided by the client, as well as stock imagery sourced by our team upon request. Final files to be delivered in 3.5” x 8.5” and for color with 4/4 process with bleeds. TWO-SIDED FLYER – $1,200 CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 6 DELIVERABLES ACTIVITIES GUIDE & CALENDAR – 4 WEEKS THREE RECREATION ACTIVITIES GUIDES – 2 WEEKS/GUIDE Our design team will create 3 recreation activities guides over the course of the project. These multi-page guides (up to 10 pages per guide) will feature premium design and production including all copy and content (photos and graphic files) provided by the client, as well as stock imagery sourced by our team upon request. Final files to be delivered in flat size of 16.75” x 10.875”, folded and trimmed to final size of 8.375” x 10.875”, saddle stitched on 10.875” side and for color with 4/4 process with bleeds. THREE MULTI-PAGE ACTIVITIES GUIDE – $8,000 ANNUAL CALENDAR – 3 WEEKS Our team will create this 28-page document with branded cover. These multi-page calendars will feature all copy, and content (photos and graphic files) provided by the client, as well as stock imagery sourced by our team upon request. Final files to be delivered in flat size of 16.75” x 10.875” , folded and trimmed to final size of 8.375” x 10.875”, saddle stitched on 10.875” side and for color with 4/4 process with bleeds. ONE ANNUAL CALENDAR – $7,500 CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 7 PROCESS, STATEMENTS & RATES PROCESS •Carel Creative will provide the client via email a minimum of two (2) color PDF proofs per deliverable •Initial proof for will be provided to the client for review and a second with completed corrections and/or edits prior to final approval •All print ready files will be submitted directly to the City’s designated printer •Carel Creative’s accounting department will submit each invoice with net 30 terms at the completion of each deliverable STATEMENTS •Carel Creative certifies that we agree to the City of Diamond Bar, California’s Consulting Services Agreement terms and conditions. HOURLY RATES •Carel Creative will provide additional services at an hourly rate of 150.00/hour for work requested above and beyond the submitted scope. CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 8 BUDGET MINISTRY OF JOBS, ECONOMIC DEVELOPMENT AND INNOVATION | CAREL CREATIVE 9 DELIVERABLES TIMING FEE 4 Four Page Monthly Newsletters 4 Weeks $6,000 5 Six Page Monthly Newsletters 6 Weeks $8,500 Informational Flyer 1 Week $1,200 3 Recreational Activities Guides 6 Weeks $8,000 28 Page Annual Calendar 3 Weeks $7,500 TOTAL 20 Weeks $31,200 CASE STUDIES CHALLENGE NACUBO, founded 1962, engaged Carel Creative for their rebrand. The extensive project included an entirely new brand identity with new logo, marketing collateral, business cards, digital ads, HTML eblasts, event signage, branded stationary, PowerPoint presentations, internal office files, and a robust brand guideline. NACUBO FULL BRAND CREATION $500 A m E x GIFT C A R D & WAI V E D M O V E -IN FEES F O R ALLLEAS E S S T A R TI N G BY 12/31/ 2 0 1 6!* CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 10 CASE STUDIES CHALLENGE Emerson Collective needed to paint the picture of potential opportunity for an underutilized parcel of land located in a low-income DC neighborhood. Our team used stunning imagery and layouts to make a visually compelling series of marketing tools that were inspired by internationally-celebrated, Adjaye Associates, the lead architect for the project. Following the Adjaye design aesthetic and vibrant usage of color, we laid out a compelling vision of the future for the portfolio of investors. EMERSON COLLECTIVE EXPLORATORY COMMUNITY PLANNING PRESENTATION $500 A m E x GIFT C A R D & WAI V E D M O V E -IN FEES F O R ALLLEAS E S S T A R TI N G BY 12/31/ 2 0 1 6!* CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 11 CASE STUDIES CHALLENGE A new community of waterfront homes in historic St. Michaels, Maryland was developed and coming to market. Carel Creative was engaged to fine tune the details on eblasts, a detailed area map, signage and floorplans. The colorful and engaging esthetic was well received by client and buyers alike. SAN DOMINGO COVE MARKETING SUITE CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 12 CASE STUDIES CHALLENGE A new parent company in DE&I industry was launching and engaged Carel Creative to create their new brand identity, which needed to encompass the existing agency that was being absorbed into this new, larger organization, and also was reflective of this specific industry. THE LAZU GROUP FULL BRAND CREATION CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 13 CASE STUDIES CHALLENGE Using the modular construction of this new apartment development as inspiration, we created an origami-esque logo and brand that allows for a visual representation of pieces and shapes coming together to form the name. The bright, eye-catching color palette was specifically chosen with a young, vibrant consumer in mind. MODO FULL BRAND CREATION Click to View Map CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 14 CASE STUDIES CHALLENGE A music, technology, and gaming conference was launching and engaged our team with the unique task of generating a new brand identity based on the existing name. All creative had to appeal to 3 very specific audience types (general market consumers, industry executives and media) while also projecting a “fun, whimsical” experience to compliment the branding of Amanotes, the inaugural sponsor. MUSIC GAMING CON FULL BRAND CREATION CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 15 CASE STUDIES CHALLENGE An existing real estate development company engaged Carel Creative to update their logo and marketing materials to refresh the existing brand. Deliverables included a new logo, business cards, stationery and brand guide defining best practices moving forward. WASHINGTON PROPERTY COMPANY BRAND REFRESH CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 16 TADU YIMAM Vice President, Digital Engagement 1110 Vermont Avenue NW, Suite 800, Washington, DC 20005 202.861.2541 tyimam@nacubo.org We were engaged by NACUBO to refresh their visual identity, including brand platform, logo and color palette. NACUBO is are a membership association representing chief administrative and financial officers at more than 1,700 colleges and universities across the country. In addition to this specific project, we work closely with NACUBO on marketing materials for all of their conferences and meetings. Delivering brochures, email blasts, signage, logos and various other pieces of marketing collateral. CLINT MANN President 1428 U Street NW, Suite 300, Washington DC 20009 202.303.3454 cmann@urbanpace.com We work on a monthly retainer with Urban Pace, a sales and marketing real estate company in Washington, DC. We create digital and print pieces for their multiple condo projects in the DC, Maryland and Virginia area. Additionally, we work on pitch decks, website updates and marketing pieces when needed. Outside of the monthly retainer we work on several standalone projects where we deliver, copy, branding, website design and development, brochures, signage and email marketing. REFERENCES CITY OF DIAMOND BAR, CALIFORNIA | CAREL CREATIVE 17 5425 Wisconsin Avenue, Suite 600, Chevy Chase, MD 20815 301.968.2389 | carelcreative.com PREPARED BY GREGORY AND DENBY ASSOCIATES www.gregorydenby.com 8881 Longs Peak Circle Windsor CO 80550 amy@gregorydenby.com 970-310-7548 PROPOSAL: CITY OF DIAMOND BAR GRAPHIC DESIGN SERVICES POLKCOUNT Y PUBLICSCHOOLS Polk Ed Options Magnet and Choice Program Guide Right ChoiceHelping to make the www.gregorydenby.com COMPANY OVERVIEW WHY US SOME OF OUR CLIENTS INCLUDE CLIENT TESTIMONIALS Established in 2010, we are an innovative consultancy organization specializing in graphic design, communication services, leadership development, and strategic planning. We have led successful projects with hundreds of organizations nationwide and pride ourselves on our friendly, professional approach and client satisfaction. • On-time delivery • Fast, flexible, and professional approach • Proven success • Unlimited revisions • Experienced in print management • Proofreading included free of charge • Spanish translation services available • Tried and tested file management/sharing Weld RE-5J School District, CO Westminster Public Schools, CO Seminole County Public Schools, FL Oxnard School District, CA Vegas PBS, NV Liberty Public Schools, MO “ I highly recommend G&D Associates for logo design, rebranding, and communication services (as well as leadership coaching and strategic planning). The team is highly professional and fully understands our needs. Amy and her team rebranded twelve D-11 schools including the design of logos, brochures, banners, and other promotional items. They also delivered professional development for our leadership teams on communication to pull everything together.” We are beyond impressed with the logos, graphics, and materials! The fonts and colors are great! We love the brochure copy - it pulls together everything we want to articulate about a student’s experience!!” Nicole Ottmer Senior Strategic Advisor, Colorado Springs School District 11 “ Debby West Director, Expanded Learning Opportunity Program Oxnard Elementary School District www.gregorydenby.com COVER LETTER TO MS. ROA AND WHOM IT MAY CONCERN: Gregory and Denby Associates LLC, herein and after referred to as G&D Associates, is providing this proposal in response to your Request for Proposals for Graphic Design Services. As co-founder and operations manager I have the authority to bid and contract on behalf of G&D Associates and will be your primary contact. With over a decade of experience in delivering high-quality graphic design projects for government agencies and other nonprofit organizations, G&D Associates has the skills, experience, and ability to lead you to your desired outcome — in choosing G&D Associates for this project you will gain a trusted partner who will go above and beyond to ensure your success. WE OFFER: • Capacity • Ability to begin work upon award of contract • Ability to work on tight deadlines and turn imagery around quickly depending on the City’s needs • Proven track record of fulfilling all contractual obligations • Profreading is included and Spanish translation services are available • Structures • Robust structures for collaboration and project management • Modern, industry-standard technology and software • Tried and tested systems for file organization and sharing • Contingency planning for on-time delivery in the case of unforeseen circumstances • Partnership • We develop close partnerships with our clients based on: • A commitment to meeting personalized needs • A deep understanding of the communities they serve • Fostering clear lines of two-way communication • Raising the implementation capacity of our partners We pride ourselves on our friendly, collegial approach. Every client we have contracted with has extended their work with us due to the high quality of services delivered, the friendliness and professionalism of our staff, and results achieved. G&D ASSOCIATES IS: • Responsible for content development, design, and print management of Vegas PBS Source monthly 32-page magazine. • The full-service communication consultant for Weld RE-5J School District, including the development and implementation of marketing strategies, press releases, annual reports, advertisements, brochures, social media, branding, etc. at both the district and school levels. • A partner with Westminster Public School’s communications team. • Recognized for the successful branding, marketing, and strategic planning of innovative schools by the Bill and Melinda Gates Foundation in conjunction with The Colorado Education Initiative and Next Generation Learning Challenges Schools. G&D Associates has the interest, expertise, and experience required to partner with the City of Diamond Bar. Sincerely, Amy Gregory Amy Gregory Co-Founder/Operations Manager, G&D Associates www.gregorydenby.com ACCEPTANCE OF TERMS AND CONDITIONS Gregory and Denby Associates LLC. has reviewed and accepts the City of Diamond Bar’s terms and conditions as provided with the RPF for graphic design services. Authorized Representative: Amy Gregory, Co-founder and Operations Manager Amy Gregory June 25 2023 G&D Associates 970-310-7548 amy@gregorydenby.com www.gregorydenby.com PROPOSED SCOPE OF WORK G&D Associates’ style is friendly, collaborative, flexible, and professional. We have experience managing complex projects in large organizations and will do what it takes to achieve results. We will approach this work by breaking down and tracking the project into specific, timebound elements with assigned owners and outcomes for each. A regular communication flow will be established for project updates to enable us to identify and correct any potential issues, gather information, and share progress against targets. Discovery and Empathy Building To build a strong foundation, we will start with discovery and empathy building. This will begin with an initial video or teleconference to introduce project members, build rapport, and discover preferred ways of working. We will also use this opportunity to gain a detailed understanding of the projects, including past successes and pitfalls. Next actions will be agreed. Shared Resources We will set up a platform for sharing resources via Google Drive, Dropbox, or any other application preferred by the City. We will agree, communicate, and adhere to protocols for folder structures, file names, version tracking, etc. G&D Associates will request initial design files and associated resources and as we develop materials will ensure that all of the files and resources created by G&D Associates are available to the City via the shared platform at all times. We will used calendar invites or shared calendars to schedule activities internally and for regular progress calls. A shared project management document will also be established and maintained, which will enable all stakeholders to easily check project status of individual elements at any time. Scheduling Internally, G&D Associates will use a project management tracking document and electronic calendaring to schedule personnel and timings to specific tasks, working backwards from due dates. We will set up a schedule with the City for key dates and regular progress checks. www.gregorydenby.com PROJECT TEAM Amy Gregory: Operations and Project Manager Amy Gregory is the Co-Founder and Operations Manager at G&D Associates. In her role, Amy manages rebranding, copywriting, proofing, communication, community outreach, and graphic design. Amy will be your single point of contact and project manager from start to finish. She will ensure that all deadlines are met, questions are answered in an effective and timely manner, shared files are well organized and accessible, and project updates are provided to all stakeholders on a regular basis. Amy has:• More than a decade of experience partnering with community-based organizations to ensure they achieve their goals• A proven track record in organizational promotion, having led dozens of rebranding, marketing, and promotion projects • Over 30 years of sales and marketing experience, including creating promotional materials and campaigns for school districts, schools, large corporations, small businesses, and non-profit orginazations.• Expert skills in the use of the Adobe Suite of products, Google Suite, Microsoft products, and Constant Contact Suite of online marketing products Amy’s areas of expertise include rebranding, graphic design, marketing, oral and written communication, project management, community engagement, building strategic relationships, business development, negotiation, organization, teamwork, business planning, coaching, recruitment, and behavioral interviewing. Heidi Manandhar: Lead Designer Heidi Manandhar is G&D Associates’ Lead Designer. She is a highly skilled print and digital graphic designer with 16+ years of experience. In her role, she coordinates the creation, utilization, and layout of custom graphics, illustrations, and photographs. Heidi will work closely with Amy and Kelly on your publications. Heidi has:• Served as a designer for multiple community-based and national organizations such as the City of Richardson, Texas, and USA Swimming• Deep experience with Adobe Creative Suite, Illustrator, InDesign, Photoshop, Mac, and PC• A Bachelor of Graphic Design degree from the University of Northern Colorado• A Master of Art and Visual Culture Education degree• Taught graphic design courses to both high school and college students• Expert skills in the use of the Adobe Suite of products, Google Suite, Microsoft products, and Constant Contact Suite of online marketing products Heidi’s areas of expertise include creating original concepts and graphics, maintaining high design standards, the development of print publications including brochures, magazines, newsletters, yearly and demographics reports, posters, invitations, flyers, and large-scale exhibition designs, as well as digital design such as website design and maintenance, social media posts, banner advertisements, presentations, photography for national sporting events, and supervising staff and volunteers. www.gregorydenby.com Kelly Blickenstaff: Designer Kelly serves as a designer for G&D Associates. She is a result-driven Graphic Designer with 11 years of experience in design, communication, and print services. In her role, she creates custom graphics and illustrations. For your project, Kelly will provide creative and technical input for your publications. Kelly has:• Served as a lead designer and manager for local businesses• Designed multiple materials including logos, brochures, banners, signage, etc. for schools and districts during her five years with G&D Associates• Deep experience with Adobe Creative Suite, Illustrator, InDesign, Photoshop, Microsoft Office, and Google Suite• Trained others in graphic design and communications Kelly’s areas of expertise include creating custom designs, social media marketing, maintaining design standards, creating cohesive print ready designs and digital design including as website design and maintenance, and banner advertisements. Nola McMillen: Proofreading and Spanish Translation Nola has More than 30 years of teaching and administrative experience with a strong emphasis of advancing the education of Latinx students and engaging Latinx families. For your project she will provide proofreading and Spanish translation (if required). Nola has: • Served as a district-level interpreter/translator for Integrated Services (Special Education) which included communication between the educational institute and Spanish-speaking families,interpreting for IEP (Individualized Education Program) meetings, coaching staff in making meaningful connections with families, etc.• Provided leadership in the areas of professional development (guidelines for interpretation, English Language Acquisition for classroom teachers, and administration of ELA assessments), development/ implementation of two successful bilingual programs in Colorado, and instructional coaching at the elementary level• Experience with a variety of innovative approaches, including Bilingual Education, International Baccalaureate® (PYP and MYP), Project Based Learning, Academic Success Coaching/Tutoring, and Computer Assisted Language Learning.• Overseas teaching experience in Mexico and China. Scott Fuller: Lead Consultant Scott is G&D Associates’ Lead Consultant. In his role, he manages community listening engagement, strategic planning and visioning, and professional development services including workshops and embedded on the job coaching. For your project, Scott will serve as backup for proofreading and project management. Scott grew up in and began his career in Flint, Michigan. Raised in a single-parent family, Scott experienced school as a student in urban, rural, and suburban contexts. These experiences drove Scott to public education with a passion for systems level change. In his 20 years as a teacher, instructional coach, and administrator, Scott has led the charge toward more personalized and equitable systems for all students. His commitment to human-centered approaches to design and change ensures that the leaders he works with can address the root causes of issues within a district’s specific context. PROJECT TEAM (CONT.) www.gregorydenby.com EXAMPLES OF OUR WORK Our consultants have decades of combined experience working with local agencies to deliver professional, high-quality design, layout, typesetting, graphics, copy, proofing, and support printing for a variety of collateral pieces focused on engaging the wider community. Some examples include: • Monthly publications: G&D Associates is responsible for collaborating with the Vegas PBS leadership team to provide the design, copywriting, proofreading, and print coordination for their monthly Vegas PBS Source magazine. We originally had a 1-year contract in 2020 and have just signed the third extension. We have delivered all drafts, proofs, and final material on time www.vegaspbs.org/source • • Branding and marketing collateral development: G&D Associates has provided thought partnership, brand development, logo design, and communications copywriting for numerous schools, districts, and other entities throughout the country including new buildings, schools of innovation, and magnet schools. Our work enabled several organizations to increase engagement, achieve a positive perception in the community, and increase attendance at special events. • Communications: G&D Associates has worked with a variety of organizations to curate content and images, design layout, and write copy for monthly and quarterly community newsletters, informational guides in magazine format, and annual reports. • Ballot initiative passage support: G&D Associates has created collateral such as flyers, post cards, fact sheets, social media copy, etc. for organizations seeking funding from the public. Items designed are focused on raising community awareness and a positive perception of ballot issues. Our work has significantly contributed to initiative passage and funding in many communities. • Samples of our work can be found here www.gregorydenby.com REFERENCES Terry Chi, Director, Digital Marketing Vegas PBS Tel: 702.799.1010 x 5736 Cell: 702.420.4231 Email: tchi@vegaspbs.org Tami Kramer, Assistant Superintendent Weld RE-5J School District Tel: 970-587-3024 Cell: 970-775-4185 Email: tami.kramer@weldre5j.org Stephen Saunders, Chief Communications Officer Westminster Public Schools Cell: 303-657-3853 Email: ssaunders@westminsterpublicschools.org Debra West, Director, Expanded Learning Opportunity Program Oxnard Elementary School District Cell: 805-890-6450 Email: dwest@oxnardsd.org www.gregorydenby.com PRICING MONTHLY NEWSLLETTER MONTHLY NEWSLLETTER RECREATION ACTIVITIES GUIDE INFORMATION FLYER 4-page Folded and trimmed final size 8.375x10.875 6-page Folded and trimmed final size 8.375x10.875 City to provide content. As needed Size 3.5x 8x5, two-sided 32-page self-cover Folded and trimmed final size 8.375x10.875 Please note, our pricing includes all expenses. City to provide content, including text in a word document, photos and graphic files. G&D Associates to provide City with as many color PDF proofs as needed for each publication and to electronically submit print-ready files directly to printer. We can also provide editable review links for all files. $1,250 ea 4/year $5,000 annual $2,000 ea 5/year $10,000 annual $4,500 3/year $13,500 annual ANNUAL CALENDAR $2,750 1/year $2,750 annual Thank you for the opportunity to present our proposal. It would be a pleasure to partner with the City of Diamond Bar We look forward to hearing from you. If you have any questions, please contact Amy Gregory via email amy@gregorydenby.com or by phone 970-310-7548. Annual calendar 28-page self color Folded and trimmed final size 8.375 x10.875 saddle $650 each HOURLY GRAPHIC DESIGN As needed $45/hour ADDITIONAL PROOFS As needed $0 Growing Brands Your Audience Will Love Advertising Campaign Development | Creative Strategy | Brand Development | Website Design | Social Media Certified # SC33422 DBE Certified #43752 DIAMOND BAR Graphic Design Services CREATIVE PROPOSAL Prepared For Marsha Roa, Public Information Manager Email: mroa@diamondbarca.gov Phone: (909) 839-7055 Contracting Office Address The City of Diamond Bar 21810 Copley Drive ■ Diamond Bar, CA 91765-4178 (909) 839-7000 ■ (909) 861-3117 Fax www.DiamondBarCA.gov PublicInfo@DiamondBarCA.gov Submission Deadline Completed proposals must be received by 3 p.m. on Monday, June 26, 2023 2235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 | e: thomas@nemoiadv.com | www.nemoiadv.com Certified Disadvantaged Business #43752 COVER LETTER Dear Ms. Marsha Roa, Nemoi is excited about the opportunity to potentially work with The City of Diamond Bar (hereafter known as The City) to provide creative design, print, and mailing services for the city. Our management staff and senior creative team look forward to working closely with The City’s team, in the development of award-winning design work. The work performed includes, but is not limited to: Monthly Newsletters, Recreation Activities Guide, an annual calendar, and an informational flyer, we have also given our hours cost for any outside requests. We will lay out a step-by-step procedure to give you insights into our creative team, and the work that we all have produced. We are certified through the Southern California Minority Supplier Development Council (SCMSDC). I, Thomas Denby, am the owner, Creative (Art) Director, and the lead officer responsible for authorizing/signing off on all projects. As the owner, I am authorized to enter into any negotiations with this RFP and any other awarded contract(s). Noelle Frey is our account representative and will work closely with The City. Chip Fuller, Paul Elliston, and I are Nemoi’s Creative (Copy) Director/Strategist, who will lead the creative team with me to the BIG IDEAS that will deliver to the desired target audience. If selected, we will proudly partner with the City’s team to deliver on the needed objectives. Warm regards, Thomas Denby Founder & President Cell: (562) 900-9500 Thomas@Nemoiadv.com www.Nemoiadv.com This proposal is valid for 120 days. Nemoi Advertising and Design LLC Entity # 201905610367 EIN # 83-3856944 Certified Disadvantaged Business #43752 TABLE OF CONTENTS 3235 East Broadway Suite #800 – Long Beach, CA 90802 o: (213)521.7047 e: thomas@nemoiadv.com www.nemoiadv.com Certified Disadvantaged Business #43752 Cover Letter 2 Table of Content 3 Request for Services 4 Who is Nemoi? 5 Why Choose Nemoi? 6 Qualifications And Experience 7 Scope of Services 8 Project Approach and Work Schedule 9 - 10 References 11 -13 Thank You 14 DIAMOND BAR Graphic Design Services 4235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 | e: thomas@nemoiadv.com | www.nemoiadv.com Certified Disadvantaged Business #43752 Request for Services | The City of Diamond Bar The City | Ms. Marsha Roa, Public Information Manager The City of Diamond Bar 21810 Copley Drive ■ Diamond Bar, CA 91765-4178 (909) 839-7000 ■ (909) 861-3117 Fax www.DiamondBarCA.gov PublicInfo@DiamondBarCA.gov Proposal | Nemoi Advertising and Design LLC One Location: 235 East Broadway, Suite 800 Long Beach, CA 90802 Number of employees: 12 seasoned professionals Contacts Thomas Denby | Owner - Lead Creative Email: thomas@nemoiadv.com Noelle Frey | Account Representative Email: noellefrey@nemoiadv.com Cage Code: 9CEA4 Unique Entity ID: WFCUJLB3UNW5 DIAMOND BAR Graphic Design Services 5235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 | e: thomas@nemoiadv.com | www.nemoiadv.com Certified Disadvantaged Business #43752 WHO IS NEMOI? Nemoi fuses marketing intelligence with creative problem-solving to produce the most creative, memorable, and effective communications possible. Nemoi is a full-service, creative-driven boutique agency. We have big-project experience because the creative talent we employ has big-time agency involvement. We collaborate with you to visually charge your message with a uniquely authentic and memorable voice that stands out from the crowd. We will offer you several options as well as our recommendations on the steps necessary to reach your creative and strategic objectives. Our greatest strength is our people and their creative talent. Our creatives have worked on a multitude of print, broadcast, and online projects for food, health, tourism, real estate development, hospitality, and entertainment industry. Our creatives work on a contract basis, which helps minimize costs while still delivering top-tier creative ideas. All of our creative team members are seasoned professionals who have between eight and thirty years of experience in the industry. We have a network of contract designers, copywriters, web designers, back-end coders, illustrators, production artists, media buyers, and account executives we call on to fulfill any project requirement. Our flexible scheduling process incorporates the status of the project and any City team comments or questions. We don’t employ an HR department. There aren’t dozens of accountants crunching numbers. At a standard ad agency, all of these people can be found…on your bill. They know little to nothing about your business, but you’re paying them. At Nemoi, the people “working on your business” are working on your business creating the materials that will move your business forward. That’s how we can offer our clients big agency ideas at tiny agency prices. As employees or contractors, our creatives have spent years in advertising promoting multi-million-dollar national and worldwide accounts. They worked with leading agencies including Burnett, FCB, D’Arcy, O’Leary Partners, Bozell, DDB, BBDO, Palmer Jarvis, MXM, and Rauxa on notable clients like Kelley Blue Book, Palms Hotel, Hard Rock Hotel, Lyft, Procter & Gamble, and Experian. DIAMOND BAR Graphic Design Services 6235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 | e: thomas@nemoiadv.com | www.nemoiadv.com Certified Disadvantaged Business #43752 WHY CHOOSE NEMOI? We believe that Nemoi has several competitive advantages that make our firm an ideal fit for the city. We work closely with our clients to establish, a tailored visual strategy and language that connects with the audience and changes the conversation. We’re a small agency, which allows us to be selective with our work and only takes projects that are the right fit, for the client and us. As a result, you have a team dedicated to the success and delivery of your project. We are an approachable group of people who communicate openly throughout the entire process. You will have access to a small team of highly-skilled, senior-level professionals. We are an experienced team that will ensure flawless execution that produces results. 1. You want creative ideas that stand out and stick with your audience Nemoi provides a unique understanding of marketing logic informed by intuitive reactive thinking. Perspective allows us to craft ideas that stick with your audience and make a lasting impact with your message. 2. You want a graphic design that communicates, not decorates Our goal is to create materials that influence your audience and further your mission, not look pretty in an award annual. We use our understanding of strategic messaging and communication to do it. Couple that with a strong brand voice and brand development that will affect the target audience that we are looking for. 3. You need flawless execution that produces results. Our experience in project management ensures that we will sweat the details to produce work that exceeds expectations and instills delight in your target audience. DIAMOND BAR Graphic Design Services 7235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 | e: thomas@nemoiadv.com | www.nemoiadv.com Certified Disadvantaged Business #43752 QUALIFICATIONS AND EXPERIENCE With an extensive background in TV, radio, print, brand development, online digital, and website development, our creative team and project management team have been responsible for strategically developing projects from advertising and marketing campaigns spanning different platforms while consistently speaking the client’s brand voice. They have supervised and developed projects from concept, through client presentation, to development and production, working with photographers, video production companies, and print companies making sure all work was completed on time and within budget. This experience includes: selecting the right photographers for product photo shoots and supervising post-production; working with video graphics to filming and editing national TV commercials for globally-recognized products; creating and editing radio spots for those same national brands; and conceptualizing elegant and highly functional UI|UX website designs that showcase The City’s brand voice with supporting online advertising, email, and social media campaigns. Since we are a small agency, we can work one-on-one with The City’s team to ensure we fulfill all requests and address all concerns. The City’s team can contact us anytime with a question or concerns. We are certain that our experience will help The City reach its target audience. Our goal will be not just to inform but to create a campaign that is fun, memorable, and will make our clients proud. DIAMOND BAR Graphic Design Services 8235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 | e: thomas@nemoiadv.com | www.nemoiadv.com Certified Disadvantaged Business #43752 Services we will provide graphic design services per the following specifications: Monthly News Letter Quantity: 4 times per year Format: 4-page Flat size: 16.75” x 10.875 Folded and trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds Monthly Newsletter Quantity: 5 times per year Size: 6-page Flat size: 25.125” x 10.875” Folded & trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds Recreation Activities Guide Quantity: 3 times per year Size: 32-page self-cover Flat size: 16.75” x 10.875” Folded & trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds Annual Calendar Quantity: 1 time Size: 28-page self-cover Flat size: 16.75” x 10.875” Folded and trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds Information Flyer Quantity: As needed, provide cost for 1 flyer Size: 3.5” x 8.5” Format: Two-sided Color: 4/4 process with bleeds SCOPE OF SERVICES DIAMOND BAR Graphic Design Services 9235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 | e: thomas@nemoiadv.com | www.nemoiadv.com Certified Disadvantaged Business #43752 PROJECT APPROACH AND WORK SCHEDULE We use Monday.com to layout a development schedule. Using Monday.com we can track who is working on the project and where they are in the development of the project. This is to make sure that things get completed on time. For example, The strategy development process takes about a week to complete, with a presentation to the client the following week. We Provide: 1. Accept projects without need for in-person meetings or regular phone calls. 2. Work within The City and CVG brand guidelines while showcasing creativity and on target messaging. 3. Design and deliver assets efficiently and effectively in multiple formats – print, digital, LED/digital movement, etc. Creative Development Process Once the client has selected one of the two concept and strategy, we move to the creative development stage. This part takes about two to three weeks, and at the end of this time frame, we schedule a meeting with the client to present the creative. We leave the creative with the client, so the client can review the creative with their team. We usually request a selection within a week to keep things moving forward. DIAMOND BAR Graphic Design Services 10235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 | e: thomas@nemoiadv.com | www.nemoiadv.com Certified Disadvantaged Business #43752 PROJECT APPROACH AND WORK SCHEDULE Project Schedule After receiving the City’s creative request, our Account Representative with sit down with the Creative Director and the creative team. The project is distilled into a creative brief and assigned to one of our senior creatives, who will be responsible for the creative and production of that project. This is the fun part! That creativity will break each area out and develop ideas that address each unique challenge. The creative will develop two or three designs or layouts presented to the City’s team. That creative team may have recommendations on what and why the City’s team should choose a particular idea. Revisions (if necessary) will then be made and the creative will be represented again with the updated changes. Our next step will be to work with professionals who will help us produce the work. Design | Proofs | Approvals | Press Checks | Evaluations A Slack account will be created for the City’s team so that each creative team member can have a direct connection to the City’s team. In the Slack account, the creative(s), account representative, and the City’s team can discuss changes, the direction of the project, and presentation dates. The City’s lead team member (s) will approve each step before we move on to the next phase of the project. Each phase of the project is presented to the City, this allows the city’s team to give comments on what they like and would like to see changed or hold on to the creative for an internal discussion with other members of the City’s team. The presentation will have a sign-off or hold-for-review box on the back. Without the signature, from the lead member(s) of the City’s team, that project can not move forward. After we’ve received a sign-off from the City’s team, we can then move to the next phase of the project. DIAMOND BAR Graphic Design Services 11235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 | e: thomas@nemoiadv.com | www.nemoiadv.com Certified Disadvantaged Business #43752 YAMAHA – STUDIO 60 Contact: Joseph Zuniga Marketing Campaign & Event Director (714) 522-9168 6600 Orangethorpe Avenue, Buena Park California 90620 e: jzuniga@yamaha.com Our work with Yamaha Studio 60 (Yamaha’s agency) is through our founder Thomas Denby who has a working relationship with them. He has worked on 2018, 2019, and 2020 NAMM show convention show floor. His responsibility was working with the Creative Director and the convention floor layout designer. To develop a creative floor plan that would peak the brand voice “Make Waves” as a representative of Nemoi my responsibility was to develop visual content for each section of the Yamaha convention floor while continuing the brand across platforms. OUR REFERENCES Work Samples DIAMOND BAR Graphic Design Services 12235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 | e: thomas@nemoiadv.com | www.nemoiadv.com Certified Disadvantaged Business #43752 ORANGE COUNTY BOY SCOUTS Contact: Mr. Tom Ling OC Scout Marketing Director 1600 N Kraemer Blvd, County of Orange John Wayne Airport, CA 92806 (714) 538-3881 e: tom@advantageinc.com NEMOI worked closely with the OC Scouts in developing their advertising and new brand development and voice. The objective was to inform their new target audience about the inclusion of girls into the Scouts. We presented the OC Scouts with advertising across all platforms. Which includes; TV commercials, radio spots, print ads, outdoor adverting, website updates, and email campaigns. The project was put on hold, due to internal issues. Work Samples OUR REFERENCES DIAMOND BAR Graphic Design Services 13235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 | e: thomas@nemoiadv.com | www.nemoiadv.com Certified Disadvantaged Business #43752 OUR REFERENCES WORK EVOLUTION Contact: Theodore Christian Sieving, Esq. CEO 235 East Broadway 8th Floor Long Beach, CA 90802 (734) 730-6831 e: ted@workevolution.co We are currently in the early development stages of Work Evolutions brand voice and brand development, website development, email campaign, and social media campaign across different platforms. Work Samples We thank you for the opportunity to submit a proposal and look forward to hearing back from you. Portfolio Samples The following are samples of our work. Advertising and Design NEMOI Advertising & Design 2235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 TACO BELL – The New Spicy Chicken Burrito This campaign of Taco Bells The New Spicy Chicken Burrito was created by our lead Creative Director Mr. Chip Fuller while working at Draft Foote, Cone and Belding. Advertising and Design NEMOI Advertising & Design 3235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 TOMBSTONE PIZZA “What Do You Want On Your Tombstone?” Campaign Here’s a sample of work that one of our creatives worked on while at an agency. His role was as a lead creative director. He worked with a team of Art Directors and writers to help brand Tombstone Pizza, but give Tombstone pizza its brand voice. These were national campaigns that were a part of TV, radio, and merchandising campaigns. Advertising and Design NEMOI Advertising & Design 4235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 SMOKEY THE BEAR ”Only You Can Prevent Wildfires“ Campaign Here’s a sample of work that we have done while working at several large agencies. These were national campaigns that were apart of TV, radio and merchandising campaigns. Advertising and Design NEMOI Advertising & Design 5235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 SAMPLES OF OUR CREATIVES PREVIOUS WORK – BRANDING DESIGN TACO BELL These are two samples of branding work that our creatives worked on at a large agency. The client was Taco Bell (Yum Brand) we worked on this client advertising campaigns and merchandise from 2001 to 2007. We earned the Gold Effie (Merchandising Effectiveness Award)in 2005; Obie Award for the Late Night / Spice up the Night in 2004; and Reggie Award (Silver) for the Xbox cross- promotion in 2002. Advertising and Design NEMOI Advertising & Design 6235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 SAMPLES OF OUR CREATIVES PREVIOUS WORK – BRANDING DESIGN TACO BELL - STYLE GUIDE Here is the Style Guide that we created for Taco Bell from 2002 to 2007. Advertising and Design NEMOI Advertising & Design 7235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 Here are a few samples of a outdoor advertising campaign for Mylife. com. The objective was to reach out to potential customers through outdoor advertising. We wanted to get the target audience to think about how they are being viewed on the Internet and how it could be effecting their life by being denied employment due to things unknown to them that are on the Internet or who might be selling their information on the Internet. MYLIFE.com SOCIAL MEDIA and Outdoor campaign SAMPLES OF OUR CREATIVES PREVIOUS WORK – BRANDING DESIGN Advertising and Design NEMOI Advertising & Design 8235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 Here are a few samples of a FaceBook social media campaign for Mylife.com. The objective was to reach out to potential customers through FaceBook. We wanted to get the target audience to think about how they are being viewed on the Internet and how it could be effecting their life by being denied employment due to things unknown to them that are on the Internet or who might be selling their information on the Internet. MYLIFE.com SOCIAL MEDIA campaign SAMPLES OF OUR CREATIVES PREVIOUS WORK – BRANDING DESIGN - SOCIAL MEDIA Advertising and Design NEMOI Advertising & Design 9235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 Xtra Pair of Hands January 2016 Out side of re-branding XPH brand voice and look we needed an over hall of their current site. We are helping them with re-branding to give their site more of a brand voice. We are showing three options we designed, illustrating how the concepts not only have a more modern feel by speak in the companies brand voice. We are also working with them on their social media campaign and online advertising. SAMPLES OF OUR CREATIVES PREVIOUS WORK – BRANDING DESIGN - SOCIAL MEDIA Advertising and Design NEMOI Advertising & Design 10235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 Xtra Pair of Hands – Re-Branding new logo January 2016 After many rounds this is the logo concept that was selected. SAMPLES OF OUR CREATIVES PREVIOUS WORK – BRANDING DESIGN - SOCIAL MEDIA Advertising and Design NEMOI Advertising & Design 11235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 Xtra Pair of Hands – Re-Branding and Website Design Continued SAMPLES OF OUR CREATIVES PREVIOUS WORK – BRANDING DESIGN - SOCIAL MEDIA Advertising and Design NEMOI Advertising & Design 12235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 Xtra Pair of Hands – Re-Branding and Website Design Continued SAMPLES OF OUR CREATIVES PREVIOUS WORK – BRANDING DESIGN - SOCIAL MEDIA Advertising and Design NEMOI Advertising & Design 13235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 Xtra Pair of Hands January 2016 Here are samples of the mobile site that we created for them. SAMPLES OF OUR CREATIVES PREVIOUS WORK – BRANDING DESIGN - SOCIAL MEDIA Advertising and Design NEMOI Advertising & Design 14235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 Xtra Pair of Hands – Re-Branding Facebook Page January 2016 Here’s the brand spreading over multiple platforms. SAMPLES OF OUR CREATIVES PREVIOUS WORK – BRANDING DESIGN - SOCIAL MEDIA Advertising and Design NEMOI Advertising & Design 15235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 SAMPLES OF OUR CREATIVES PREVIOUS WORK – BRANDING DESIGN - SOCIAL MEDIA Amgen – Promotional booklet Here are a series of compositions that were presented to Amgen pharmaceutical company. The concept was to showcase the talent behind the company. To inspire top tear graduating talent to want to work for Amgen. The client chose the second composition and was very happy with the outcome of the project. Advertising and Design NEMOI Advertising & Design 16235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 Amgen Promotional Booklet Continued SAMPLES OF OUR CREATIVES PREVIOUS WORK – BRANDING DESIGN - SOCIAL MEDIA Advertising and Design NEMOI Advertising & Design 17235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 KELLY BLUE BOOK UI/UX DESIGN AND MAINTENANCE Mr. Tran worked as an UI/UX Designer at Kelly Blue book where his responsibilities were to keep the website current in not only in it’s design and functionality but to update the website with any new content like copy, and images. Here’s a comp of the KB website designed by Mr. Tran in a mobile formate. SAMPLES OF OUR CREATIVES PREVIOUS WORK – WEBSITE DESIGN – MOBILE Advertising and Design NEMOI Advertising & Design 18235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 SAMPLES OF OUR CREATIVES PREVIOUS WORK – BRANDING DESIGN - SOCIAL MEDIA VISN 20 2010 Annual Report While working at Bernard Hodes Group in Foster City. Our founder created this Annual Report for VISN 20 in 2010. The client was very happy with the final work. Advertising and Design NEMOI Advertising & Design 19235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 SAMPLES OF OUR CREATIVES PREVIOUS WORK – GRAPHIC DESIGN, PRINT AND MAIL PREMIER WORLD DISCOVERY 2018 PRODUCT GUIDE & BROCHURES Ryan Carandang and Advantage designed and printed a 250 page booklet and tour package brochures for a domestic and international tour company that is shipped and mailed from Advantage’s in-house mailing facility. Advertising and Design NEMOI Advertising & Design 20235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 SAMPLES OF OUR CREATIVES PREVIOUS WORK – GRAPHIC DESIGN, PRINT AND MICRO-SITE HARD ROCK HOTEL & CASINO CUSTOMER ACQUISITION Ryan Carandang and Advantage was contracted to develop a print marketing campaign to attract new customers to their hotel and casino. This piece was directly linked to a landing page that was customized to each unique demographic. Advertising and Design NEMOI Advertising & Design 21235 E. Broadway 8th Floor – Long Beach, CA 90802 c: 562.900.9500 e: thomas@nemoiadv.com www.nemoiadvertisinganddesign.comCertified Disadvantaged Business #43752 SAMPLES OF OUR CREATIVES PREVIOUS WORK – CAMPAIGN CONCEPT, PRINT, AND GAME VISTANA CUSTOMER RETENTION CAMPAIGN Ryan Carandang and Jessica Medina won a bid to develop a unique campaign concept to attract existing vacationers to inquire about timeshare opportunities. Big Agency Ideas with Little Agency Prices Prepared by: THOMAS DENBY Owner Email: thomas@nemoiadv.com Certified Disadvantaged Business Minority Owned Business SBA - HUB Zone Certified The City of Diamond Bar Per Project Cost Projections Building Brands Your Audience Loves Certified # SC33422 DBE Certified #43752Cage Code: 9CEA4 2235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 e: thomas@nemoiadv.com www.nemoiadv.com Certified Disadvantaged Business #43752 THE CITY OF DIAMOND BAR Graphic Design Services MONTHLY NEWSLETTER Description Per Page Cost Quantity: 4 times per year Format: 4-page Flat size: 16.75” x 10.875 Folded and trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds $300 $1,325.00 Each 4 page Monthly Newsletter Total $1,325.00 MONTHLY NEWSLETTER Description Per Page Cost Quantity: 5 times per year Size: 6-page Flat size: 25.125” x 10.875” Folded & trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds $150 $1,920.00 Each 6 page Monthly Newsletter Total $1,920.00 RECREATION ACTIVITIES GUIDE Description Per Page Cost Quantity: 3 times per year Size: 32-page self-cover Flat size: 16.75” x 10.875” Folded & trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds $150 $4,800.00 Each Recreation Activities Guide Total $4,800.00 SCOPE OF WORK AND PROPOSED COSTS 3235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 e: thomas@nemoiadv.com www.nemoiadv.com Certified Disadvantaged Business #43752 THE CITY OF DIAMOND BAR Graphic Design Services ANNUAL CALENDAR Description Per Page Cost Quantity: 1 time Size: 28-page self-cover Flat size: 16.75” x 10.875” Folded and trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds $90 $2,520.00 Each Calendar Total $2,520.00 INFORMATION FLYER Description Per Side Cost Quantity: As needed, provide cost for 1 flyer Size: 3.5” x 8.5” Format: Two-sided Color: 4/4 process with bleeds $297.50 $595.00 Each Information Flyer Total $595.00 SCOPE OF WORK AND PROPOSED COSTS 4235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 e: thomas@nemoiadv.com www.nemoiadv.com Certified Disadvantaged Business #43752 THE CITY OF DIAMOND BAR Graphic Design Services PROPOSED FEE & RATES Hourly rate for design and/or production of miscellaneous projects. Current rate sheet showing the staff roles available for projects during the term of the proposed agreement and their current hourly rates. Hourly Cost Creative Director $175.00 Sr. Art Director | Production Designer $95.00 Sr. Copywriter | Proof Reader $115.00 Photographer | Videographer $200.00 Sr. Account Executive $70.00 Creative Director - Responsibilities; Managing the creative team, ensuring that all work is to the creative strategy (BIG IDEA) and the client’s brand voice. This person also leads the creative strategy team, which is used as a guide to reach the targeted audience. Sr. Art Director | Production Designer - Responsibilities: Working with the Sr. Copywriter on the conceptual “BIG IDEA”. There responsibilities is the development of that idea as four compositions which then are presented to the client. Once the client has selected a concept, they begin the development of that idea which may include working with a photographer, stock art or photography, illustrators, or videographers. This person is also responsible for all social media work and adding all special effects to social media videos and commercials spots. Once completed, they present the completed layout to the client. Sr. Copywriter | Proof Reader - Responsibilities: Works closely with the Sr. Art Director to develop brand voice copy for the developed concepts. While also overlooking the final work as a proofreader. Photographer | Videographer - Responsibilities: Works closely with the Sr. Art Director and Creative Director making sure the concept visual is captured for the presented concept. The Photographer may be responsible for color correction if directed to do so. The Videographer is responsible for capturing the presented storyboards and editing videos that may include color correction. Sr. Account Executive - Responsibilities: Works closely with the client and the creative team to make sure communication lines with the client are open, schedule necessary meetings, and all work is done on time. Deliverables; Graphic design, and visual presentations that include but are not limited to signs, flyer’s, various print materials, promo items, presentations, reports, in person outreach efforts, and motion graphics. 5235 East Broadway Suite #800 – Long Beach, CA 90802 o: (562)900.9500 e: thomas@nemoiadv.com www.nemoiadv.com Certified Disadvantaged Business #43752 THE CITY OF DIAMOND BAR Graphic Design Services PROPOSED FEE & RATES Additional Specifications City will: Provide vendor with content, including text in a Word document, photos and graphic files electronically for each publication or project. (Vendor may be tasked with securing stock images and may submit costs for reimbursement when necessary.) Coordinate production schedule with vendor and printer upon award of contract. Vendor will: Provide the City with a minimum of two (2) color pdf proofs per publication via email. Initial proof for review and second with completed corrections and/or edits prior to final approval. Electronically submit print ready files directly to the City’s designated printer. Submit invoice with net 30 terms at the completion of each publication or project. Prepared for Marsha Roa City of Diamond Bar 21810 Copley Drive, Diamond Bar CA 91765 (909) 839-7055 Prepared by Jv Libunao OneVector Design Co LLC 449 W. Foothill Blvd # 456, Glendora, CA 91741 (707) 931-1363 Date: 06.26.2023 city of diamond bar Graphic Design Services Proposal June 26, 2023 Marsha Roa City of Diamond Bar 21810 Copley Drive, Diamond Bar CA 91765 Ms. Roa et al: Warmest greetings to you and all who are part of this procurement process! We acknowledge that the City of Diamond bar is seeking a vendor to provide graphic design services to serve as a partner in relaying information to the community. We are here to execute high-quality and effective work for the benefit of the City. About OneVector Design Co: >A Glendora-based graphic design company (approximately 14 miles from Diamond Bar) >LA County Certified Local Small Business and Minority-Owned Business, LA Metro Certified Small Business Enterprise >Jv Libunao, primary contact and lead designer has strong experience in designing for public transportation in LA County (LA Metro) • Eat Shop Play theme design and implementation: take ones, flyers, activity guides, maps, banners • Metro A Line (formerly Blue Line) closure and reopening communication design: signages, maps, newsletters, mailers • Senate Bill 1 material design: take ones, newsletters, banners • Digital illustrations for future projects We have a proven track record in completing complex and high-level projects, demonstrating our ability to create branded design articles (digital, print illustration, and multimedia). We have strong working relationships with organizations like Wood Ranch BBQ, Plaza West Covina, and LA Metro, developing and working within brand guidelines, and small businesses in California and other states. As residents of San Gabriel Valley, we are familiar with the living standards and environment of Diamond Bar. With enthusiasm, we hereby submit our proposal and lend our skills and resources -- to help the City of Diamond Bar attain its goals. Sincerely Jv Libunao Principal OneVector Design Company LLC 449 W. Foothill Blvd. #456, Glendora, CA 91741 707.931.1363 jv@onevector.net www.onevector.net 2 | OneVector Design Co Winning brands choose OneVector Design Co. OneVector Design Co. is a professional design agency that uses advanced digital marketing channels to communicate your message to your target audience. We are more than just creativity. We build thriving relationships that support your vision and propel your brand into the future. With us, you are never alone. We work alongside your organization to manifest your goals and take them from a dream to reality. OneVector Design Co. is a team invested in you! The foundation of our business is the relationships with our customers. They enjoy working with us and respect the portfolios we generate on their behalf. Our clients and partners are the heart of our mission, and our objective is to always give back. We become friends with who we work with, demonstrating that we are a team you can trust.3 | OneVector Design Co Diverse & Inclusive Ideas As a certified minority business in LA County, we are proud advocates for diversity, equity, and inclusion. Our diverse team brings together talented individuals from various backgrounds, cultures, and nationalities, enhancing our work environment and client service. By embracing our differences, we approach challenges with a broader perspective, finding innovative solutions that cater to diverse needs. We foster an inclusive environment that encourages collaboration, ensuring that every team member’s unique insights and ideas are valued. Our commitment to diversity extends beyond our industry as we actively promote inclusivity and establish meaningful partnerships for equality and social progress. We strive to create a positive impact on our team, clients, and community through our dedication to diversity, equity, and inclusion.4 | OneVector Design Co Our Design Approach We are proponents of streamlining and we want to deliver results the most practical way possible for the organizations we work with so you could save time and mopney, without compromising quality and achieving the project goals. Our approach is simple: >Listen to the needs of your organization or project. >Interpret the needs into designs while adhering to brand guidelines and ADA compliance >Communicate the output to your organization. >Finalize and deliver the results. For more complex undertakings, we apply a deep dive brainstorming approach adapted from a leading global design firm, IDEO, which involves the following steps: >Role playing of the scenario to have a better understanding of the challenges of the community. >Every participant gets a Sharpie and sticky notes where everyone can write and doodle ideas. >Trim down the possibilities and select the ones to be created as a design. >We create rapid prototypes in the form of sketches and notes and turn them into a designs. We defer judgment and welcome all ideas including the wildest ones and build great ideas out of it. We also encourage all participants to get heard and apply a one conversation at a time policy. Most of all, we promote fun while doing this exercise and every one participating gets to unleash their creative energy.5 | OneVector Design Co Tools &Applications In our effort to make remote work to be effective and become a seamless process for everyone, we use thiese tools and applications in our day-to-day operations: Asana Adobe Illustrator Slack Adobe Indesign Zoom Adobe Photoshop Google Meet Adobe Lightroom Microsoft Teams Adobe XD Dropbox Adobe Premiere We Transfer Mac OS Google Drive Windows OS Google Workspace Microsoft Office 6 | OneVector Design Co 7 | OneVector Design Co 8 | OneVector Design Co 9 | OneVector Design Co 10 | OneVector Design Co 11 | OneVector Design Co 12 | OneVector Design Co References We are privileged to have worked and partnered with the individuals below and their teams: Melissa Rosen Senior Art Director LA Metro rosenm@metro.net (818) 679-7856 Bernadette Mindiola Deputy Executive Officer, Marketing LA Metro mindiolab@metro.net (213) 922-5646 Sweeney Montinola Business Development Manager Plaza West Covina smontinola@plazawestcovina.com (310) 650-2132 13 | OneVector Design Co Certification I, Juan Viktor Libunao, Principal and authorized representative of OneVector Design Company LLC, hereby certify that we agree to the City of Diamond Bar’s Consulting Services Agreement terms and conditions. Sincerely, Juan Viktor Libunao Principal OneVector Design Company LLC 449 W. Foothill Blvd. #456, Glendora, CA 91741 707.931.1363 jv@onevector.net www.onevector.net 14 | OneVector Design Co Rates Predefined Items Items Per Issue Per Year Monthly Newsletter (4 pages)1,490 5,960 (4 issues) Monthly Newsletter (6 pages)2,070 10,350 (5 issues) Activity Guide (32 pages)4,710 14,130 (3 issues) Annual Calendar (28 pages)2,530 2,530 (1 issue) Estimated Annual Total $32,970 Flyer (2-sided)650 650 (as-needed) Hourly Rates Items Per Hour Production costs on top of first two proofs 75/hr Design and production costs of miscellaneous projects 115/hr Stock Photos 15-25/image 15 | OneVector Design Co Jv Libunao OneVector Design Co LLC 449 W. Foothill Blvd # 456, Glendora, CA 91741 (707) 931-1363 Thank You! PROPOSAL FOR GRAPHIC DESIGN SERVICES PREPARED FOR CITY OF DIAMOND BAR June 23, 2023 Marsha Roa, We are excited to submit our proposal for Graphic Design Services. We believe that our full-time creative team is uniquely qualified to serve you through our graphic design services. We have been in business for over 13 years, have a professional team of designers, and we are all well-versed in all things print. We produce an 88-page magazine every quarter for our city, and have letterpress printers in-house. Within this proposal, we’ve included samples of work that demonstrate our qualifications and experience you are seeking. References: Jenn Suber 803.608.6161 | jennifer@youreventstaff.com Deborah Brandt 717.394.7737 | deborah@figindustries.com Josh Edwards 803.345.3791 | josh@edconinc.com We hope we have the opportunity to interview with you. Warmly, Brynley Farr on behalf of the entire ByFarr Team 803.200.100 Brynley@ByFarr.com WHO WE ARE: OUR MISSION We drive success for our clients by telling their story in design, writing, and photography implemented across all marketing platforms—print, digital, traditional, and social. OUR SERVICES We know that great design is needed to tell a great story. We understand the needs and goals of our clients, and we measure our success in their ROI. More than just design services, we create and manage marketing strategies across all print and digital media. • AWARD-WINNING GRAPHIC DESIGN: Branding, Layout, Web, All Scales • COPYWRITING: Press Releases, Blog Posts, Social Media Posts, Advertising Campaigns, E-Blasts • PHOTOGRAPHY & VIDEOGRAPHY: Concepting, Staging, Photographing, and Editing • PRINTING: Letterpress (in-house), Offset, Digital, Grand Format, and more • MARKETING: Ad Concepts, Mailers, Videos, Billboards, TV and Radio Commercials • SOCIAL MEDIA MANAGEMENT: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube Brynley Farr Founder, CEO Chris Farr Founder, Director of Operations Laura Windham Creative Director RJ Jackson Senior Designer Emily Schoonover Designer Donovan McMasters Junior Designer, Photographer Allyson Milot Accounting Katie Grace Ricker Operations Rebecca Dooley Operations NOT PICTURED: Becca Smith Social Media Morgan Moseley Social Media Parth Patel Web Fig Columbia is an all-local magazine about our Columbia community and the small businesses, neighbors, events, and more that make our town a vibrant place to call home. It is printed and produced out of our office from start to finish. We also produce weekly eblasts and manage Fig’s social media presence. Case Study: Fig Magazine Weekly Eblasts Layout design Studio and on-location photography Social media management SERVICES PROVIDED • Copywriting • Videography • Photography • Graphic Design • Printing • Art Direction SERVICES PROVIDED • Social media management, design, and strategy on Instagram, Facebook, Twitter • Collateral design, including but not limited to folders, letterhead, recruitment flyers, brochures, and event signage • Advertisement design, including but not limited to billboards, digital campaigns, and printed media • Website upkeep and presentation design • Copwriting, including press releases, eblasts, and website content MAKEYOURMARK WITH AMERICORPS SC AmeriCorpsSC.org STRENGTHEN.IMPACT.LEAD.UNITE.AmeriCorpsSC.org Bringing out the best of South Carolina. Find the opportunity that’s right for you Receive benefits for your service Develop a network that lasts a lifetime We offer opportunities with different time commitments and requirements, meaning that you can serve in whatever capacity works for your passion, goals, and lifestyle, whether part-time or full-time. When you serve with AmeriCorps, you join a network of more than 1 million strong. AmeriCorps alumni continue to give back to their communities after their service. The connections you make and the network you build while serving with AmeriCorps is unlike any other. Through our programs, we provide benefits for members, including education awards, living allowances, and supplemental health insurance. Benefits vary by program. AmeriCorpsSC.org IMPACT YOURCOMMUNITY? HOW WILL YOU UNITE. STRENGTHEN. IMPACT. LEAD. AmeriCorpsSC.org Case Study: AmeriCorps SC � THIS IS NOT A DRILL! �� THIS IS NOT A DRILL! � Hyperlite 2023 is HERE and ready for you to drool over as you debate over which gear you want to level up with first! We are stoked for everything in our 2023 line up including the new shapes we have to offer, the new sizes in fan-favorite boards, new graphics, new boots, new apparel, and more. Our team has been out riding 2023 and LOVING it, and they're as excited as we are to get H/L '23 into your hands. E-blast design/distribution Lifestyle Photography & Art Direction Product PhotographyBrand DNA guideSocial Media Management Product Catalog Custom brand illustrations/iconography Case Study: Hyperlite Wake Co. SERVICES PROVIDED • Eblast design/distribution • Social media management • Yearly product catalog • Brand standards • Lifestyle and product photography • Brand assets and collateral * Client is based in Seattle, WA and Austin, TX Case Study: The Greystone Inn Website redesignPhotography direction + stylingBrand buildout + custom brand illustrationsBranded materials + customer experience curation SERVICES PROVIDED • Social media management • Eblast design/ distribution • Brand design and development • Brand assets and collateral • Lifestyle and product photography and videography • Web Design * Client is based in Lake Toxaway, North Carolina SERVICES PROVIDED • Brand package design with logo and corresponding sublogos and submarks • Implementation of brand design throughout all materials: social media, business cards, posters, and rack cards L E A R N A B O U T YO U R C H I L D ’S D E V E L O P M E N T ! WHO: We are looking for two types of families for this study: 1. Families who have a child diagnosed with autism spectrum disorder AND who are either pregnant or have an infant younger than 4 months of age. 2. Families who have no family history of autism and are either pregnant or have an infant younger than 4 months of age. WHAT: 1-2 hour visits to the lab where your infant will engage in developmental activities and watch short movies while we measure their heart rate. WHERE: ESDI Lab at USC • 1800 Gervais St, Columbia SC WHY? To help us understand early social development and improve early diagnosis and treatment of autism. RESEARCH OPPORTUNITY! Receive feedbackon your child’s development and a$25 gift card at each visit! TAKE A PHOTO OF THIS FLYER TO SAVE THE INFORMATION! TO RECEIVE ADDITIONAL DETAILS, CALL OR TEXT “INFO" TO: 803.993.8356 OR EMAIL ESDILAB@MAILBOX.SC.EDU WHO: We are looking for two types of families for this study: 1. Families who have a child diagnosed with autism spectrum disorder AND who are either pregnant or have an infant younger than 4 months of age. 2. Families who have no family history of autism and are either pregnant or have an infant younger than 4 months of age. WHAT: 1-2 hour visits to the lab where your infant will engage in developmental activities and watch short movies while we measure their heart rate. WHERE: ESDI Lab at USC • 1800 Gervais St, Columbia SC WHY? To help us understand early social development and improve early diagnosis and treatment of autism. RESEARCH OPPORTUNITY! Receive feedback on your child’s development and a $25 gift card at each visit! L E A R N A B O U T Y O U R C H I L D ’S D E V E L O P M E N T ! SUBMARKS: JESSICA BRADSHAW, PhD Assistant Professor, Department of Psychology Director, Early Social Development & Intervention Lab 1800 GERVAIS STREET, COLUMBIA SC 29201 (T) 803.993.8356 (VOICE CALL & TEXT) JBRADSHAW@SC.EDU | ESDILAB@MAILBOX.SC.EDU Case Study: USC Department of Psychology Early Social Development & Intervention Lab MONTHLY NEWSLETTER • Quantity: 4 times per year • Format: 4-page • Flat size: 16.75” x 10.875” • Folded and trimmed to final size: 8.375” x 10.875” • Color: 4/4 process with bleeds • $1400/issue, $4200 annually MONTHLY NEWSLETTER • Quantity: 5 times per year • Format: 6-page • Flat size: 16.75” x 10.875” • Folded and trimmed to final size: 25.125” x 10.875” • Color: 4/4 process with bleeds • $1800/issue, $7000 annually RECREATION ACTIVITIES GUIDE • Quantity: 3 times per year • Size: 32-page self-cover • Flat size: 16.75” x 10.875” • Folded & trimmed to final size: 8.375” x 10.875” • Saddle stitched on 10.875” side • Color: 4/4 process with bleeds • $5400/issue, $14,600 annually ANNUAL CALENDAR • Quantity: 1 time • Size: 28-page self-cover • Flat size: 16.75” x 10.875” • Folded and trimmed to final size: 8.375” x 10.875” • Saddle stitched on 10.875” side • Color: 4/4 process with bleeds • $2400 INFORMATION FLYER • Quantity: As needed, provide cost for 1 flyer • Size: 3.5” x 8.5” • Format: Two-sided • Color: 4/4 process with bleeds • $525 each Hourly Rate: $130/hour ACCEPTED BY (PRINT)CLIENT SIGNATURE DATE PROPOSAL FOR GRAPHIC DESIGN SERVICE The prices below include all design, digital proofs, rounds of edits, and print-ready files. ByFarr Design agrees to the City of Diamond Bar Consulting Services Agreement terms and conditions. 2112 Sumter Street Columbia, SC 29201 803.200.1004 Brynley@ByFarr.com Thank you for your consideration (952) 841-1111 www.pernsteiner.com Graphic Design Proposal June 20, 2023 City of Diamond Bar RFP - Graphic Design Services Posted: June 8, 2023 Page 1 of 4 REQUEST FOR PROPOSALS FOR GRAPHIC DESIGN SERVICES The City is soliciting proposals from qualified vendors for graphic design services for the following publications - Monthly newsletter (Diamond Bar Connection), Recreation Guide, annual calendar, and miscellaneous projects. Scope of Services Vendor shall provide graphic design services per the following specifications: Monthly Newsletter Quantity: 4 times per year Format: 4-page Flat size: 16.75” x 10.875 Folded and trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds Monthly Newsletter Quantity: 5 times per year Size: 6-page Flat size: 25.125” x 10.875” Folded & trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds Recreation Activities Guide Quantity: 3 times per year Size: 32-page self-cover Flat size: 16.75” x 10.875” Folded & trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds June 20, 2023 Greeting Marsha. Enclosed is a proposal for your Graphic Design Services RFP. I’m excited about this opportunity bid on these projects and potentially partner with Diamond Bar. Experience matters for this type of work! Everything outlined in the RPF fits perfectly in our wheelhouse as we specialize in design for cities and park and recreation associations. We can help you create materials that professionally represent the city to all community stakeholders. My main office is in Palm Springs and I can easily meet with you whenever needed, or be on-hand to shoot photos of events as needed. Let me know if you have any questions, concerns, or want to discuss any aspects of the proposal. I am happy to join a Zoom call or meet in person. Sincerely, Pernsteiner Creative Group, Inc. Primary Contact: Todd Pernsteiner Title: President (952) 841-1111 todd@pernsteiner.com 2 PERNSTEINER CREATIVE GROUP PROPOSAL Tel: (952) 841-1111 Email: todd@pernsteiner.com Web: pernsteiner.com 2 PERNSTEINER CREATIVE GROUP PROPOSAL 3 PERNSTEINER CREATIVE GROUP PROPOSAL PROJECT PROPOSAL Date: June 20, 2023 Client: City of Diamond Bar, California (City) Vendor: Pernsteiner Creative Group (PCG) Projects: Graphic design work PROJECT BACKGROUND The City of Diamond Bar is soliciting proposals from qualified vendors for graphic design services for the following publications - Monthly newsletter (Diamond Bar Connection), Recreation Guide, annual calendar, and miscellaneous projects. CITY DELIVERABLES City will: • provide vendor with content, including text in a Word document, photos and graphic files electronically for each publication or project. (Vendor may be tasked with securing stock images and may submit costs for reimbursement when necessary.) • coordinate production schedule with vendor and printer upon award of contract. VENDOR DELIVERABLES Vendor will: • provide the City with a minimum of two (2) color pdf proofs per publication via email. Initial proof for review and second with completed corrections and/or edits prior to final approval. • electronically submit print ready files directly to the City’s designated printer. • submit invoice with net 30 terms at the completion of each publication or project. SERVICES AGREEMENT Vendor certifies agreement to the City’s Consulting Services Agreement terms and conditions attached at the end of this proposal. Tel: (952) 841-1111 Email: todd@pernsteiner.com Web: pernsteiner.com 4 PERNSTEINER CREATIVE GROUP PROPOSAL Tel: (952) 841-1111 Email: todd@pernsteiner.com Web: pernsteiner.com SCOPE OF SERVICES / FEES Hourly rate: Pernsteiner Creative Group will bill the City of Diamond Bar at the municipal rate of $125/hour for graphic design services, production work, and meeting/consulting time. Costs for edits beyond the two included proofs will be billed at a rate of $100/hour. Estimated fees based on a 12-month period starting in July 2023 and ending in June 2024. Project Project Specifics Estimated Fees Monthly Newsletter Quantity: 4 times per year Format: 4-page Flat size: 16.75” x 10.875 Folded and trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds $1,400 first issue $1,100 each following issue $4,700 annually Monthly Newsletter Quantity: 5 times per year Size: 6-page Flat size: 25.125” x 10.875” Folded & trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds $3,700 first issue $2,200 each following issue $12,500 annually Recreation Activities Guide Quantity: 3 times per year Size: 32-page self-cover Flat size: 16.75” x 10.875” Folded & trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds $5,000 first issue $4,400 each following issue $13,800 annually Annual Calendar Quantity: 1 time per year Size: 28-page self-cover Flat size: 16.75” x 10.875” Folded and trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds $2,600 Information Flyer Quantity: As needed Size: 3.5” x 8.5” Format: Two-sided Color: 4/4 process with bleeds $600 per flyer Additional projects to be bid as needed. 4 PERNSTEINER CREATIVE GROUP PROPOSAL 5 PERNSTEINER CREATIVE GROUP PROPOSAL Tel: (952) 841-1111 Email: todd@pernsteiner.com Web: pernsteiner.com CLIENT REFERENCES CLIENT LIST Partial list of clients we currently work with or have worked with: • City of Apple Valley (MN) • City of Bloomington (MN) • City of Eden Prairie (MN) • City of Edina (MN) • City of Hopkins (MN) • City of Inver Grove Heights (MN) • City of Maple Grove (MN) • City of Minnetonka (MN) • City of San Jose (CA) • City of St. Louis Park (MN) • City of St. Louis Park Police Department • City of St. Louis Park Fire Department • Great Neck Park District (NY) • Discover St. Louis Park • California Parks & Recreation Society • Colorado Recreation & Parks Assn. • Illinois Association of Park Districts • Illinois Park & Recreation Assn. • Minnesota Parks & Recreation Assn. • South Carolina Recreation & Parks Assn. • St. Louis Park Public Schools • White Bear Lake Area Schools • Waconia Public Schools • Food Shippers of America • Menomonie Area Chamber of Commerce • Minnesota Recreation & Park Assn. • Minnesota State Fair Foundation • NY State Recreation & Park Society • Rosedale Center • Roseville Visitors Association • Saint Paul Convention & Visitors Bureau • Sons of Norway • St. Croix Recreation • Upper Mississippi Waterway Assn. • Women in Trucking Assn. City of Edina City of St. Louis Park Great Neck Park District Jennifer Bennerotte, CPC Jacque Smith, APR Anthony DiDomenico jbennerotte@edinamn.org jsmith@stlouisparkmn.gov adidomenico@gnparks.org (952) 833-9520 (952) 924-2632 (516) 487-4673 x2 City of San Jose Minnesota Recreation Waconia Public Schools Zane Barnes & Park Association Matt Thomas zane.barnes@sanjoseca.gov Michelle Snider mthomas@isd110.org (952) 442-8850 x201 snider@mnrpa.org (952) 856-4531 (763) 571-1305 x100 CAPABILITIES A multi-disciplinary firm offering: • Advertising design • Advertising sales • Art direction • Editorial development • Exhibit graphics / signage • Graphic design • Illustration • Marketing services • Media planning • Photography / photo sourcing • Print buying / negotiation • Publishing • Social media • Sourcing • Writing / editing WHAT OUR CLIENTS SAY “Pernsteiner Creative has a genuine interest in helping our association succeed. Their designs for our quarterly member magazine and promotional event collateral are contemporary and professional. They’ve been a great design partner that has taken time to learn about our industry, which shows in their creative work.” - Michelle Snider, Minnesota Recreation & Park Association “Pernsteiner Creative Group is great to work with. They fully understand the unique challenges of designing communications for school districts – helping us create marketing materials that help us relay the right messaging to all district stakeholders.” - Matt Thomas, Waconia Public Schools “Pernsteiner partners with us on our annual season brochure. This year’s publication is one of the strongest, most professional looking brochures we have ever had. It is getting great feedback. People pick it up and immediately love it. Ticket sales are exceeding expectations, especially for our premium shows.” - Jennifer Carr, Stages Theatre Company 6 PERNSTEINER CREATIVE GROUP PROPOSAL Tel: (952) 841-1111 Email: todd@pernsteiner.com Web: pernsteiner.com See design samples at bit.ly/pernsteiner or scan QR code at left. 6 PERNSTEINER CREATIVE GROUP PROPOSAL SIMILAR WORK PERFORMED CITY OF ST. LOUIS PARK, MINNESOTA Advertising sales and design • Branding • Graphic design • Photography • Printing • Publications Events in the Park Summer happenings 2008 Parks & Recreation 3700 Monterey Drive St. Louis Park, MN 55416 (952) 924-2540 www.stlouispark.orgJuly 4th Celebration Fireworks at Aquila Park is a St. Louis Park tradition! Concessions, vendors, and a special performance by Stevie and the Table Rockers (rock-n-roll music) will be at the park 7 p.m. – 10 p.m. Fireworks begin at approximately 10 p.m. Although leashed dogs are allowed in our parks, we strongly discourage them from attending due to their hearing sensitivity. Friday, July 4 (rain date is Saturday, July 5) Aquila Park, 3110 Xylon Ave. S. - Free Experience LIVING in the Park. St. Louis Park has so much to offer! Live entertainment all summer long; great fruits, vegetables, plants and products at our Farmers Market on the Plaza; and comaraderie with your neighbors to boot. Don’t miss a bit of the excitement as we celebrate life in the Park.Stevie and the Table RockersLive here. Work here. Play here. St. Louis Park is close to everything. Learn more about living, working and playing in St. Louis Park at stlouispark.org or discoverstlouispark.com. in St. Louis Parkin St. Louis Parkin St. Louis Park CARING FOR Mind & BodyCARING FOR Mind & BodyCARING FOR Mind & Body WWW.SLPSCHOOLS.ORG | @SLPUBLICSCHOOLS | 952.928.6000 WWW.STLOUISPARK.ORG | @STLOUISPARK | 952.924.2500 2022 – 2023 St. Louis Park City – School Calendar THE OFFICIAL PUBLICATION OF UPDATED: JUly 19, 2022 2:21 PM Photo by: Todd Pernsteiner CITY AND SCHOOL CONTACTS LOCATED ON THE INSIDE BACK COVER State of the City JOIN US 3.9.08 Featuring Mayor Jeff Jacobs and City Manager Tom Harmening 5005 Minnetonka Blvd. St. Louis Park, MN 55416-2216 2008 Sponsored by:Ruth Rassmussen/ SLP Friends of the ArtsKaren Atkinson/ SLP Friends of the ArtsKaren Atkinson/SLP Friends of the Arts7 PERNSTEINER CREATIVE GROUP PROPOSAL Experience PARKS AND REC in the Park WebTrac Register Onlin e ! webtrac.stlouispar k . o r g Create an Accou n t Create a Login Parks & Recreation December 2016 - March 2017 opens for skating December 2016! Details inside. opens for skating December 2016! Details inside. opens for skating December 2016! Details inside. Get outdoors this winter! Get outdoors this winter! Get outdoors this winter! Adult League Registration Adult league sports are offered for team registration only. Individuals who would like to participate in a team sport but don’t have a team should contact Parks and Recreation to be placed on a free-agent list. Download registration packets online at slpmn.us/recreation or call 952.924.2540 to have a registration packet mailed to you or to be placed on a free-agent list. Adult 6-Person Broomball League AGES 18+ Nelson Park Hockey Rink, 2500 Georgia Ave. Competitive and recreational men’s and co-rec leagues. Call 952.924.2540 for a registration packet; online registration not available. day start date + weeksM – Th evenings Late Dec., 7-weeks FEE $400 per team Registration deadline: Dec. 2 or until full. Men's Adult Broomball Tournament AGES 18+ROC, 3700 Monterey Drive Call 952.924.2540 for a registration packet; online registration not available. day start date + weeks Su evenings Dec. 11 and Dec. 18 FEE $300 per team Registration deadline: Dec. 5 or until full. Adult Indoor Volleyball League AGES 18+ St. Louis Park Middle School, 2025 Texas Ave. S. Co-rec, six-person officiated league. Call 952.924.2540 for a registration packet; online registration not available. day start date + weeksW evenings Jan. 4 – Feb. 15, 7-weeks FEE $185 per team Registration deadline: Dec. 19 or until full. Men's Adult Broomball League AGES 18+ ROC, 3700 Monterey Drive Call 952.924.2540 for a registration packet; online registration not available. day start date + weeksSu evenings Jan. 15 – Feb. 19 6-week schedule, plus playoffs FEE $650 per team Registration deadline: Dec. 23 or until full. Adult Softball Leagues & Tournaments AGES 18+ Aquila Park or Dakota Park It’s not too early to start planning for next year’s season. The league is USSSA sanctioned and offers all levels of play (C–D) and tournaments (additional cost). Call 952.924.2540 for an information packet. League day start date Men’s M – F evenings Begins Late April(single or double-header games)Co-Rec Su, Tu, W, Th Begins Late April (single games) FEE Single-header games (12 games) $590 per team Double-header games (20 games) $810 per teamRegistration deadline for 2017 summer league returning teams: Feb. 17Registration deadline for new teams: March 24 Kickball League AGES 18+Aquila Park, 3110 Xylon Ave. S. Go back to the playground with kickball for “big” kids. Get your friends and put a team on the field, or contact us to get on a team. Teams are co-rec; games are officiated with bases and an official kickball. day start date + weeksSu evenings Begins June 4 10-week summer league FEE $230 per team Registration deadline: May 19 Adult Recreation Saturday Fitness Sampler Check out the Saturday Fitness Sampler on January 7 and try five different adult classes. Full details on page 13.NEWNEW12 slpmn.us/recreation • 952.924.2540 A Teacher Tel: (952) 841-1111 Email: todd@pernsteiner.com Web: pernsteiner.com CLICK HERE TO VIEW A FINISHED PROJECT 8 PERNSTEINER CREATIVE GROUP PROPOSAL SIMILAR WORK PERFORMED CITY OF SAN JOSE, CALIFORNIA Branding • Graphic design • Publications PB CITY OF SAN JOSÉ | 2023-2024 LEGISLATIVE PROGRAM City of San José Office of the City Manager Office of Administration, Policy, and Intergovernmental Relations Approved by City Council December 6, 2022 Legislative Program 2023-2024 6 CITY OF SAN JOSÉ | 2023-2024 LEGISLATIVE PROGRAM CITY OF SAN JOSÉ | 2023-2024 LEGISLATIVE PROGRAM 7 CITY OF SAN JOSÉ | 2023-2024 LEGISLATIVE PROGRAM 7 CITY OF SAN JOSÉ | 2023-2024 LEGISLATIVE PROGRAM 76 CITY OF SAN JOSÉ | 2023-2024 LEGISLATIVE PROGRAM Table of Contents Norman Y. Mineta San José International Airport ........9 Economic Development ..........................................11-13 Healthy Communities.............................................15-16 Homelessness ..........................................................17-18 Housing .................................................................20-23 Local Control and Fiscal Stability ..........................24-25 Racial Equity ........................................................27-28 Safer San José .........................................................29-33 Supporting Families ...............................................35-37 Sustainability/Resiliency: Air ......................................39 Sustainability/Resiliency: Climate Smart ..............41-43 Sustainability/Resiliency: Energy ..........................44-45 Sustainability/Resiliency: Infrastructure ...............47-49 Sustainability/Resiliency: Water ..................................51 Technology ............................................................53-55 Apendix A - Enterprise Priorities ..........................56-57 Contributors from the City of San José Departments of Airport, Community Energy, Environmental Services, Finance, Fire, Housing, Information Technology, and Library, the City Manager’s Office, the City Manager’s Office of Economic Development and Cultural Affairs, the City Manager’s Office of Emergency Management, the departments of Parks Recreation, and Neighborhood Services, Planning, Building and Code Enforcement, Police, and Public Works, the City Manager’s Office of Racial Equity, and the department of Transportation Photo: San José State University, CITY OF SAN JOSÉ | 2023-2024 LEGISLATIVE PROGRAM 98 CITY OF SAN JOSÉ | 2023-2024 LEGISLATIVE PROGRAM 8 CITY OF SAN JOSÉ | 2023-2024 LEGISLATIVE PROGRAM The Norman Y. Mineta San José International Airport will increase its functional and operational capacity to meet the growing demands for air transportation in Silicon Valley. This includes building a new terminal, adding airline infrastructure such as a freight facility, and growing auxiliary accommodations such as a hotel, garage parking, and other passenger amenities. While expanding the capacity to accommodate more passengers, the Airport also seeks to expand its commitment to sustainability and innovation. The Airport will be a critical transportation hub for the residents of Silicon Valley, incorporating a holistic approach to multimodal transportation solutions. We Support: • Operations and Funding Support regulations, policies, and legislation to facilitate Airport operations, promote investment in the Airport, support additional air services, and enhance economic development. This includes supporting funding for airport development, increased accessibility, upgrades, and operational, electrification, and environmental grants. • Terminal Area Improvement Program Support the implementation of the San José International Airport Terminal Area Improvement Program, Phase II, including all precursor efforts needed to facilitate Phase II. • Airport Demand Management Support legislation, regulations, and policies that authorize local aviation authorities to use demand management strategies to encourage more efficient allocation of air service in the region. • Sustainable Aviation Fuel Support policies and budget vehicles incentivize the production, distribution, and integration of sustainable aviation fuel. We Oppose: • Airport Noise Oppose legislation, policies, regulations, guidelines, or procedures that would result in an increase in aircraft noise impacts on San José residents without an increased benefit to the community. • Environmental Mandates Oppose mandatory environmental measures that will disqualify or reduce the eligibility of California Airports for Federal environmental mitigation grants. Norman Y. Mineta San José International Airport CONTRIBUTOR: AIRPORT DEPARTMENT Tel: (952) 841-1111 Email: todd@pernsteiner.com Web: pernsteiner.com CLICK HERE TO VIEW A FINISHED PROJECT 8 PERNSTEINER CREATIVE GROUP PROPOSAL Tel: (952) 841-1111 Email: todd@pernsteiner.com Web: pernsteiner.com SIMILAR WORK PERFORMED 9 PERNSTEINER CREATIVE GROUP PROPOSAL CITY OF EDINA, MINNESOTA Advertising design • Graphic design • Publications Edina Parks & Recreation Activities Directory Registration begins noon Feb. 16! EdinaParks.com 2022 SPRING/SUMMER Have you ever wanted to make your own TV show? Learn how to become a Public access Television producer and record a show to share with your community on cable television. SWTV producers in Eden Prairie, Edina, Hopkins, Minnetonka and Richfield have access to free classes, equipment rentals and studio time! To get started, visit EdinaMN.gov/SWTV or contact the SWTV Community TV Administrator at 952-826-0344. Scan the QR code to learn more or visit Edinamn.gov/swtv. Southwest Community Television Your Station, Your Content Thinking About Going Solar? Grow Solar Twin Cities is a solar group-buy campaign to reduce your energy bills, support the local economy, and help create a healthier environment! If you are a property owner, attend a free Solar Power Hour in person June 29 or online Aug. 4 to learn more about Grow Solar Twin Cities, a program that makes solar more accessible and affordable in our community. Come learn about the basics of solar, its financial benefits and how the solar group buy program can lower the cost of installing solar. After the session, you can schedule a free, no-obligation site assessment/cost estimate. The deadline for participation is Sept. 30. Free Solar Power Hour Sessions Wednesday, June 29 6-7:30 p.m. Public Works & Park Maintenance Facility 7450 Metro Blvd., Edina RSVP online at bit.ly/JuneSolarPowerHour Thursday, Aug. 4 1-2 p.m. Online via Zoom RSVP online at bit.ly/AugustSolarPowerHour For more information, visit twincities.growsolar.org or send an email to info@growsolar.org. City of Edina EdinaMN.gov 1 Southdale TIF District Closes as ‘True Success Story’ City’s $5 Million Investment Spurs Popular Projects and Revitalizes Mall Area BY DEBBIE TOWNSEND Coming out of the Great Recession, the area around Southdale Center was struggling. The mall’s estimated market value had declined from nearly $200 million in 2005 to less than $120 million in 2011. The City applied a State-approved economic revitalization financing tool to improve the aging shopping center in hopes of attracting investment to surrounding properties. The City provided an interest- free $5 million loan to the owners of Southdale Center, with the condition that they invest at least $15 million into the exterior and common areas of the mall.. The Southdale 2 Tax Increment Finance (TIF) District, as the tool was known, was officially decertified as planned at the end of 2021. So far, it’s resulted in: • Simon Properties putting $40 million into the mall. • mall market value soaring to nearly $300 million. • 17 other major projects that poured more than $340 million into the area. Shoppers and visitors might better recognize some of the investments as these popular projects: Galleria East expansion, Hilton Homewood Suites, Life Time Fitness, RH Gallery, Shake Shack and Shoppes at Estelle. “It’s a true success story from an economic development perspective, and it shows the power of what a relatively small investment from the City can have,” said Economic Development Manager Bill Neuendorf. It also spurred Aria, Onyx and Millennium apartments, Aurora on France, the new Bank of America branch, medical offices, dozens of other remodels, small businesses and services. Mayor Jim Hovland recalled City leaders wondering in 2011 if the $5 million investment would make a difference. Within a year, One Southdale Apartments had been proposed, and it was off and running from there, he noted. “It’s a phenomenal story of the use of TIF,” he said. The Southdale 2 TIF District has been so wildly successful that it has produced millions to help affordable housing projects, including 66 West, The Sound on 76th and Cornelia View Apartments. “This TIF district was the right thing to do at the right time,” Neuendorf said. “We had some goals and some big dreams. We met not only our goals, we fulfilled some of those dreams as well.” Learn more about TIF at EdinaMN.gov/TIF. Edition: Edina FEBRUARY 2022 Volume 9, Issue 2Strong FoundationCITY GOALS:Better TogetherReliable Service Livable City The Southdale 2 TIF District spurred 18 major projects, including construction of Homewood Suites by Hilton and extensive improvements to Southdale Center, shown in background. Aurora on France, which offers high-end senior living and care, was one of many residential projects built in the Southdale area over the last several years. COLD TEMPERATURES KEEP BRAEMAR FIELD TRACK BUSY The popular indoor walking track at Braemar Field, 7509 Ikola Way, is free and open seven days a week, providing Edinans a winterproof way to get in their laps. It is open 6 a.m.-9 p.m. Monday through Friday and 8 a.m.-9 p.m. Saturday and Sunday. For safety reasons, the track closes during lacrosse, baseball and softball practices. You can learn more and view the full schedule at BraemarField.com. (Photo by Dan Reisig) 10YOUTH PROGRAMS & CAMPSYOUTH Fishing Clinic Ages 6-11 Learn about water and fishing safety, how to bait a hook and how to catch and release fish during this interactive clinic. Participants will use their skills to catch sunfish, bass and bullheads in the ponds at Centennial Lakes Park. Monday June 13 / July 11 / Aug. 1 9-10:30 a.m. or 10:30 a.m.-noon Centennial Lakes Park $15/session NATURE NEW Little Nature Explorers Games Ages 4-6 Join us for trail games, hikes and exploration activities. Make sure you and your kids come dressed for the weather and ready to play all day! Thursday, June 2 10 a.m.-noon Arden Park $23 NEW Outdoor Survival Day Camp Ages 6-10 In this fun, interactive class, you will learn survival skills through fun games and activities. Make sure to dress for the weather with closed-toed shoes and long pants, as most of the class will be spent outdoors and off-trail! Fridays June 17 and 24 9 a.m.-12:30 p.m. Arden Park $65 NEW Nature Art & Science Camp Ages 6-10 Activities consist of nature sculptures, paint and dye color science, fiber weaving, animal footprints and more. This class is a mixture of indoor and outdoor activities, so make sure kids dress for the weather and wear closed- toed shoes. Kids will be able to take home most of their creations. Fridays July 22 and 29 9 a.m.-12:30 p.m. Walnut Ridge Park $65 MUSIC NEWFriday Beats and Treats Ages 1-5 years Music will be the centerpiece of this new program, with treats adding to the fun! Engage with your child as you both explore a variety of percussion instruments and musical styles in this exciting hands-on class. Discounted PlayPark fee ($4) for all participants to come early for some playtime or to stay and play afterwards. Fridays March 4-April 1 Fridays April 8-May 6 9:30-10:15 a.m. $60/session Edinborough Park Amphitheater Music Together Ages Infant-6 Music Together is a program for infants, toddlers and preschoolers designed to teach the way young children learn through play. Each class is designed to be an active, engaging music experience. The class environment will be full of opportunities for experimentation and play, helping your child grow into a confident, lifelong music-maker. 9:30-10:15 a.m. or 10:30-11:15 a.m. $189/child (additional children $104/each) SPRING SESSION Pamela Park Tuesdays March 29-May 31 Wednesdays March 30-June 1 Thursdays March 31-June 2 Edina Senior Center Saturdays March 26-May 28 4-4:45 p.m. or 5-5:45 p.m. Sundays March 27-June 5 (No class on April 17) SUMMER SESSION Utley Park Mondays June 20-Aug. 8 Tuesdays June 21-Aug. 9 Wednesdays June 22-Aug. 10 Thursdays June 23-Aug. 11 Fridays June 24-Aug. 12 Fishing Clinic at Centennial Lakes Park 21 Search for other amenities in the Park Finder at EdinaParks.com! City of Edina Parks NAME ADDRESS OFFICIAL BASEBALL FIELDSOFFICIAL SOFTBALL FIELDSTENNIS COURTS W/ ADDITIONAL PICKLEBALL STRIPINGOFFICIAL FOOTBALL/SOCCER FIELDSOUTDOOR SKATING RINKSBASKETBALL COURTSOFFICIAL PICKLEBALL COURTSTRAILSOUTDOOR PLAYGROUNDSAlden Park 6750 Belmore Lane n n n n Arden Park 5230 Minnehaha Blvd.n n n Arneson Acres Park 4711 W. 70th St. Birchcrest Park 6016 Hansen Road n Braemar Field/Courtney Fields 7509 Ikola Way n n Bredesen Park 5901 Olinger Blvd.n Bristol & Mavelle Park Bristol Boulevard at Mavelle Drive Browndale Park 4510 Browndale Ave. Centennial Lakes Park 7499 France Ave S.n n Chowen Park 5700 Chowen Ave. S.n n Cornelia School Park 7142 Cornelia Drive n n n n n Countryside Park 6240 Tracy Ave. S.n n n n n n Creek Valley School Park 6301 Gleason Road n n n n Duggan Park Duggan Plaza Edinborough Park 7700 York Ave. S. Fox Meadow Park 5251 Blake Road n n Fred Richards Park 4400 Parklawn Ave.n n Grandview Square Park 5213 Grandview Square Heights Park 5520 W. 66th St.n n Highlands Park 5200 Doncaster Way n n n n n Kojetin Park 4201 W. 44th St. n Lewis Park 7300 Cahill Road n n n n n McGuire Park 69th Street and McGuire Road n Melody Lake Park 5601 Melody Lake Drive Normandale Park 6501 Warren Ave. S. n n n n n Pamela Park 4303 W. 58th St.n n n n n n Rosland Park (includes disc golf course and seasonal Aquatic Center)4300 W. 66th St.n n n n n St. John’s Park 5924 St. John’s Ave. Sherwood Park 5225 Sherwood Road n Strachauer Park 6200 Beard Ave.n n n n Tingdale Park 5800 W. 59th St.n Todd Park 4429 Vandervork Ave. S.n n n n n n Tupa Park 4918 Eden Ave. Utley Park 4521 W. 50th St.n n Van Valkenburg Park 4935 Lincoln Drive S.n Walnut Ridge Park 5801 Londonderry Road n n n n n Weber Park 4115 Grimes Ave. S.n n n n n n Williams Park 50th Street and Browndale Avenue Wooddale Park 4500 W. 50th St.n Yancey Park 5520 Hansen Road n n n n n n York Park 5448 York Ave. S.n Yorktown Park (includes community garden & skate park)7335 York Ave. S. 21 CLICK HERE TO VIEW A FINISHED PROJECT SIMILAR WORK PERFORMED 10 PERNSTEINER CREATIVE GROUP PROPOSAL Tel: (952) 841-1111 Email: todd@pernsteiner.com Web: pernsteiner.com GREAT NECK PARK DISTRICT Advertising design • Branding • Event materials • Graphic design • Publications FULL DAY CAMPS FULL OR HALF DAY CAMPS HALF DAY CAMPS HALF DAY CAMPS (A.M.) HALF DAY CAMPS SUNDAY, FEBRUARY 5 3:15 P.M. - 5:30 P.M. ANDREW STERGIOPOULOS ICE RINK Skating Performances On-ice and Off-ice Performances Activities | Crafts | Giveaways | Food Public Skating Session: 4:00 – 5:30 p.m. Public Skating Admission Fees GNPD Residents (Discounted): Child $5 | Adult $7 | Senior $4 Non Residents: Adult $14 | Child $10 Skate rental fee for all: $5.00 PRESENTED BY GREAT NECK PARK DISTRICT & THE GREAT NECK CHINESE ASSOCIATION LUNAR NEW YEAR CELEBRATION LEARN MORE @ WWW.GNPARKS.ORG Year of the Rabbit CLICK HERE TO VIEW A FINISHED PROJECT 10 PERNSTEINER CREATIVE GROUP PROPOSAL SIMILAR WORK PERFORMED 11 PERNSTEINER CREATIVE GROUP PROPOSAL MINNESOTA RECREATION & PARK ASSOCIATION Advertising sales and design • Graphic design • Marketing • Photography • Printing • Publications • Web design MINNESOTARECREATION & PARKS VOLUME 17 | ISSUE 3 • SUMMER 2022 MRPA 2022 CONFERENCE GUIDE INSIDE!www.mnrpa.orgwwwwww.mnmnmnrprprpaaa.oororg ALSO INSIDE: • Mississippi Gateway Regional Park • Record Rise in Regional Job Vacancies • Creative Sourcing Strategies Breathing New LifeInto Gathering Spaces Transformed Community Recreation Centers and Facilities PRESENTED TO MEMBERSHIP DURING THE MRPA ANNUAL GENERAL MEETING FRIDAY, JANUARY 14, 2022 APPLE VALLEY SENIOR & EVENT CENTER MRPA’s Mission To improve the quality of life in Minnesota by enhancing the profession of parks, open space, recreation, and leisure services. 2021 MINNESOTA RECREATION AND PARK ASSOCIATION ANNUAL REPORT 1 MINNESOTA Recreation and Parks • www.mnrpa.org www.mnrpa.org MINNESOTARECREATION & PARKS VOLUME 16 | ISSUE 3 • SUMMER 2021 2021 MRPA ANN U A L C ONFERENCE GUID E I NSIDE! • OCTOBER 12-15, 2021, Brooklyn Center •How technology has changed the way we work. TECH FOR RECTECH FOR RECTECH FOR REC MRPA Race and Equity Advisory Committee Survey Results MRPA Race and Equity Advisory Committee Survey Results MRPA Race and Equity Advisory Committee Survey Results In Minnesota, Exceptional Golf is Par for the Course In Minnesota, Exceptional Golf is Par for the Course In Minnesota, Exceptional Golf is Par for the Course 1 1 MRPA ANNUAL CONFERENCE 2023 SEPTEMBER 26-29, 2023 PLYMOUTH COMMUNITY CENTER, PLYMOUTH, MN 86TH ANNUAL MRPA CONFERENCE Tel: (952) 841-1111 Email: todd@pernsteiner.com Web: pernsteiner.com CLICK HERE TO VIEW A FINISHED PROJECT SIMILAR WORK PERFORMED 12 PERNSTEINER CREATIVE GROUP PROPOSAL COLORADO RECREATION & PARKS ASSOCIATION Advertising sales and design • Graphic design • Logo design • Marketing • Printing • Publications OFFICIAL PUBLICATION OF COLORADO PARKS & RECREATION ASSOCIATION cpra-web.org | Winter 2022cpra-web.org | Winter 2022cpra-web.org | Winter 2022 ALSO INSIDE: • CPRA AWARDS • MAKING A PIVOT IN THORNTON • CASTLE ROCK SENIOR ACTIVITY CENTER • SWIM AT YOUR OWN RISK CPRA MEMBERS SHARE THEIR MEANINGFUL SELF-CARE LESSONS HEALTHY MIND & BODY NEW HEALTH & FITNESS OPPORTUNITIES AT CPRA AGENCIES OFFICIAL PUBLICATION OF COLORADO PARKS & RECREATION ASSOCIATION cpra-web.org | Winter 2020cpra-web.org | Winter 2020cpra-web.org | Winter 2020 Tips for Creating Fitness & Recreation Centers in Colorado Tips for Creating Fitness & Recreation Centers in Colorado Tips for Creating Fitness & Recreation Centers in Colorado 666 +++• MEET YOUR CPRA BOARD • MEAN(INGFUL) TWEETS: PUBLIC LANDS EDITION • NIGHT OF THE STARS GIVES COLORADO YOUTH A CHANCE TO SHOWCASE TALENTS • HOW PARKS AND RECREATION PROFESSIONALS CAN BE A CHAMPION FOR COLORADO’S OUTDOOR PARTNERSHIP • MEET YOUR CPRA BOARD • MEAN(INGFUL) TWEETS: PUBLIC LANDS EDITION • NIGHT OF THE STARS GIVES COLORADO YOUTH A CHANCE TO SHOWCASE TALENTS • HOW PARKS AND RECREATION PROFESSIONALS CAN BE A CHAMPION FOR COLORADO’S OUTDOOR PARTNERSHIP • MEET YOUR CPRA BOARD • MEAN(INGFUL) TWEETS: PUBLIC LANDS EDITION • NIGHT OF THE STARS GIVES COLORADO YOUTH A CHANCE TO SHOWCASE TALENTS • HOW PARKS AND RECREATION PROFESSIONALS CAN BE A CHAMPION FOR COLORADO’S OUTDOOR PARTNERSHIP OFFICIAL PUBLICATION OF COLORADO PARKS & RECREATION ASSOCIATION cpra-web.org | Spring 2022cpra-web.org | Spring 2022cpra-web.org | Spring 2022 2022 CPRA PARKS WORKSHOP & TRADE SHOW IN REVIEW Regenerate Wheat Ridge Marks 1-Year Anniversary ALSO INSIDE: • NOT YOUR AVERAGE CLIMB • REDISCOVER THE JOY OF EATING • GOCO CELEBRATES 30 YEARS • BRINGING PUBLICATIONS TO LIFE PARKS professionals who go above-and-beyond the call of duty SPRING2021 SPRING2021 32 OFFICIAL PUBLICATION OF COLORADO PARKS & RECREATION ASSOCIATION PRESENTED BY CHURCHICH RECREATION ALSO INSIDE: • 2020 CPRA MEMBER AWARD WINNERS • THORTON PARTNERS WITH LOCAL GIRL SCOUT TROUP • 6 TIPS FOR RECRUITING & RETAINING VOLUNTEERS • ADAMS COUNTY STREET OUTREACH NETWORK • MILE HIGH YOUTH CORPS OFFERS SOLUTIONS 2023 CPRA PARKS WORKSHOP & TRADE SHOW IN REVIEW cpra-web.org | Spring 2023cpra-web.org | Spring 2023cpra-web.org | Spring 2023 ALSO INSIDE: Lakewood Makes Improvements to Bear Creek Trail OFFICIAL PUBLICATION OF COLORADO PARKS & RECREATION ASSOCIATION A Cultural Exp ERIEnce cpra-web.org | Summer 2022cpra-web.org | Summer 2022cpra-web.org | Summer 2022 Managing Fire Mitigation & Drought Concerns Leadership DevelopmentIssue • 2022 Leadership Survey • Growing Your Career • Employee Recruitment & Retention • Parks and Recreation Views ALSO INSIDE: • BAND TOGETHER COMPETITION • CARING FOR THE ENVIRONMENT • GOCO SPOTLIGHT SPONSORED BY OFFICIAL PUBLICATION OF COLORADO PARKS & RECREATION ASSOCIATION 2022 CPRA ANNUAL CONFERENCE PREVIEW INSIDE! Tel: (952) 841-1111 Email: todd@pernsteiner.com Web: pernsteiner.com CLICK HERE TO VIEW A FINISHED PROJECT 12 PERNSTEINER CREATIVE GROUP PROPOSAL 13 PERNSTEINER CREATIVE GROUP PROPOSAL THANK YOU! Thank you for the opportunity to bid on your projects! We look forward to hearing from you. Tel: (952) 841-1111 Email: todd@pernsteiner.com Web: pernsteiner.com 1 Professional Services – Non Design 1292531.1 CONSULTANT SERVICES AGREEMENT [Non-Design Professionals] THIS AGREEMENT (the "Agreement") is made as of , 20XX by and between the City of Diamond Bar, a municipal corporation ("City") and ___________, a [Insert the type of entity of the Consultant, e.g., Inc., a California corporation; a California general partnership; a California limited liability company; a sole proprietor; etc.] ("Consultant"). 1. Consultant's Services. Subject to the terms and conditions set forth in thi s Agreement Consultant shall provide to the reasonable satisfaction of the City the [Describe general type, i.e., graphic design] services set forth in the attached Exhibit "A", which is incorporated herein by this reference. As a material inducement to t he City to enter into this Agreement, Consultant represents and warrants that it has thoroughly investigated the work and fully understands the difficulties and restrictions in performing the work. Consultant represents that it is fully qualified to perform such consulting services by virtue of its experience and the training, education and expertise of its principals and employees. [Insert Name and Position] ____________(herein referred to as the “City’s Project Manager”), shall be the person to whom the Consultant will report for the performance of services hereunder. It is understood that Consultant shall coordinate its services hereunder with the City’s Project Manager to the extent required by the City’s Project Manager, and that all performances required hereunder by Consultant shall be performed to the satisfaction of the City’s Project Manager and the City Manager 2. Term of Agreement. This Agreement shall take effect ___________, 20XX, and shall continue until ("Term"), unless earlier terminated pursuant to the provisions herein. [Optional Language for Extensions] The City shall have the option to extend this Agreement for [describe extension option, e.g., two (2) additional two (2) year terms.], subject to the same terms and conditions contained herein, by giving Consultant written notice of the exercise of this option at least thirty (30) days prior to the expiration of the initial Term. In the event the City exercises its option to extend the Term, Consultant's compensation shall be subject to an adjustment upon the effective date of extension as follows: Any increase in compensation will be negotiated between the City and the Consultant, but in no event shall the increase exceed the amount that the Consumer Price Index ("CPI") for the Los Angeles-Anaheim-Riverside metropolitan area for the month immediately preceding the Adjustment Date (the "Index Month") as reported by the Bureau of Labor Statistics of the United States Department of Labor, has increased over the CPI for the month one year prior to 2 Professional Services – Non Design 1292531.1 the Index Month. [If exercise of option exceeds City Manager approval authority, included following.] Any exercise of an option to extend the Term and/or increase in compensation, negotiated or based upon CPI, shall be subj ect to approval of the City Council. 3. Compensation. City agrees to compensate Consultant for each service which Consultant performs to the satisfaction of City in compliance with the scope of services set forth in Exhibit "A". Payment will be made onl y after submission of proper invoices in the form specified by City. Total payment to Consultant pursuant to this Agreement shall not exceed [Spell out dollar amount] ($ ) without the prior written consent of the City. The above not to exceed amount shall include all costs, including, but not limited to, all clerical, administrative, overhead, telephone, travel and all related expenses. 4. Payment. A. As scheduled services are completed, Consultant shall submit to City an invoice for the services completed, authorized expenses and authorized extra work actually performed or incurred. B. All such invoices shall state the basis for the amount invoiced, including services completed, the number of hours spent and any extra work performed. C. City will pay Consultant the amount invoiced the City will pay Consultant the amount properly invoiced within 35 days of receipt, but may withhold 30% of any invoice until all work is completed, which sum shall be paid within 35 days of completion of the work and receipt of all deliverables. [Optional to include withhold-typically would if a deliverable was involved, such as software or a report] D. Payment shall constitute payment in full for all services, authorized costs and authorized extra work covered by that invoice. 5. Change Orders. No payment for extra services caused by a change in the scope or complexity of work, or for any other reason, shall be made unless and until such extra services and a price therefore have been previously authorized in writing and approved by the City Manager or his designee as an amendment to this Agreement. The amendment shall set forth the changes of work, extension of time , if any, and adjustment of the fee to be paid by City to Consultant. 6. Priority of Documents. In the event of any inconsistency between the provisions of this Agreement and any attached exhibits, the provisions of this Agreement shall control. [If more than one exhibit, determine if one should control over other, i.e. City's Request for Proposal, Consultant Proposal. Language would be along the following lines: "In the event of any inconsistency between this Agreement and the attached exhibits, the following order of precedence shall apply: (a) This Agreement; (b) The City's Request for Proposal, dated _____; and (c) Consultant's Proposal dated ______.] 3 Professional Services – Non Design 1292531.1 7. Status as Independent Contractor. A. Consultant is, and shall at all times remain as to City, a wholly independent contractor. Consultant shall have no power to incur any debt, obligation, or liability on behalf of City or otherwise act on behalf of City as an agent , except as specifically provided herein. Neither City nor any of its agents shall have control over the conduct of Consultant or any of Consultant's employees, except as set forth in this Agreement. Consultant shall not, at any time, or in any manner, represent that it or any of its agents or employees are in any manner employees of City. B. Consultant agrees to pay all required taxes on amounts paid to Consultant under this Agreement, and to indemnify and hold City harmless from any and all taxes, assessments, penalties, and interest asserted against City by reason of the independent contractor relationship created by this Agreement. In the event that City is audited by any Federal or State agency regarding the independent contractor status of Consultant and the audit in any way fails to sustain the validity of a wholly independent contractor relationship between City and Consultant, then Consultant agrees to reimburse City for all costs, including accounting and attorney's fees, arising out of such audit and any appeals relating thereto. C. Consultant shall fully comply with Workers' Compensation laws regarding Consultant and Consultant's employees. Consultant further agrees to indemnify and hold City harmless from any failure of Consultant to comply with applicable Worker's Compensation laws. D. Consultant shall, at Consultant’s sole cost and expense fully secure and comply with all federal, state and local governmental perm it or licensing requirements, including but not limited to the City of Diamond Bar, South Coast Air Quality Management District, and California Air Resources Board. E. In addition to any other remedies it may have, City shall have the right to offset against the amount of any fees due to Consultant under this Agreement any amount due to City from Consultant as a result of Consultant's failure to promptly pay to City any reimbursement or indemnification required by this Agreement or for any amount or penalty levied against the City for Consultant’s failure to comply with this Section. 8. Standard of Performance. Consultant shall perform all work at the standard of care and skill ordinarily exercised by members of the profession under similar conditions and represents that it and any subcontractors it may engage, possess any and all licenses which are required to perform the work contemplated by this Agreement and shall maintain all appropriate licenses during the performance of the work. 9. Indemnification. 4 Professional Services – Non Design 1292531.1 Consultant shall indemnify, defend with counsel approved by City, and hold harmless City, its officers, officials, employees and volunteers ("Indemnitees") from and against all liability, loss, damage, expense, cost (including without limitation r easonable attorneys' fees, expert fees and all other costs and fees of litigation) of every nature arising out of or in connection with: (1) Any and all claims under Workers’ Compensation Act and other employee benefit acts with respect to Consultant’s employees or Consultant’s contractor’s employees arising out of Consultant’s work under this Agreement; and (2) Any and all claims arising out of Consultant's performance of work hereunder or its failure to comply with any of its obligations contained in this Agreement, regardless of City’s passive negligence, but excepting such loss or damage which is caused by the sole active negligence or willful misconduct of the City. Should City in its sole discretion find Consultant’s legal counsel unacceptable, then Consultant shall reimburse the City its costs of defense, including without limitation reasonable attorneys' fees, expert fees and all other costs and fees of litigation. The Consultant shall promptly pay any final judgment rendered against the Indemnitees. It is expressly understood and agreed that the foregoing provisions are intended to be as broad and inclusive as is permitted by the law of the State of California and will survive termination of this Agreement. Except for the Indemnitees, this Agreement shall not be construed to extend to any third party indemnification rights of any kind. (3) The Consultant's obligations to indemnify, defend and hold harmless the City shall survive termination of this Agreement. 10. Insurance. A. Consultant shall at all times during the term of this Agreement carry, maintain, and keep in full force and effect, with an insurance company authorized to do business in the State of California and approved by the City the following insurance: (1) a policy or policies of broad-form comprehensive general liability insurance written on an occurrence basis with minimum limits of $1,000,000.00 combined single limit coverage against any injury, death, loss or damage as a result of wrongful or negligent acts by Consultan t, its officers, employees, agents, and independent contractors in performance of services under this Agreement; (2) property damage insurance with a minimum limit of $500,000.00 per occurrence; (3) automotive liability insurance written on an occurrence basis covering all owned, non-owned and hired automobiles, with minimum combined single limits coverage of $1,000,000.00; and 5 Professional Services – Non Design 1292531.1 (4) Worker's Compensation insurance when required by law, with a minimum limit of $500,000.00 or the amount required by law, whichever is greater. [Note: Does not apply to a sole proprietor, i.e., a Consultant with no employees but can leave in as it states "when required by law."] B. The City, its officers, employees, agents, and volunteers shall be named as additional insureds on the policies as to comprehensive general liability, property damage, and automotive liability. The policies as to comprehensive general liability, property damage, and automobile liability shall provide that they are primary, and that any insurance maintained by the City shall be excess insurance only. [If Consultant's work does not require Consultant to come onto City property except for perhaps site visits and meetings, City can be flexible with insurance, including need to be additional insureds and with cancellation provision in Section 10.C below. If Consultant works off-site and simply delivers a report or product, insurance may be waived altogether, except for Workers' Compensation] C. All insurance policies shall provide that the insurance co verage shall not be non-renewed, canceled, reduced, or otherwise modified (except through the addition of additional insureds to the policy) by the insurance carrier without the insurance carrier giving City at least ten (10) days prior written notice thereof. Consultant agrees that it will not cancel, reduce or otherwise modify the insurance coverage and in the event of any of the same by the insurer to immediately notify the City. D. All policies of insurance shall cover the obligations of Consultant pu rsuant to the terms of this Agreement and shall be issued by an insurance company which is authorized to do business in the State of California or which is approved in writing by the City; and shall be placed have a current A.M. Best's rating of no less than A-, VII. E. Consultant shall submit to City (1) insurance certificates indicating compliance with the minimum insurance requirements above, and (2) insurance policy endorsements or a copy of the insurance policy evidencing the additional insured requirements in this Agreement, in a form acceptable to the City. F. Self-Insured Retention/Deductibles. All policies required by this Agreement shall allow City, as additional insured, to satisfy the self-insured retention (“SIR”) and/or deductible of the policy in lieu of the Consultant (as the named insured) should Consultant fail to pay the SIR or deductible requirements. The amount of the SIR or deductible shall be subject to the approval of the City. Consultant understands and agrees that satisfaction of this requirement is an express condition precedent to the effectiveness of this Agreement. Failure by Consultant as primary insured to pay its SIR or deductible constitutes a material breach of this Agreement. Should City pay the SIR or deductible on Consultant’s due to such failure in order to secure defense and indemnification as an additional insured under the policy, City may include such amounts as damages in any action against Consultant for breach of this Agreement in addition to any other damages incurred by City due to the breach. 6 Professional Services – Non Design 1292531.1 G. Subrogation. With respect to any Workers' Compensation Insurance or Employer's Liability Insurance, the insurer shall waive all rights of subrogation and contribution it may have against the Indemnitees. H. Failure to Maintain Insurance. If Consultant fails to keep the insurance required under this Agreement in full force and effect, City may take out the necessary insurance and any premiums paid, plus 10% administrative overhead, shall be paid by Consultant, which amounts may be deducted from any payments due Consultant. I. Consultant shall include all subcontractors, if any, as insureds under its policies or shall furnish separate certificates and endorsements for each subcontractor to the City for review and approval. All insurance for subcontractors shall be subject to all of the requirements stated herein. 11. Confidentiality. Consultant in the course of its duties may have access to confidential data of City, private individuals, or employees of the C ity. Consultant covenants that all data, documents, discussion, or other information developed or received by Consultant or provided for performance of this Agreement are deemed confidential and shall not be disclosed by Consultant without written authori zation by City. City shall grant such authorization if disclosure is required by law. All City data shall be returned to City upon the termination of this Agreement. Consultant's covenant under this section shall survive the termination of this Agreemen t. Notwithstanding the foregoing, to the extent Consultant prepares reports of a proprietary nature specifically for and in connection with certain projects, the City shall not, except with Consultant's prior written consent, use the same for other unrelated projects. 12. Ownership of Materials. Except as specifically provided in this Agreement, all materials provided by Consultant in the performance of this Agreement shall be and remain the property of City without restriction or limitation upon its use or dissemination by City. Consultant may, however, make and retain such copies of said documents and materials as Consultant may desire. 13. Maintenance and Inspection of Records. In accordance with generally accepted accounting principles, Consultant and its subcontractors shall maintain reasonably full and complete books, documents, papers, accounting records, and other information (collectively, the “records”) pertaining to the costs of and completion of services performed under this Agreement. Th e City and any of their authorized representatives shall have access to and the right to audit and reproduce any of Consultant's records regarding the services provided under this Agreement. Consultant shall maintain all such records for a period of at least three (3) years after termination or completion of this Agreement. Consultant agrees to make available all such records for inspection or audit at its offices during normal business hours and upon three (3) days' notice from the City, and copies thereof shall be furnished if requested. 14. Conflict of Interest. 7 Professional Services – Non Design 1292531.1 A. Consultant covenants that it presently has no interest and shall not acquire any interest, direct or indirect, which may be affected by the services to be performed by Consultant under this Agreement, or which would conflict in any manner with the performance of its services hereunder. Consultant further covenants that, in performance of this Agreement, no person having any such interest shall be employed by it. Furthermore, Consultant shall avoid the appearance of having any interest which would conflict in any manner with the performance of its services pursuant to this Agreement. B. Consultant covenants not to give or receive any compensation, monetary or otherwise, to or from the ultimate vendor(s) of hardware or software to City as a result of the performance of this Agreement. Consultant's covenant under this section shall survive the termination of this Agreement. 15. Termination. The City may terminate this Agreement with or without cause upon fifteen (15) days' written notice to Consultant. The effective date of termination shall be upon the date specified in the notice of termination, or, in the event no date is specified, upon the fifteenth (15th) day following delivery of the notice. In the event of such termination, City agrees to pay Consultant for services satisfactorily rendered prior to the effective date of termination. Immediately upon receiving written notice of termination, Consultant shall discontinue performing se rvices, unless the notice provides otherwise, except those services reasonably necessary to effectuate the termination. The City shall be not liable for any claim of lost profits. 16. Personnel/Designated Person. Consultant represents that it has, or will secure at its own expense, all personnel required to perform the services under this Agreement. All of the services required under this Agreement will be performed by Consultant or under it supervision, and all personnel engaged in the work shall be qualified to perform such services. [Optional for when it is important that a specific person perform the work include the following] Except as otherwise authorized by the City's Project Manager, [If applicable, name of designated person] shall be the person who primarily performs the work provided under this Agreement. Except as provided in this Agreement, Consultant reserves the right to determine the assignment of its own employees to the performance of Consultant's services under this Agreement, but City reserves the right in its sole discretion to require Consultant to exclude any employee from performing services on City's premises. Note: Most Consulting Services Work does not implicate prevailing wages, but some does. If so, prevailing wage section must be added here. See form Maintenance Services Agreement, Section 17, for language to insert. 17. Non-Discrimination and Equal Employment Opportunity. A. Consultant shall not discriminate as to race, color, creed, religion, sex, marital status, national origin, ancestry, age, physical or mental handicap, medical condition, or sexual orientation, in the performance of its services and duties pursuant to this Agreement, and will comply with all rules and regulations of City relating thereto. 8 Professional Services – Non Design 1292531.1 Such nondiscrimination shall include but not be limited to the following: employment, upgrading, demotion, transfers, recruitment or recruitment advertising; layoff or termination; rates of pay or other forms of compensation; and selection for training, including apprenticeship. B. Consultant will, in all solicitations or advertisements for employees placed by or on behalf of Consultant state either that it is an equal opportunity employer or that all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, marital status, national origin, ancestry, age, physical or mental handicap, medical condition, or sexual orientation. C. Consultant will cause the foregoing provisions to be inserted in all subcontracts for any work covered by this Agreement except contracts or subcontracts for standard commercial supplies or raw materials. 18. Time of Completion. Consultant agrees to commence the work provided for in this Agreement within (5) days of being notified by the City to proceed and to diligently prosecute completion of the work within ________ (__) calendar days from such date or as may otherwise be agreed to by and between the Project Manager and the Consultant. [Optional to include time of completion. For instance if the Consultant is a contract planner, time of completion would not apply] 19. Time Is of the Essence. Time is of the essence in this Agreement. Consultant shall do all things necessary and incidental to the prosecution of Consultant's work. 20. Liquidated Damages. Consultant shall pay City, or have withheld from monies due it, as liquidated damages, the sum of _______ Dollars ($___) per day for each and every calendar day's delay in finishing the work within the time specified, including any written extensions which may be granted, in writing, in accordance with this Agreement. [Optional, include in situations in which untimely delivery of a product or service would interfere with City's ability to serve its constituents. Must have Section 18 and 19 to include.] 21. Delays and Extensions of Time. Consultant's sole remedy for delays outside its control shall be an extension of time. No matter what the cause of the delay, Consultant must document any delay and request an extension of tim e in writing at the time of the delay to the satisfaction of City. Any extensions granted shall be limited to the length of the delay outside Consultant’s control. If Consultant believes that delays caused by the City will cause it to incur additional costs, it must specify, in writing, why the delay has caused additional costs to be incurred and the exact amount of such cost within 10 days of the time the delay occurs. No additional costs can be paid that exceed the not to exceed amount absent a written amendment to this Agreement. In no event shall the Consultant be entitled to any claim for lost profits due to any delay, whether caused by the City or due to some other cause. 9 Professional Services – Non Design 1292531.1 22. Assignment. Consultant shall not assign or transfer any interest in this Agreement nor the performance of any of Consultant's obligations hereunder, without the prior written consent of City, and any attempt by Consultant to so assign this Agreement or any rights, duties, or obligations arising hereunder shall be void and of no effect. 23. Compliance with Laws. Consultant shall comply with all applicable laws, ordinances, codes and regulations of the federal, state, and local governments. 24. Non-Waiver of Terms, Rights and Remedies. Waiver by either party of any one or more of the conditions of performance under this Agreement shall not be a waiver of any other condition of performance under this Agreement. In no event shall the making by City of any payment to Consultant constitute or be construed as a waiver by City of any breach of covenant, or any default which may then exist on the part of Consultant, and the making of any such payment by City shall in no way impair or prejudice any right or remedy available to City with regard to such breach or default. 25. Attorney's Fees. In the event that either party to this Agreement shall commence any legal or equitable action or proceeding to enforce or interpret the provisions of this Agreement, the prevailing party in such action or proceeding shall be entitled to recover its costs of suit, including reasonable attorney's fees and costs, including costs of expert witnesses and consultants. [Optional. Generally do not include unless Consultant is delivering a finished product.] 26. Mediation. Any dispute or controversy arising under this Agreement, or in connection with any of the terms and conditions hereof, which cannot be resolved by the parties, may be referred by the parties hereto for mediation. A third party, neutral mediation service shall be selected, as agreed upon by the parties and the costs and expenses thereof shall be borne equally by the parties hereto. The parties agree to utilize their good faith efforts to resolve any such dispute or controversy so submitted to mediation. It is specifically understood and agreed by the parties hereto that mutual good faith efforts to resolve the same any dispute or controversy as provided herein, shall be a condition precedent to the institution of any action or proceeding, whether at law or in equity with respect to any such dispute or controversy. [Optional. Generally do not use if Agreement is for less than $10,000.] 27. Notices. Any notices, bills, invoices, or reports required by this Agreement shall be deemed received on (a) the day of delivery if delivered by ha nd during regular business hours or by facsimile before or during regular business hours; or (b) on the third business day following deposit in the United States mail, postage prepaid, to the addresses heretofore set forth in the Agreement, or to such othe r addresses as the parties may, from time to time, designate in writing pursuant to the provisions of this section. “CONSULTANT” “CITY” City of Diamond Bar 10 Professional Services – Non Design 1292531.1 21810 Copley Drive Diamond Bar, CA 91765-4178 Attn.: Attn.: _______________ Phone: Phone: E-Mail: E-mail: 28. Governing Law. This Agreement shall be interpreted, construed and enforced in accordance with the laws of the State of California. The venue for any action brought under this Agreement shall be in Los Angeles County. 29. Counterparts. This Agreement may be executed in any number of counterparts, each of which shall be deemed to be the original, and all of which together shall constitute one and the same instrument. 30. Entire Agreement. This Agreement, and any other documents incorporated herein by reference, represent the entire and integrated agreement between Consultant and City. This Agreement supersedes all prior oral or written negotiations, representations or agreements. This Agreement m ay not be amended, nor any provision or breach hereof waived, except in a writing signed by the parties which expressly refers to this Agreement. Amendments on behalf of the City will only be valid if signed by a person duly authorized to do so under the City's Purchasing Ordinance. IN WITNESS of this Agreement, the parties have executed this Agreement as of the date first written above. "Consultant" "City" [Insert Full Name of Consultant] CITY OF DIAMOND BAR By: ______ By: ____ Printed Name: [Insert Name of Person authorized to Title: sign, i.e., City Manager or Mayor By: ATTEST: Printed Name: Title: [Name], City Clerk Approved as to form: By:____ [Name] City Attorney 11 Professional Services – Non Design 1292531.1 *NOTE: If Consultant is a corporation, the City requires the following signature(s): -- (1) the Chairman of the Board, the President or a Vice-President, AND (2) the Secretary, the Chief Financial Officer, the Treasurer, an Assistant Secretary or an Assis tant Treasurer. If only one corporate officer exists or one corporate officer holds more than one corporate office, please so indicate. OR -- The corporate officer named in a corporate resolution as authorized to enter into this Agreement. A copy of the corporate resolution, certified by the Secretary close in time to the execution of the Agreement, must be provided to the City. PREPARED FOR The City of Diamond Bar PROPOSAL FOR GRAPHIC DESIGN SERVICES DESIGN BRANDING GRAPHICS 2 Marsha Roa Public Information Manager City of Diamond Bar 21810 Copley Drive Diamond Bar, CA 91765 June 26, 2023 Thank you for allowing McGregor Shott to submit qualifications for the City of Diamond Bar’s Graphic Design Services. We are an award-winning agency with areas of expertise in graphic design, marketing and branding for cities and municipalities, with an exceptional reputation for producing creatively engaging, well-produced materials and have maintained a number of city clients from five to 21 years standing. McGregor Shott is a corporation within the state of California. We agree to the City’s Consulting Services Agreement terms and conditions. Please let me know if you have any questions at all. Thank you, Beth Shott Principal McGregor Shott beth@mcgregorshott.com McGregor Shott, Inc. 24325 Main Street #101 Newhall, CA 91321 661-702-0765 Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 3Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 Table of Contents ABOUT US ...................................................................................................................4-5 REFERENCES ..................................................................................................................6 SIMILAR WORK ...........................................................................................................7-11 KEY PERSONNEL ......................................................................................................12-13 COSTS ......................................................................................................................14-15 PROPOSED APPROACH ...............................................................................................16-17 SAMPLES OF QUALIFYING PROJECTS ...........................................................................18-36 4Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 Established in 2002, McGregor Shott has worked with several cities and municipalities to provide marketing and design services. We are a 100% women-owned business with SBA WOB, California DBE and SBE certifications. We specialize in graphic design, website design, branding and marketing, with particular expertise in government, university and public sectors. McGregor Shott is financially solid with offices in two states, with main office located in the heart of Old Town Newhall on Main Street in Santa Clarita. We maintain strong client referrals and have operated under a number of municipal contracts from five to 21 years standing. McGregor Shott has been instrumental in building imagery for many government programs in communication with the public and business. The list includes the government departments of Parks and Recreation, Community Services, Arts & Events, Economic Development, Capital Improvement, Environmental Services, Film, Tourism and Public Information. We are experts in areas such as branding and identity, event materials, collateral, trade show graphics, website design and annual reports. Our agency has earned over 120 rewards for excellence in event marketing, tourism, economic development and city outreach efforts. Beth Shott and Lois McGregor are co-creative directors who provide the overall creative direction, design and management for each city project. SERVICES: MATERIALS: Branding and Identity Graphic Design Logos Annual Reports Brochures Marketing and Planning Website Development Email Graphics Magazines Social Media Social Media Management Content Writing Tradeshow Graphics Newsletters Merchandise Event Branding Advertising Infographics Websites Signage ABOUT US 5Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 McGregor Shott has maintained a number of successful, long lasting municipal and public sector design contracts. Clients include the City of Santa Clarita, the City of Barstow, the City of Menifee, the Town of Apple Valley, the City of Fontana, the City of Montebello, the City of Lodi, the City of Montclair, the City of Palmdale, the Los Angeles County Economic Development Corporation, the City of Grand Terrace, the City of Lancaster, UC Irvine, Mount St. Mary’s University and the City of Dunwoody Police Department. McGregor Shott has an office located on Main Street in Newhall, CA and in Atlanta, GA. CLIENTS E ST. 1947 TH E H U B OF THE W E S T Apple Valley Town of California PUBLIC LIBRARY Municipal Experience: City of Santa Clarita City of Fontana City of Barstow City of Palmdale City of Menifee Town of Apple Valley City of Lodi City of Montclair City of Montebello City of Grand Terrace City of Lancaster City of Dunwoody, Georgia Dunwoody Convention and Tourism Bureau Santa Clarita Film Office Santa Clarita Public Library Business and Academics: Georgia Institute of Technology Los Angeles Economic Development Corporation Santa Clarita Valley Water Agency TJFACT Government Contractor Thomas Jefferson University, Philadelphia Mount Saint Mary’s University, Los Angeles College of the Canyons University of California at Irvine 6Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 REFERENCES City of Santa Clarita Carrie Lujan, Communications Manager 23920 Valencia Blvd. Santa Clarita CA. 91355 661-259-2489 | clujan@santa-clarita.com McGregor Shott has worked under contract with the City or Santa Clarita from 2002 to present. They have created materials for every department in the City, including collateral, signage, events materials, and branding of the City. City of Barstow Kody Tompkins, Assistant City Manager ktompkins@barstowca.org 220 East Mountain View St., Suite A Barstow, CA 92311 760-255-5157 Our team had created complete branding for the City of Barstow, including logo, press kit, brochures and communications materials, style guide, signage and memorabilia. City of Fontana Monique Claude, Marketing and Communications Specialist 16860 Valencia Avenue Fontana, CA 92335 909-349-6964 | MClaude@fontana.org@fontana.org McGregor Shott had been working with the City of Fontana on Community Service and Arts and Events for the past several years, including grand openings, arts festivals, recreation magazine and artist showcases. Town of Apple Valley Orlando Acevedo, Assistant Town Manager 14955 Dale Evans Parkway Apple Valley, CA, 92307 760-240-7915 | oacevedo@applevalley.org McGregor Shott has worked with the Town of Apple Valley since 2004 to the present, developing marketing brochures, a tradeshow booth and graphics, map system and press kit, assisting with all photography, copywriting, design layout and print management. 7Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 SIMILAR WORK Samples of these and other qualifying projects can be found on pages 19-36. The City of Santa Clarita | Seasons Magazine Branding and design for the 80-page quarterly recreation magazine with a print circulation of 77,000 and online registration capabilities. Highlights include editorial features, Parks & Recreation classes, libraries, activities, community programs and events. Contract is ongoing. Carrie Lujan, Communications Division Manager/ PIO CLujan@santa-clarita.com, 661-255-4314 Nancy Grover, Recreation and Community Services Coordinator NGrover@santa-clarita.com, 661-250-3755 www.mcgregorshott.com/seasons-magazine-design The City of Fontana | Fontana Magazine Branding and design for the 56-page triannual recreation magazine and guide for the City. We recently completed their Winter/Spring 2023 guide. Monique Claude, Marketing and Communications Specialist MClaude@fontana.org 909-349-6964 www.mcgregorshott.com/play-magazine-design The City of Barstow | Branding Complete branding for the City of Barstow, including logo, press kit, brochures and communications materials, style guide, signage and memorabilia. Kody Tomkins, General Manager ktompkins@barstowca.org, 760-577-4585 www.mcgregorshott.com/barstow City of Menifeee Materials | Economic Development Branding Branding Economic Development branding materials included a trade show booth and collateral materials, business opportunities guide, photography, advertising, banners and specific plan maps. Gina Gonzalez, Economic Development Director GGonzalez@cityofmenifee.us, 951-672-677 www.mcgregorshott.com/project/ready-for-retail 8Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 Town of Apple Valley | Branding Extensive identity for their economic development division, including outreach and business attraction programs. Website, trade show booth, press kit, logo and tagline, insert sheets targeting industries, map system, and general brochure. McGregor Shott has been working with the Town of Apple Valley on a variety of projects for the past 17 years. Orlando Acevedo, Assistant Town Manager OAcevedo@applevalley.org, 760-240-7915 www.mcgregorshott.com/project/town-on-display City of Santa Clarita | Branding Development of brand for the City of Santa Clarita, the third-largest city in Los Angeles County with 213,231 residents. Items include City logo, street and monument signage, City buses and vehicles, sheriff vehicles, branding of communications materials. Work with in-house City staff to develop a standards guide. McGregor Shott has been working with the City of Santa Clarita for the past 22 years. Carrie Lujan, Communications Division Manager / PIO CLujan@santa-clarita.com, 661-255-4314 www.mcgregorshott.com/project/branding-santa-clarita Old Town Newhall Arts, Tourism and Business Guide Four-fold brochure consisting of businesses in the Old Town district, including map highlighting retail, entertainment and theatre, wineries, restaurants and bakeries. Monica Fawcett, Economic Development Associate, MFawcett@santa-clarita.com, 661-286-4017 www.mcgregorshott.com/old-town-newhall-arts-retail City of Fontana Arts and Events | Materials Annual Fontana Arts Festival Materials, including stage banner, posters, advertising, and collateral. Monique Claude, Marketing and Communications Specialist MClaude@fontana.org, 909-349-6964 www.mcgregorshott.com/fontana-arts-festival www.mcgregorshott.com/fontana-amphitheater-grand-opening 9Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 The City of Lodi | Play Lodi MagazineLodi Magazine The City of Lodi recently awarded us a multi-year contract to create art for its many events and programs throughout the year. This also includes Lodi’s 36-page recreation guide. The guide, published semi-annually, features exciting activities available for all ages and provides endless opportunities to learn something new, refine skills or take advantage of Lodi’s 367 acres of parkland. Laura Johnston, Deputy Director Parks, Recreation and Cultural Services ljohnston@lodi.gov, 209-269-4852 www.mcgregorshott.com/lodi-magazine The City of Montebello | Montebello Recreation MagazineMagazine Design, digital hosting, and printing services for the publication of the Parks and Recreation Guide. This 28 page magazine was designed to highlight programs, services, and facilities that enhance the quality of life for Montebello residents, and positively influence the public by offering a sense of community, increasing public engagement, and promoting health and wellness. Nadine Hernandez, Recreation Supervisor NHernandez@montebelloca.gov, 323-887-4540 www.mcgregorshott.com/montebello City of Palmdale Economic Development | Marketing Materials Business attraction materials for Advanced Manufacturing Aerospace and Industry. Mica Schuler, Management Analyst II MSchuler@cityofpalmdale.org, 661-267-5148 www.mcgregorshott.com/city-of-palmdale-eco-dev SCV Water Agency | Marketing Materials Develop State of the Agency materials, including annual report, illustrations and infographics. Kathie Martin, Public Information Officer, kmartin@scvwa.org, 661-297-1600 www.mcgregorshott.com/scv-water 10Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 City of Fontana Community Services | Invitation Quarterly Invitation and Program for Artists’ Showcase. Monique Claude, Marketing and Communications Specialist MClaude@fontana.org@fontana.org, 909-349-6964 www.mcgregorshott.com/fontana-artists-showcase Los Angeles County Bike Coalition | Event Branding Logo, merchandising, map system, media, signage and marketing materials. Eli Kaufman, Executive Director eli@la-bike.org, 213-629-2142 www.mcgregorshott.com/la-rivers-event City of Santa Clarita | Business Attraction and Retention Materials Retail and business focused package created for distribution at retail, restaurant, commercial and industry marketing trade shows. Business incentives, location features, and photography which targeted managers, retailers, and brokers from across the country. Alicia Parra, Project Technician, Business Development, AParra@santa-clarita.com, 661-286-4071 www.mcgregorshott.com/econ-dev-inserts Doing Business in Santa Clarita Guide A 48 page guide created to provide information on opening a small business in the City of Santa Clarita. Alicia Parra, Project Technician, Business Development, AParra@santa-clarita.com, 661-286-4071 www.mcgregorshott.com/project/all-business-from-here City of Grand Terrace Branding and Economic Development New City logo, brochure, trade show booth, banners and business attraction press kit targeting retail and restaurant sectors. www.mcgregorshott.com/project/branding-grand-terrace 11Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 City of Montclair Materials | Economic Development Branding Trade show booth and collateral materials, 20 page 60th Anniversary Guide, business opportunities guide, advertising, and specific plan map. www.mcgregorshott.com/branding-the-city-of-montclair LAEDC Small Business Monthly online business incentive newsletter, which is supplemented by a bilingual direct mail campaign which highlights topics such as layoff aversion. www.mcgregorshott.com/laedc-postcards LAEDC Business Incentives and Resources Guide 128-page, 88-city edition of the LAEDC’s Business Incentives and Resources Guide in a span of two weeks. Sectioned according to Federal, State and Local Incentives, and colored accordingly. The guide was geared to help businesses throughout the 4,000 square mile county. www.mcgregorshott.com/laedc-business-guide Pasadena Museum of History | Exhibit Materials Event materials for pop-culture science fiction exhibit. www.mcgregorshott.com/pasadena-museum-space-exhibit City of Lancaster Events and Festivals Materials Branding and design for Lancaster events. Includes posters, advertising, and collateral. www.mcgregorshott.com/project/holiday-magic Principals Beth Shott and Lois McGregor are designers with a combined 56 years of design, branding and agency experience. Beth and Lois will be involved in all aspects of the design and production process, from initial concept to final completion. They have worked together cohesively for 21 years. Beth and Lois will serve as project managers for the City of Diamond Bar, acting as the City’s point of contacts. 12Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 KEY PERSONNEL PROJECT TEAM ORGANIZATIONAL CHART PROJECT DEVELOPMENT TEAM Lois McGregor PROJECT MANAGER, CREATIVE Beth Shott PROJECT MANAGER, CREATIVE CO-FOUNDER AND GRAPHIC DESIGNER - Beth Shott is a principal at McGregor Shott with over 28 years working in the advertising and graphic design industry. Beth has designed branding for numerous cities. She specializes in design and production of municipal publications for clients such as the City of Santa Clarita, the City of Fontana, the City of Barstow, the City of Menifee, the City of Montebello, the City of Lodi, The City of Montclair, the Los Angeles Economic Development Corporation, and the Town of Apple Valley on an ongoing basis. Beth received a B.F.A. with honors from the Art Center College of Design in 1990. From 1986-1987, she attended the Graduate School of Business in Advertising at the University of Texas at Austin. In 1986, she received a B.A. in Advertising/Minor in Journalism with Distinction and Senior Honors from Valparaiso University in Indiana. Beth is a member of Mensa and is an accomplished violinist in two California symphonies. She has also volunteered her services at organizations such as the Domestic Violence Center, the William S. Hart Park and Museum, the Santa Clarita Food Pantry, Bridge to Home, the Claremont symphony Orchestra and the LA County Aboretum. Beth specializes in the type of public sector work requested in this proposal. A partial list of projects include complete branding of cities, quarterly magazines for parks and recreation, annual reports, community service materials, events materials, economic development materials, outdoor signage and many other forms of communication. CO-FOUNDER AND GRAPHIC DESIGNER - Lois McGregor is a principal at McGregor Shott with over 27 years working in the advertising and graphic design industry. Lois has contributed to the design, layout and art direction for print and websites for the City of Santa Clarita, the City of Barstow, the City of Dunwoody, Georgia, Mount St. Mary’s University in Los Angeles, Thomas Jefferson University in Philadelphia and the Los Angeles Economic Development Corporation. Lois is also an accomplished writer in marketing, sales and technical data. She has donated many services to non-profit organizations such as the Child and Family Center and the School and Business Alliance. Lois received a B.A. degree from California State University, Bakersfield in Communications, with an emphasis in Public Relations. She received a minor in English Literature. Lois has performed similar work as requested in this proposal. Public sector projects include complete branding and development of campaigns, annual reports, collateral, events and community services. 13Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 DESIGN COSTS FOR PROJECTS ARE AS FOLLOWS: Monthly Newsletter $1,570/issue $4,720/annually Quantity: 4 times per year Format: 4-page Flat size: 16.75” x 10.875 Folded and trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds Monthly Newsletter $2,270/issue $13,645/annually Quantity: 5 times per year Size: 6-page Flat size: 25.125” x 10.875” Folded & trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds Recreation Activities Guide $4,920/issue $14,770/annually Quantity: 3 times per year Size: 32-page self-cover Flat size: 16.75” x 10.875” Folded & trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds Annual Calendar $2,670 each Quantity: 1 time Size: 28-page self-cover Flat size: 16.75” x 10.875” Folded and trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds Information Flyer $685/each Quantity: As needed, provide cost for 1 flyer Size: 3.5” x 8.5” Format: Two-sided Color: 4/4 process with bleeds Pricing does not include printing or sales tax. 14Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 COSTS 15Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 COSTS HOURLY RATES AND LABOR BREAKDOWN ARE DETERMINED AS FOLLOWS: DESCRIPTION RATE Consultation and Meetings $95.00/hr Design and Concept $120.00/hr Illustration $115.00/hr Copywriting Services $95.00/hr Translation Services $95.00/hr Photo Editing 95.00/hr Production/Layout $95.00/hr Infographics/Maps $95.00/hr Photo Shoots and Press Checks $85.00/hr All General, Overhead, and Administrative costs are included in the hourly rate for labor. Shipping and delivery, if applicable, will be billed at cost. Travel Expenses McGregor Shott will be available to attend meetings required at project onset for direction and strategic development. Given technology that is available we can utilize video conferencing to communicate as well. 16Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 WHY US? PROPOSED APPROACH: Our team is well educated in art, design, marketing, communications, media, public relations and writing. We have worked with cities of varying sizes and demographics, backgrounds, and strategic plans for the future. We have experience working with cities to assist in events, programs and communications. Our experience designing and producing city materials are a great plus for city staff. They will know they are in good hands, find it easy to communicate with us and rest assured project stays on track. IN ALL OF OUR WORK WE CONSISTENTLY: • Bring engaging and well-designed creative for marketing and outreach projects. • Work well within existing brands, providing continuity in all media, web and print. • Are enthusiastic and stay plugged-in to current trends and technology. • Have relationships with key players including photographers, printers and developers. • Provide excellent customer service and availability at all stages of the project GENERAL METHODOLOGY COMMUNICATION INCLUDES: • Developing accurate expectations at the start of each project. This includes discussing strategic direction, design look and feel, concepts, ideas, outreach and messaging concepts. • Working together with City of Diamond Bar staff to create a timeline with pertinent deadlines. • Keeping the City of Diamond Bar informed as to each stage of the job and next stages. • Being continuously available to discuss status of project, progress, and deadlines. • Maintaining internal communications for McGregor Shott by writing creative briefs and setting deadlines and key dates to deliver to client, such as comps and designs. 17Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 IMPLEMENTATION PLAN This is how we would proceed with a typical project assignment: STRATEGY • We meet over phone, video or in person to gather information pertaining to the job, which can include marketing strategy, design criteria, target audience, location, budget, and final deliverables. • Size, color, visuals (e.g., illustration or photography), paper and printing methods, available area photography and the specific “look” and purpose of the project may be discussed. • McGregor Shott provides a design estimate and a separate printing estimate if needed. DESIGN • McGregor Shott designs creative of a project, complete with color, imagery and mockups. • General revisions, directional changes, and decisions from staff will be discussed. • After approval of one layout or direction, McGregor Shott will begin assembling the elements and services necessary, including photography, illustration, and copy. • A revised comp is presented, often as pdf files for the client to review and make copy or layout corrections. DELIVERABLES • Once approved, a final printer ready file or online pdf product is created and reviewed for release. • Files created by McGregor Shott are uploaded to the printer by Dropbox, Google Drive, or any other number of digital upload platforms. • The client will be notified once the job has been uploaded to print and when it is due for delivery. • We would also prepare any graphics in various formats as needed. SUPPORT • We will always be available at any stage of the project to meet with City staff, vendors or planners. We want to make sure all departments and parties have exactly what they need and on time. • Throughout the project process we are continually proofing and grammar checking all files. We are meticulous with our designs and software production and we always make sure all layout is accurate, consistent, adhering to branding guidelines and on target with graphic design best practices. FLEXIBILITY Our team understands projects can undergo changes in scope and timeline and we are flexible. We can meet the goals of a task as it evolves. 18Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 SAMPLES QUALIFYING PROJECTS PAGES 19-36 The City of Santa Clarita Seasons Magazine www.mcgregorshott.com/seasons-magazine-design 19Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 Design, art direction, and production of the City of Santa Clarita’s Seasons Magazine, an 80-page quarterly publication with a print circulation of 77,000 and online capabilities for viewing and registration. The City of Fontana Triannual Recreational Brochure www.mcgregorshott.com/fontana-magazine-2023 20Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 Santa Clarita Library Grand Opening Materials Branding 21Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 Transit Shelter Posters Outdoor Signage Patron Cards Van Direct Mail Campaign Grand Opening Posters Transit Shelter Posters Direct Mail Postcards Advertising The City of Lodi Semiannual Recreational Brochure www.mcgregorshott.com/lodi-magazine 22Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 Complete branding for the City of Barstow, including logo, press kit, brochures and communications materials, style guide, signage and memorabilia. 23Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 The City of Barstow Branding www.mcgregorshott.com/barstow 24Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 The City of Barstow Branding www.mcgregorshott.com/barstow 76 2.0 Inches 2.0 Inches 25% 25% 100% 3 THE TAGLINE THE HUB OF THE WEST The tagline is a part of the complete logo graphic. If used separately as a header always display in all caps in black or reversed out. 2 THE GRAPHICS All elements of the logo incorporate a specific meaning and connotation. Graphics should never be taken away from the logo. 1. THE MARK The Barstow City logo has been created after extensive research and community surveys. Every element and every size of the elements works together to create the picture. The City of Barstow Logo LOGO AND USAGE01.1 Reversed out or white against a solid color such as black. Changing the logo to a BW version from the four color version is never recommended Although some applications may require a different solid color, when in doubt use BW or Solid Blue GRAYSCALE SOLID COLOR BLUENEGATIVE or REVERSED OUT Logo should never be smaller than 1.25” DIAMETER Keep a clear space around logo of at least 25% of height, top to bot- MEASUREMENTS OF LOGO01.2 Always use the true BW version provided by the designer. BLACK & WHITE (BW) FULL COLOR VERSION EST. 1947 THE HUB OF THE WESTX EST. 1947 THE HUB OF THE WEST MINIMUM LOGO SIZESLOGO CLEARSPACE E ST. 1947 TH E H UB OF THE W ES T E ST. 1947 TH E H U B OF THE W E S T EST. 1947 THE HUB OF THE W EST Complete branding for the City of Barstow, including logo, press kit, brochures and communications materials, style guide, signage and memorabilia. 25Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 The City of Barstow Branding www.mcgregorshott.com/barstow Business-Friendly Forward-Thinking Community-Driven WHO WE ARE History beauty railroad family 02.5 PERSONALITY & Perception Writing Style. In all communications maintain a friendly, yet professional tone and voice. Speaking Style. Be professional, personal and helpful when communicating with the public and those looking for more information about Barstow. 3736 MOnument SIgns10.3 Suggested Materials WAYFINDING signage10.2 City Town Square Parks and Recreation 20 COMPANY BUSINESS CARDS Dimensions: 3.5″x 2″ Paper: Uncoated, natural, recycled COMPANY ENVELOPE Dimensions: #10 Envelope Paper: Uncoated, natural, recycled THE ENVELOPE AND BUSINESS CARD04.2 EST. 1947 THE HUB OF THE WEST email signatures05.0WILLIE A. HOPKINS, JR. City Manager City of Barstow www.barstowca.org 220 East Mountain View St Suite A Barstow, CA 92311 whopkins@barstowca.org T 760.255.5195 C 678.266.7102 The City of Barstow 220 E. Mountain View Street, Suite A Barstow, California 92311 BLUE COLOR WASH on back of card CMYK 91C 65M 33Y 15K Cream Yellow Color for Backgrounds on business cards and banners CMYK 00C 01M 04Y 00K Yellow Color for Backgrounds on envelopes and letterhead or substituted with a natural color paper CMYK 06C 04M 07Y 00K 9 THE CITY TYPOGRAPHY02.0 BEBAS BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BEBAS REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Aa REGULAR AND BOLD VERSION BEBAS Font Of Note. BEBAS is an all cap font. To use a font with upper and lower case letters, even for headers, use the appropriate weight of the Acumin Pro font. 123456789£$?!<>{}[]#¢™® 123456789£$?!<>{}[]#¢™® primary font02.1 FOR USE WITH HEADERS AND STRONGER, BOLDED STATEMENTS FONTS>TYPEFACE>PRIMARY FONT 15 90% 80% 70% 60% 50% 4 0 % 30% 2 0 % 10% 0% 90% 80% 70% 6 0 % 50% 4 0 % 30% 2 0 % 10% 0% COLOR CODES CMYK 13C 85M 80Y 3K PMS 7619C RGB (215, 37, 49) Web #d72531 COLOR CODES CMYK 9C 16M 79Y 0K PMS 127C RGB (232, 214, 54) Web #e8d636 primary color palette03.1 APPLICATION OF THE COLOR EST. 1947 THE HUB OF THE WEST THE CITY COLOR PALETTE03.0 BRAND GUIDELINES THE CITY OF BARSTOW EST. 1947 T H E H UB OF THE W E S T Los Angeles Bike Coalition Event Branding www.mcgregorshott.com/la-rivers-event 26Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 Street Banners Advertising Logo and Merchandising Map System Mileage Badges and Instructions Social Media Campaign City of Fontana Arts Festival 27Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 Banners Logo Advertising Collateral Invitations Posters www.mcgregorshott.com/fontana-arts-festival Old Town Newhall Revitalization of Main Street Walk of Western Stars Event 28Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 Brochure Logos Advertising Collateral Merchandising Posters www.mcgregorshott.com/walk-of-western-stars Old Town Newhall Revitalization of Main Street Arts and Retail 29Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 www.mcgregorshott.com/old-town-newhall-arts-retail SCV Water State of the Agency Annual Report 30Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 www.mcgregorshott.com/scv-water Press Kit Brochures Trade Show Booth One Sheets Photography Copywriting 31Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 The City of Menifee Branding www.mcgregorshott.com/study/branding-the-city-of-menifee Pasadena Museum of History Event Materials www.mcgregorshott.com/pasadena-museum-space-exhibit 32Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 Banners Logo Advertising Postcards Wall Art Posters The City of Fontana Artists’ Showcase Exhibits www.mcgregorshott.com/fontana-artists-showcase 33Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 The City of Santa Clarita Trek Bike Park Logo and Advertising 34Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 SANTA CLARITA ARTS | VIRTUAL ART Even in the middle of a pandemic the City of Santa Clarita is creating new, safe and active opportunities for residents. Last fall, the City Council cut the ribbon and welcomed the community to the new Trek Bike Park of Santa Clarita. Located in the hills above the Santa Clarita Sports Complex (just past the gym and outdoor basketball courts) the seven-acre park has something for everyone, from beginning riders to experts. When creating the park, the City worked with some of the best in the field. It was designed by Dane Herron of DHI, Inc. and Dirt Sculpt. Some of his work has also been featured in multiple X Games and even the 2010 London Olympics. Additionally, the BMX track was designed by Billy Allen of USA BMX to be a practice track. Offering tracks appropriate for all ages, there is a small pump track for kids where they can practice their pedaling or work on their balance atop a strider bike. There is also a larger pump track for more skilled riders to practice their jumps. For those who are looking to hone their mountain biking skills there are four different trails, offering different levels of rides: CCC - Skyline Drive/Cucamonga Tunnel/Red Hill Reverse Loop. This new amenity is something the cycling community had been eagerly anticipating and it could not have come at a more perfect time. COVID-19 health orders emphasize the importance of social distancing, which by nature, biking is. The Trek Bike Park of Santa Clarita has become a popular spot for many community members and the City is already looking at adding a second location. FOR MORE INFORMATION santa-clarita.com/bikepark Street Banners Advertising Collateral Invitations Memorabilia The City of Fontana Amphitheater Grand Opening 35Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 Logos 36Phone: 661-702-0765 McGregor Shott, Inc. 24325 Main Street, Suite 101 Newhall, CA 91321 City of Barstow Old Town Newhall LA County Bike Program Stonefire Grill Restaurants Caesars Palace Town of Apple Valley LA County Arboretum City of Grand Terrace Mount St. Mary’s University Western Fashion Show City of Lancaster Holidays Trek Bike Park Santa Clarita Marathon Cowboy Festival Santa Clarita Valley Film Office Disney Paris FICA Museum BIKE MATCH Los Angeles County REQUEST FOR PROPOSAL FOR GRAPHIC DESIGN SERVICES THE CITY OF DIAMOND BAR COVER LETTER June 26, 2023 Marsha Roa City of Diamond Bar 21810 Copley Drive Diamond Bar, CA 91765 Dear Ms. Marsha Roa, Simpson Advertising, Inc. (SAI) is pleased to submit a proposal for graphic design services for the City of Diamond Bar’s monthly newsletter, recreation guide, annual calendar and miscellaneous projects. Based in Los Angeles County since 1973, SAI has provided quality graphic design and marketing services to many municipal government agencies, private businesses, non-profit and civic organizations. Principals and primary contacts authorized to bid on the behalf of SAI, Jeff Simpson and Debbie Baker, have the experience, expertise and talent to create, City publications as well as other marketing and communication projects. As an example, SAI currently works with the Cities of Diamond Bar and Santa Fe Springs to provide design and layout services of their recreation guides, newsletters and other projects that require creative talents, attention to detail and the ability to work within tight deadlines. To complement our services, SAI aligns with vendors that we know and trust to provide quality work and have the capabilities to ensure production and distribution deadlines are met. It is with great pleasure and confidence that we submit our proposal for Graphic Design Services to the City of Diamond Bar. Best regards, Jeff Simpson, President (562) 949-9780 • Jeff@Simpsonadvertisinginc.com Debbie Baker, Corporate Secretary (562) 949-9780 • Cell (562) 400-4635 • Debbie@Simpsonadvertisinginc.com REFERENCES City of Diamond Bar, 21810 E. Copley Drive • Diamond Bar, CA 91765 Contacts: Marsha Roa, Public Information Manager, (909) 839-7055 mroa@diamondbarca.gov Cecilia Arellano, Public Information Coordinator, (909) 839-7056 carellano@diamondbarca.gov City of Santa Fe Springs, 11710 E. Telegraph Road • Santa Fe Springs, CA 90670 Contact: Raelene Barraza, Public Information Officer (562) 868-0511, Ext 7538 RaeleneBarraza@santafesprings.org Walnut Valley Unified School District, 880 So. Lemon Avenue • Walnut, CA 91789 Contact: Kelli Gile, Public Information Specialist (909) 595-1261, Ext 31204 kgile@wvusd.org City of San Gabriel, 425 South Mission Road • San Gabriel, CA 91776 Contact: Matthew Morales-Stevens, Community Services Manager, (626) 308-2875 250 South Mission Drive • San Gabriel, CA 91776 mmoralesstevens@sgch.org Pacific Mechanical Supply, 13705 Milroy Place • Santa Fe Springs, CA 90670 Contact: Brent Adams, CFO (562) 921-0575, Ext 209 badams@pacmech.com Norwalk - La Mirada Plumbing, Heating & HVAC, 11661 Firestone Blvd. • Norwalk, CA 90650 Contact: Don Skala, Owner (562) 868-7777 dskala@laplumber.com EXAMPLES OF SIMILAR WORK Examples of similar work completed work product - links are provided to view full publication. Client: City of Santa Fe Springs Publication: “All Things Santa Fe Springs”, Summer 2023 https://www.santafesprings.org/ Publication: “The Telegraph”, June/July 2023 https://www.santafesprings.org/ Simpson Advertising provides graphic design services for the City’s quarterly recreation guide year and the newsletter, published 3 times a year. Client: City of Diamond Bar Publication: Diamond Bar Recreation Guide, Summer 2023 https://www.diamondbarca.gov/210/Recreation-Guide Publication: Diamond Bar Connection Newsletter, July 2023 https://www.diamondbarca.gov/208/Diamond-Bar-Connection---Monthly-Newslet Simpson Advertising provides graphic design services for the City’s recreation guide and the City’s monthly Newsletter. Client: City of San Gabriel Publication: City of San Gabriel Grapevine GUIDE, Summer 2023 https://www.sangabrielcity.com/1158/Recreation-GUIDE Simpson Advertising provided graphic design services for the City’s recreation guide and newsletter since 2012. SAI’s graphic design services contract with the City of San Gabriel ended this year. Client: Walnut Valley Unified School District Publication: “Outlook” Newsletter https://www.wvusd.org/ Simpson Advertising provides graphic design services for the WVUSD Newsletter as well as printing and mailing. The “Outlook” is published 3 times a year. Please visit www.SimpsonAdvertisingInc.com. for additional samples of our capabilities. STATEMENT OF AGREEMENT Simpson Advertising, Inc. agrees to the terms and conditions set forth in the City of Diamond Bar’s Consulting Services Agreement. SCOPE OF SERVICES AND COSTS Costs are based on City staff to provide content, including text in a Word document, photos and graphic files electronically for each publication or project. Securing stock images may be requested by the City. A production schedule will be submitted by the City and strictly adhered to for a timely delivery of electronic files to the City’s print vendor. Simpson Advertising (SAI) will provide a minimum of two (2) color PDF proofs per publication via email. Initial proof for review and second proof with completed corrections and/or edits prior to final approval. Approved, press quality files will be submitted directly to the City’s designated printer. Invoice to be submitted with net 30 terms at the completion of each publication or project. MONTHLY NEWSLETTERS: DB Connection Newsletter - 4-page, 4 times per year Newsletter 16.75” x 10.875” folded, trimmed and finished to 8.375” x 10.875”, 4/4 process with bleeds. Per Issue Total 4 issues $ 1,575.00 $ 6,300.00* DB Connection Newsletter - 6-Page, 5 times per year Newsletter 25.125” x 10.875” folded, trimmed and finished to 8.375” x 10.875”, 4/4 process with bleeds. Per Issue Total 5 issues $ 2,275.00 $ 11,375.00* RECREATION ACTIVITIES GUIDE: DB Recreation Guide/Newsletter Combination Publication - 32-Page, 3 times per year Self-cover Recreation Guide 16.75” x 10.875” folded, trimmed, saddle stitched on 10.875” and finished to 8.375” x 10.875”, 4/4 process with bleeds. Per Issue Total (3 Issues) $ 4,925.00 $ 14,775.00* ANNUAL CALENDAR: DB Calendar 28-page, 1 time per year Self cover Calendar 16.75” x 10.875”, folded, trimmed, saddle stitched on 10.875” and finished to 8.375” x 10.875”, 4/4 process with bleeds. Per Calendar $ 2,800.00* INFORMATION FLYER: Two-sided flyer, as needed Flyer size of 3.5” x 8.5”, 4/4 process with bleeds. Per Flyer $ 585.00* HOURLY RATES & ADDITIONAL GRAPHIC DESIGN FEES Hourly rates for miscellaneous graphic design projects: Design per hour $ 120.00 Production per hour $ 100.00 Client edits beyond three rounds: Cost per Issue per hour $ 75.00 *Graphic files are not subject to State sales tax when transmitted electronically. soap studio inc. 20058 ventura blvd . #271 woodland hills , ca 91364 telephone : 213.842.6817 letter client: contact: subject: date:City of Diamond Bar 21810 Copley Drive Diamond Bar California 91765 Marsha Roa, Public Information Manager RFP: Graphic Design Services (PI-Graphic Design 2023) June 16, 2023 Dear City of Diamond Bar, Thank you for your consideration of our company, Soap Studio Inc., to provide graphic design services for your upcoming publications and any other creative design projects. I am the company’s primary contact person and creative director. I may be reached directly by phone at (213) 842-6817; by email at gabriela@soapstudioinc.com; and by mail at 20058 Ventura Blvd. #271, Woodland Hills, CA 91364. Please let me know if you need anything else. I look forward to hearing from you and meeting your team. Sincerely, Gabriela López de Dennis Soap Studio Inc. soap studio inc. 20058 ventura blvd . #271 woodland hills , ca 91364 telephone : 213.842.6817 letter client: contact: subject: date:City of Diamond Bar 21810 Copley Drive Diamond Bar California 91765 Marsha Roa, Public Information Manager RFP: Graphic Design Services (PI-Graphic Design 2023) June 16, 2023 DESIGN RATE SHEET FOR SCOPE OF SERVICES 1) Monthly Newsletter #1 $1,500 per issue Quantity: 4 times per year Format: 4-page Flat size: 16.75” x 10.875 Folded and trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds 2) Monthly Newsletter #2 $2,225 per issue Quantity: 5 times per year Size: 6-page Flat size: 25.125” x 10.875” Folded & trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds 3) Recreation Activities Guide $4,875 per issue Quantity: 3 times per year Size: 32-page self-cover Flat size: 16.75” x 10.875” Folded & trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds 4) Annual Calendar $3,450 per issue Quantity: 1 time Size: 28-page self-cover Flat size: 16.75” x 10.875” Folded and trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds 5) Information Flyer $650 per flyer Quantity: As needed, provide cost for 1 flyer Size: 3.5” x 8.5” Format: Two-sided Color: 4/4 process with bleeds TOTAL BUDGET The estimated total budget for the design and layout of the projects outlined in the Scope of Services for the 2023/24 fiscal year is $35,850. STANDARD HOURLY RATES The hourly rate for design services and/or production of miscellaneous projects is $100.00 per hour. We also price set flat fees for each project that is determined on a project-per-project basis depending on the specs and scope of the project. This hourly rate will also apply for any additional edits beyond the two included proofs for each project. All rates are negotiable. soap studio inc. 20058 ventura blvd . #271 woodland hills , ca 91364 telephone : 213.842.6817 letter client: contact: subject: date:City of Diamond Bar 21810 Copley Drive Diamond Bar California 91765 Marsha Roa, Public Information Manager RFP: Graphic Design Services (PI-Graphic Design 2023) June 16, 2023 REFERENCES Gregory Molina USC School of Pharmacy University of Southern California (USC) Producer/Program Administrator 1540 E. Alcazar St. Center for Health Professions, 217E Los Angeles, CA 90033 T: (323) 442-2252 E: gbm@usc.edu Betty L. Sedor El Camino College Community Education Director, Community Education 16007 Crenshaw Blvd. Torrance, CA 90506 T: 310-660-3593 Ext. 6466 E: bsedor@elcamino.edu Eve Rappoport City of Torrance Cultural Services Manager 3330 Civic Center Drive Torrance, CA 90503 T: 310-618-2380 E: ERappoport@TorranceCA.gov 5 Register Online: www.ECCommunityEd.comRegister By Phone: 310-660-6460 4 PERSONAL ENRICHMENT MIND. FITNESS. FUN. *For complete class descriptions, visit www.ECCommunityEd.com Register online at www.ECCommunityED.com or 310-660-6460 or Text: 424-279-4430 PHYSICAL FITNESS Pickleball #7820003 Pickleball is one of the fastest growing sports in the country. And here’s why: The rules are simple. And while it’s easy for beginners to learn, it can quickly develop into a fast-paced, competitive game as players become more skilled. Combining elements of tennis, badmin- ton, and ping-pong, pickleball is played with paddles and a plastic ball on a tennis court with a slightly modified net. Once you play a game or two, you’ll be hooked! In this class you’ll be introduced to the history and rules of Pickleball while learning basic Pickleball skills such as forehand and backhand groundstrokes, serves, dinks, overhead, and volley shots. You’ll also learn game strategy for singles and doubles through class play. This will be a fun and col- laborative learning experience with hands-on instruction! Must Bring Your Own Paddle & Ball: Students must come to class with their own Pickleball paddle and ball (appropriate for outdoor play). #52515 Mondays, June 26 – August 7, 2023 6:00 PM – 8:00 PM Tuition: $79 Location: ECC Tennis Courts Instructor: Tom Hazell MENTAL FITNESS Beginner American MahJongg #730087 Come learn this historic game of strategy, logic, and luck--MahJongg! You’ll learn gameplay ba- sics, history, and how to play defense. This is an in-person course, be prepared to enjoy learning collaboratively by playing the game with other students. The course begins with the history of MahJongg, then you’ll learn how to understand the tiles and by the second class, you’ll begin playing the game while learning gameplay struc- ture. During the third through fifth classes, you’ll learn game variations, how to understand the MahJongg card, and how to play defense. This course involves collaborative learning in which students practice among themselves. Lectures are very engaging and interactive! $10 materials fee is paid directly to the instructor to cover the cost of the National MahJongg card you will receive upon successful completion of the course. #52520 Fridays, June 9 – July 7, 2023 4:30 PM – 6:00 PM Tuition: $25 Material Fee: $15 Location: El Camino College, Distance Ed / Library room# 166 Instructor: Dr. Marlow Lemons CRAFTS Fun with Soap Making (Ages 12 & Up) #110029 Do you love luxurious bath products? Then this is the perfect workshop for you. Fun for adults and kids! You’ll learn how to make bar soaps, cleansing gels, and bubble bath. Create soaps for the ultimate home-spa experience or for gift giving. Various techniques, recipes, and information about creating special- ized products for individuals with sensitive skin are taught in this fun and addictive class. You’ll want to make more and more soaps at home! Please note: Students under 18 years of age are required to submit a signed (by parent or guardian) Kid’s College Release form--contact office for form: 310-660-6460. #52522 Saturday, June 24, 2023 3:00 PM – 6:00 PM Tuition: $79 Material Fee: $25 Location: El Camino College Instructor: Quayum Abdul Candle Making #119681 Light your fire! Have you ever wondered how beautiful candles are made? Have you ever wanted to make fragrant-multicolored candles for yourself or friends? In this dynamic work- shop, you’ll learn how to create unique candles to enjoy and share for far less than what they cost in stores. By the end of this class, you will create several candles and learn skills enabling you to continue making more at home. Topics include: Getting started, types of candles, candle molds, materials supply sources, and how to add fragrance and color. Class is hands on so please dress accordingly. $25 materials fee covers the cost of the project materials needed to get started in class and is payable directly to the instructor in class. #52521 Saturday, June 24, 2023 10:00 AM – 1:00 PM Tuition: $79 Material Fee: $25 Location: El Camino College Instructor: Quayum Abdul Bath Products (shampoo, shower gel & bubble bath) #119697 In this fun, hands-on class, students will dis- cover simple techniques for making one-of-a-kind bath products (shampoo, shower gel, bubble bath, bath salt & exfoliate). Topics include: Ingredients and equipment, where to obtain supplies, tips for making bath gels, adding herbs or glycerin extracts, and aroma therapeutic effects of oils. Why purchase expensive commercial bath products when you can delight in making your own? Class is hands-on so please dress accordingly. $35 materials fee to be paid to the instructor in class includes supplies and informational handouts. #52523 Saturday, July 22, 2023 10:00 AM – 1:00 PM Tuition: $79 Material Fee: $35 Location: El Camino College Instructor: Quayum Abdul Soap Making--Cold Process Method #119718 Want to know how to use the cold process soap making method to create soap completely from scratch? Well, this class will explain to you A to Z cold process soap making so that you can create beautiful handmade soaps right in your kitchen. Oh, and don’t worry about your experience level, it really doesn’t matter. This class ranges from beginner to advanced. Whether you are a complete novice or a soap making pro you’ll have fun and learn something new about making soap at home. Class is hands-on; please dress accordingly. $35 materials fee covers the cost of the materials to get you started with project in class and is to be paid directly to the instructor. #52524 Saturday, July 22, 2023 3:00 PM - 6:00 PM Tuition: $79 Material Fee: $35 Location: El Camino College Instructor: Quayum Abdul Fizzy Bath Bombs #119723 Settle in for a good soak with the ultimate fizzy bath time treat! Let your imagination go wild while experimenting with different oils, colors, flowers, and even glitter, for tons of fizzy fun. $25 material fee to be paid directly to the instructor in class. #52525 Saturday, August 12, 2023 10:00 AM – 1:00 PM Tuition: $79 Material Fee: $25 Location: El Camino College Instructor: Quayum Abdul Body Butters #119724 If your skin feels dry or uncomfortable, body but- ters will keep you soft, smooth, and hydrated. Perfect for your roughest skin areas such as elbows, cracked heels, and hard-working hands. In this hand-on workshop, you will learn how to make your own luxurious body butter lotions, with your choice of scent or therapeutic ingredients. $25 material fee to be paid directly to the instructor in class. #52526 Saturday, August 12, 2023 3:00 PM - 6:00 PM Tuition: $69 Material Fee: $25 Location: El Camino College Instructor: Quayum Abdul ENRICHMENT 7 Register Online: www.ECCommunityEd.com ¡GRATIS! CLASSES FREEESL LEARN ENGLISH Free ESL classes to learn English for work, school, or home! Visit us on campus at the Student Services Building, in the Welcome Center Office. Or Call 310-660-3405 or emailWelcomeCenter@elcamino.edu ¡APRENDE INGLÉS! CLASES GRATIS. Para más informacíon visítenos en el Edificio de Servicios Estudiantiles (Student Services) en la oficina del Welcome Center. O Llame al 310-660-3405 o por correo electrónicoWelcomeCenter@elcamino.edu Financial Wellness Series: Are you fiscally fit? 6-part seminar series by Ric Komarek. $35 per class or $150 for all 6 classes. Includes: PDF download for each part All classes are on . Instructor Ric Komarek is a CERTIFIED FINANCIAL PLANNER™ and became licensed as an investment advisor in 2007. In 2010 he launched his own Registered Investment Adviser firm. He is also the co-host of the radio show Retirement Lifestyles with Patrick McNally. Psychology of Investing 101: How to have a successful investment plan during each stage of life #52495 A seminar on the investing mistakes you may not know you’re making. Regardless of how sophisti- cated or well-intentioned an investor you are, we are all susceptible to thoughts and emotions that can be detrimental to our investments. Join us to discuss: • What behaviors to watch out for. • The impact they can have on your wealth. • How to minimize the impact of emotions on your investments. • Which investments to use and when Thursday, July 6, 2023, 6:00 PM – 8:00 PM Tuition: $35 Savvy IRA Planning: Strategies to Help You Save Taxes and Get More Out of Your IRA #52496 Are you wondering?...What type of retirement account is right for me? Can I still contribute to a retirement account and if so, how much? When do I need to take withdrawals and how much do I have to take? How are my IRA withdrawals taxed? How does my IRA fit into my overall plan? What happens to my IRA when I die? How can I minimize taxes so I can spend more of my hard-earned money? Learn answers to all of these questions! You’ll also learn the rules for: Contribut- ing to traditional IRAs and Roth IRAs, How indirect and direct rollovers work, How retirement accounts are taxed, How to calculate your required minimum distribution, Roth IRA conversions, Inherited IRAs, and How spousal IRAs work. Tuesday, July 11, 2023, 6:00 PM – 8:00 PM Tuition: $35 How Tax Planning Changes Through Four Stages of Retirement #52497 This informative, action-oriented seminar is sup- ported by stories, data, and illustrations about the im- portance of proactive tax planning. Key #1: You have to know what your after-tax retirement savings picture looks like. BEFORE retiring: Emphasizing that the types of accounts you hold and when you tap them can have a dramatic impact on your actual retirement savings. Key #2: Social Security and Medicare have their own tax traps and you need to plan for them, too: Describing the effects of the Social Security tax torpedo and Income-Related Adjustment Amount (IRMA). Key #3: You must plan how and when you will use taxable, tax-deferred, and tax-free assets to manage your income and tax brackets efficiently: A discussion with case studies of questions families need to consider and actions they should take at each stage of the retirement planning process: pre-retirement, early years of retirement, middle years, and later years of retirement. [ROTH, pre-tax, etc. best practices on when to use which] Key #4: Organize your assets for your family’s benefit—estate planning still matters! A culmination of what has been discussed so far as shown through the example of a typical couple. Tuesday, August 1, 2023, 6:00 PM – 8:00 PM Tuition: $35 Making Government Benefits Work for You #52510 Learn how to transform your Social Security into a winning retirement strategy. As you approach retire- ment, it is more important than ever to understand the role that Social Security benefits can and should play in your overall retirement income plan. Join us for an overview of: • How Social Security benefits work for you and your spouse • When and how to start receiving Social Security benefits • Opportunities to increase your benefits throughout retirement • Medicare, are you missing out? September 5, 2023, 6:00 PM – 8:00 PM Tuition: $35 When Your Health and Your Money Intersect #1090018 A seminar about the intersection between your health & your money: The global pandemic showed how health issues can impact markets and economies. Have you considered how your health may affect your money? Join us to discuss: • Key discussions and decisions. • How a little preparation goes a long way. • How your financial professional can help Tuesday, October 3, 2023, 6:00 PM – 7:00 PM Tuition: $35 Women, Wealth, & Well-being #52512 A special seminar for women seeking wealth and well-being: Regardless of where you are in your life journey--widowhood, divorce, caregiver, single Mom- -there are key steps you can take to help maximize your wealth and well-being. Join us to discuss: • What wealth means to you. • Looking beyond the newspaper headlines. • How to get organized, get invested, and move closer to achieving your goals. Tuesday, October 3, 2023, 7:00 PM – 8:00 PM Tuition: $35 7 ENRICHMENTNEW! WORK SAMPLES El Camino College Community Education Catalog, 20 pages WORK SAMPLES Pasadena Symphony Association Women's Committee Event Program, 32 pages 1110Page sponsored by Gloria & Roger Mullendore and Yvonne & Tom Davis his Charming Historic Craftsman Estate on beautiful Grand Avenue is an original Myron Hunt and Elmer Grey design dating back to 1905. Myron Hunt had moved to Pasadena in 1903 from Massachusetts where he attended MIT for his training. One year later he formed a partnership with Elmer Grey designing residences and large-scale projects alike. Notable projects to their credit include Throop Hall at Cal Tech, The Valley Hunt Club, and the Henry E. Huntington residence in San Marino. In 1898 Mary Givens, originally from St. Louis, became the successful proprietor of La Solana Inn located on the corner of Lockehaven and Grand Avenue where she was famous for her Southern Hospitality. Then in 1905 she purchased a plot of land just across the street from The Inn in the Locke Haven Tract, and commissioned Myron Hunt to design this home for her. The house is approximately 3850 square feet, with 4 bedrooms and 5 bathrooms. A fifth bedroom on the ground floor now serves as an office. The home is 3 stories with two balconies a front porch, and a side porch all original to the house. Exterior features, typical of Arts and Crafts design, include the wood shakes, steeply sloped roof and cobblestone foundation. The spaciousness and high ceilings in the living room are characteristic of a Myron Hunt design. The current owners purchased the home in 2018. As an interior designer, she naturally wanted to make some changes, being very careful to honor the original design of the house while giving it a more updated and stylish feel. The kitchen features new tile, cabinetry, and countertops. The current family room, previously the dining room, boasts new beautiful built-in cabinetry. The breakfast room was expanded to create the formal dining room. Every interior light fixture was replaced, but again in keeping with the original style of the home. When asked what her favorite place in the house is, the homeowner comments that she loves the butler’s pantry with its copper sink and wood countertops and all the light-filled spaces throughout the house. But her favorite spot is the front porch. “It’s a great place to have your morning coffee and chat with my best friend who lives across the street.” Whether inside or out, this beautiful home speaks comfort, warmth, and a style that has evolved over 100 years while remaining true to its historic California Craftsman roots. T 10 YULTIDE CREATIONS BY LISA CARDELLA OF IXORA Charming Historic Craftsman 410 SOUTH GRAND AVENUE, Pasadena Page sponsored by Cynthia V. Bradley & Valerie Mendoza 32 Patrons Carol Andreen Jane & Dan Armel Sylvia Arreola Lisa Ashworth & Allen McMullen Dick Asjes Brenda Baity & Scott Long Marlene R. Konnar & John D. Baldeschwieler Adrienne Bass Ruth Ann Bell Diane & Fred Blum Cynthia V. Bradley Marian M. & Malcolm Brown Jenny Cheng Wendy & Michael Churukian Alicia Garcia Clark & Edward Clark Renate & Mel Cohen Peggy Collins Lynn Van Dam Cooper & Carl W. Cooper Gail & Jonathan Crotty Gwendolyn Currier Erin Dundee Sharla & Dick Durant Adrienne Edmonston Georgianna Bray Erskine Rita & Ken Farfsing Millicent Reynolds & Gerald Fishbein Sylvie & Roger Gertmenian Priscilla & Nelson Gibbs Dody & Tom Gilfoy Kathryn Gillespie Migum Gweon Andrea & Charles Hargrove Dorothy K. Hull Hannah & Emmanuel Jung Gloria Koeppel Maren Kopp Beverly Marksbury Marguerite Marsh Diane & Craig Martin Mr. & Mrs. William F. McDonald Heidi & Steve McLean Lynn Mehl Maggie Meline Anne & Matthew Mettler Margaret Mgrublian Mona & Ron Neter Caroline & Charles Norman Julie & Robert Oropallo Donna & Gilbert Perez Evelyn Perl Barbara & Tony Phillips Sharon M. Pippen Dr. Jeffrey & Susan Postman Shelly & Robert Reisch Gretchen McNally & Rufus Rhoades Erika & Kenneth Riley Herbert Rodgers Marsha V. Rood Halaine Rose Elaine Shibata Susan & Bill Shieff Betty & Norri Sirri Suzanne & Joseph Sposato Barbara Steinwedell Drusie Taylor Laney Techentin Kay Kochenderfer & Frank Toomey Laurie & David Turner Dr. Jodie Ullman & Mr. Eliot Ullman Scott Vandrick & Tony Foster Hon. Robert E. Willett The Women’s Committee wishes to express our heartfelt thanks to the Patrons who have generously donated to the Pasadena Symphony and POPS in honor of the Holiday Look In. Page sponsored by Brenda Baity & Jodie Ullman2 Holiday Look In Chair’s Message How thrilled I am to be the Chair of the 2022 Holiday Look In! Vice Chair Mona Neter, and our treasurer and associate Jodie Ullman, provided unwavering support in bringing our favorite Pasadena holiday event back in-person. It puts us all in the holiday spirit! Our four wonderful homes represent the architectural heritage of Pasadena and are the festive heart of our tour as our talented floral designers dress them for the holidays. Our members and non-member volunteer docents guide you through the homes, offering tidbits of interesting information about the floral designs, furnishings, and special features as you pass through each room. Holiday music adds to the glorious atmosphere. You will see the names and positions of our committee members listed in this program. What a team it takes to put together an event such as this! I’m sure Santa has them all on his Good List. Each team member was organized, prepared and came through like champs. You will see how hard they worked as you experience the 2022 Holiday Look In. The Holiday Look In is the fundraising effort by the Women’s Committee to support our Pasadena Symphony and POPS. We are grateful for your support. If you would like to join the Women’s Committee and participate in the planning of the Holiday Look In, visit our website for membership information www.pasadenaholidaylookin.org/about-us. Happy Holidays, Marsha Willhite, Chair Mona Neter, Vice Chair Page sponsored by Mona Neter & Marsha Willhite “We are so happy to welcome everyone back to our tour – live and in-person – for the 2022 season.” 98 The FloralDesigners 8 Hank Maarse 655 East Green Street Pasadena, California 91101 626.449.0246 www.jacobmaarse.com HANK MAARSE Woodland Residence Hank Maarse of Jacob Maarse Floral Design has been a cornerstone of Pasadena’s floral industry since 1966. Now in its second generation of leadership, under Hank Maarse, this full-service florist continues to be the gold standard in floral innovation and craftsmanship. Located in Pasadena’s historic Playhouse District, Jacob Maarse is a world-class florist that transforms flowers from all over the world into tasteful creations of beauty. Jacob Maarse Floral Design has participated in the Holiday Look In home tour since its inception. The Women’s Committee and the Pasadena Symphony Association are grateful for the support from Hank and the Jacob Maarse Floral Design family. LISA CARDELLA South Grand Avenue Residence Lisa Cardella’s floral designs have been a Holiday Look In favorite. Her Sierra Madre studio, Ixora, was founded in 2000. It is named after an unforgettable dark orange, tropical flower. Lisa’s floral décor is as unforgettable as the studio’s namesake. Lisa believes that flowers make all the difference, creating the story you want to tell. We hope you will join us at the Holiday Look In 2022 to enjoy Lisa’s creations. Lisa Cardella 35 East Montecito Avenue Sierra Madre, California 91024 626.355.0040 www.ixoraflorist.com Tillie Burke 11387 E Washington Boulevard Pasadena, CA. 91104 (626) 486-2260 www.southernrootsfloral.com TILLIE BURKE South Oak Knoll Residence Tillie Burke of Southern Roots floral design is new to the Holiday Look In this year. The Women’s Committee happily welcomes Tillie and the Southern Roots family to the 2022 tour. Beautifully designed florals, custom arrangements, gifts and more are all available at the Southern Roots boutique, located at the Shops on Hill in East Pasadena. This is where all things beautiful come together in a feel-good environment. From curated home décor items to art hand crafted by local artisans, treasures abound. We know you will enjoy visiting the 2022 Holiday Look In tour and welcoming Tillie to our effort to support the Pasadena Symphony. Margit Holakoui 1012 Northview Avenue Arcadia, California 91006 626.358.8388 www.margitholakouiflorist.com MARGIT HOLAKOUI AND ALEAH HOLAKOUI South Oakland Residence Margit Holakoui opened her first store in 1984 in Monrovia. Realizing she immediately needed more space, she and her husband, Ali, bought a commercial corner on Foothill Blvd. in Arcadia where Margit Holakoui Florist is still located. Margit is from Pasadena and attended local schools, graduating from CSULA with a degree in Art with an emphasis in Art History. This deep understanding of both art and history influences Margit’s elegant designs. And, now the second generation, Aleah Holakui, is joining her mother in the business. Creating is Aleah’s passion and taking organic, European design to the next level. The Holakoui family has provided wonderful holiday décor over many years for the Holiday Look In home tour. Come see what 2022 brings! Each of these talented floral designers brings a different perspective to our tour. Several of them have participated multiple times over the past years and continue to bring new designs and unique, innovative looks to their holiday arrangements and decorations. As every home is different, each designer finds a way to bring the holidays to life in a manner that complements each home’s distinctive elements. The Women’s Committee of the Pasadena Symphony Association is very grateful for the participation of these talented florists. Page sponsored by Carl & Lynn Cooper and Dick & Sharla Durant Page sponsored by Georgianna Erskine 2022 since since 19671967 2 3©2017, The Torrance Art Museum 3320 Civic Center Drive Torrance, CA 90503 Director/Head Curator Max Presneill Assistant Curator Benjamin Tippin Assistant Curator Melissa Tran PH 310.618.6340 EM TorranceArtMuseum@TorranceCA.gov Cultural Services Division Eve Rappoport, Manager Michael Field, Senior Supervisor Debbie Collins, Secretary Torrance City Council Heidi Ann Ashcraft Rebecca Poirier, City Clerk Tim Goodrich Dana Cortez, City Treasurer Mike Griffiths Milton S. Herring, I LeRoy J. Jackson, City Manager Geoff Rizzo Mary Giordano, Assistant City Manager Kurt Weideman John R. Jones, Community Services Director Cultural Arts Commission Greg Taylor, Chair Toni Sargent, Vice Chair Judith Gibson Dale A. Korman Lynda Kraemer Anil S. Muhammed The Torrance Art Museum is a program of the Cultural Services Division, Community Services Department. Creating and Enriching Community Through People, Programs and Partnerships. For more information about the City of Torrance and other programming at the Torrance Cultural Arts Center, go to www.TorranceCA.gov or call 310.328.5310.2 Pacific Standard Time: LA/LA is a far-reaching and ambitious exploration of Latin American and Latino art in dialogue with Los Angeles. Supported by grants from the Getty Foundation, Pacific Standard Time: LA/LA takes place from September 2017 through January 2018 at more than 70 cultural institutions across Southern California, from Los Angeles to Palm Springs, and from San Diego to Santa Barbara. Pacific Standard Time is an initiative of the Getty. 8 9 ARIAMNA CONTINO & ALEXANDER HERNANDEZ 98 32 33 turned out, Game of Thrones. That’s how Arya Stark’s prayer for revenge came up. At first I thought my comprehension of Spanish was to blame. ¿Valar qué? But no. I heard right. The Cuban archivists were talking about that week’s delivery of “El Paquete Semanal,” a terabyte collection of digital media distributed on the black market as a substitute for the internet. What’s more, I had to plug my ears. They were ahead, and I didn’t want any spoilers. On an island where only 2 percent of 11 million people have access to the internet daily, it surprised me that my Cuban colleagues were so aware of the goings on in Westeros. As a historian of Cuban art and culture, though, it shouldn’t have. Today Cuba may be a “third/second world” or “developing” nation, but it has always been at the forefront of culture and technology in the Western hemisphere. This is a strange and exciting historical position, which sheds light on contemporary Cuban artwork and its relationship to the digital media age. The offline digital marketplace delivered through “El Paquete” embodies that legacy. Plastic flash drives jammed into laptop USB ports open thresholds into other worlds: Make-up tips, Taylor Swift, what’s for sale on Cuba’s Craiglist, and the latest HBO miniseries. If today, “El Paquete” is a symbol of Cuba’s resilience in the face of the U.S. embargo and its own government’s censorship, it also points to the island’s long history at the vanguard of culture and modernization. In the colonial period, Havana was called “The Key to the New World.” Cuba and especially its capital city were central to the economy of the Spanish Empire. The Spanish silver fleet, brimming with riches from Asia, the Andes and other parts of Latin America, gathered in Havana’s bay before setting sail to Seville. By the mid-eighteenth century, Havana was the crossroads of the Atlantic. It was huge, on scale with Lima and Mexico City, and far surpassing the meager populations of New York and Boston at the time. The island of Cuba was the key to centralized power in an empire where the sun never set, uniting the Iberian Peninsula to the Spanish Philippines and America’s terra firma. The British certainly saw the importance of the island’s capital when they decided to take Havana by force in 1762. They introduced Cuba to North American markets then, a relationship that blossomed and eventually soured on an epic scale. Spain ceded the entire Florida Peninsula to get their key back. It was too important to let go. In comparison to other holdings of the Spanish Empire, Cuba enjoyed special access to new cultural advances, thanks to its location within transatlantic trade circuits and its proximity to the United States. Some innovations were less positive than others. In response to French refugees fleeing Haiti (then Saint-Dominique) after the slave revolution led by Toussaint L’Ouverture in 1791, Cuban planters adapted an economic model based on large plantations, sugar refining and the exploitation of black bodies. Cuba’s African slave populations nearly doubled. And the island experienced a sugar boom that lasted from the 1790s into the 1880s. Public works, infrastructural projects and new technologies followed In 1837, Cuba became the first nation in Latin America and the Caribbean to build a steam railway. The technology wouldn’t reach Spain until over a decade later. They named Havana’s train station, the first in the Spanish Empire, “Villanueva” after the title of a Cuban-born count. Not long after in 1840, Cuba became one of the first places in the Western hemisphere to VALAR MORGHULIS AND JAMONADA: A BRIEF HISTORY OF ART AND TECHNOLOGY IN CUBA Joseph R. Hartman, Assistant Professor of Latinx and Latin American Studies/Art History University of Missouri-Kansas City “Valar Morghulis. All men must die.” These aren’t words I expected to hear within the dusty government archives of Havana. It was a sweltering day in June of 2014, the kind you get regularly in the Caribbean. I was living in Cuba gathering archival materials on twentieth-century art, housed in a beautiful refurbished Spanish colonial mansion. A colleague from the Instituto de Historia had invited me to join her and other employees for lunch at the office cafeteria. I politely smiled, as they presented a platter of government-approved food stuff. “They call it ‘jamonada,’” my friend joked, “as in nada de jamón (Nothing-of-Ham).” We changed the topic, moving on to universal conversation material: family, work and, as it WORK SAMPLES TORRANCE ART MUSEUMTHE CUBAN MATRIXCity of Torrance Torrance Art Museum (TAM) Catalog 132 pages WORK SAMPLES USC School of Pharmacy Health Education Fotonovelas/Graphic Novels English & Spanish, 60 pages 2 Downward what? Oh no, I am NOT doing that! Jackie gets a phone call from the hospital... Hello? Sorry. Shhh. Yes, this is Luis’ mother. Luis is in the hospital! He had a drug overdose. No cellphones please. I’ll be right there! What happened?Oh no... I just want him to live a healthy life and do better, but he keeps struggling with this! 3 Yes, doctor, he’s had some problems. Has your son ever had any problems with drugs? We found these on him. Jackie arrives to the hospital... What? These were prescribed to me after I had knee surgery. As you know, opioids are strong painkillers. Using them can have serious risks or side effects including death. Yes, which is why I stopped taking them when I felt better. Please get him help. A support group may do him good. You might also benefit from a support group for parents to help you cope with his addiction. How could I ever get Luis to a support group? He hardly talks to me these days... 54 Are there any spa treatments? Oh yes, we have this facial where live snails crawl all over your face. Your skin will look smooth and youthful. Enjoy your stay! Thank you, Henry.I don’t want to stay here! Oh great, this is our view... What?! NO WAY! What happened? Please tell me this isn’t where we’re supposed to shower. I do not want to give everyone a free show! A little later at the pool...This isn’t the ‘luxury oasis pool’ like the website said. I know. Where are the cabana boys? Where are the drinks with little umbrellas in them? This place is awesome. I’m so ready for a swim in the pool! I love all of the amazing art here. I don’t get it. What’s so wonderful about this strange place? LAHE0746 WORK SAMPLES El Camino College Kid's College English & Spanish Flyers, 2-4 pages soap studio inc. 20058 ventura blvd . #271 woodland hills , ca 91364 telephone : 213.842.6817 letter client: contact: subject: date:City of Diamond Bar 21810 Copley Drive Diamond Bar California 91765 Marsha Roa, Public Information Manager RFP: Graphic Design Services (PI-Graphic Design 2023) June 16, 2023 To the City of Diamond Bar, I, Gabriela Lopez de Dennis, have read and agree to the City’s Consulting Services Agreement terms and conditions with no edits requested. Thank you, Gabriela López de Dennis Soap Studio Inc. PREPARED BY: We The Creative Joven Orozco, President And Main Contact 3349 Michelson Drive, Suite 200, Irvine, CA 92612 Tel. (877) 887-1318, Cell: (949) 463-7887 Joven@wethecreative.com REQUEST FOR PROPOSAL Graphic Design Services ATTENTION: Marsha Roa, Public Information Manager City of Diamond Bar 21810 Copley Drive Diamond Bar California 91765 COVER LETTER June 26,2023 Marsha Roa,Public Information Manager City of Diamond Bar 21810 Copley Drive Diamond Bar California 91765 Re:City of Diamond Bar RFP for Graphic Design Services Dear Marsha Roa,Public Information Manager; We The Creative (WTC)is the proposer for the City of Diamond Bar RFP for Graphic Design Services. WTC is a DBA of Jovenville,LLC. Joven Orozco is the primary contact to contractually obligate the organization,negotiate the contract and contact for clarification.I can be reached at: We The Creative,Joven Orozco,President and Founder,Joven@WeTheCreative.com Tel.(877)887-1318,Cell:(949)463-7887,Fax (949)723-1566,WeTheCreative.com 3349 Michelson Drive,Suite 200,Irvine,CA 92612 Considerations for a good fit: Public Sector Experts WTC has exclusively served government clients for 13 of the past 26 years.We understand the special acumen it takes to navigate through the sometimes rough waters of the public sector.We have immense expertise with attracting,engaging and motivating key stakeholders toward action. Customer Service Driven WTC believes great creative results are achieved through an understanding of client business goals,great communication and strong collaboration.We have a simple process and a simple way of communicating that maintains transparency throughout the entire process. Design Innovation With thousands of marketing messages bombarding target audiences, innovation must be used as a tool to change behavior.Once we understand project parameters,we become impassioned to challenge the status quo by exploring a wide range of possible strategies, tactics,technologies,designs and much more to positively impact a brand,campaign and metrics. City of Diamond Bar RFP for Graphic Design Services 2 Account Manager Jillian Martinez is a consummate business professional.She will work closely with the City of Diamond Bar for administration,project tracking,research,handling budgets,client correspondence,creating presentations,and maintaining contact lists.She works in conjunction with Joven Orozco to manage the entire process using our proprietary 4D ApproachTM WTC hereby certifies to agree to the City’s Consulting Services Agreement terms and conditions. We acknowledge the receipt of the entire RFP with no (0)addenda.All information submitted with this proposal is true and correct.By submitting this proposal,we acknowledge that we have read and understand the contents and agree to comply with the requirements and conditions.The proposal shall remain valid for a period of no less than 90 days from the date of submission. Thank you for your time and consideration. Best regards, Joven Orozco,President and Founder City of Diamond Bar RFP for Graphic Design Services 3 TABLE OF CONTENTS 1.Company Information ...........................5 2.Project Team...................................9 3.Approach ......................................12 4.Work Plan .....................................14 5.References ....................................16 6.Fee Proposal ..................................17 Sample Work ............................Appendix A Resumes ...............................Appendix B City of Diamond Bar RFP for Graphic Design Services 4 COMPANY INFORMATION We The Creative (WTC)is a DBA of 26-year-old Jovenville,LLC specializing in marketing and branding for the public sector.Jovenville has been a leading creative agency of consumer products and services since 1995. WTC is both a Small Business Enterprise (SBE)and Disadvantaged Business Enterprise (DBE)located in Irvine, California. Background In 2007,Jovenville,LLC,braced itself for a downturn in the consumer segment due to a nationwide economic slowdown.We decided to create the subsidiary We The Creative (WTC)to specifically service public sector and government agencies.Essentially,we hedged our bets against a drop-off in business which was affecting many marketing and advertising agencies at the time.That downturn never came for WTC.One of the biggest and most rewarding surprises about our work at WTC is the people we work with.It’s exciting and gratifying to see how receptive and enthusiastic our clients are when they see our consumer brand tactics and strategies in action. Location Serving All Client Accounts Primary Contact We The Creative 3349 Michelson Drive,Suite 200, Irvine,CA 92612 T:(877)887-1318 C:(949)463-7887 F:(949)723-1566 WeTheCreative.com DUNS Number:964198816 Joven Orozco,Main Contact T:(877)887-1318 C:(949)463-7887 F:(949)723-1566 Joven@WeTheCreative.com WTC takes great pride in our work process.We feel strongly about collaborating with our clients to meet expectations and deadlines for optimal results.Our process explores hundreds of ideas that push the boundaries of creative,strategy and execution.We are unconventional and are always looking to innovate. We exist for and strive to change the status quo of creative design in the public sector. City of Diamond Bar RFP for Graphic Design Services 5 Transforming the public sector with an exceptional creative partnership. City of Diamond Bar RFP for Graphic Design Services 6 WTC is a creative agency specializing in a wide range of services. Our creativity coupled with a proprietary business process delight our clients time and again. STRATEGY Developing a strategy requires a broad-yet-detailed look at the evolution of a current position and a projection of future goals.WTC has the collaborative tools and creative disposition to cultivate a fresh new look,feel and outreach. BRANDING Branding is more than just a symbol.It defines how a business presents itself to the world and sets the tone for the future.WTC has developed some great-fitting brands for government,public organizations and programs. MARKETING Marketing is the thoughtful research process to determine the best way of bringing public awareness to an organization or project.WTC makes it our business to discover the best methods of delivering the right message to the right audience at the right time with innovation. MEDIA PLACEMENT WTC never markets without a purpose.The goal is to always reach a target audience where they live their lives,in ways that effectively elicit their thoughts and actions. ADVERTISING Advertising is a combination of art and copy designed to attract,engage and motivate action within a short period of time.WTC will determine the main strategy and create a compelling,fully integrated campaign that spans all platforms. SOCIAL MEDIA Social media is ever-evolving and quickly-changing.WTC makes it our business to have the right people following social media trends,so we can develop and execute a currently-trending,positive social media presence. EVENT COORDINATION Coordinating an event requires an experienced staff to track the many moving pieces during execution of a strategy or campaign.WTC has managed several successful events with our bright and talented coordinators. GRAPHIC DESIGN Graphic design is the application of artistic concepts that enliven an organization or project with widely-appealing interest.Our talented staff has received many awards for their creative achievements and always gives each project their full attention. ANNUAL REPORTS WTC has a unique approach to developing annual reports.Our process has attracted the attention of several media outlets,and received acclaim at industry events. WEBSITES These are the portals that connect the government with the public 24/7.WTC believes websites should have an easy-to-use experience with great visual appeal,so they can leave a positive impression on all who interface with the website. PHOTOGRAPHY AND VIDEO WTC Photography and Video brings projects to life in expressive and memorable ways.Our team’s trained and creative ‘eyes’can vividly enhance any media. City of Diamond Bar RFP for Graphic Design Services 7 Projects successfully completed within the last 5 years CITY OF ANAHEIM CITY OF SANTA MONICA -Annual Reports -Water Quality Reports -Rideshare Marketing -Brand Style Guide -Annual Report -Seascape Newsletter CITY OF SANTA CLARA TOWN OF DANVILLE -Inside Newsletter Redesign -Activity Guides CITY OF LANCASTER ORANGE COUNTY WASTE &RECYCLING -Outlook Magazine Redesign -Interactive Annual Reports CITY OF VENTURA CITY OF HAYWARD -Housing Authority Annual Report -Westview Outreach Factsheets -Economic Development Brochure -Fire Department Annual Report BAY AREA AIR QUALITY MANAGEMENT DISTRICT JOHN WAYNE AIRPORT -Interactive Annual Reports -Brand Identity Guidelines -Interactive Annual Reports CITY OF BEAUMONT SUNLINE TRANSIT AGENCY -Pass Transit Free Fare Marketing Campaign -Alternate Fuel Marketing Campaign Refer to Appendix A:Sample Work General Description of Financial Capability WTC is stable with no bankruptcies,litigations,liens,claims,planned office closures,impending mergers, acquisitions,buyouts or mergers or any cause of action or judgment and/or investigation against WTC that will impede the ability to complete scope of work as described in this proposal. Insurance WTC will hold a general liability policy,professional liability policy and worker compensation policy in accordance with the requirements,if any,specified in the document. City of Diamond Bar RFP for Graphic Design Services 8 PROJECT TEAM WTC is an experienced,proactive team that utilizes the most modern technologies to achieve the best results, yet our management approach is traditional,personal and customer-focused.WTC schedules regular internal meetings to ensure every team member stays current and up-to-date on the status of each job. This team has cohesively worked together on several projects. Key members of the WTC team will be available for the duration of the project.No person designed as Key Personnel shall be removed or replaced without the prior written agreement of the client. WTC will subcontract and use vendors if necessary.WTC does not employ or retain any lobbying or advocating services on behalf of WTC City of Diamond Bar RFP for Graphic Design Services 9 Qualifications of the Project Team This project team has worked together on several projects and is fluent working within the 4D Approach™. JOVEN OROZCO President &Chief Creative Officer Joven Orozco,WTC's President and Chief Creative Officer,brings 28 years of branding and marketing expertise.With a Bachelor's in Graphic Design,he leads the team with innovation and business acumen. WTC's distinguished client portfolio reflects their commitment to exceptional results and industry impact. JILLIAN MARTINEZ Account Manager Jillian Martinez,a Cal State Fuller ton graduate (BA in Communications:Advertising),is a skilled project manager with 3 years of experience.Working with Joven Orozco,she ensures on-time,within-budget project delivery for esteemed clients like OCTA,Long Beach,Anaheim,John Wayne Airport,and more. TOMMY CLAY Project Manager Tommy,a valued member of the WTC team,brings expertise as a recent Full Sail University graduate in Audio Production.Proficient in studio recording,post-production audio editing,and live-sound mixing, Tommy effectively manages activity guides,marketing projects,and branding initiatives. ANDY RUIZ Creative Director Andy Ruiz,a Creative Director with 10+years of marketing and advertising expertise,embraces illustration,branding,typography,and cutting-edge UX/UI trends.With conceptual thinking,meticulous attention to detail,and a keen aesthetic sense,he crafts meaningful,and digital products. KINSEY DAVIS Graphic Designer A visual storyteller and graphic designer passionate about brand identity,editorial design,brand campaigns, photo art direction,and packaging.Kinsey has been an integral part of many designs for We The Creative including John Wayne Airport’s annual report and Bay Area Air Quality District Management’s interactive annual report. ERIC LUMBA Graphic Designer Eric Lumba,with a Bachelor of Fine Art in Graphic Design (CSU Fullerton),is skilled in Adobe Photoshop, Illustrator,InDesign,AfterEffects,MS Word &Excel,and HTML coding.His projects with WTC span prestigious clients like City of Long Beach,City of Costa Mesa,City of Santa Monica,OCTA,John Wayne Airport,and more. JULIE BOS Copywriter Julie Bos is a skilled copywriter for journals,newsletters,web content,email blasts,product branding/messaging,sales literature,brochures,ads,feature stories,case studies,white papers, direct-response marketing,videos,press releases,product demonstrations and annual reports.She has collaborated to translate WTC visions to the written word since 2014. Refer to Appendix B:Resumes City of Diamond Bar RFP for Graphic Design Services 10 Project Management Services We The Creative has many skills and a wide field of experience.However,our proprietary 4D ApproachTM to project management sets us apart from the competition with a structured discipline applied to the creative development process. Jillian Mar tinez is an experienced Project Manager who is a key reason for the success of We The Creative. She is organized and detail-oriented with extensive experience using the 4D ApproachTM.Jillian works closely with the entire project team in conjunction with Creative Director Joven Orozco to deliver on-time and within-budget results. JILLIAN MARTINEZ Account Manager Jillian Martinez is a graduate of California State University,Fullerton,with a Bachelor of Arts Communications:Advertising.She is a consummate business professional with three years of experience as a project manager working with Joven Orozco to manage the proprietary 4D ApproachTM.Jillian has delivered on-time and within-budget projects for OCTA,City of Long Beach, Anaheim,John Wayne Airport,Costa Mesa,OC Waste &Recycling,City of Santa Monica,and many others. As the primary communicator and direct connection to the WTC project team,she establishes and maintains orderly process operations,develops/delivers reports,and resolves conflict.She initiates and manages a secure website for authorized users to follow project progress with a 24/7 voice. Jillian Martinez,Joven Orozco,and other key personnel typically attend in-person meetings at client offices, but COVID health and safety restrictions necessitate the project be conducted in a virtual environment.WTC staff is comfortable and experienced working in a virtual environment to share ideas,files and documentation. WTC is open to alternatives as the situation changes. Communication and Accessibility Although Joven Orozco is the primary contact,key personnel Jillian Mar tinez will be available daily to respond to any requests promptly for the duration of the project. Jillian Martinez (877)887-1318,Jillian@wethecreative.com City of Diamond Bar RFP for Graphic Design Services 11 APPROACH Creative work with great results is accomplished through trust and collaboration. Our processes allow us to deliver on our clients objectives and push creativity to areas never thought imaginable. 4D Approach™ Each project has its own unique scope of work that needs a standard way of working and communicating. WTC developed the 4D Approach™to address those needs in a creative industry where chaos can easily dominate in an unstructured environment. It serves as the model for project development to enable both the client and the design team to focus on the message and the audience to deliver a compelling and accurate product.We use an online platform to communicate efficiently and effectively. Discovery The very foundation of the entire project is Discovery. Before any project begins,we use planning to establish a fundamental understanding of the parameters that helps us set achievable goals. Design Design criteria guides the project to help us achieve the goals defined in the Discovery phase.Explorations and experimentations are presented for client review,feedback and approval.Boardstorming happens in this phase. Development Concept and design become reality by blending research, art,craft and science.We develop and refine the design that best represents the established objectives. Delivery The project is one step closer to tangible completion by finalizing production,verifying accuracy,and double-checking with vendors to ensure it will be delivered on time and in the right configuration. City of Diamond Bar RFP for Graphic Design Services 12 Some of our secret tools for collaboration and fun! Boardstorming Boardstorming is a process Joven Orozco created to generate over a dozen loose ideas for strategic direction,image direction,printing techniques,social techniques and/or outreach ideas. Basically,every idea we can think of is placed on a board for feedback and conversation during an informal presentation with the client.It allows us to quickly understand what is possible, but more importantly,what is not possible for tactics,styles,messaging and/or strategies. Project Data &Communication WTC provides a secure,access-controlled website as an easy way for our clients to communicate with WTC and stay up-to-the-minute-current on projects whether sitting at a desk or out globetrotting.It’s a paperless ‘paper trail that keeps everyone up to date with information such as:. Overview:Chronological record of events and deliverables. Messages:Up-to-date details of projects organized in order Contacts:Everyone involved with the project is listed and reachable. Calendar:Up-to-date timeline to follow during the project. Conferencing Given communication technology that is available today and the secure website we provide,we prefer to largely utilize video conferencing to communicate.We reserve face-to-face meetings for early meetings where we will spend dedicated time getting to know you and the desired direction,strategic development and Boardstorming. City of Diamond Bar RFP for Graphic Design Services 13 WORK PLAN The WTC 4D Approach™is a structured proprietary process that moves a project through strategic development,conceptual design,refinement of design direction and final delivery.Turnaround times are based on unique project needs and our desire to meet or exceed client expectations. Phase One:Discovery The very foundation of the entire project. Every project begins with strategic planning that sets achievable goals,timing and deliverables.The framework of operations is established including the opening of a secure website for designated users. Responsibilities are assigned and reporting mechanisms such as budget and timing char ts are developed. Phase One Goals ❏Set time frames,establish budgets and define responsibilities ❏Research to gain understanding of the target market and needs ❏Audit current marketing,branding,source information and ideas provided by client ❏Interview stakeholders (as needed) ❏Plan for a minimum of two (2)reviews/meetings/discussion per project or campaign Phase Two:Design Design criteria is what guides a project toward achievement of goals. A comprehensive visual system with core messages,collateral and communication is designed to guide the project toward achievement of defined goals.Typically,three different concept directions –different looks, different colors,different approaches all hitting the same objectives -are presented during a minimum of 3 reviews for client review,feedback and approval. Boardstorming at this juncture is a valuable tool that is used to generate a plethora of ideas so we can quickly understand what can,and more importantly,what cannot,be done moving forward. Phase Two Goals ❏Establish design direction to best represent the organization and its programs ❏Establish the best technology plan ❏Round 01 -Three (3)design directions –Concepts via rough composites ❏Asset development (copywriting,illustrations and/or photography) ❏Round 02 -One (1)composite with client revisions and suggestions ❏All pages of print collateral or most tactics in an advertising campaign ❏Round 03 -One (1)tight composite with client revisions and suggestions ❏All elements of print,digital or advertising campaign ❏One collective revision per round of chosen design direction ❏Approve strategy and content City of Diamond Bar RFP for Graphic Design Services 14 Phase Three:Development Where concept and design become reality. Approved strategy and content is refined for final approval.Collaboration takes place with key stakeholders to fine-tune and finalize all aspects of the project in preparation for implementation. Phase Three Goals ❏Photo retouch,copyedit,prepare files for print and/or digital proofs ❏Refine accepted design direction for approval signature ❏One collective revision per round of chosen design direction ❏Present final proof for sign-off via project website or in-person Phase Four:Delivery Delivery,execution and wrap-up. All aspects of the project are finalized,verified and double-checked for accuracy.On time final delivery is ensured with the right configuration in the right manner.Wrap-up includes delivery of final files,reports and invoices. Phase Four Goals ❏Prepare final deliverables and verify accuracy for each project ❏Develop proofs in the format specified for each project assigned ❏Develop detailed printing specifications allowing printers and other vendors to understand the entire scope of the job and provide a responsive quote ❏Submit final electronic artwork to selected printer or vendor ❏Wrap up project with submission of final project files,reports and invoices City of Diamond Bar RFP for Graphic Design Services 15 REFERENCES The following clients are familiar with the WTC design process and work methodology. ORGANIZATION CONTACT City of Lancaster 44933 Fern Ave Lancaster,CA 93534 Alexus Merino,Project Manager (661)723–6081,amerino@cityoflancasterca.org Dates:2020 -Present Projects:Outlook Magazine Redesign and Production City of Santa Monica 1685 Main St. Santa Monica,CA 90401 Debbie Lee,Chief Communications Officer (310)458-8301,Debbie.Lee@smgov.net Dates:2014-present,ongoing Projects:several projects including the Seascape production and the Year End Report for the City of Santa Monica,branding,marketing campaigns Bay Area Air Quality Management District 375 Beale Street,Suite 600 San Francisco,CA 94105 Tina Landis,Public Information Officer (415)940-3585,tlandis@baaqmd.gov Dates:2017 to present,ongoing Projects:annual reports Town of Danville 233 Front Street Danville,CA 94526 Jessica Wallner,CPRP Program Supervisor,Cultural Arts &Marketing (925)314-3426,jwallner@danville.ca.gov Dates:2019 -ongoing Projects:Activity guide City of Long Beach 333 West Ocean Blvd.,3rd Floor Long Beach,CA 90802 Chelsey Finegan,Communications (562)570-5232,Chelsey.Finegan@longbeach.gov Dates:2015 to present,ongoing Projects:Housing Authority 10-Year Report,annual reports,digital collateral,print collateral,photography,branding John Wayne Airport 3160 Airway Avenue Costa Mesa,CA 92626 Marisa Unvert,Communications (949)252-5163,munvert@ocair.com Dates:2006 to present,ongoing Projects:annual reports,print collateral,wayfinding signage,photography, videography,copywriting,graphic design services,brand identity guidelines Orange County Transportation Authority (OCTA) 550 S.Main Street Orange,CA 92863 Ryan Armstrong,Section Manager (714)560-5834,rarmstrong@octa.net Dates:2010 to present,ongoing Projects:public outreach,print collateral,digital collateral,photography, videography,copywriting OC Waste &Recycling 300 North Flower Street Suite 400 Santa Ana,CA 92703 Andy Alimohammadi,Staff Specialist,Strategic Communications (714)834-4072,andy.alimohammadi@ocwr.ocgov.com Dates:2017 to present,ongoing Projects:annual reports City of Diamond Bar RFP for Graphic Design Services 16 FEE PROPOSAL We The Creative,Joven Orozco,President and Main Contact,Joven@WeTheCreative.com 3349 Michelson Drive,Suite 200,Irvine,CA 92612 Tel.(877)887-1318,Cell:(949)463-7887 Deliverables Specifications Fees Monthly Newsletter Quantity:4 times per year Format:4-page Flat size:16.75”x 10.875 Folded and trimmed to final size:8.375”x 10.875” Color:4/4 process with bleeds $1950 each Monthly Newsletter Quantity:5 times per year Size:6-page Flat size:25.125”x 10.875” Folded &trimmed to final size:8.375”x 10.875” Color:4/4 process with bleeds $2450 each Recreation Activities Guide Quantity:3 times per year Size:32-page self-cover Flat size:16.75”x 10.875” Folded &trimmed to final size of 8.375”x 10.875 Saddle stitched on 10.875”side Color:4/4 process with bleeds $4950 each Annual Calendar Quantity:1 time Size:28-page self-cover Flat size:16.75”x 10.875” Folded and trimmed to final size of 8.375”x 10.875 Saddle stitched on 10.875”side Color:4/4 process with bleeds $1450 each Information Flyer Quantity:As needed,provide cost for 1 flyer Size:3.5”x 8.5” Format:Two-sided Color:4/4 process with bleeds $450 each Name Tasks Rate/Hr Jillian Martinez Account Manager $110 Tommy Clay Project Manager $90 Joven Orozco Chief Creative Officer $150 Andy Ruiz Creative Director $125 Kinsey Davis Graphic Designer $95 City of Diamond Bar RFP for Graphic Design Services 17 Eric Lumba Graphic Designer $85 Julie Bos Copywriter $110 Julie Bos Copy Editor $75 Reimbursable Expenses Next Day Priority Shipping $48.65+ Printing 8”x 11”$0.50 Flash Drive (16GB)$12.50 1.I acknowledge receipt of the City of Diamond Bar for Graphic Design Services with no (0)Addenda. 2.This offer shall remain firm for 90 days from the date of proposal. Name Joven Orozco Title President And Founder Date Signed June 26,2023 City of Diamond Bar RFP for Graphic Design Services 18 Seascape Newsletter Redesign City of Santa Monica 2014-2019 Debbie Lee Chief Communications Officer (310) 458-8301, Debbie.Lee@smgov.net We designed a monthly newspaper for print and digital applications. WTC had the privilege of having a significant impact on the design ‘revolution’ rather than a design ‘evolution’ which turned out to be a friendly, fun and uplifting experience. Seascape Newsletter Redesign City of Santa Monica 2014-2019 Debbie Lee Chief Communications Officer (310) 458-8301, Debbie.Lee@smgov.net Interior Layout Seascape Newsletter Redesign City of Santa Monica 2014-2019 Debbie Lee Chief Communications Officer (310) 458-8301, Debbie.Lee@smgov.net Mobile application Inside Santa Clara newsletter City of Santa Clara 1500 Warburton Ave. Santa Clara, CA 95050 2020 Lon Peterson Director of Communications (408) 646-3452, peterson@santaclaraca.gov WTC redesigned the City of Santa Clara’s newsletter. We utilize their new brand colors and incorporate a new aesthetic that is more focused on the user experience. We worked closely with a team of over a dozen departments to create the design. 16pg - 70lb Text 4/4 process 15” x 11” Key Personnel: Joven Orozco, Nikita Morton Water Quality Report Anaheim Public Utilities 201 S. Anaheim Blvd. Suite 801 Anaheim, CA 92805 2019 Mark Bradley Senior Communications Specialist Project Manager 714.765.4226 MBradley@anaheim.net In 2018, the City of Anaheim served 360,000 residents, 20,000 businesses and more than 50 schools with clean, healthy drinking water that meets or exceeds standards of quality set forth by the U.S. Environmental Protection Agency and the State Water Resources Control Board. A new 2019 Water Quality Report produced by the We The Creative team on behalf of the City of Anaheim helps showcase these and other metrics to the public, as well as city partners and leadership. The colorful design and user-friendliness of the interactive PDF make the complex information feel easy to understand. Key Personnel: Joven Orozco, Nikita Morton Outlook Redesign City of Lancaster 44933 Fern Avenue Lancaster, CA 93534 2021 Alexus Merino T: (661) 723–6081 amerino@cityoflancasterca.org We redesigned a quarterly publication for print and digital applications. WTC collaborated with the City of Lancaster and utilized their new brand standards developed by another agency to create a branded publication expressing the values of the Lancaster brand. PREPARED BY:We The CreativeJoven Orozco, President And Main Contact3349 Michelson Drive, Suite 200, Irvine, CA 92612Tel. (877) 887-1318, Cell: (949) 463-7887Joven@wethecreative.com PREPARED BY:We The CreativeJoven Orozco, President And Main Contact3349 Michelson Drive, Suite 200, Irvine, CA 92612Tel. (877) 887-1318, Cell: (949) 463-7887Joven@wethecreative.com Activity Guide Town of Danville 233 Front Street Danville, CA 94526 2019 Jessica Wallner, CPRP Program Supervisor, Cultural Arts & Marketing (925) 314-3426 | f (925) 838-9141 jwallner@danville.ca.gov Town of Danville engaged WTC to design and develop their activity guide produced 4 times a year. WTC is in the middle of a redesign for the entire activity guide. 48pg +8pg Cover, Cover - 4/4 process, Text 4/4 process 8.5” x 11”, saddle-stitch Key Personnel: Joven Orozco, Jillian Martinez 2022 Annual Report Bay Area Air Quality Management District 2023 Tina Landis, Public Information Officer (415) 749-8649, tlandis@baaqmd.gov Presenting the annual report titled "New Challenges. A New Path Forward." This captivating publication showcases a thoughtfully designed concept that reflects our organization's transformative journey. The report features an engaging blend of bright color accents juxtaposed with black and white typography and imagery, creating a visually dynamic experience. The addition of organic hand-drawn type overlays adds a touch of custom aesthetics, evoking a sense of grassroots authenticity. Whether exploring the interactive digital version or delving into the printed edition, readers are invited to embark on a compelling journey that highlights our commitment to embracing new challenges and forging a path toward a brighter future. Variations were available in , Tagalog, Español, tiếng Việt. https://www.baaqmd.gov/publications/annual-reports John Wayne Airport Annual Report John Wayne Airport 3160 Airway Avenue, Costa Mesa, CA 9262 2021 Marisa Unvert, Communications (949) 252-5163, munvert@ocair.com John Wayne Airport partnered with We The Creative on an inspiring design for its 2020 annual report, "Sunnier Skies Ahead." This report details JWA's proactive response to COVID-19's effects on the airline industry. Throughout the interactive report, the design used bright, cheerful colors and movement to convey the message of positivity and the overarching theme of better days ahead. Copwriting by WTC. https://files.ocair.com/annualreport/2020/home.html Calendar John Wayne Airport 3160 Airway Avenue Costa Mesa, CA 92626 2021 Unvert, Marisa, Communications Manager 949.252.5163, MUnvert@ocair.com Rideshare Week 2018 Orange County Transportation Authority 2018 Ryan Armstrong, Section Manager (714) 560.5834, rarmstrong@octa.net The 2018 Rideshare Week theme was “It’s Your Life, Enjoy the Ride.” OCTA reached out to the WTC team to commission a series of eye-catching digital and print marketing pieces, including a landing page, email templates, retractable banners, postcards, posters and ads. The playful campaign includes line art illustrations of animals such as rabbits, bears, sloths and owls doing anthropomorphic things while engaging in ridesharing activities such as carpooling, alongside pun-y taglines such as “Don’t drive owl by yourself.” KEY TAKEAWAYS: Among Facebook conversions: Overwhelmingly female, with the average among all ages being nearly 60%. Email marketing was send to three distinct lists – CTRs slightly higher than industry average RideMatch.info traffic spiked by 2,000%, with 67% of traffic coming from new users. Google display ads served up 173,795 impressions, producing a CTR of .32%, consistent with industry averages. The View Newsletter City of Mountain View Lenka Wright City of Mountain View 500 Castro St. Mountain View, CA 94041 We The Creative partnered with the City of Mountain View to refresh their newlsetter, The View, as part of their rebranding project. Our focus was understanding the city's objectives and visual language. We The Creative ideated design approaches to create a modern publication that resonated with residents. Using updated brand elements, we crafted a cohesive layout, capturing the essence of the community. We established a quarterly publication schedule, curating content that highlighted initiatives and events. Regular communication and updates ensured a successful collaboration. The revitalized version of The View reflects the city's rebranding efforts and engages the community, strengthening their connection. Summer Trolley Branding and Marketing City of Laguna Niguel 30111 Crown Valley Laguna Niguel, CA 92677 2022 Russell Narahara Senior Management Analyst RNarahara@cityoflagunaniguel.org 949-362-4313 WTC developed marketing, branding, communications, and public outreach campaign to coincide with the inaugural year of the new Summer Trolley Program (Trolley Program). This work exceeded the City’s expectations and ridership goals. Deliverables: Logo, Visual Language, Messaging, Photoshoot, Videoshoot, Marketing Collateral, Street Team, and Social Media Graphics. Rule of Law, Security & Human Rights for Sustaining Peace Annual Report and Microsite United Nations Development Programme 304 East 45th Street, 1025, 10th Floor New York, NY 2021 Ciara C. DiSeta,Programme Associate +1 646.781.4115 ciara.diseta@undp.org WTC was responsible for the discovery, design, development and delivery of a 2020 annual report microsite and supporting assets.UNDP-implemented solutions and projects aim to be nationally owned, so that governments and communities are on board with suggested reforms and ensure sustainability.The goal of the look and feel is people-centered; inclusivity; justice; equality; respect and dignity; diverse and resilient society. https://2020rolhr.undp.org/ Shea Properties Brochure Shea Properties 130 Vantis, Suite 200 Aliso Viejo, CA 92656 2019 Marcelo Sandoval Marketing Director 949.389.7063 marcelo.sandoval@sheaproperties.com Shea Properties has a portfolio of seven properties, each with its own personality. They needed a unique brochure to showcase each property’s distinctive characteristics. Each brochure has a trendy, contemporary look and feel that showcases the properties’ offerings using thoughtful typography, carefully selected color schemes and photography – such as lifestyle images – to demonstrate a wide range of retailers, restaurants and features. JOVEN OROZCO President &Chief Creative Officer (Key Staff ) Joven integrates the fundamental understanding of business goals and objectives with precise creative solutions to produce and deliver accurate products.He provides strategic supervision on all client projects from initial discovery to final delivery.Joven always works hard to remain fresh,competitive and ahead of the market. GOVERNMENT EXPERIENCE 15 Years:City of Aliso Viejo,City of Anaheim,City of Carlsbad,City of Costa Mesa,City of Hayward,City of Irvine,City of Long Beach,City of Palo Alto,City of San Buenaventura,City of Santa Monica,John Wayne Airport,Los Angeles County,Los Angeles World Airpor ts,Omnitrans of San Bernardino,Orange County Council of Governments,Orange County Transportation Authority,Sonoma County,Van Nuys Airport EDUCATION Bachelor of Fine Ar t with an emphasis in Graphic Design,California State University,Fullerton,1995 EXPERIENCE 07/95 -Present Chief Creative Officer,Jovenville,LLC/We The Creative,27132 Paseo Espada,Suite B1225,San Juan Capistrano,CA 92675 Duties:Team leader responsible for strategic and creative direction for all projects and to oversee all work through production and delivery 07/96 -01/00 Partner,Joken Industries 2814 Lafayette Ave.,Newport Beach,CA 92663 Duties:Responsible for creative development,sales and marketing 09/96 -05/97 Typography Instructor,Cal State University,Fullerton,800 N.State College Blvd.,Fullerton,CA 92831 Duties:Responsible for class structure and nurturing students to become good designers who understand the importance and fundamentals of type CLUBS /ORGANIZATIONS AIGA Orange County,Board Member,Vice President of Operations Orange County Ad Federation,Member AWARDS Orange County Ad Club Judges Choice,AIGA OC Design Awards,Best of Show,OCPRSA,Best of Show, and How Magazine Best of Category City of Diamond Bar RFP for Graphic Design Services APPENDIX B JILLIAN MARTINEZ Account Manager (Key Staff ) Jillian works closely with clients and internal teams to best meet client needs.Her responsibilities encompass administration,project tracking, research and handling budgets as well as composing client correspondence,creating presentations and maintaining contact lists. GOVERNMENT EXPERIENCE 3 Years:City of Lancaster,City of Long Beach,City of Santa Monica,John Wayne Airport,Orange County Transportation Authority,Town of Danville,SunLine Transit Agency and Sonoma County EDUCATION Bachelor of Arts Communications:Advertising,California State University,Fullerton,2017 EXPERIENCE 07/18 -Present Jovenville,LLC/We The Creative 27132 Paseo Espada,Suite B1225,San Juan Capistrano,CA 92675 Duties:Responsible for client services and traffic for all projects.Works closely with all clients with the ability to understand client needs and get projects done on time and within budget. 10/17 -05/18 Digital Marketing Specialist,Your Marketing People 200 Spectrum Center Dr Suite 300-B,Irvine,CA 92618 Managed different client accounts on social media,website content,email marketing,SEM campaign creation and copywriting.Managed and assigned tasks to myself and coworkers for clients’projects through Asana and participated in weekly meetings.Created and edited email marketing campaigns through marketing automation tools like Dotmailer,Marketo,and MailChimp.Built social media campaigns,create and manage social media calendars,create content,and edit pictures in Photoshop for clients.Read clients’Google Analytics and Google Ad Words reports. COMPUTER SKILLS Proficient in all the latest graphic programs including,Adobe Suite,Dotmailer,MailChimp,Google Analytics/Adwords,Marketo,Social Media,Microsoft Office City of Diamond Bar RFP for Graphic Design Services APPENDIX B ANDY RUIZ Creative Director (Key Staff ) Andy works professionally in tandem with his education.He has gained valuable on-the-job practical experience to supplement textbook knowledge with his work on concept-driven branding and marketing campaigns.As a passionate designer,he continues to challenge himself by making visually-compelling designs that are both purposeful and solution-oriented. GOVERNMENT EXPERIENCE 6 Years:City of Anaheim,City of Costa Mesa,City of Hayward,City of LancasterCity of Long Beach,City of Palo Alto,City of Santa Monica,John Wayne Airport,Los Angeles County,Marin Transit,Orange County Transportation Authority,SunLine Transit Agency,Sonoma County EDUCATION Bachelor of Fine Ar t with an emphasis in Graphic Design,California State University,Fullerton,2015 EXPERIENCE 04/15 -Present Jovenville,LLC/We The Creative,27132 Paseo Espada,Ste.B1225,San Juan Capistrano,CA 92675 Duties:Works closely with design team to carry out designs across a variety of mediums. 04/15 -06/15 Graphic Design Assistant,CSUF Mihaylo College of Business and Economics Focused on print-driven projects.Collaborated with lead designer and marketing manager.Work on large college campaigns and projects from concept to design and production. 12/09 -02/13 Graphic Designer,Komet Creations LLC Responsible for print projects,consisting of product catalog and ads.Maintained website and designed monthly eblast.Developed and designed plush products.Photographed all product images. Communicated with art directors of major corporations to produce licensed products. COMPUTER SKILLS Proficient in all the latest graphic programs including,Adobe Photoshop,Illustrator,Acrobat,Indesign, Microsoft Office,Macromedia Dreamweaver,Fireworks,Flash,and Quark Xpress CLUBS /ORGANIZATIONS AIGA Orange County,Member AWARDS Orange County Ad Club Judges Choice,AIGA OC Design Awards,Best of Show,OCPRSA,Best of Show, and How Magazine Best of Category City of Diamond Bar RFP for Graphic Design Services APPENDIX B TOMMY CLAY Project Manager Tommy is a Self-Started creative with a finger on the pulse of culture and best practices for project management.With his comfort in leading and facilitating, Tommy has helped manage numerous projects throughout the city of Irvine while building fruitful relationships along the way. EDUCATION Bachelors of Science,Full Sail University,2020 EXPERIENCE 06/22 -Present Project Manager,Jovenville |Irvine,CA 92612 Duties:Responsible for graphic design projects from inception to completion.Negotiating and building relationships amongst team members and clients alike. 03/20 -Present Audio Engineer/Production Manager,Arise Irvine |Irvine,CA 92618 Duties:Oversee mix for in-house and live stream audio.Planning and organizing production schedules. Supervising and assisting team members throughout production. 01/12 -Present Founder,Ice Cold Worldwide |Santa Ana,CA 92703 Duties:Head of all Music and Multimedia production,promotion,and distribution. CLUBS /ORGANIZATIONS Love Irvine,The Hub,Arise Irvine,Hope California. City of Diamond Bar RFP for Graphic Design Services APPENDIX B KINSEY DAVIS Graphic Designer Visual Storyteller,Graphic Designer,and Ar t Director located in Seattle,WA.Passionate about brand identity,editorial design, brand campaigns,photo art direction,and packaging. EDUCATION Bachelor of Arts,Graphic Design,Western Washington University,2013 EXPERIENCE 01/21 -Present Jovenville,LLC/We The Creative,Graphic Designer 27132 Paseo Espada,Suite B1225,San Juan Capistrano,CA 92675 Duties:Design and develop collateral materials for print and digital media.Project and production management. 03/19 -11/20 Compass,Associate Design Manager Seattle,Washington Promoted twice in 17 months.Managed team of two designers while balancing full workload capacity;Partnered with Marketing Strategists to elevate the customer experience through world-class design materials across all channels.Led local photography and art direction,and spearheaded top-level brand advertising experiences for regional luxury programs.Actively led internal initiatives to promote inclusivity,mentorship,and cross-collaboration. 03/17 -08/18 Amazon,Senior Designer Seattle,Washington Freelanced as a Brand Designer for Amazon's internal agency,Day 1.Developed and executed co-branding initiatives with major retail and boutique brands.Created cross-site branded campaigns from concept to launch.Developed packaging systems for new program launches and editorial and technical design for long-format brand books including brand strategy and visual identities. 03/17 -08/18 Starbucks,Visual Communications Designer Seattle,Washington Worked as liaison between Visual Communication team and Visual Merchandising Design team. Designed comprehensive communication documents from concept through print for internal strategies and store communications while maintaining Starbucks brand and voice throughout. City of Diamond Bar RFP for Graphic Design Services APPENDIX B ERIC LUMBA Graphic Designer Eric is responsible for graphic design of all projects.Eric works with the client to identify the needs of the client to ensure each project is a smooth process.Eric has a serious commitment to customer service and is one of the main reasons for the success and growth of We The Creative. GOVERNMENT EXPERIENCE 10 Years:City of Anaheim,City of Costa Mesa,City of Hayward,City of Long Beach,City of San Buenaventura,City of Santa Monica,John Wayne Airport,Los Angeles World Airports,Omnitrans of San Bernardino,Orange County Transportation Authority,Van Nuys Airport EDUCATION Bachelor of Fine Ar t with an emphasis in Graphic Design,California State University,Fullerton,1993 EXPERIENCE 2011 -Present Jovenville,LLC/We The Creative,27132 Paseo Espada,Suite B1225,San Juan Capistrano,CA 92675 Duties:Responsible for art direction,client services and traffic. 2004 –2007 Design Instructor,California State University,Fullerton Instructed Typography A,B,and C to university students in the Graphic Design program of CSUF. Create lesson plans;lecture;demo software and design tools;assign projects;critique projects; counsel students. 1992 -2000 Ar t Director,B&A Marketing &Consulting Spearhead company’s web and multimedia initiatives;concept,art direction and design of marketing and collateral materials (brochures,media kit,direct mail);development of corporate and brand identities;packaging design;design of trade show graphics and materials;par ticipate in strategic planning of marketing campaigns;lead brainstorming sessions;market research. COMPUTER SKILLS Proficient in all the latest graphic programs including Adobe Photoshop,Illustrator,InDesign,AfterEffects, Microsoft Word &Excel,HTML coding. City of Diamond Bar RFP for Graphic Design Services APPENDIX B JULIE BOS Copywriter Copywriting skills for journals,newsletters,web content,e-mail blasts, product branding/messaging,sales literature,brochures,ads,feature stories,case studies,white papers,direct-response marketing,videos, press releases,product demonstrations and annual reports.Additional skills include project and budget management,interviewing,graphic design/layout and print production. GOVERNMENT EXPERIENCE 6 Years:John Wayne Airport,Orange County Transportation Authority,OC Waste &Recycling EDUCATION Bachelor of Arts,Communications/Advertising with Honors,California State University,Fuller ton 1989 EXPERIENCE 02/00 -Present President and Copywriter,Bos Communications AMR Marketing Group,Beckman Coulter,Agency Ingram Micro,Mazda USA,Corinthian Colleges, D-Link,Toshiba (laptops),Microsoft,Cisco,OCTA,Cal Poly Pomona,Grifols Diagnostics,Presbyterian Intercommunity Hospital (PIH Health),St.Joseph Hospital,St.Jude Medical Center,Workforce Management Magazine,Avery Dennison,LexisNexis,Rhythm Interactive (Website Agency)Jovenville (Creative Agency),Beckman Coulter,UCI Pediatrics,Targus,Cal State San Bernardino,Saba Software CAREER ACHIEVEMENTS Global Strategic Messaging:Created all-new product messaging for Grifols Global Marketing,supporting a strategic re-launch after company acquisition. Toshiba Laptop Division (2011-present):Create quarterly product branding/messaging,headlines,web pages and Amazon A+content for all Toshiba laptops,storage products and TV product lines. Healthy Living Magazine (2010-present):Contribute 10-15 articles for PIH Health quarterly community magazine,distributed to 250,00 homes in Southern California. Mazda Dealership Magazine (2005-2008):Contributed 7-10 articles for Mazda’s bi-monthly FUEL Magazine (circulation 20,000),distributed to 700+Mazda North America dealerships nationwide. Agency Ingram Micro (AIM):Consistently create 10-20 reseller emails/e-newsletters per month for Top Tier manufacturers within the distribution channel. City of Diamond Bar RFP for Graphic Design Services APPENDIX B City of Diamond Bar ATTN: Marsha Roa Public Information Manager 21810 Copley Drive Diamond Bar, CA 91765 Proposal to Provide Graphic Design Services Dear Ms. Roa: Green Media Creations, Inc. (GMC) is excited about the opportunity to potentially partner with the City of Diamond Bar (City) to provide Graphic Design Services based on the Request for Proposals (RFP). GMC is aware that the City is looking for a team of graphic designers to provide graphic design services for a couple of publications and miscellaneous projects that will be distributed to the beautiful community of Diamond Bar. GMC is delighted about the opportunity to highlight its graphic design experience for different projects provided to public and private agencies over the years. Since 2011, GMC is a diverse media company that produces graphic print and digital designs in a range of diverse topics to various clients to help spread their messages. GMC will draw upon its expertise in traditional and new digital media as well as communications experience to deliver impressive results. The team has designed different forms of publications such as flyers, postcards, newspaper ads, mail inserts, brochures, posters, guidebooks, door hangers, covers, etc. As GMC’s president, I will lead the proposed team in the development of design materials as requested by the City. GMC will provide all graphic design elements needed and that may include conceptual creation and design of templates, mock-up designs, branding implementation, illustration, art and photography direction, stock image licensing (for no additional fee), and print-ready electronic files to best meet the needs of the City. GMC is aware that its creative team will be required to provide a minimum of two (2) color PDF proofs per publication via email, one as a draft for review and a second as an updated draft for final approval. Additional rounds of edits may be required as well. Once approved, GMC will then electronically submit print-ready files directly to the City’s designated printer and may also communicate with the print c. GMC’s invoice terms are set at net 30 and agrees with invoicing at the completion of each publication or project as listed in the RFP. Additionally, I certify that GMC accepts the City’s Consulting Services Agreement terms and conditions. 1 Green Media Creations, Inc. Lastly, I am the main contact person for this proposal, my information is listed below. As company president, I am authorized to bind GMC to contracts. GMC looks forward to working with the City’s team of professionals in creating its monthly newsletters, recreation activities guide, annual calendar, informational flyer, and any other miscellaneous projects. Truly Yours, Silvia Gutierrez, President Green Media Creations, Inc. 115 E. Foothill Blvd., Suite 200 Glendora, CA 91741 sgutierrez@greenmediacreations.com (747) 241-8555 2 Green Media Creations, Inc. References Below are two client references for work that involved graphic design services: 1.Julia Grothe, Water Conservation Specialist •Agency: Santa Clarita Valley Water Agency •Address: 26501 Summit Cir., Santa Clarita, CA 91350 •Direct Line: (661) 513-1247 •Email: jgrothe@scvwa.org •Project Description: GMC recently designed a custom 26-page guidebook for homeowners on landscape care and an 8-panel brochure for professional landscapers on water-efficient landscape maintenance, both in English and Spanish, along with a landscape rating chart informational flyer. The homeowner guidebook includes calendar pages while the professional guidebook features calendar panels in list format. For a new outreach project, GMC will design newsletter ad and postcard templates. 2.Jenn Swart, Senior Public Affairs Representative •Agency: Water Replenishment District •Address: 4040 Paramount Blvd., Lakewood, CA 90712 •Direct Line: (562) 275-4265 •Email: jswart@wrd.org •Project Description: GMC has designed webpage graphics as well as other miscellaneous educational materials. WRD serves the cities of the South Bay area and other cities of Los Angeles County. 3.Jenyffer Vasquez, Water Policy & Resources Analyst •Agency: West Basin Municipal Water District •Address: 17140 S. Avalon Blvd., Carson, CA 90746 •Direct Line: (310) 660-6225 •Email: jenyfferV@westbasin.org •Project Description: GMC designed a variety of marketing materials for commercial sites in English and Spanish, which included flyers, card inserts, postcards, website ads/banners, social media graphics, web portal development and content, how-to and promotional videos. West Basin serves the cities of the South Bay area. 3 Green Media Creations, Inc. Samples Below is a link to our online graphic design portfolio, which includes a variety of materials: •https://www.greenmediacreations.com/graphic-design Below are links to watermarked files, as requested by the client, of recently custom designed and original content prepared for printing: •Homeowner Guidebook: https://drive.google.com/file/d/ 1WSCLiR7d2AagC273Ev0G3b6yQBI76AJl/view?usp=sharing •Professional Guidebook: https://drive.google.com/file/d/ 1IqBlAtUOsYXyDdsTdGbeFQXpx-VYJh5p/view?usp=sharing •Informational Flyer: https://drive.google.com/file/d/ 1jxUs4Jba47KygeSw6tnoLzfjblpbs8Xt/view?usp=sharing 4 Green Media Creations, Inc. Rates Below are GMC’s rates per line item as submitted via PlanetBids: Item Code Item Description UOM Qty Unit Price Line Total 1 4-page Newsletter each 4 $1,650.00 $6,600.00 2 6-page Newsletter each 5 $2,350.00 $11,750.00 3 32-page Recreation Guide each 3 $5,350.00 $16,050.00 4 Annual Calendar each 1 $2,850.00 $2,850.00 5 Information Flyer each 1 $750.00 $750.00 6 Hourly Rates (design misc. projects)hour 1 $75.00 TBD 7 Hourly Rates (misc. tasks for misc. projects)hour 1 $75.00 TBD 8 Additional Fees (additional rounds of edits)hour 1 $65.00 TBD 5 Green Media Creations, Inc. PI-Graphic Design 2023 Graphic Design Services PROPOSAL SUBMITTED TO CITY OF DIAMOND BAR MARSHA ROA CONTRACT ADMINISTRATOR ON Monday,June 26,2023 3:00 PM SUBMITTED BY BLU FABLE LLC 1933 S Broadway Ste 1130 Los Angeles,CA 90007 +1 (310)818-3556 PRIMARY CONTACT ADAM ISAAC EBERT OWNER/PRINCIPAL CREATIVE ADAM@BLUFABLE.COM City of Diamond Bar GRAPHIC DESIGN SERVICES OPENING COVER LETTER COVER LETTER June 26,2023 Ms.Roa, I am pleased to introduce you to Blu Fable,a creative content agency driven by passion and purpose.It brings us immense joy to present our proposal,offering heartfelt graphic design services to the wonderful city of Diamond Bar.We recognize the significant influence that effective communication has on residents,and we wholeheartedly believe in the power of our expertise to contribute to this endeavor.It would be a great honor for us to join you on this journey and bring our distinctive creative touch to the table. Blu Fable is LGBTBE®certified by the National LGBT Chamber of Commerce (NGLCC),and SBE certified by the State of California.Founded in 2013,as proud Angelenos we are dedicated to serving the SoCal region and shining a light on the best that our community has to offer.If we are awarded,we commit to execute the proposed services with an exceptional level of quality to help the City of Diamond Bar keep its community informed and up-to-date with our graphic design services. As the Owner and Principal Creative,I am authorized to contractually obligate Blu Fable if we are awarded an Agreement.Daisy Carranza,our New Business Coordinator is authorized to negotiate the contract and to communicate on behalf of Blu Fable to clarify any information in this submission. Adam Isaac Ebert Owner /Principal Creative adam@blufable.com (310)456-4415 Daisy Carranza New Business Coordinator daisy@blufable.com (562)282-3456 We look forward to hearing from you soon.Please feel free to contact us if you have any questions regarding our proposal,or require additional information. Respectfully submitted, Adam Isaac Ebert |he/him/his |Owner/Principal Creative Blu Fable Creative Content Agency |(310)818-3556 |blufable.com Blu Fable Creative Content Agency 2 |PAGE City of Diamond Bar GRAPHIC DESIGN SERVICES TABLE OF CONTENTS TABLE OF CONTENTS 1 OPENING 01 Title Page 01 Cover Letter 02 2 TABLE OF CONTENTS 03 3 REFERENCES 04 4 WORK SAMPLES 05 Resumes 07 5 CERTIFYING STATEMENT 15 6 COST PROPOSAL 16 7 ADDITIONAL COSTS 18 Blu Fable Creative Content Agency 3 |PAGE City of Diamond Bar GRAPHIC DESIGN SERVICES REFERENCES REFERENCES QUEST DIAGNOSTICS Samantha Landon SENIOR MANAGER,MARKETING - WEST REGION Samantha.G.Landon@QuestDiagnos tics.com +1 (831)277-6601 Partner client for over 9 years,providing services such as videos,motion graphics animations,graphic design services,branding,and messaging.Our portfolio includes numerous multi-episode video projects involving multiple marketers and internal customers.The project budgets have varied,ranging from $5K -$65K. LA COUNTY DEPARTMENT OF MENTAL HEALTH Kelly Wilkerson HEALTH PROGRAM ANALYST I AI/AN &LGBTQIA2-S USCC LIAISON STAKEHOLDER ENGAGEMENT UNIT KeWilkerson@dmh.lacounty.gov +1 (213)251-6834 Recent partner client,for less than a year,required fullcreative services,including pre-production, location scouting,video production for documentary shorts,editing,and graphic design services.We were the prime contractor,working with multiple subcontractors.The total project amount is $130K. VISION GES Chris Eller PARTNER /EXECUTIVE PRODUCER celler@visionges.com +1 (760)740-9215 Partner client for 9+years,offering comprehensive creative and communications services.As a strategic partner,we provide a range of solutions,including graphic design services and even an outsourced Creative Director.Our projects have encompassed a diverse spectrum,with budgets ranging from $1K to $100K or more. Blu Fable Creative Content Agency 4 |PAGE City of Diamond Bar GRAPHIC DESIGN SERVICES WORK SAMPLES WORK SAMPLES Project Griot:LA REPORT LINK https://drive.google.com/file/d/1pY2MPZchfI6j4pmmn P3qj99f3_siHqF9/view?usp=share_link Blu Fable Brand Guide VISUAL CONCEPT DEVELOPMENT LINK https://drive.google.com/file/d/1tYS0hVtDO-jbDwMvH q07Gw7zs5inZ4Kn/view?usp=share_link Forescout -2021:Our Sales Journey Forward VISUAL CONCEPT DEVELOPMENT LINK https://drive.google.com/file/d/12QIiAwMqozkm8GRc QqP9xZ4Q_UFZ3AGb/view?usp=share_link SugarCRM Graphic Comics ILLUSTRATION LINK https://drive.google.com/file/d/1MvwrLg27uMDhW5Ix u9XOl7XKnFs4Cwae/view?usp=share_link Blu Fable Creative Content Agency 5 |PAGE City of Diamond Bar GRAPHIC DESIGN SERVICES WORK SAMPLES Zero Trust Journey:The NIST Standard CREATIVE TREATMENT LINK https://drive.google.com/file/d/1hX-B-xmK4y2DkyxQ0I RaD0Tb0wovhUnl/view?usp=share_link Name Wreck,Forescout Labs ILLUSTRATION LINK https://drive.google.com/file/d/1-JbMMy4pRuPyoXylpj KYL1O_dxxHCiEu/view?usp=sharing Blu Fable Creative Content Agency 6 |PAGE Adam Isaac Ebert Creative Executive - Marketing & Communications Industry adam@blufable.com +1 (310) 456-4415 Los Angeles, USA linkedin.com/in/adamisaacebert @adamisaacebert Inquisitive and curious Creative Executive, with a talent for translating Corporate, Executive, and Industry-Specific information into easily accessible and memorable brand messaging content. Strong creative development skill set, and a proven track record of schedule and budget discipline. EXPERTISE PROFESSIONAL EXPERIENCE Creative Messaging Verbal & Written Communication Leadership Corporate Social Responsibility (CSR) Diversity & Inclusion Timeline Management Digital Content Executive Presentation Development Critical Thinking Project Management Film & Video Producing Branding Budgeting Multi-Team Cooperation Owner/Principal Creative Blu Fable LLC 01/2013 – present Achievements Los Angeles, USA • Founder/Sole Owner/Principal Creative • Successfully expanded service offerings to include Corporate Training Programs, Conference & Convention Creative Director services, Corporate Social Responsibility initiatives, and full-service Conference Branding & Messaging. • Led Blu Fable through a significant pivot due to COVID-19, securing 12+ months of funding and expanding team size. • LGBTBE® Certified by the NGLCC. • Currently implementing a long-term business expansion initiative into the Public Sector (municipal/county/state/federal), leveraging supplier diversity certifications and developing an expertise in Government and Utilities procurement processes. Officer/Director Los Angeles LGBTQ Chamber of Commerce 09/2019 – present Achievements Los Angeles, USA • Currently serving on the Executive Committee as the Treasurer. • Led the Chamber’s Supplier Diversity and Small Business Development initiatives. • Initiated a multi-year governance reform effort to modernize and solidify the Chamber’s organizational infrastructure and establish a leadership development scheme, including expanded volunteer opportunities and Director on-boarding/training. • Chief strategist for the Chamber, and led the Strategic Planning Committee, which developed the organization’s first ever multi-year strategic plan. PROFESSIONAL EXPERIENCE continued on next page... Page 1 of 3 Partner/Associate Producer Apex Media 02/2006 – 02/2009 Achievements San Diego, USA • Managed daily business operations & project management. • Oversaw production budgets up to $500K. • Account Manager for firm’s highest revenue client. EDUCATION BA, Psychology & French Pepperdine University 02/2002 – 05/2005 Malibu, USA L’Université Catholique de Lyon 08/2004 – 12/2004 Lyon, France Grossmont/Cuyumaca CC 06/2000 – 12/2001 San Diego, USA Independent Producer Various Projects 02/2007 – 02/2009 Achievements Los Angeles, USA • Produced several Independent Short and Feature Films • Successfully managed budgets, scheduling, crew & actor contracts, Union contracts, and festival submissions Page 2 of 3 Adam Isaac Ebert (Continued) BIOGRAPHY continued on next page... Co-Owner/Principal Creative Scruffy Films/3CubedMedia 02/2009 – 01/2013 Achievements Los Angeles, USA • Co-Founder/Co-Owner/Principal Creative • Solely responsible for all Creative, Services, & Operations. • Grew portfolio from a single account to a client roster that included dozens of marquee corporate brands, including several Fortune 500 Companies. • Built firm into a reliable vendor with capacity to oversee and manage the creative portfolio of multiple simultaneous conventions and events. Biography Page 3 of 3 Adam Isaac Ebert (Continued) Adam Isaac Ebert is a storyteller and an instigator. For over 20 years he has helped organizations and executives discover and refine their story, authentically connecting their brand message to their audience. His DTLA-based creative content agency, Blu Fable LLC, focuses on cause and mission-based marketing, helping brands give voice to their values - producing video, executive presentation, and graphic design content, along with providing foundational and promotional branding and creative development consulting. Blu Fable has been LGBTBE® certified since 2018. A fifth-generation Angeleno and alumnus of Pepperdine University, Adam earned a degree of Bachelor of Arts in Psychology and French. He began his professional career as a behaviorist and senior behavioral therapist, during which time he developed curriculum and a ground-breaking therapeutic program for target populations with delayed social aptitude. Aided by this foundation in psychology and applied behavioral analysis, Adam’s approach to marketing and communications has always been anchored in keen observation and the belief that interpersonal engagement is the key to social influence. As an outgrowth of this core belief, Adam has been privileged to work with various charitable, humanitarian, and religious organizations - previously serving on the Board of a charitable funding clearinghouse, successfully grant writing for a leadership development program, and helping to establish a school in post- war stricken northern Uganda. Locally, Adam is actively involved in several community organizations, including multiple Chambers of Commerce (LAGLCC & LBGLCC), LAFC Pride Republic (the LGBTQ+ supporters group of the Los Angeles Football Club), ONE National Gay and Lesbian Archives, and First Congregational Church of Los Angeles. Adam serves on the Board of Directors and is the current Treasurer of the Los Angeles LGBTQ Chamber of Commerce. Daisy Carranza New Buisiness Coordinator daisy@blufable.com +1 (562) 282-3456 Los Angeles, USA www.linkedin/in/daisy-carrranza Creative coordinator maintaining cleint relationship and communication. Goal Driven and self motivated. A team player who is goal oriented in order to meet company goals and acievements. EXPERTISE PROFESSIONAL EXPERIENCE Marketing Verbal & Written Communication Prioritization Microsoft Suite Travel Arrangments Digital Content Time Managment Critical Thinking Leadership Social Media Engagement Editing Bilingual New Buisness Coordinator Blu Fable LLC 09/2022 – present Achievements Los Angeles, USA • Developing and coordinating new buisiness projects and activities. • Communicate with new clients and prospects. • Coordinate marketing activities and identify contract opportunities. • Maintain client database. Track leads. • Administrative duties that support new buisiness activities. Media Marketing Wiggles Inc. 01/2022 – 07/2022 Achievements Los Angeles, USA • Media marketing along with social media engagement and content. • Gather content and meterial for upcoming website in the development stage. • Set up online client engagement. PROFESSIONAL EXPERIENCE continued on next page... Page 1 of 2 Web Designer/Media Marketing Dreams Bridal LV 03/2020 – 01/2022 Achievements Nevada, USA • Design business website. Lead meetings for website marketing, social media engagement and content. • Gather and organize conetent for multiple platforms. • Edit and write content. Keep up on social media trends and competitors. • Set up online client engagement and potential partnerships with company. Executive Administrative Assistant Inn on the boulevard, Retirement Living 10/2014 – 001/2016 Achievements Studio City, USA • Administrative Duties. Assist in Archivals. • Coordinate events and meetings. . • Transportation and travel arrangments. • Maintain budgets, calandar and sheduels. EDUCATION BIOGRAPHY BA, Television, Film and Media Studies California State University - Los Angeles 08/2016 – 05/2019 Los Angeles , USA Production Intern ABC Studios/Shondaland 06/2018-09/2018 Achievements Los Angeles, USA • Acted as a runner amd distributed messages within the film crew and cast. • Printed and distributed daily paperwork( e.g. Scripts, Call Sheets) • Administrative duties, escort actors and coordinate extras. • Assist head of departments.( Showrunner, Writters, Producers, Crew and Directors) Page 2 of 2 Daisy Carranza (Continued) Daisy Carranza is an entertainment business driven creator. A first generation collage graduate. She has a passion for content and its power to change the world. Her mission is to deliver powerful messages across the world and make a small difference in others. From business content to entertainment content there is no limit as long as it brings positivity and awareness to the world. Daisy has had the opportunity to get to know many different kinds of people from diverse communities. She volunteered as a youth coordinator during her college years. Learning many cultural differences. She meet different people from around the world during this time which gave her a greater insight of the world. She also did some community service during her college years to help better the community. She has lead youth groups ranging from ages 8-14. Coordinated activities for youths in order to better availability and resources to them and their families. She has also been a translator for children who have struggled with language barriers. In each stage of her life she hopes to bring positivity and hopes it reflects her work in the community and her career. Biography Lynda Mota Project Management Executive - Marketing & Communications Industry lynda@blufable.com +1 (646) 242-6737 Brooklyn, USA Accomplished creative leader with global experience in technology and media industries in the areas of creative operations, project management, marketing, branding, and business operations. Proven communicator, fostering trusting and long-lasting relationships with management, team members, vendors and clients, consistently achieving or exceeding profitability, performance, and service quality goals. EXPERTISE PROFESSIONAL EXPERIENCE Creative Services Oversight Office Design & Operations Talent Recruitment Operations, Logistics & Best Practices Performance Management Workflow Management Contracts & Negotiations Project Management & Quality Control Process Development & Improvement Budget Control & Resource Allocation Branding & Marketing Project / Production Manager Blu Fable LLC 2020 – present Achievements New York, USA • Responsible for scheduling, resourcing and oversight for production projects • Produce motion graphic animation and live action marketing videos for websites and events Business Strategy Consultant Lynda Mota Consulting 2016 – present Achievements New York, USA • Design scalable packaged offerings suitable for clients at various stages of business maturity • Project-based business operations and strategy, branding, marketing strategy, project management, and production work for companies such as 365 Design, Creative Virtual, Handshake, Gallivant Perfumes, Propstar Media Entertainment, Laurent Elie Badessi Photography, The Art of Fragrance, and Rich Media Play Global Creative Services & Operations Director LivePerson (LPSN) 2010 – 2015 Achievements New York, USA • Built an internal creative agency with system to assign, track, and fulfill project requests, resulting in one global team that achieved brand uniformity with higher quality results, improved talent skill set and engagement, and resource allocation • Oversaw brand excellence, creative resourcing, project allocation, and web operations across international design, web development, and video team of 17, supporting initiatives that contributed to 20% annual revenue growth YOY PROFESSIONAL EXPERIENCE continued on next page... Page 1 of 3 Account Director / Partner Planet 9 Design 1997 – 1999 Achievements London, UK • Managed production of interactive screen content and packaging for 18 DVD film and TV releases for PolyGram (now Universal) in the UK, and across their European territories • Liaised with 10 pan-European corporate clients, wrote and edited content, commissioned translations in 10 languages, adapted core artwork for each market, and handled all administrative tasks for running a business Web Producer Luminant Worldwide [Interactive8] (LUMT) 1999 – 2001 Achievements New York, USA • Project managed website and mini-site builds for various well known brands • Managed development and maintenance of the De Beers “Design Your Own Engagement Ring” website, alongside JWT controlled TV, print, and online advertising campaigns, resulting in a 50% increase in web traffic • Designed the architecture and content strategy on multi-brand consumer initiative for R.J. Reynolds • Produced promotional mini-game sites for “MasterCard” and “M&M’s”, increasing website traffic by an average of 20% during promotional campaigns • Led showcase site creation for Sony Digital Network Recorder (Tivo), helping to launch a new technology Page 2 of 3 Lynda Mota (Continued) PROFESSIONAL EXPERIENCE continued on next page... Senior Project Manager Time Inc. (TIME) 2002 – 2009 Achievements New York, USA • Implemented process and proprietary software that facilitated communication between magazine production teams, printing plants, circulation fulfillment, postal, and distribution departments in 9 domestic and 2 international locations for 17 titles • Redesigned training program for mission critical, proprietary system from traditional classroom teaching methods to online self-service tutorial, with optimization and efficiency savings of over $1MM • Facilitated development of system requirements with developers to meet needs of new publishers, proprietary sales systems, and vendor software integration, resulting in efficiency improvements of 30% • Monetized the Creative team from a cost to profit center by analyzing the production outputs and developing a billable menu of services for clients, and reducing unnecessary work requests • Project managed redesign and launch of website that increased search visits by 15%, by simplifying the architecture, creating new brand messaging and company culture content, and adding European, Japanese, and Hebrew languages • Led creative technology team in transition from custom built ASP platform to Drupal CMS, server change, redirects, outside feeds, and integrations of new web based products to new site • Launched Customer, Developer, and Employee Communities on the Jive platform, of which the Employee won the Nielsen Norman Intranet Design Competition (2012), and was a featured best community design at Jive World (2012, 2013) EDUCATION BIOGRAPHY BA, Communications Emerson College Boston, USA Well, NL Los Angeles, USA Page 3 of 3 Lynda Mota (Continued) Promotions Manager Foresight (Europe) LTD 1994 – 1997 Achievements London, UK • Pitched, negotiated, and implemented third party promotions for over 40 film and video releases, including “Braveheart” “Pulp Fiction” and “Die Hard With A Vengeance” with budgets up to £200K • Managed screening programs with major press, planned premieres and sponsorship, oversaw on-pack, instore, and card member loyalty incentives that resulted in millions of pounds of free exposure and sample products and prizes Biography Lynda is an accomplished creative leader with global experience in technology and media industries in the areas of creative operations, project management, marketing, branding and business operations. Lynda specializes in carrying out all aspects of project management from conception to execution. As a proven communicator, fostering trusting and long-lasting relationships with management, team members, vendors and clients, Lynda is consistently achieving or exceeding profitability, performance and service quality goals. City of Diamond Bar GRAPHIC DESIGN SERVICES CERTIFYING STATEMENT CERTIFYING STATEMENT We hereby certify that Blu Fable agrees to the terms and conditions stated in the City's Consulting Services Agreement. Blu Fable Creative Content Agency 15 |PAGE City of Diamond Bar GRAPHIC DESIGN SERVICES COST PROPOSAL COST PROPOSAL FEE PROPOSAL MONTHLY NEWSLETTER (4-pages)$PER UNIT $EXTENDED ●Graphic Design ●QC/Proofing ●Project Management ●Creative $1,500.00 $6,000.00 MONTHLY NEWSLETTER (6-pages)$ ●Graphic Design ●QC/Proofing ●Project Management ●Creative $2,250.00 $11,250.00 RECREATION ACTIVITIES GUIDE (32-pages)$ ●Graphic Design ●QC/Proofing ●Project Management ●Creative $6,000 $18,000 ANNUAL CALENDAR (28-pages)$ ●Graphic Design ●QC/Proofing ●Project Management ●Creative $2,625.00 $2,265.00 INFORMATION FLYER $ ●Graphic Design ●QC/Proofing ●Project Management ●Creative $562.50 $562.50 ANNUAL TOTAL $38,437.50 Blu Fable Creative Content Agency 16 |PAGE City of Diamond Bar GRAPHIC DESIGN SERVICES COST PROPOSAL HOURLY RATES TITLE HOURLY RATE Principal $175 Project Manager $135 Project Coordinator /Support Staff /Research $85 Graphic Designer -Level II /Creative Director $125 Graphic Designer -Level I $110 Stock Media /Licenses At Cost Blu Fable Creative Content Agency 17 |PAGE City of Diamond Bar GRAPHIC DESIGN SERVICES ADDITIONAL COSTS ADDITIONAL COSTS Additional costs for edits beyond the two included proofs: ●No additional costs will be incurred without prior documented approval. ●Approved additional costs will be billed at the hourly rates listed above Blu Fable Creative Content Agency 18 |PAGE Graphic Design Services Proposal: City of Diamond Bar, California PREPARED BY CUECAMP, A FULL-SERVICE MARKETING AGENCY ADDRESS: 5 S WASHINGTON ST STE 503, NAPERVILLE, IL 60566 MICHEL SHARRITT, VP 630-333-9909 MICHEL@CUECAMP.COM Request for Proposal (RFP): Graphic Design Services for the City of Diamond Bar, California GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 1 CONTENTS Executive Summary ............................................................................................................................................ 3 Work Plan ................................................................................................................................................................ 4 Objective: Strategic Marketing & Graphic Design ...................................................................... 4 Stage 1: Planning, Content & Branding Strategy ............................................................................. 5 Stage 2: Brand & Audience Research .................................................................................................... 5 Stage 3: Draft Content .................................................................................................................................. 6 Stage 4: Creative Asset Design ................................................................................................................ 6 Stage 5: Revision, Approval, Delivery .................................................................................................... 6 Stage 6: UX, QA, WCAG Testing ............................................................................................................... 7 Stage 7: Asset Delivery & Roll-Out .......................................................................................................... 7 Project Timeline ................................................................................................................................................ 8 Project Management Approach ............................................................................................................... 8 Organizational Structure ............................................................................................................................. 9 Single Point of Contact........................................................................................................................... 10 Cost Proposal ....................................................................................................................................................... 12 Company Profile ................................................................................................................................................. 13 Branding & User Experience .................................................................................................................... 13 User Centered Design Approach ............................................................................................................ 14 Key Differentiators ....................................................................................................................................... 14 Sister Company: Situated Research................................................................................................. 15 Key Personnel ...................................................................................................................................................... 17 Matthew James Sharritt, Ph.D. ........................................................................................................... 17 Michel Ann Sharritt ................................................................................................................................... 17 Laura Lian Williams ................................................................................................................................. 18 Laura Lian Williams – Graphic Design Lead ................................................................................ 18 Design Process................................................................................................................................................ 18 Values & Mission ............................................................................................................................................ 20 References ............................................................................................................................................................ 21 GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 2 Other examples .......................................................................................................................................... 22 Distinguish from competition ...................................................................................................................... 27 Sustainability/TBL Methodology ............................................................................................................... 28 Environmental ............................................................................................................................................ 28 Economic ....................................................................................................................................................... 28 Social .............................................................................................................................................................. 29 TBL Methodology ...................................................................................................................................... 29 Conclusion ............................................................................................................................................................. 31 GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 3 EXECUTIVE SUMMARY I extend a warm greeting to you on behalf of the team at CueCamp, a women-owned small business (WOSB) headquartered in Naperville, just west of Chicago. CueCamp serves small businesses, government, municipal, and nonprofit organizations with strategic digital marketing solutions. We have conducted market research, built stunning websites, apps, and logos, and completed marketing campaigns involving paid search, SEO, and social media since 2008. We have designed marketing plans for clients in almost every state and industry and would love to create a long-lasting partnership with the City of Diamond Bar (hereinafter referred to as the “City”). It is our intent to demonstrate in this proposal and in future conversations that we are your best partner to achieve your goal of deploying marketing with great branding, consistency, and ease-of-use. As your design partner, we will create and produce the Monthly newsletter (Diamond Bar Connection), Recreation Guide, annual calendar, and other miscellaneous projects. Founded by a Ph.D. specialist in user-experience (UX), CueCamp has the unique ability to better engage your audience, while adhering to accessibility (WCAG / Section 508 / ADA) guidelines and principles of good usability. We will design brand elements including custom graphics, content, and collateral to promote the City’s message to local residents and organizations. The CueCamp team is grateful for the opportunity to present a proposal that not only shows you how we are different from all other firms but also to show you that we understand your upcoming project. We want to be your marketing partner and create branding that makes sense, is functional, aesthetically pleasing, and makes an impact. With our background in user experience, marketing, branding, and design we feel we are the perfect fit for this project. Please reach out with any questions on the proposal, and we hope to continue the discussion moving forward. Company: CueCamp, LLC 5 S. Washington St., Ste. 503 Naperville, IL 60566 (630) 333-9909 info@cuecamp.com www.cuecamp.com Authorized Representative: Michel Ann Sharritt Vice President & Founder CueCamp, LLC michel@cuecamp.com Mobile: (630) 962-7043 GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 4 WORK PLAN Our participatory design process enables clients to develop a clear understanding of each phase involved in the development of their marketing project. Together we will identify core requirements and design an appropriate strategy to ensure those needs are met. We utilize collaborative UX design tools to ensure all individuals who are on your project team can provide input and actively contribute to the strategy and decision-making required for your project. These UX design techniques provide stakeholders the opportunity to actively participate and provide input, ensuring the highest level of success for the project. Further, we enjoy holding collaborative conversations with clients about how to raise engagement and will draw attention to strategies that can be leveraged to boost user engagement. Guidance will be offered to help maximize engagement in the form of best practices, as well as custom strategies that are aimed at your specific audience. By focusing on good UX, as well as marketing strategies, we will aim to increase awareness of the City using proven techniques. Since marketing budgets are not unlimited, we anticipate collaborative strategy sessions to find the most effective and compelling branding to engage the community. Objective: Strategic Marketing & Graphic Design CueCamp anticipates several collaborative strategy sessions to discuss current perceptions and brand identity to analyze existing branding and thoroughly discuss the goals to be achieved with future marketing efforts. Using feedback gathered at these sessions, we will walk through the mission, vision, and strategic plan with your team to serve as a strategic framework for building new brand strategies, messaging, collateral, and creative design to achieve the goals of the City. We believe that having a range of voices and perspectives is essential for creating user-centered products and designing intuitive online experiences. We also believe that true usability means creating designs that require minimal effort and instruction but produce the most satisfying user experience. Our design process uses checkpoints to ensure clear communication. Each stage is reviewed by clients before proceeding so that everyone is on the same page. Our goal will be to inform a brand strategy achieved through transparent research practices, in the form of market research and a branding audit, followed by content development and custom graphics that can be used for marketing and collateral. Communications GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 5 support can be offered by CueCamp as well. We will review the user experience within a municipal framework, ensuring that developed content is highly relevant and engaging for the City’s stakeholders. STAGE 1: PLANNING, CONTENT & BRANDING STRATEGY In this stage, we’ll collaboratively discuss design requirements and describe the amount of effort needed, along with any needed adjustments to the timeline set for the project. Deadlines for both the client and our team will be set to ensure the delivery of graphic content on time. Simultaneously, our Information Architecture (IA) team can audit existing marketing content. The IA team can conduct research to determine what content matters most for different user types (personas: such as residents, business owners, and policy makers), while the graphic design team will begin constructing a style guide using fonts, color psychology, and imagery that fits the project. Following, our team will review any existing community information to guide Stage 2 audience research. We anticipate collaborative discussions with leadership to fully understand the City and what makes it unique. STAGE 2: BRAND & AUDIENCE RESEARCH Stage 1 will help to better inform our team about existing branding and goals, which can then be leveraged in Stage 2 strategy sessions and research. We will host a branding session with the leadership team, discussing current themes in branding, as well as clarifications to the mission and vision. In conjunction with this information, strategies will be identified and discussed at the branding session to position the brand for the future. Special focus will be made to give a clear identity to the City while aligning with regional branding. Also in this stage, we can conduct audience research with key demographics / personas through surveys, interviews, focus groups and build upon previous findings. This research will guide the development of a branding guide and strategy, which will be used to construct new content, graphics, creative, and collateral. This guide will use new fonts, colors, and imagery that makes use of psychology to influence users in accordance with the research findings. GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 6 STAGE 3: DRAFT CONTENT Content will be collaboratively developed with the City, including the Monthly newsletter (Diamond Bar Connection), Recreation Guide, annual calendar, and other miscellaneous projects. CueCamp’s content writers have a wide range of experience in content strategy and effective communication: including everything from website content, brochure and collateral development, and peer-reviewed research publications. This skillset can serve the City in creating quality content that clearly communicates to your target audience in a powerful, effective manner. STAGE 4: CREAT IVE ASSET DESIGN In this stage, we will guide the creative process using resources gathered in previous stages to inform the creative design process. We will review the brand strategy and set up a meeting to answer any questions that can help to guide the design process, and nail down the specific branding to be achieved by new content and graphics. Our team will research some of your top peer organizations to see what kind of branding they use, and to identify industry trends. Again, this will inform the creative design process to help ensure your new branding not only meets industry standards but differentiates itself as a leader in the space. This will be accomplished using key components such as color psychology to create subtle nuances that make your brand stand out while aligning with regional branding. Next, our team will design three different versions of the requested materials that build upon the research done on your industry and brand. This will include the Monthly newsletter (Diamond Bar Connection), Recreation Guide, annual calendar, and other miscellaneous projects. Creative asset designs will be presented to the client with the goal of selecting the most preferred design elements as a starting point to guide further design. The three versions can help clients visualize design elements that best encapsulate the City’s identity and will form the basis of the final design. STAGE 5: REVISION, APPROVAL , DELIVERY Following, feedback will be gathered from the client. Typically, clients prefer one of the versions, but may appreciate certain design elements from the other two that can be incorporated into a revision of their preferred version. This feedback will be given to GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 7 the graphic design team, and used to create an updated, revised version that uses the most preferred elements. This new version will then be presented for feedback. One more round of revisions will then be conducted to make any additional changes and create a final version for production. Further rounds of revisions can be completed if needed, but in most cases are not necessary. Pricing for additional revisions will be completed at the hourly rate listed in the budget section (minor edits, or those due an error by the design team, will be completed free of charge). Finally, we will review the objectives of the brand strategy and review the design process to discuss how the materials fit the original requirements. Once approved, clients are provided with full ownership rights to design files in an editable form (Adobe Photoshop / Illustrator / Acrobat / Word) in different formats for multiple channels for use in future projects as desired. These future marketing efforts can make use of the new brochures on digital platforms (website, social media, etc.) and for printing and physical distribution. STAGE 6 : UX, QA, WCAG TESTING We review the user experience and walk through all developed materials to ensure their understandability and ease of use by your stakeholders. Web Content Accessibility Guidelines (WCAG) will be tested to ensure compliance for users with disabilities. This step ensures quality assurance (QA) to make sure that users are satisfied with the overall user experience (UX), and to ensure compliance with any applicable accessibility requirements. STAGE 7 : ASSET DELIVERY & ROLL -OUT The new brochures will be presented, walking through the design process to verify that all goals have been satisfied. The client is welcome to ask questions and make requests for any final changes. Once the client signs off on the completion of the project, we deliver all content, materials, and design work in original, editable formats. Optionally, training can be offered to your administrative staff on how to make edits if desired. We can provide instructions via a recorded video or set up a time to walk your staff through the process. A roll-out plan for the new brochures will be discussed, including management of printing and mailing, with ways to make use of the new collateral. This GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 8 includes any needed assistance on social media channels, along with any requested support for your digital marketing efforts (website, email, etc.). PROJECT TIMELINE The following is a sample work schedule, which can be modified upon request. Changes can be made during the planning stage as needed. Time to complete varies by item (e.g., a 4-page newsletter will take considerably less time to complete than a 32-page activity guide). Stage Description Time to Complete Stage 1: Planning / Branding Strategy Planning, content strategy 1 week Stage 2: Brand / Audience Research Branding guide, audience research, marketing strategy 2 weeks Stage 3: Draft Content Collaborative content creation and editing for brochures 1-2 weeks Stage 4: Graphic Design Graphics, creative, or collateral design with 3 rounds of revision 1-4 weeks, depends on item Stage 5: Revision, Approval, Delivery Design revisions completed, delivery of files, branding templates 1 week Stage 6: UX / Accessibility Testing Usability / accessibility / QA testing of assets 1 week Stage 7: Delivery / Roll-Out Delivery of assets; roll-out plan for new collateral Through end of contract PROJECT MANAGEMENT APPROACH We thrive on generating creative business strategy and marketing plans to boost our clients’ bottom line. CueCamp’s President & Co-founder, Matthew Sharritt, Ph.D., is a published author with over 30 years of digital marketing and UX design experience. He guides the CueCamp team to create compelling marketing content with an GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 9 exceptional user-experience (UX) and pixel-perfect design. CueCamp is a full-service marketing agency that offers marketing strategy, branding and logo design, website design, SEO, search engine marketing, paid ads, and social media marketing to maximize clients’ return on investment (ROI). Leveraging Dr. Sharritt’s thirty plus years of hands-on, UX-driven design, as well as our company’s combined 150+ years of digital design and development means you are poised for success. You will engage a design team ready to listen and learn, resulting in quality content. Critically, this content will be organized in a way that makes even large amounts of content digestible—understandable without being overwhelming—to the average user. Our approach delivers final products that are visually attractive, interactive, and communicate your message loud and clear: in order to reach your target audience and generate real results for your institution. ORGANIZATIONAL STRUCTURE CueCamp has many employees ranging from developers, graphic designers, content writers, and marketing strategists. When we go through the planning stage of the project with our clients, we can then decide how many employees we need for this project. We will however, upon award, schedule out marketing strategists, graphic designers, branding experts, and content designers for this project. The team members chosen for your project have been with us for over ten years and are well-seasoned on similar projects. President / Team Lead Marketing Strategy Content Design Information Architect Usability Research Web Development VP / Project Management GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 10 Single Point of Contact You will have a single point of contact for the project. Michel Sharritt, our VP & Co- Founder, will be your primary method of contact as she will be your project manager throughout the entire project. It is important for us to offer you this level of attention and access to talent during your important project, allowing you to build rapport and avoid any miscommunication with various members of the development team. Michel will be your interface to the team to ensure your concerns are addressed as we move through the development and design process. Customer service is our top priority and Michel will be certain that your requests are completed quickly the first time you ask. Michel has over twenty years of business experience and a degree in Behavioral Psychology, which assists in understanding a customer's needs and communicating them clearly to the design team. As your project liaison, Michel will ensure your concerns are fully addressed as we move through each phase of the design process in a participatory manner. Customer service is our top priority; thus, we will personally ensure your requests are completed quickly and accurately upon initial inquiry. You may even find we have an answer for you before you’ve even vocalized your question or concern: Michel’s thirty-plus years of business experience and degree in behavioral psychology frequently enables her to infer customer needs and communicate them clearly to our design team. We follow a participatory design process and use UX design methods to ensure that all stakeholders’ needs are met. Contact Information: Michel Sharritt michel@cuecamp.com (630) 333-9909 (office) (630) 962-7043 (cell) We are delighted at the prospect of an extended partnership with you and look forward to building a lasting relationship that will extend beyond the completion of this project. Our project manager, Michel Sharritt, will hold an initial meeting, on Zoom, with you and your team. At this first meeting we will decide who from your team will need to be at weekly meetings. We ask that no more than 4 people from your team be at the weekly meetings. GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 11 It will also be decided at the first meeting what day and time each week will the weekly meetings be at. We will be holding 1 weekly meeting a week at the same day and time. If someone from your team cannot make the weekly scheduled meeting they simply can watch the recording to be brought up to speed. If it is decided to hold 2 meetings a week we will follow the same format but that would be determined during our first meeting. During the initial meeting we will also discuss all project requirements, scope of project, timelines for both teams (CueCamp and yours), and deadlines. At every weekly meeting we will review what has been completed since the last meeting, review, make sure that everyone at the meeting understands, answer questions, move on to the next weeks goals and deadlines for both teams, and finish up the meeting. You will receive an email after every meeting with a meeting summary going over a review of what the meeting was about, what is due the following week, and what to expect at the next meeting. This helps to keep everyone on board, on task, and on time with deadlines. You will also receive the URL to the recorded meeting for extended review. Due to the process listed above 100% of our projects are completed ahead of schedule and exceed our clients expectations. When you review our references each and everyone will state this as a fact for their project as well and yours will not be an exception to this rule. At CueCamp we pride ourselves on delivering quality, effective, and memorable/lasting marketing that will help spread the word about your organization. GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 12 COST PROPOSAL The following table details the pricing for delivery of services outlined in this proposal, using the specifications listed in the RFP (size, folding, trim, bleed, color, and stitching). Pricing is valid for 90 days from the date of this proposal and is based on a 12-month period starting in July 2023 and ending in June 2024. Graphic Design Services Design Cost (per issue) Monthly Newsletter, 4x/year (4 pages; 4/4 color w/ bleeds) $1,375 Monthly Newsletter, 5x/year (6 pages; 4/4 color w/ bleeds) $1,725 Recreation Activities Guide, 3x/year (32 pages; 4/4; saddle stitched) $6,500 Annual Calendar, 1x/year (28 pages; 4/4 color; saddle stitched) $4,500 Information Flyer (as needed; two-sided; 4/4 color; cost per each) $675 On-Call / Additional Services, Hourly Rate $125/hour GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 13 COMPANY PROFILE CueCamp is a full-service digital marketing firm, specializing in creating user-friendly digital marketing for businesses of all sizes. Since 2008, CueCamp has helped thousands of companies, while aiming for the highest customer satisfaction in the industry. We believe the best digital solutions are built at the intersection of business strategy, available technology, and real users’ needs. Our team of marketing strategists, UX designers, content specialists, and developers work in unison to create stunning web marketing materials that are pixel perfect. Our design philosophy and techniques are guided by a complete understanding of both the human factors and the technology required to make your wildest goals come to life. Furthermore, our future-oriented approach will help you capitalize on the many benefits of emerging technologies. If you are seeking an innovative partner to design creative graphics and marketing materials, then look no further than CueCamp. We are a committed partner that can fully leverage digital marketing to create buzz, engage, excite, and motivate your target audience. BRANDING & USER EXPERIENCE The CueCamp team specializes in building custom identities for your brand, combining very detailed research with creative design to capture the essence of your organization. We will conduct competitor research to identify industry trends, followed by research on your target audience to identify what makes your organization unique and who you want to engage. Since your visual identity captures the essence of who you are, and no two organizations are alike, we use this information to design a brand identity that sets your organization apart and leaves a great impression. From an initial brand audit to full-scale identity branding, our creative experts will design brand guidelines that utilize color psychology and industry research. Our goal is to make your branding memorable and effective: achieved through powerful imagery, graphics, logos, fonts, styles, and collateral. In conjunction with our sister company, Situated Research, we include rounds of usability and accessibility testing to inform design. As previously mentioned, we “eat what we grow,” meaning we apply our usability knowledge to conduct thorough usability testing on each and every client project we undertake. GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 14 USER CENTERED DESIGN APPROACH Our team incorporates usability expertise and information architects to design marketing materials in a way that information can be easily found, understood, and differentiated. Studies have shown that good usability builds trust in organizations. Trust is critical when asking users to engage with your brand. Trust can be obtained through multiple avenues that follow good principles of usability, such as presenting information in an easy-to-understand way, designing simple, well-organized layouts, and by making sure it is easy for visitors to communicate with you through contact forms, social media channels, and email. KEY DIFFERENTIATORS Engaging Design Process We pride ourselves on our attention to detail and approach every project with a “client first” mentality. Additionally, our expertise spans across diverse but interrelated skillsets: website design, social media marketing, branding and graphic design, usability analysis, interactive marketing campaigns, search engine optimization, and collateral creation. Our participatory design process enables clients to develop a clear understanding of each phase involved in the design process. This helps all individuals on your project team to provide input and actively contribute to the strategy and decision-making, ensuring the highest level of success for the project. Experience with Muni cipal & Nonprofit Organizations As President of a local nonprofit, the Naperville Outdoor Alliance (formerly the Naperville Parks Foundation), Dr. Sharritt understands the importance of giving back to the community and supporting causes that help our collective future. In line with those goals, crafting powerful marketing messaging and calls-to-action will support the development of a holistic approach to garnering community support. Following the project, CueCamp would like to offer advice and/or pro-bono services to help further the vision of the City in engaging its residents, which can serve as a statewide model. As a marketing firm, CueCamp has helped other organizations further their cause using social media, search engine marketing, and email marketing. These tools can be used to generate awareness, engage residents, and raise participation in local events. GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 15 UX & Visual Design Expertise We have the expertise and experience to ensure the effective management of your web brand—your online identity—from conception to ongoing maintenance. CueCamp’s Founder, Matt Sharritt, Ph.D., has 30+ years of hands-on, UX-driven design experience. Additionally, our company’s combined 150+ years of digital design and development means that you are poised for success. You will engage a design team ready to listen and learn, resulting in quality content. Critically, this content will be organized in a way that makes even large amounts of content digestible—understandable without being overwhelming—to the average user. Our approach delivers final products that are visually attractive, interactive, and communicate your message loud and clear to generate real results for your institution. CueCamp adheres to only the highest standards on quality, aesthetics, usability, and creative design. A partial listing of some of the businesses, government agencies, and nonprofit organizations that have worked with CueCamp is available at https://www.cuecamp.com/work/. Collaborative Mindset CueCamp takes pride in working with individuals in many industries, including government, academia, businesses of all sizes, and nonprofits. This variety has helped us to fine-tune our design methods to incorporate feedback from a range of stakeholders and users, which helps the end-product meet and exceed expectations. Good messaging, paired with good UX, results in websites and apps that are very effective at motivating users and achieving goals. We believe that a diverse range of voices and perspectives is essential for creating intuitive experiences. Sister Company: Situated Research CUECAMP’S SISTER COMPANY Situated Research is a pioneer in creative design, development, information architecture deployment and usability. Our UX research experience spans web and mobile applications, as well as software: involving distributed teams on user- experience strategy and agile-iterative development. Situated Research works with clients across a variety of industries: including game and software companies such as EA, Sony and Disney Interactive; as well as a variety of small to large-sized businesses on website usability projects. GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 16 Situated Research provide clients the best data to inform design: including concept brainstorming, 1-on-1 usability studies, heuristic evaluations, group tests (UI, longitudinal/attitudinal surveys), persona research, paper prototyping, concept testing, eye-tracking, competitive analysis, card sorting activities, stakeholder audits, or detailed qualitative studies. We also assign one PhD usability / UX expert to every project to ensure that results are not only stunning, but functional and user friendly. This is what has given us a competitive edge on the market since 2008. No other firm in the United States has this type of partnership, nor expertise, when it comes to creating and building user-friendly marketing materials. We bold this statement because it is true and a fact that we stand behind fully. Situated Research was started before anyone understood the terms of ‘usability’ or ‘user experience’ (UX). Now these terms are used everywhere without the expertise to back the claims. Other design firms use these terms because they know potential clients want to hear these terms. However, we back our claim with advanced degrees and years of experience. We are proud of the fact that we were one of the first firms in the US to specialize in usability. Following, we went a step further to found CueCamp, a digital marketing firm, and took things to the next level for those in need of great UX with their marketing. GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 17 KEY PERSONNEL Matthew James Sharritt, Ph.D. Matthew Sharritt, Ph.D., President and Co-founder of both CueCamp and Situated Research, specializes in user-experience (UX) research and usability testing within software, video games, apps, and websites. Dr. Sharritt is a graduate of the interdisciplinary Communication & Information Sciences Ph.D. program at the University of Hawai’i, which specializes in communication, computer science, information science, human-computer interaction, and IT management. Prior, he obtained his M.S. in Information & Computer Sciences at the University of Hawai’i while serving as a teaching assistant, and his B.S. at Marquette University in Computer Engineering while webmaster at Time Warner Telecom. Dr. Sharritt’s doctoral research focused on collaborative learning during playtesting and exploration, by taking an open-ended look at what is accomplished during gameplay. This gave him deep insight into constructing engaging user experiences (UX) and collaborative interaction. You can read more about Dr. Sharritt and his research on his personal website, sharritt.com. Michel Ann Sharritt Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 25 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media. Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools. GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 18 Laura Lian Williams Laura Lian, Owner & Designer of Laura Lian Design Studio, located in Chicago, IL, has over 10 years of experience in designing amazing digital and print materials for her clients. She enjoys a fast paced and hands on position that draws on her strengths of design, creative thinking, resourcefulness, and dedication. She also enjoys being a part of team committed to presenting and implementing innovative concepts and thought- provoking solutions to deliver client and brand success. Her full-service graphic design agency is a strategic partner for CueCamp offering a design approach to every project that exceeds and gains ROI for every client. Laura Lian Williams – Graphic Design Lead TITLE: Graphic Design Lead Education: Fine Arts/Graphic Design, DePaul University College of Computing & Digital Media 2001-2006 Training: Over 16 years of experience Project Experience: Laura has been the lead on all of our graphic design projects since 2008. Summary: Laura enjoys a fast paced and hands on role that draws on her strengths of design, creative thinking, resourcefulness, and dedication. She also enjoys being a part of a team committed to presenting and implementing innovative concepts and thought provoking solutions to deliver client and brand success. Laura Lian Design Studio – 13 years Brand Strategist/Lead Graphic Designer Works with clients looking for art direction and visual design projects. With design, creative thinking, marketing, social media and advertising. She is committed to presenting and implementing innovative concepts and thought-provoking solutions in order to deliver client brand success. DESIGN PROCESS Brand Concept GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 19 1. Brainstorm a. Client + Designer: 60 Minute Meeting • Brand Evaluation • Brand Style • Industry Discovery • Application Discovery 2. Pencil Sketches a. Designer: Sketches of designs b. Client + Designer: 30 Minute Meeting • Three sketches shared with Client for feedback • Client: Chooses one of the three sketches c. Designer: One revision to chosen sketch d. Client: Confirmation on final sketch with date and signature via Adobe Sign Design + Development 1. Digital Designs a. Designer: Creation of digital design from final sketch b. Client + Designer: 30 Minute Meeting • Digital designs shared with Client for feedback Approval + Revision 1. Final Approval a. Client + Designer: 30 Minute Meeting • Review design for feedback b. Designer: One round of revisions to the digital design c. Client: Confirmation on final design with date and signature via Adobe Sign Implementation 1. Final File Delivery a. Designer: Export all final files to client via Dropbox GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 20 VALUES & MISSION All previous projects can be found on our websites at: cuecamp.com/work/ and situatedresearch.com/work/. Our team has thoroughly investigated and reviewed all objectives and requirements for this project and understands the goals to be achieved by this project. Our approach follows our company mission to: Keep it simple: Results are clear, concise, and to the point. Keep our word: We value traditional practices: trustworthiness, keeping our word, and dependability. We know you need valuable end results. Keep it current: We invest time and resources to stay current with emerging technology, so that results are valuable both today and tomorrow. Our team is focused on building user-friendly marketing. They must provide easy-to- understand content, present information in a way that is not overwhelming to users and contain clear calls to action. The user journey must be simple and intuitive, making it easy for users to achieve their goals. Consequently, our team at CueCamp works alongside our usability firm, Situated Research, to ensure that everything produced, big or small, is user-friendly and easy to use. We conduct rounds of usability testing to refine the experience and ensure that results are clean, easy to understand, and simple to use. GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 21 REFERENCES CueCamp adheres to only the highest standards on quality, aesthetics, usability, and creative design. We have extensive experience organizing, labeling, and laying out content so it makes logical sense to all users involved. This expertise can serve you by providing an environment where information is intuitively presented such that it is easy to find, understand, use, and share. Any of our past clients will tell you that their experience with CueCamp was unlike any other design firm, and consistently focuses on strategically meeting the needs of users. We listen to our clients’ wants, needs, and goals to over deliver and exceed expectations on every project. CueCamp takes pride in working with individuals in many industries, including government, academia, businesses of all sizes, and nonprofits. This variety has helped us to fine-tune our development methods to incorporate feedback from a range of stakeholders and users, which helps the end-product meet and exceed expectations. Good messaging, paired with good UX, results in marketing that is very effective at engaging users and achieving goals. Some of the businesses, government agencies, and nonprofit institutions that have used CueCamp is at www.cuecamp.com/work/. We pride ourselves on creating marketing that is creative and engaging. Everything that is produced is tested repeatedly with actual users, resulting in marketing that is simple to use, beautifully designed, and cutting-edge. Our extensive experience organizing, creating, and displaying content ensures information is easy to find, understand, use, and share. Past clients will tell you that their experience was unique as it consistently focuses on strategically meeting the goals of their audience. We listen to our clients wants, needs, and goals to over deliver and exceed Please view samples of our partner Laura Lian’s work below and at: https://www.dropbox.com/sh/oo0z4u1bcx6f9y8/AACnPlQrQywXPdBJaPzSfdGma?dl=0 1. Baird & Warner Diane Jamieson, Owner diane.jamieson@bairdwarner.com 847-401-0462 2. Polish American Congress Charitable Foundation Antoinette Trela, Board Member polprin@aol.com 847-363-1005 GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 22 3. NTL Biotech Jeff Salvatini, Director of Marketing jeff@ntllaboratory.com 224-266-4903 Other examples Brand Identity Project: https://www.lauralian.com/portfolio/education Brand Style Handbook: https://www.dropbox.com/s/2bjj418m1kbkrhw/SaintViator_CapitalCampaign_BrandS tyleGuide.pdf?dl=0 Case Studies: https://www.lauralian.com/case-study 1. State of New Mexico (nm.gov ) Working directly with the Governor of New Mexico, Michelle Lujan Grisham, CueCamp created a Climate Action Plan to help the State of New Mexico address climate change for the years of 2023-2028. This included the development of an approximately 100- page printed document, along with a website to provide an overview of climate change initiatives: including specific goals and implementing actions to help accomplish those goals. Maria Lohmann: (505) 469-6463 / maria.lohmann@emnrd.nm.gov GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 23 GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 24 2 . Start Strong Boston (thehallsboston.com ) CueCamp worked with the Boston Public Health Commission to redesign the Start Strong program’s website to better serve Boston youth in preventing teen dating violence. A focus on information architecture resulted in a marketing presence easily understood by inner-city youth, their primary demographic. Some of the website features include an embedded video series highlighting teen relationship struggles in Boston, custom-built quizzes with scoring and certifications, an integrated podcast and social media, and an easy-to-use resource guide for teens learning about healthy relationships and violence prevention. Jess Alder: (617) 534-3446 / jalder@bphc.org GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 25 3 . Nourish House Calls (nourishhousecalls.com ) CueCamp conducted strategic marketing and branding, information architecture/UX, custom graphics, videos, SEO, and social media marketing for Nourish House Calls. GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 26 Joya Van Der Laan, its Founder, approached CueCamp for expertise in launching a start-up in the healthcare industry. Nourish House Calls needed powerful messaging that encouraged users to convert with strong calls-to-action that are accomplished following an introduction to the brand. The simple website navigation structure and well-designed content helps users develop comfort with the brand, which raises conversion rates on contact forms to reach out or schedule an appointment. Clear messaging, branding, and social media automation helped to get the word out, while offering a compelling message that gets potential clients interested in the services being offered. Case study: cuecamp.com/customer-story/healthcare-web-design-for-nourish-house- calls/ Joya Van Der Laan: (630) 828-6944 / joya@nourishhousecalls.com GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 27 DISTINGUISH FROM COMPETITION We hope we have proven in our proposal thus far that we far exceed the expectations of our clients and do so because we stand out within our industry. Our proven project management style far surpasses all other marketing firms in that we have a track record of 100% completing all projects ahead of schedule without compromising quality. In fact, the quality of our work can be seen simply by reviewing our past work on our website or in the above reference section. In addition, having a Usability firm as our parent company and having our President be a PhD in many areas including Usability gives us the biggest advantage and helps us to stand out. Other firms say they will create user friendly marketing however they don’t have the expertise to back up that statement, we do. Having a usability firm by our side helps us to create the ultimate user experience for your user base each and every time. GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 28 SUSTAINABILITY/TBL METHODOLOGY Environmental We have really been focused on sustainability for a few months now. Our President, Dr. Matthew J. Sharritt is also the president of Hobson Oak Project (https://www.hobsonoak.com/) an initiative where a 250-year-old iconic tree was removed from our town and preserved the history. The wood was made into many pieces sold at auctions around our town. In addition, the wood was a part of a beer brewing process where proceeds went to several charities. In addition, our firm CueCamp, created the website to be effective and encourage donations, purchasing, and community engagement. We recently received a few RFP awards for climate change efforts from New Mexico, California, and Oregon that we are very excited about starting in the month of November. These RFP’s wanted to work with a likeminded organization to develop effective and engaging websites that would get community and government involvement. They chose us for each of these three projects due to the experience that we have, the products we produce, and our passion to stand behind our community and to focus on the environment. Economic We always keep in mind the type of business or entity we are quoting for when putting our proposals together. We work with all of our clients to make sure that they end up with an exceptional product but also it is not a far stretch for them financially. When we work with non-profits or other organizations that have amazing causes we always want to make sure that our team gets paid for the quality of work they will do but also that the client feels like their mission is one that our team feels passionate about and wants to stand behind. We always offer pro-bono work to these types of organizations to continue their efforts beyond the scope of the projects we do for them. We want to ensure that their mission is carried out and is effective. GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 29 Social Our firm does not discriminate when it comes to finding talent to build our teams. We are perfectionists though and do look for others who are also perfectionists. That really is our only flaw when it comes to diversity and inclusion. We want to build a solid team of knowledgeable people who are experts within their field. The owners of CueCamp, Michel and Dr. Sharritt also founded a local business networking group called Naperville Business Network (www.naperbiz.net). This is a group where likeminded business owners come together to drum up business for one another. The group has been going strong since 2008 and encourages other business owners within our community to create diverse, culturally accurate workspaces, and an environment that is fun for employees to work at each day. TBL Methodology At CueCamp we understand the importance of running an ethical business that focuses on people, profit, and the planet. We hope that we have demonstrated in our proposal that we hold the highest standards of our team. We only work with businesses with high ethical standards as well as only hire those to work with us that hold the same standards. As we have demonstrated in our proposal, our key team members have been with us since we opened that doors in 2008 and that is not by chance. It is a combination of allowing our team members the option to work from home or to come into an office setting. We did this way before Covid allowing our staff members this flexibility ensures that we trust them to get the job down and allows them to lead a well-balanced life. We know the work will get completed to our satisfaction and on time every time. CueCamp, also understands that without taking care of our planet we will have no place to work very soon. That is why we are working towards becoming a certified B corporation for 2023 and beyond. We have also taken on many more projects that are environmental focused in order to help our planet move forward in a positive non harmful direction. Just due to the nature of our business, producing digital marketing, we already do not have a footprint on our environment because everything is digital. When our clients need printed marketing materials we work with them to find local businesses in their area that will print on recyclable paper and will not cause carbon emissions in shipping etc. In addition, CueCamp is always giving back to our local community as well as nationally. The owners, Michel & Matthew Sharritt started a group called Naperville Business Network where they bring together local business owners each month for a GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 30 dinner or happy hour. The proceeds go to a local or nationally known charity such as Toys for Tots or Ronald McDonald Foundation. Giving back to our community and to others is key to happy and sustainable planet. Our President, Dr. Matthew Sharritt also volunteers as President of the Naperville Outdoor Alliance formally known as the Naperville Parks Foundation. This organization raises funds for underprivileged children so that they may participate in outdoor activities from our local park district programs. In regards to compensating our team members we feel that we have structured our pricing in a way where our business makes money but also our staff members are happy with each and every project. We know the number of hours it will take a staff member to complete a project and if they exceed the time given (100% of the time) we offer bonuses. In addition, if a staff member brings in a project, lets say through a referral, we give them 5% of the total project cost to say thank you. Without them we would not have gotten that business that may turn into years and years of business for us. GRAPHIC DESIGN SERVICES PROPOSAL: CITY OF DIAMOND BAR, CALIFORNIA 31 CONCLUSION The CueCamp team is grateful for the opportunity to present a proposal that not only shows you how we are different from all other firms but also to show you that we understand your upcoming project. We want to be your marketing partner and create a unified experience for your users that makes sense, is well branded, aesthetically pleasing, and above all user-friendly. With our background in user experience, marketing, branding, and graphic design, we feel we are the perfect fit for this project. Please reach out with any questions on the proposal, and we hope to continue the discussion moving forward. STATEMENT: We agree to the City’s consulting services agreement terms and conditions. Matthew Sharritt, Ph.D. President & Founder, CueCamp matt@cuecamp.com (630) 333-9909 Michel Sharritt Vice President & Founder, CueCamp michel@cuecamp.com (630) 962-7043 June 26, 2023 Graphic Design Services Contact: Ken Williams Managing Director kwilliams@imprintcontent.com 646-780-8789 Submitted by: AGENCY OF THE YEAR Proposal for: Request for Proposal: Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. Executive Summary 3 About Imprint 5 References 12 Examples of our Work 14 Fee Proposal 20 Successful Fit 24 Contents 2 Executive Summary 3 Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. The size and scope of our projects vary from content for a specific audience to full-scale program development at the enterprise-wide level across multiple audience groups. A connection to Diamond Bar: We work closely with the City’s retirement benefit plan provider, MissionSquare Retirement (formally ICMA-RC), to produce content for plan sponsors and participants. Publications including guides and newsletters developed by the Imprint team are already distributed to the City’s employees. Certified Diversity: As a diverse-owned agency, we value the qualities that make us all unique. We are committed to bringing our perspective to clients and helping them understand and engage with their audiences. We are excited to present our response and thank you for the opportunity to do so. By submitting this proposal we certify that we agree to the City’s Consulting Services Agreement terms and conditions. Sincerely, Executive Summary 4 Andy Seibert Managing Partner Ken Williams Managing Director On behalf of the Imprint team, we appreciate the opportunity to introduce our capabilities as the City of Diamond Bar California (the City) seeks a creative partner for graphic design services. As a full-service agency, we are perfectly positioned to help develop and enhance the City’s publication program, while serving as an expert resource for marketing and audience engagement. For this project, we believe that having a partner like Imprint with full- service capabilities will be of much greater value to the City. Our full range of marketing expertise will bring broader thinking to the graphic design work and ensure that the strategy for content and audience engagement is upheld throughout the entire project. Whether developing full marketing campaigns or working on specialized graphic design projects, we bring a strategic focus to everything we do. As you get to know Imprint you will find that we offer: Award-Winning Talent: Our team brings 20+ years of experience designing and implementing digital and print programs. In the past 10 years, Imprint has been named Content Marketing Agency of the Year four times. Unmatched Experience: We have significant expertise in developing highly-strategic marketing programs that effectively engage, educate, and drive action with complex audiences. Graphic design is at the core of every project we develop. About IMPRINT 5 Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint.6 Distribution We put your content to work by leveraging a variety of platforms —digital, mobile, social, in-person, print, and more —to make sure you’re in front of your target audience at the right place and the right time. We provide a mix of public relations and social media strategies to amplify and drive results. Agency Overview Strategic Consulting We are deeply rooted in developing your strategy, which includes market research, audience analysis, project and workflow planning, distribution, and measuring success. With strategy as the foundation for your program, we deliver results that greatly benefit you and your audience. Creative Development Our multi-channel editorial and design teams provide a complete custom design experience. We create specifically tailored content that inspires positive audience engagement. Imprint is a full-service marketing and custom design agency. We specialize in helping complex and highly regulated organizations better connect with their audiences. We have extensive expertise in developing strategic and design-focused marketing programs that effectively engage, educate, and drive action with diverse audiences. Imprint is a leading partner within a number of industries including financial services, health & wellness, non-profit, food services, and higher education, among others. Imprint’s main areas of expertise fall into the following categories: Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint.7 Core Pillars We are relentlessly creative in our approach. We think broadly and differently, making real relationships with your audience possible. The Imprint team believes in the power of smart, targeted content and the tremendous impact it has on your ability to build real, lasting relationships with your audience. To be effective, all communications need to educate, inform and provide undeniable moments of inspiration. This is why we combine a deep understanding of the audience with a creative approach to strategy and design, to better engage and measurably drive positive long-term results. We strive to bring a unique perspective to the table for our diverse array of clients. The five core pillars that set us apart are: You are our focus. As an independent firm, our sole responsibility is to do right by our clients for the benefit of their audience. Your goals are our goals. We design bespoke programs that align with your growth plans to deliver measurable results. We are channel agnostic. We design liquid messaging that flows seamlessly across all channels— be they digital, mobile, or print. We inspire action. Our expertise makes us fast and efficient in generating relevant, custom content that will inspire your audience to engage. Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. MEASURE & OPTIMIZE CREATE PLAN CONTENT STRATEGY AMPLIFY Envision Audit Assess Research Embrace Audience behavior Channels Market landscape Data analysis Content experiences Digital Content Print Content Articles Newsletters Infographics Videos Websites Digital Social Print Experiential Goal setting Data gathering ROI determination Core Offerings 8 Our expertise runs deep, yet we’re nimble, agile, flexible, and able to work with your team at any stage of your marketing program. The 5 circles below represent our core offerings. Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint.9 Our Clients In the past ten years, Imprint has experienced significant success in building strategic marketing programs for a number of blue-chip companies, within highly complex industries. A few of those clients are listed below. Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. Agency of the Year (4-time winner) Most Valuable Partner Top Financial Agency Best International Campaign Best Interactive Storytelling Best Crisis Communications Best Digital Education Best Integrated Campaign Best Print Publication Our Awards 10 The Imprint team has been recognized for both the programs we have created for clients and for being an emerging leader in marketing, winning over 200 awards in the past 10 years. Notable recent awards include: Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. Working With Our Team Imprint is a diverse team of seasoned professionals with 20+ years of award-winning graphic design experience. When you work with Imprint you get access to the industry’s top design talent, and the focus is all on you. Your account team will engage with a strategy-first model and consist of senior designers, strategists, and account service personnel, who will set a proactive direction for your entire project. We will take care to fully understand your purpose, values, visions, and goals. We’ll build strong relationships with your internal and external teams and serve as a seamless extension of your organization, with an expert resource for every aspect of your program. The City can rest assured that: •You’ll always have one point of contact, for clear account service. •We will keep you updated every step of the way. •We will be efficient with your time. •Our flexible and nimble team will provide you with an experience that is an example of the industry’s best. 11 Our Client-Focused Approach References 12 Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. References We are proud to present the following three references. Contact information and a summary of our work for each client are listed below. Natalie Widdowson, Vice President, Corporate Marketing MissionSquare Retirement 777 N. Capitol Street, NE Washington, DC 20002 nwiddowson@missionsq.org 202-962-3447 Summary of Work: As our partner for 20 years when she was at T. Rowe Price, Natalie tapped us to work with her when she moved to her new position with, MissionSquare Retirement, in early 2022. We work on a variety of projects, including one which is design- only (the content is supplied by MissionSquare and we flow it into different templates, ultimately creating scores of how-to guides). Beyond the design projects, we help with digital, print, and strategy Note: MissionSquare is the retirement plan provider for Diamond Bar municipal employees. Holly Smith, Senior Director of Marketing Sodexo 6081 Hamilton Blvd., Allentown, PA 18106 holly.smith@sodexo.com 610-360-5055 Summary of Work: Imprint works closely with Sodexo (the 18th largest employer in the world) across multiple brands, teams, and lines of business. Over the past ten years, we’ve worked with the marketing and promotions teams on the Mindful by Sodexo and In My Kitchen brands on content strategy, content creation, and distribution. Key content initiatives include the development of campaign-related videos, email, social, websites, interactive, print materials, and point-of-sale marketing materials. Examples of our Work Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. •Planning and creating content that serves as the primary form of audience education and communication •The program spans the complete customer journey and increasing brand awareness deepens shareholder relationships through seamlessly integrated print and digital education communications. •Integrates content across digital and print, including: –Multiple websites –Newsletters –Social Media –Print collateral –Print Magazine •The Imprint team has developed the print magazine for over 15 years Strategy, Editorial and Design T. ROWE PRICE Insights Content Program &Print Magazine 15 Print Content OUR WORK Print Content Newsletters Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. •Imprint provides full program development and management services including: –Brand and content strategy –Content planning –Content creation –Graphic design –Multi-channel content management •Programs are designed to raise awareness, educate, raise funds, and build relationships with multiple audience groups •Custom design includes: –Webpages –Newsletter –Reports –Print Magazine Strategy, Planning, and Design CROHN’S & COLITIS FOUNDATION 16 Digital Content Print Magazine Content Strategy + Planning OUR WORK Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. •Supported MissionSquare Retirement’s website transition •Focused on communications to support plan sponsors and participants •The program included a suite of communications for plan sponsors and participants across multiple channels including: –Digital Employer Resource Center –Newsletters –Direct Mail –Print –Mobile Integrated Campaigns MISSIONSQUARE RETIREMENT Retirement Transition 17 OUR WORK Employer Resource Center Print Guides Newsletters Print Postcard Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. •Developed a business-building practice management program for advisors based on proprietary research –Synthesized research findings and presented to advisors through engaging content –Positioned FlexShares as an industry thought leader and partner of choice to advisors –Attracted qualified prospects to FlexShares •Achieved goals through a suite of foundational materials including a whitepaper, presentation, interactive quiz, videos •Drove awareness and continued engagement with target audience through new content and ongoing promotion Integrated Programs FLEXSHARES The New Rules in Wallet Share 18 Prospect Email Interactive Quiz White PaperLanding Page Podcast Presentation Blog Post Mobile Responsive OUR WORK Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. •Imprint manages all Mindful by Sodexo marketing, both digital and print, to drive deeper audience engagement and loyalty. •Imprint handles all marketing strategy, content planning, and creative execution. •We also document program goals, track and monitor progress, and analyze results, to inform future marketing strategy and content •Program content includes: –Websites –Newsletters –Video –Print collateral –Social media content –Engagement tools Integrated Campaigns SODEXO Mindful by Sodexo 19 Social Media Content Interactive Engagement Tools Promo Video Content Digital Content OUR WORK Fee Proposal 20 Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. Fee Proposal Proposals are based on the required specifications for each initiative. Every program has a number of unique factors that affect the final budget including audiences, required resources, and creative development. If selected for this project Imprint will work with the City’s team to detail the exact scope and pricing for each aspect of this project. Our initial assumptions on pricing are detailed on the following pages. Component Description Fee Estimate Monthly Newsletter: Format and Layout 4-Page •Flow of Diamond Bar supplied content (pre-approved and proofed by Client) into Client provided template •Format and layout of 4 pages •Assumes 2 rounds of review with color PDF proofs •Final proofing •Delivery of print-ready files to the designated printer •4 times per year $6.4K Monthly Newsletter: Format and Layout 6-Page •Flow of Diamond Bar supplied content (pre-approved and proofed by Client) into Client provided template •Format and layout of 6 pages •Assumes 2 rounds of review with color PDF proofs •Final proofing •Delivery of print-ready files to the designated printer •5 times per year $13.8K Continued on next page 21 Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. Project Description Fee Estimate Recreation Activities Guide •Flow of Diamond Bar supplied content (pre-approved and proofed by Client) into Client provided template •Format and layout of 4 pages •Assumes 2 rounds of review with color PDF proofs •Final proofing •Delivery of print-ready files to the designated printer •3 times per year $15.2K Fee Proposal (cont.) Project Description Fee Estimate Annual Calendar •Flow of Diamond Bar supplied content (pre-approved and proofed by Client) into Client provided template •Format and layout •Final proofing •Delivery of print-ready files to the designated printer •Assumes 2 rounds of review with color PDF proofs •1 time per year $2.6K Continued on next page 22 Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. Fee Proposal (cont.) Component Description Fee Estimate Information Flyer: Design and Layout •Flow of Diamond Bar supplied content (pre-approved and proofed by Client) into the Client provided template •Format and layout •Assumes 2 rounds of review with color PDF proofs •Final proofing •Delivery of print-ready files to the designated printer •Produced as needed $1,700 per flyer Estimated Annual Total $39.7K Component Description Proposed Budget Design Update Allocation •Updates to existing template designs •Does not include complete redesigns $13K Additional Budget To be considered and allocated based on further discussions with the Diamond Bar team Hourly Rates Resource Hourly Graphic Designer $100 per hour Account Director $80 per hour 23 Successful Fit Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. Successful Fit As a creative partner, Imprint will bring a unique combination of big project experience and small agency liveliness to the table in working with the City of Diamond Bar. Listed below are a few key reasons we think we are a particularly perfect fit for this partnership: 1.While Imprint is ten years old, our team brings 20+ years of experience designing, writing, and developing innovative branded marketing solutions. We know how to drive results through all kinds of content and our deep foundation in strategy will help us determine the best way to engage your target audiences. 2.We are bold and committed to our clients. Your goals are our goals, and we support them every step of the way with you. We will operate as an extension of your team. 3.The City of Diamond Bar needs a partner that thrives in multifaceted environments, and we bring years of experience working inside highly regulated industries and a unique ability to make the complex simple. We are trusted with developing messaging structures that are coherent, consistent, and effective across multiple audience groups. 4.As a diverse-owned agency (certified by NGLCC as a Platinum Circle Supplier) we know the power of diversity and inclusion, especially when it comes to content. 25 Confidential. Prepared exclusively for The City of Diamond Bar CA by Imprint. Thank you for the opportunity to present Imprint! 26 KEN WILLIAMS, KWILLIAMS@IMPRINTCONTENT.COM, 646-780-8757 3fold Communications Proposal Submission City of Diamond Bar RFP for Graphic Design Services JUNE 26, 2023 3FOLD COMMUNICATIONSMARKETING & ADVERTISING1610 R STREET, SUITE 300SACRAMENTO, CA 95811916.770.0609 TABLE OF CONTENTS Table of Contents 01 Cover Letter 02 References 03 Work Samples 07 Terms and Conditions Acknowledgment 08 Cost Proposal 01COVER LETTER Point of Contact: Taylor Toledo, VP of Insights P: 209-598-4493 E: taylor@3foldcomm.com Cover Letter 3fold Communications is pleased to submit a comprehensive proposal in response to your RFP for graphic design services for the City of Diamond Bar. Our agency is thrilled to have the opportunity to showcase our expertise and present our cost-effective, award-winning services tailored specifically for city and public utility projects. At 3fold, we understand effective design’s critical role in conveying the city’s message and engaging the community. With our deep knowledge and experience in this field, we’re confident that we can meet and exceed your expectations for monthly newsletters, recreation guides, annual calendars, and other miscellaneous projects. Why choose 3fold? • Award-Winning Design: Our agency takes pride in our design team’s creative prowess, recognized nationally and globally with numerous awards. We constantly strive for innovation and excellence in our work, ensuring each project reflects the client’s brand identity and resonates with its target audience. • Cost-Effective Solutions: We recognize the importance of managing budgetary constraints while maintaining high-quality standards. Our team is committed to offering cost-effective solutions without compromising creativity or design excellence. We leverage our industry relationships and streamlined processes to deliver outstanding client value. • Expertise in City and Public Utility Projects: Our agency specializes in marketing and design solutions for government entities, including cities and public utilities. We have a proven track record of delivering exceptional results that align with client’s unique requirements and objectives, like Diamond Bar. Enclosed in this proposal is our comprehensive response, including references, examples of our work, and associated costs. We appreciate the opportunity to be considered for this project and would be delighted to discuss our proposal further. If you have any questions or require additional information, please don’t hesitate to contact our Authorized Point of Contact, Taylor (contact information below). We look forward to working with the City of Diamond Bar to enhance its visual communication and community engagement efforts. Let’s get started. 02REFERENCES References As part of our proposal, we are pleased to present a selection of references that underpin and support our work samples. Our contacts testify to our commitment to efficient, effective work that meets our partners’ business goals. Robin Van Valkenburgh Transit Services Manager Nevada County Transit Services Division P: 530-477-0103 E: Robin.vanvalkenburgh@co.nevada.ca.us Brenda Bongiornio Public Information Officer Sacramento County Department of Waste Management & Recycling P: 916-216-5825 E: bongiornob@saccounty.gov Monica Romero Dean of Business and Technology Mesa College P: 619-388-2803 E: mdromero@sdccd.edu 02 03WORK SAMPLES Work Samples Empowering Change, One Cart at a Time: How 3fold Empowered Sacramento County with Clarity Client: Sacramento County “SacGreenTeam” BACKGROUND: Sacramento County residents needed clarification regarding the acceptable items for curbside recycling. Despite cart checks, customers persisted in “wishcyling” by including non-recyclable items, mistakenly believing they would be sorted at processing facilities. To further complicate matters, starting July 1, 2022, the SacGreenTeam introduced a new requirement for curbside customers to place organic material in their green waste cart instead of the trash cart, adding another layer of confusion. CREATIVE APPROACH: The creative solution intended to use SacGreenTeam’s branding to evoke positivity, community, and teamwork, all while being eye-catching and effective; it should stand out from other marketing and advertising noise. To continue elevating the brand and aligning with the rest of the project, we chose photos that showed recyclable products in their natural environment, intriguing and clear drawings, and motion elements that invited interaction and engagement. 04WORK SAMPLES Accelerating Innovation: Unleashing the Power of Branding Client: California Mobility Center BACKGROUND: The California Mobility Center (CMC)—a Sacramento-based, public-private business acceleration hub—came to 3fold in need of a brand identity to reflect the company’s mission and values and a compelling and effective messaging strategy. As an organization that provides advanced automotive mobility start- ups with a path to commercializing their products, services, and technologies, the CMC is a unique business with unique offerings for its clients and members. The need for clear and compelling branding and messaging was top- of-mind for both the CMC and 3fold. CREATIVE APPROACH: Through extensive research, we uncovered key concepts to be implemented through CMC’s brand package and messaging. These included the need to promote the CMC’s ability to give its clients a faster path to global commercialization, California-centric identity, and the importance of the relationships and structured offerings among the CMC’s clients and members. We infused these concepts into the brand identity, the website, and a strategic launch plan to set the CMC on a path to continuous growth. The brand identity embodies the sense of the CMC’s role in building the next generations of transportation technology by effectively connecting the emotional connotations of California as the center of progress with the visual cue of future-forward mobility. CLIENTS Clients receive a compl e t e b u s i n e s s r e v i e w a n d comprehensive comm e r c i a l i z a t i o n p l a n t h a t i s implemented by Prefe r r e d S e r v i c e P r o v i d e r s w i t h support from CMC staff . T h e r e i s n o c o s t o r e q u i t y requirement to apply, b u t C l i e n t s b e a r t h e c o s t o f p l a n implementation. Access t o o p t i o n a l f u n d i n g , i n c l u d i n g equity investment opp o r t u n i t i e s , a r e a v a i l a b l e . MEMBERS Members benefit from p a r t n e r i n g o p p o r t u n i t i e s ranging from observatio n t o d e m o n s t r a t i o n t o deployment, collective g o v e r n m e n t o u t r e a c h , a n d workforce developme n t . M e m b e r d u e s a r e b a s e d upon annual company r e v e n u e s . PREFERRED SERVICE P R O V I D E R S Preferred Service Provi d e r s ( P S P s ) a r e t o p - t i e r providers that have d e v e l o p e d d o w n - m a r k e t o f f e r i n g s to meet the commercial i z a t i o n g o a l s a n d r e s o u r c e limitations of early-sta g e c o m p a n i e s . BROADER MOBILITY E C O S Y S T E M International, national, a n d l o c a l , p u b l i c & p r i v a t e entities that impact ho w s o c i e t y w i l l t r a n s i t i o n t o a n d adopt future mobility i n n o v a t i o n s . The CMC orchestrates r e s u l t s - o r i e n t e d , c o m m e r c i a l l y meaningful interactions w i t h i n t h e e c o s y s t e m . T h i s is primarily achieved th r o u g h p r o g r a m m i n g t h a t is tailored to meet Clien t n e e d s a t k e y s t a g e s o f development; and thro u g h C l i e n t - M e m b e r p a r t n e r i n g that ranges from an ob s e r v a t i o n / a d v i s o r y r e l a t i o n s h i p to more active demon s t r a t i o n a n d d e p l o y m e n t - oriented interactions. C M C s e r v i c e p r o v i d e r s a r e available as needed, or C l i e n t s m a y o p t t o u s e independently source d p r o v i d e r s . CMC ECOSYSTEM CMC ORCHESTRATE D I N T E R A C T I O N • OEMs • Tier 1 Suppliers • Tech Companies • Electric Utilities • Fleet Owner/Operator • Universities • Government • Utility Suppliers • Digital Tech • Market Entry Support • Debt & Equity Funding • Testing & Validation • Autonomy • Connected Mobility • Electrification • Shared/Smart Mobility • Charging/Fueling Infrastructure • Demonstration and Depl o y m e n t • Advanced Manufacturin g • Grant Funding • Requirements Complian c e • Business Services • Workforce Development PROGRAMMING AN D P A R T N E R I N G ADVANCED MFG. Manufacturer initial product BUILD MEMBER PARTICIPATI O N R O L E S ADVISE DEPLOY ADVISE AND DEMONS T R A T E TESTING & VALIDATIO N Provide testing to help you get validation TEST MARKET ENTRY Secure purchase orders LAUNCH Early-Stage Compani e s Mid-Stage Companies Later-Stage Compani e s AREAS OF FOCUS ELECTRIC (AND ZERO EMISSION) CONNECTED INFRASTRUCTURE AUTONOMOUS SHARED A NEW TYPE OF RESOURCE FUNDING The CMC is a new type of resource that has product commercialization at its core. It is set up to bridge the gap between corporates and early-stage companies to ensure an effective partnership that drives innovation. The CMC not only de-risks the commercialization process but enables it to happen much more quickly. OPTIONS THE CMC CAN PROVIDE ACCESS TO – GRANTS AND EQUITY & DEBT Unlike an accelerator that provides grants to offset the costs of a demonstration or proof of concept project, a commercialization enabler cannot underwrite the more substantial resources required for a full commercial launch. It does, however, provide clients access to dilutive and non-dilutive funding sources that make the process easier. INCUBATORS “IDEATION” Business Case Founders Conceptual Bootstrap In-House Business Plan Core Team Proof of Concept Angel, Series A Limited Planning Organization Offering Funding Service Providers Launch Plan Blended Team Commercialized Offering Series A + Provider Network ACCELERATORS “DEMONSTRATION” CORPORATEPARTNER NEW TYPE OF ENTITY? “COMMERCIALIZATION” COMMERCIALIZATION COSTS GRANT FUNDING EQUITY & DEBT FUNDING R&D Staffing Training Testing Prototyping M&A Legal Sales Marketing Grant Sourcing Grant Evaluation Grant Writing Direct Investment Investment Syndication Fund Raising Guidance CLIENT OVERVIEW CLIENT INVOLVEMENT Clients of the CMC are tho s e i n n o v a t i n g n e w p r o d u c t s i n t h e c l e a n m o b i l i t y space. The CMC is desig n e d t o r e d u c e f r i c t i o n i n t h e c o m m e r c i a l i z a t i o n process by connecting in n o v a t i v e c l i e n t s w i t h w o r l d c l a s s s e r v i c e p r o v i d e r s (CMC PSPs) and engaged e n d u s e r s ( C M C M e m b e r s ) t o d r a s t i c a l l y i m p r o v e the future success of any m o b i l i t y p r o d u c t . T h e C M C i s t h e n e x u s p o i n t f o r industry innovation, prog r e s s i v e r e g u l a t i o n , v e n t u r e c a p i t a l , a n d w o r k f o r c e development. It enables e f f i c i e n t c o m m e r c i a l i z a t i o n a n d d e p l o y m e n t o f new technologies in Cali f o r n i a , s e t t i n g c o m p a n i e s u p f o r g l o b a l s u c c e s s . SACRAMENTO, CA The CMC is designed wit h c l i e n t i n n o v a t i o n a n d commercialization at its c o r e . E a c h C M C c l i e n t w i l l go through a process of a s s e s s m e n t a n d e v a l u a t i o n to find the best partners i n o u r e c o s y s t e m t o m o v e you forward on your co m m e r c i a l i z a t i o n j o u r n e y . The CMC will help establis h a p l a n f o r y o u t o e n g a g e with the right end users a n d s e r v i c e p r o v i d e r s i n our network to increase y o u r c h a n c e s o f s u c c e s s . The primary goal of the C M C i s t o g e t y o u r p r o d u c t primed and ready for full c o m m e r c i a l i z a t i o n n o t j u s t in California but across th e g l o b e . PLAN DEVELOPMENTFULL EVALUATION ASSESSMENT COMMERCIALIZATION CLIENT BENEFITS SPEED TO MARKET CMC will help commercia l i z e p r o d u c t s m o r e q u i c k l y t o d r a m a t i c a l l y r e d u c e y o u r t i m e t o market. CMC will de-risk co m p a n i e s f o r i n v e s t o r s b y r e d u c i n g o v e r h e a d s a n d c o n n e c t i n g Clients to willing end use r s ( M e m b e r s ) f o r d e p l o y m e n t + d e m o n s t r a t i o n o p p o r t u n i t i e s . SINGLE ACCESS Reduce friction with conc i e r g e a p p r o a c h o f C M C s t a f f t o c o n n e c t C l i e n t s t o p r o g r e s s i v e regulators, innovative wo r k f o r c e d e v e l o p m e n t p r o v i d e r s , a n d w o r l d c l a s s P r e f e r r e d S e r v i c e Providers (PSPs). GROW NETWORK The CMC will enable you t o e x p o n e n t i a l l y g r o w y o u r i n d u s t r y n e t w o r k . F o r t h e d u r a t i o n of your project, you will b e n e f i t f r o m f u l l m e m b e r s h i p p r i v i l e g e s , e n a b l i n g r e g u l a r interaction with the CM C m e m b e r s h i p e c o s y s t e m . I n a d d i t i o n , C M C P S P s a r e s p e c i f i c a l l y set up to help you grow y o u r s u p p l i e r n e t w o r k , i n v e s t m e n t , a n d r e g u l a t o r y c o n n e c t i o n s . CMC CLIENT S E R V I C E S AND PROGR A M S 05WORK SAMPLES Navigating the Future: How Nevada County Connects Transformed Public Transportation Client: Nevada County Transit BACKGROUND: In the wake of its rebranding journey from Gold Country Stage to Nevada County Connects (NCC), Nevada County’s transit system faced the challenge of effectively communicating its new brand identity and enhancing the user experience for riders. With the primary objective of boosting ridership, NCC sought to position itself as a desirable and efficient transportation option for all types of riders and purposes. They recognized the need for an updated map and rider guide that would reflect the new brand while simplifying the journey for passengers. CREATIVE APPROACH: With a vision to align the brand’s simplicity and efficiency with the updated map, 3fold embarked on a creative journey to revolutionize the way NCC communicated with its riders and the community at large. We focused on: • Streamlined simplicity: Significantly reducing the visual “clutter” displayed on original maps and embracing the minimalist essence of the brand to enhance clarity • Consistent integration: Leveraging the stylistic elements of the updated map to promote NCC across various platforms to create cohesive brand messaging and encourage ridership 1 1 1 1 100% ELECTRIC 100% ELECTRIC ZERO EMISSION BUS ZERO EMISSION BUS (530) 477-0103 www.nevadacountyconnects.com 1 1 1 1 100% ELECTRIC 100% ELECTRIC ZERO EMISSION BUS ZERO EMISSION BUS (530) 477-0103 www.nevadacountyconnects.com 1 1 1 1 100% ELECTRIC 100% ELECTRIC ZERO EMISSION BUS ZERO EMISSION BUS (530) 477-0103 www.nevadacountyconnects.com 1 1 1 1 100% ELECTRIC 100% ELECTRIC ZERO EMISSION BUS ZERO EMISSION BUS (530) 477-0103 www.nevadacountyconnects.com 06WORK SAMPLES 3LR S. Auburn St./Race St.. S. Auburn St./Mainhart Dr. S. Auburn St./Empire Market, Stacey Ln. S. Auburn St./Adams St. Whiting St., Church of Christ Whiting St., Crown Point Apts. Higgins Rd./Higgins Vlg. Combie Rd./Lake Ctr. Professional Dr./Fortune Ct. Drive-In Way/Atwood Rd./Umpqua Bank X Park-and-Ride Nevada St./Amtrak Sta. Little Valley Rd./GV MH Village Little Valley Rd./Forever Flowering Church St./Neal St. Tinloy St./ Bank St. E. Main St./City Hall Colfax Ave./Ophir St., Bottle Shop Bennett St./Ophir St. E. Main St./Idaho-Maryland Rd. E. Main St./Eureka St. E. Main St./Berryhill Dr. Gold Country Vlg. Nevada St. Amtrak Station Manzanita Ave./Mt. Air Mobile Park FS Dr./FS MH Comm. Squirrel Crk./Oak St. Market Squirrel Crk./Crestwood Squirrel Crk./Old Dairy Pl. Squirrel Crk. XScotten School Colfax/Hwy.174/GV Glass Colfax/Hwy.174/Prosperity Lanes Alta St./Ridge Rd. Alta St./Salvation Army Alta St. X Dee Mautino Park Ridge Rd./Hughes Rd. Hughes R d./ Sierra Ci n e m a s Hughes R d./ Rockw o o d Dr.Hughes R d./ Lidste r A v e. Ridge Rd./Slate Crk. Ridge Rd./Ridge Feed Store Alta St./Country Preschool Alta St./Ivey St. Alta St./Linden Ave. Adam Ave./FRC School RRH/West Dr. RRH/East Dr. RRH/Twin Cities Church RRH/Ironclad Rd. RRH/RRR RRR/Fire Station PVD/Tack Room Rest. PVD/Clover Rd. RRH/Valley Rd. RRH/Ponderosa Way RRH/Randolph Ln. RRH/Bitney Springs Rd. PVD/Spenceville Rd. PVD/Broken Oak Ct. PVD/Gateway Park PVD/Valley Oak Ct. PVD/PVR, Park & Ride PVR/Biladeau Ln. PVR/Black Forest Rd. PVR/Branding Iron Rd. PVR/Donavan St. PVD/Easy St. PVD/Horton St. RRH/Grubstake Trl. PVD/Quincy Ln. RRH/Post Office RRH/Animal Clinic PVD/Willowbrook Rd. Wildwood Ctr. ZONE 2 ZONE 2 ZONE 1 ZONE 1 ZONE 2 ZONE 1 Butler St./Penstock Dr. High St./Neal St. Pleasant St./Walsh St. Pleasant St. X Dalton St. Brighton St./Minnie Park Brighton St./Fawcett St. Brighton St./Packard Dr. Brighton St./Gate 8, Fairgrounds McCourtney Rd./Allison Ranch Rd. Freeman Ln./City of GV Yard Freeman Ln./Liberty Motors Pine Creek Shopping Ctr., Raleys McKnight Way/Freeman Ln., Papa Murphys GV Shopping Center, Kmart Litton Dr. Litton Dr., Litton Bldg. Peer Resource New Mohawk Rood Gov. Ctr. Ridge Rd./Morgan Ranch Dr. NV Union HS Ridge Rd./Ventana Sierra Dr. E. Main St./Professional Bldg. Dorsey Dr./Catherine Ln. Dorsey Dr./Springhill Garden Apts.Dorsey Dr./Segsworth Joerschke Dr./Maltman Dr. Joerschke Dr./Valley Commons Apts.Dorsey Dr./GV Terrace Apts. Dorsey Dr./GV Senior Apts. Dorsey Dr./Crystal Ridge Care Ctr. Sutton Way/Glenbrook Apts. Sutton Way/Olympia Garden Apts. Sutton Way/Laura Wilcox Bldg.,Oak Ridge Apts. Dorsey Dr./Sutton Way Sutton Way/Sutton Cinemas NCH/Glenwood Rd. NCH/Fowler Ctr. Glenbrook Shopping Ctr. NCH/Hubbard Rd. NCH/Narrow Gauge Ln. NCH/Banner Lava Cap Gold Country ShoppingCtr., Safeway E. Main St./Humpty Dumpty Rest. Old Tunnel Rd./ Bank of the West Western Sierra Medical Ctr. Old Tunnel Rd./ NV City Senior Apts. Zion St./Rankins MHP Zion St./SPD Market Zion St./Forest Charter School Sac St./Tour of NV City Bicycle Shop Sac St./Adams Ln. Broad St. Brg./Union Alley Coyote St./Washington St. Brg. Nevada St./Willow Valley Rd. Hwy.49/Coyote St. Hwy.49/N. Bloomfield Rd. Madelyn Helling Library Broad St./Bennett St. Broad St./Chief Kelly Dr. Sierra College WPL/1415 Bldg., Brunswick Rd.Crown Point Cir./NV County BH380 SCD400 SCDSCD/BriarPatch Food Co-op SCD/ Litton TrailSCD/Chapa-De Indian HealthGranite WellnessSCD, Fire StationSCD/Rotary FieldLoma Rica Dr./Pride Industries W. Main St./ The Pines Motel Main St./ Cemetery Main St./Charis Youth Ctr.W.Main St./Townsend St. W. Main St./Sierra Mountain InnOak Tree Rd./Tyler Foote Rd.N. San Juan PON. San Juan Comm. Ctr. Resource Ctr. & Library Hwy.49/Tyler Foote Rd.N. Columbia CCSierra Family MCS. Yuba RiverBroad St./City Hall Ananda Vlg.E. Main St./Fairway Bldg. 1 2 2 4 4 4 5 5 5 6 6 7 7 7 AS AS 3GV 3GV 3LR Commercial St./Gas Station Alta Sierra/Johnson Place Alta Sierra/Little Valley Rd. SNMH Bldg #1 SNMH Bldg #3 SNMH Bldg #4 MAP KEY BH Behavioral Health CC Cultural Center Comm. Ctr. Community Center Gov. Ctr. Government Center FS Forest Spring GV Grass Valley HS High School MC Medical Clinic MH Mobile Home MHP Mobile Home Park NCC Nevada County Connects NCH Nevada City Highway NV Nevada OD On-Demand PO Post Office PVD Penn Valley Drive PVR Pleasant Valley Road Rest. Restaurant RRH Rough & Ready Highway RRR Rough & Ready Road Sac. St. Sacramento Street SCD Sierra College Drive WPL Whispering Pines Lane X Across From LEGEND 1 ROUTE 1 / Nevada City 2 ROUTE 2 / Grass Valley to Ridge Rd “Loop” Back to Grass Valley 3LR ROUTE 3LR / Loma Rica Loop 3GV ROUTE 3GV / Grass Valley Loop 4 ROUTE 4 / Brunswick Basin 5 ROUTE 5 / Auburn – Regional Route 6 ROUTE 6 / Penn Valley 7 ROUTE 7 / North San Juan AS ROUTE AS / Saturdays Only On-Demand Stop Transfer Point 2 ROUTE 2 / GRASS VALLEY TO RIDGE RD. “LOOP” BACK TO GRASS VALLEY Tinloy St./Bank St. (Depart)Church St./Neal St.Alta St./Ridge Rd.Hughes Rd. SCD/BriarPatch Food Co-opRidge Rd./Ventana Sierra Dr. Ridge Rd./Morgan Ranch Dr.Alta St./Ridge Rd., Mini-MartCity Hall Tinloy St./Bank St. (Arrive)7:30 7:32 7:35 7:37 7:40 7:42 7:45 7:49 7:53 7:55 9:30 9:32 9:35 9:37 9:40 9:42 9:45 9:49 9:53 9:55 11:30 11:32 11:35 11:37 11:40 11:42 11:45 11:49 11:53 11:55 2:30 2:32 2:35 2:37 2:40 2:42 2:45 2:49 2:53 2:55 4:30 4:32 4:35 4:37 4:40 4:42 4:45 4:49 4:53 4:55 6:30 6:32 6:35 6:37 6:40 6:42 6:45 6:49 6:53 6:55 3LR ROUTE 3 / LOMA RICA LOOP Tinloy St./Bank St. (Depart)Crown Point Cir./NV County BHWPL/1415 Bldg., Brunswick Rd.Loma Rica Dr./Pride IndustriesWPL/1415 Bldg., Brunswick Rd.E. Main St./Eureka St. Tinloy St./Bank St. (Arrive)8:30 8:37 8:40 8:42 8:44 8:49 8:52 10:30 10:37 10:40 10:42 10:44 10:49 10:52 12:30 12:37 12:40 12:42 12:44 12:49 12:52 1:30 1:37 1:40 1:42 1:44 1:49 1:52 3:30 3:37 3:40 3:42 3:44 3:49 3:52 3GV ROUTE 3 / GRASS VALLEY LOOP Tinloy St./Bank St. (Depart)Church St./Neal St. Brighton St./Minnie ParkButler St./Penstock Dr. Pine Creek Shopping Ctr., Raleys GV Shopping Ctr., Kmart Shopping Ctr.Whiting St., Church of ChristBennett St./Ophir St.Gold Country Vlg. Colfax Ave./Ophir St., Bottle Shop Tinloy St./Bank St. (Arrive)7:00 7:02 7:06 7:07 7:10 7:12 7:18 7:19 7:20 7:22 7:26 8:00 8:02 8:06 8:07 8:10 8:12 8:18 8:19 8:22 8:26 9:00 9:02 9:06 9:07 9:10 9:12 9:18 9:19 9:20 9:22 9:26 10:00 10:02 10:06 10:07 10:10 10:12 10:18 10:19 10:22 10:26 11:00 11:02 11:06 11:07 11:10 11:12 11:18 11:19 11:20 11:22 11:26 12:00 12:02 12:06 12:07 12:10 12:12 12:18 12:19 12:22 12:26 1:00 1:02 1:06 1:07 1:10 1:12 1:18 1:19 1:22 1:26 2:00 2:02 2:06 2:07 2:10 2:12 2:18 2:19 2:20 2:22 2:26 3:00 3:02 3:06 3:07 3:10 3:12 3:18 3:19 3:22 3:26 4:00 4:02 4:06 4:07 4:10 4:12 4:18 4:19 4:20 4:22 4:26 5:00 5:02 5:06 5:07 5:10 5:12 5:18 5:19 5:22 5:26 6:00 6:02 6:06 6:07 6:10 6:12 6:18 6:19 6:22 6:26 7:00 7:02 7:06 7:07 7:10 7:12 7:18 7:19 7:22 7:26 1 ROUTE 1 / NEVADA CITY Grass Valley to Nevada City Nevada City to Grass Valley Tinloy St./Bank St. (Depart)E. Main St./City HallE. Main St./ Idaho Maryland Rd.NCH X Fowler Ctr.Peer Resource New MohawkZion St./SPD Market Broad St. Brg./Union AlleyNevada St./ Willow Valley Rd. County Gov. Ctr. (Arrive)County Gov. Ctr. (Depart)Broad St./City HallZion St./SPD Market NCH/Fowler Ctr.Dorsey Dr./Segsworth WayE. Main St./Eureka St. Tinloy St./Bank St. (Arrive) 6:20 6:25 6:30 6:33 6:37 6:44 6:47 6:49 6:51 7:00 7:02 7:03 7:08 7:10 7:11 7:15 7:25 7:30 7:33 7:37 7:44 7:47 7:49 7:51 8:00 8:02 8:03 8:08 8:11 8:15 8:20 8:25 8:30 8:33 8:37 8:44 8:47 8:49 8:51 9:00 9:02 9:03 9:08 9:10 9:11 9:15 9:25 9:30 9:33 9:37 9:44 9:47 9:49 9:51 10:00 10:02 10:03 10:08 10:09 10:11 10:15 10:20 10:25 10:30 10:33 10:37 10:44 10:47 10:49 10:51 11:00 11:02 11:03 11:08 11:11 11:15 11:25 11:30 11:33 11:37 11:44 11:47 11:49 11:51 12:00 12:02 12:03 12:08 12:09 12:11 12:15 12:20 12:25 12:30 12:33 12:37 12:44 12:47 12:49 12:51 1:00 1:02 1:03 1:08 1:11 1:15 1:25 1:30 1:33 1:37 1:44 1:47 1:49 1:51 2:00 2:02 2:03 2:08 2:11 2:15 2:25 2:30 2:33 2:37 2:44 2:47 2:49 2:51 3:00 3:02 3:03 3:08 3:09 3:10 3:11 3:15 3:25 3:30 3:33 3:37 3:44 3:47 3:49 3:51 4:00 4:02 4:03 4:08 4:11 4:15 4:20 4:25 4:30 4:33 4:37 4:44 4:47 4:49 4:51 5:00 5:02 5:03 5:08 5:10 5:11 5:15 5:25 5:30 5:33 5:37 5:44 5:47 5:49 5:51 6:00 6:02 6:03 6:08 6:11 6:15 6:20 6:25 6:30 6:33 6:37 6:44 6:47 6:49 6:51 7:00 7:02 7:03 7:08 7:11 7:15 7:20 7:25 7:30 7:33 7:37 7:44 7:47 7:49 7:51 7 ROUTE 7 / NORTH SAN JUAN Grass Valley to North San Juan North San Juan to Grass Valley Tinloy St./Bank St. (Depart)Glenbrook Shopping Ctr.NV Union HS Zion St./SPD Market Broad St. Brg.Rood Gov. Ctr.S. Yuba RiverHwy. 49/Tyler Foote Rd.N. San Juan POOak Tree Rd./Tyler Foote Rd., Mother TruckersSierra Family MCN. Columbia CC (Arrive)N. Columbia CC (Depart)Ananda Vlg. Oak Tree Rd./Tyler Foote Rd., Mother TruckersResource Ctr. & LibraryN. San Juan PON. San Juan Comm. Ctr. Hwy. 49/Tyler Foote Rd.S. Yuba Riv.Rood Gov. Ctr. Broad St./City HallZion St./SPD Market NV Union HS Glenbrook Shopping Ctr. Tinloy St./Bank St. (Arrive) 6:00 6:07 6:10 6:15 6:29 6:35 6:39 6:43 6:47 6:49 7:00 7:04 7:06 7:07 7:11 7:13 7:14 7:22 7:36 7:39 7:42 7:48 7:55 8:00 12:30 12:37 12:45 12:50 12:53 12:58 1:12 1:16 1:20 1:24 1:28 1:30 1:30 1:34 1:36 1:37 1:42 1:44 1:45 1:53 2:07 2:10 2:13 2:19 2:26 2:31 5:30 5:37 5:45 5:50 5:53 5:58 6:12 6:16 6:20 6:24 6:28 6:30 6:30 6:34 6:36 6:37 6:42 6:44 6:45 6:53 7:07 7:10 7:13 7:19 7:26 7:31 Gold Country Stage is now Nevada County Connects. NEW NAME, SAME GREAT SERVICE. 4 ROUTE 4 / BRUNSWICK BASIN Grass Valley to Brunswick Basin Brunswick Basin to Grass Valley Tinloy St./Bank St. (Depart)City HallE. Main St./E. Berryhill Dr.Rockwood Dr./ Hughes Rd. Sierra CollegeSNMH Bldg. #1, #3, #4 Glenbrook Shopping Ctr.Gold Country Shopping Ctr., SafewayWestern Sierra Medical Ctr. NCH/Fowler Ctr. (Arrive) NCH/Fowler Ctr. (Depart)Glenbrook Shopping Ctr.Sierra CollegeLitton Dr.E. Main St./W. Berryhill Dr., DokimosE. Main St./Eureka St., Kubota Tinloy St./Bank St. (Arrive)6:30 6:32 6:34 6:39 6:45 6:48 6:50 6:55 7:02 7:06 7:10 7:15 7:17 7:19 7:21 7:24 7:30 7:32 7:34 7:39 7:45 7:48 7:50 7:55 8:02 8:06 8:10 8:15 8:17 8:19 8:21 8:24 8:30 8:32 8:34 8:39 8:45 8:48 8:50 8:55 9:02 9:06 9:10 9:15 9:17 9:19 9:21 9:24 9:30 9:32 9:34 9:39 9:45 9:48 9:50 9:55 10:02 10:06 10:10 10:15 10:17 10:19 10:21 10:24 10:30 10:32 10:34 10:39 10:45 10:48 10:50 10:55 11:02 11:06 11:10 11:15 11:17 11:19 11:21 11:24 11:30 11:32 11:34 11:39 11:45 11:48 11:50 11:55 12:02 12:06 12:10 12:15 12:17 12:19 12:21 12:24 12:30 12:32 12:34 12:39 12:45 12:48 12:50 12:55 1:02 1:06 1:10 1:15 1:17 1:19 1:21 1:24 1:30 1:32 1:34 1:37 1:39 1:45 1:48 1:50 1:55 2:02 2:06 2:10 2:15 2:17 2:19 2:21 2:24 2:30 2:32 2:34 2:39 2:45 2:48 2:50 2:55 3:02 3:06 3:10 3:15 3:17 3:19 3:21 3:24 3:30 3:32 3:34 3:37 3:39 3:45 3:48 3:50 3:55 4:02 4:06 4:10 4:15 4:17 4:19 4:21 4:24 4:30 4:32 4:34 4:39 4:45 4:48 4:50 4:55 5:02 5:06 5:10 5:15 5:17 5:19 5:21 5:24 5:30 5:32 5:34 5:39 5:45 5:48 5:50 5:55 6:02 6:06 6:10 6:15 6:17 6:19 6:21 6:24 6:30 6:32 6:34 6:39 6:45 6:48 6:50 6:55 7:02 7:06 7:10 7:15 7:17 7:19 7:21 7:24 AS ROUTE AS – SATURDAYS ONLY Tinloy St./Bank St. (Depart)Mountain Air MHPsFS Dr./FS MH Comm.Alta Sierra Dr./Little Valley Rd. Tinloy St./Bank St.(Arrive) 8:30 8:40 8:41 8:42 8:54 10:30 10:40 10:41 10:42 10:54 1:30 1:40 1:41 1:42 1:54 4:30 4:40 4:41 4:42 4:54 6 ROUTE 6 / PENN VALLEY Grass Valley to Penn Valley Penn Valley to Grass Valley Tinloy St./Bank St. (Depart)Main St./Charis Youth Ctr.Squirrel Crk. X Scotten SchoolRRH/Bitney Springs Rd.RRR/Fire StationPVD/Clover Rd.PVD/Spenceville Rd., Northridge PizzaCommercial St. X Gas StationWildwood Ctr. (Arrive)Wildwood Ctr. (Depart)PVR/Branding Iron Rd.PVD/Spenceville Rd.PVD/Quincy Ln.RRH/PORRH/Bitney Springs Rd.Squirrel Crk. 823 W. Main St.City Hall Tinloy St./Bank St. (Arrive)6:35 6:53 6:55 6:58 7:01 7:04 7:09 7:12 7:16 7:18 7:20 7:22 9:00 9:04 9:07 9:08 9:11 9:15 9:17 9:20 9:24 9:25 9:28 9:31 9:34 9:39 9:42 9:46 9:48 9:50 9:52 10:00 10:04 10:07 10:08 10:11 10:15 10:17 10:20 10:24 10:25 10:28 10:31 10:34 10:39 10:42 10:46 10:48 10:50 10:52 12:00 12:04 12:07 12:08 12:11 12:15 12:17 12:20 12:24 12:25 12:28 12:31 12:34 12:39 12:42 12:46 12:48 12:50 12:52 2:00 2:04 2:07 2:08 2:11 2:15 2:17 2:20 2:24 2:25 2:28 2:31 2:34 2:39 2:42 2:46 2:48 2:50 2:52 4:00 4:04 4:07 4:08 4:11 4:15 4:17 4:20 4:24 4:25 4:28 4:31 4:34 4:39 4:42 4:46 4:48 4:50 4:52 6:00 6:04 6:07 6:08 6:11 6:15 6:17 6:20 6:24 6:25 6:28 6:31 6:34 6:39 6:42 6:46 6:48 6:50 6:52 7:00 7:04 7:07 7:08 7:11 7:15 7:17 7:20 7:24 7:25 7:45 5 ROUTE 5 / AUBURN – REGIONAL ROUTE Grass Valley to Auburn Auburn to Grass Valley Sac. St./Adams St. (Depart) Tinloy St./Bank St. (Depart)Manzanita Ave./Mt. Air Mobile Park FS Dr./FS MH Comm.LV Rd./Forever FloweringHiggins Rd./Higgins Vlg.Combie Rd./Lake Ctr.Professional Dr./Fortune Ct.(Drop Off Only)Drive-In Way/Atwood Rd./Umpqua Bank X Park-and-Ride (Drop off only)Nevada St./Amtrak Sta. (Arrive)Nevada St./Amtrak Sta. (Depart)Drive-In Way/Atwood Rd./Umpqua Bank X Park-and-Ride (Pick-Up Only)Professional Dr./Fortune Ct. (Pick-Up Only)Higgins Rd./Higgins Vlg.Combie Rd./Lake Ctr.FS Dr./FS MH Comm.Manzanita Ave./Mt. Air Mobile Park Tinloy St./Bank St. (Arrive)Nev Co. Ops Ctr. (Arrive)5:50 6:00 6:10 6:11 6:12 6:24 6:28 6:40 6:42 6:50 7:00 7:08 7:10 7:18 7:22 7:36 7:42 7:50 8:00 8:10 8:11 8:12 8:24 8:28 8:40 8:42 8:50 9:00 9:08 9:10 9:18 9:22 9:36 9:42 9:50 10:00 9:00 9:10 9:11 9:12 9:24 9:28 9:40 9:42 9:45 11:00 11:08 11:10 11:18 11:22 11:36 11:42 11:50 1:00 1:10 1:11 1:12 1:24 1:28 1:40 1:42 1:50 2:00 2:08 2:10 2:18 2:22 2:36 2:42 2:50 3:00 3:10 3:11 3:12 3:24 3:28 3:40 3:42 3:50 4:00 4:08 4:10 4:18 4:22 4:36 4:42 4:50 5:00 5:10 5:11 5:12 5:24 5:28 5:40 5:42 5:50 6:00 6:08 6:10 6:18 6:22 6:36 6:42 6:50 7:30 All times are departure times; times in bold are PM On-Demand stops Saturday serviceOD All times are departure times; times in bold are PM On-Demand stopsOD On-Demand stopsOD All times are departure times; times in bold are PM On-Demand stops Saturday serviceODAll times are departure times; times in bold are PM On-Demand stops Saturday serviceOD All times are departure times; times in bold are PM On-Demand stops Saturday serviceOD BUS SCHEDULE AND ROUTES FARES One Zone fares apply to passengers traveling within a single zone only. Two Zone fares apply to passengers traveling within both the one and two zones. CASH FARES Zone 1 Zone 2 Adult (18+)$1.50 $3.00 Discount – Seniors 65+, Disabled/Youth (6-17)$0.75 $1.50 Children (5 and under)FREE FREE Transfers FREE FREE ONE-DAY PASS (Non-transferable, unlimited rides) Zone 1 Zone 2 Adult (18+)$4.50 $7.50 Discount – Seniors 65+, Disabled/Youth (6-17)$2.25 $3.75 MONTHLY PASS (Non-transferable) Zone 1 Zone 2 Adult (18+)$45.00 $90.00 Discount – Seniors 65+, Disabled/Youth (6-17)$22.50 $45.00 All times are departure times; times in bold are PM On-Demand stops Saturday serviceOD OD OD OD OD OD OD OD OD ODOD ODOD OD OD OD OD (530) 477-0103 x 0 (888) 660-7433 TDD # (530) 271-2107 (530) 271-RIDE (530) 271-7433 nevcoconnects@co.nevada.ca.us www.nevadacountyconnects.com nevadacountynow.us GENERAL INFORMATION Nevada County Connects provides regularly scheduled fixed route bus service to Grass Valley, Nevada City, and surrounding communities. Regional service is available to Auburn. Our main Transit Center/Transfer Hub is located at Tinloy and Bank Streets in Grass Valley. This guide has been prepared to help you use Nevada County Connects for your transportation needs. We are committed to providing safe, courteous, convenient, and reliable transit service, as well as making your ride comfortable and enjoyable. Thank you for riding Nevada County Connects! Days & Hours of Bus Service Currently all Nevada County Connects routes run Monday through Friday. There is limited Saturday service on Routes 1, 2, 3, 4, 6, and AS. The Saturday service schedules are gray shaded areas. Please check individual routes for specific time schedules. There is no Sunday service. All times are departure times; times in bold are PM. No service is provided on: • New Year’s Day • Labor Day • Martin Luther King Jr. Day • Veteran’s Day • President’s Day • Thanksgiving Day • Memorial Day • Day after Thanksgiving • Independence Day • Christmas Day • County observed holidays as required. INSTRUCTIONS FOR ON-DEMAND BUS STOPS On-Demand stops are defined as stops that will only be served when requested by the passenger, ONLY at times indicated on route schedule, and indicated by shaded areas on schedule. FOR ON-DEMAND PICK-UP AND DROP-OFF CALL THE NEVADA COUNTY CONNECTS OFFICE 530-477-0103 X 0 AT LEAST 60 MINUTES PRIOR TO THE DESIRED STOP TIME TO ENSURE A RIDE. Requests prior to 7:00 AM must be made by calling the office prior to 7:00 PM the day before. Requests for Monday (prior to 7:00 AM) must be made by calling the office prior to 7:00 PM on Friday. FOR A DROP-OFF: Passenger must ask the driver for on-demand stop when boarding the bus. Effective: February 15, 2023 477-0103 6 STICKER GOES HERE 477-0103 63 STICKER GOES HERE 07TERMS AND CONDITIONS Terms and Conditions Acknowledgment 3fold Communications certifies we agree to the City’s Consulting Services Agreement terms and conditions. We understand that should we be selected, we must agree with the City of Diamond Bar. We do not request edits at this time. 08COST PROPOSAL Cost Proposal Below is a comprehensive cost proposal for management, creative direction, copywriting support, and production design for your projects. At 3fold, we understand the importance of cost-effectiveness in today’s competitive landscape, and we are committed to providing you with solutions that not only meet your creative objectives but also align seamlessly with your budgetary requirements. We believe in building strong and transparent relationships, and we are ready to work closely with you to optimize your investment. Our goal is to be your trusted financial stewards, ensuring every dollar spent is utilized efficiently and effectively. TASK DETAILS ASSOCIATED COST Newsletter (4x year) 4-page printed newsletter with written content, photography provided by the client Account management Copywriting support Production design Two (2) rounds of edits to finalize $4,000 Newsletter (x5) 6-page newsletter with written content, photography provided by the client Account management Copywriting support Production design Two (2) rounds of edits to finalize $5,800 Recreation Activities Guide (x3) 32-page self cover Recreation Activities Guide with written content provided by the client Account management Stock photography Copywriting support Creative direction Production design Two (2) rounds of edits to finalize $16,600 Annual Calendar (x1) 28-page self cover calendar with written content provided by the client Account management Stock photography Copywriting support Creative direction Production design Two (2) rounds of edits to finalize $12,700 Information Flyer (x1) As-needed flyer with written content, photography, provided by the client. Pricing reflects the quantity of one (1). Account management Copywriting support Production design Two (2) rounds of edits to finalize $2,700 TOTAL $41,800 09COST PROPOSAL MISCELLANEOUS PROJECT HOURLY COSTS Creative Time + Billing For creative products, two (2) rounds of revisions per product are included in this contract. Any rounds beyond this will be billed separately at an hourly rate of $200/hour until the project is complete. Any request for Rush Orders (less than 24 hour notice) will assume a flat fee of $500. JOB HOURLY COST Creative Director $200 Copywriter $200 Account Manager $200 Art Director $150 Graphic Designer $150 Design is not just about aesthetics; it’s the very essence of how we communicate, how we inspire, and how we engage the world around us. At 3fold, we have an unwavering understanding of the pivotal role that effective design plays in conveying the City of Diamond Bar’s message and engaging the community. Whether its monthly newsletters, recreation guides, annual calendars, or any other projects, we are confident in our ability to create design solutions that will leave a lasting impact. We strive for excellence in every pixel, every line, and every stroke, and we look forward to showcasing our acumen as we start on this project together. Thank you, again, for considering 3fold as your strategic business partner. If you have any inquiries, please do not hesitate to reach out. Galaxy Weblinks 1,Broadway,14th Floor,Cambridge sales@galaxyweblinks.com MA,USA 02142 www.galaxyweblinks.com hf Graphics Design Service Proposal For Diamond Bar California Prepared for:Prepared by: Marsha Roa Ritu Bapna Proposal Date Valid Until 26th June 2023 30th July 2022 Galaxy Weblinks Galaxy Weblinks Inc |Proposal for CU-Denver2 Introduction Dear Marsha, Thank you for the opportunity to assist the Diamond Bar with the “Graphics Design Service”project.We are excited to apply our extensive knowledge and experience in Graphic Designing and Branding,to help you achieve the intended goals.As per the RFP shared,we understand that there is currently a fully functioning website that supports and showcases the Diamond Bar vision and the solutions they provide. However,you are looking for vendor to help you in Graphic Designing service to make the impact of the you regular activities more astonishing. Based on our understanding of the objectives and scope of work we are confident that Galaxy Weblinks is the right professional services firm to assist with this strategically important initiative.This Graphic work will be stable and clean with user-friendly designs.It will help you stand out from the competition and showcase the differentiators. Galaxy Weblinks understands Diamond Bar mission and will consult you at every stage of the process to optimize things for engagement and conversion. We’d love to earn a relationship with Diamond Bar as we have with our myriad of satisfied customers over the past 22 years. Galaxy Weblinks Galaxy Weblinks Inc |Proposal for CU-Denver3 Table Of Contents About Us 4 Certifications 5 Key Clients 6 Past Projects and Performance 6 Terms &Conditions Acceptance 7 Your Investement 7 Contact Us 8 Galaxy Weblinks Galaxy Weblinks Inc |Proposal for CU-Denver4 About Us Galaxy Weblinks is a full-stack design and development company for web and mobile solutions.We provide end-to-end services including conceptualizing,wire-framing,architecture designing,front-end, back-end development,testing,digital marketing,web hosting,and maintenance solutions. Here are some statistics to help you understand us better: 21+500+4 Years of Industry Full-service Design &Offices Globally Located In Experience Dev Team the USA,Aus,Dubai,&India 8+800+ Industries Global Served Clients Our Global Project Distribution Demonstrates Industry Breadth. Education Consumer Products &Retail Manufacturing Healthcare &Fitness Finance Others Non-Profit Galaxy Weblinks Galaxy Weblinks Inc |Proposal for CU-Denver5 Certifications Among the top 25 web development Company Among the Top Web Development Agencies Fastest growing companies in US Galaxy Weblinks Galaxy Weblinks Inc |Proposal for CU-Denver6 Key Clients Over the course of the past 21 years we have had the privilege of working with some of the biggest tech companies in the industry.And we are proud to say that we were able to meet and go beyond their key expectations. Here are some our key clients: Client References Note*We have and NDA signed with our clients and so will not be able to disclose the name of concern person at initial stage. Past projects and performance We have and NDA signed with our client and so will not be able to disclose the name of concern person at initial stage. PHXA - As an investment fund sponsor,Phoenix American thrived because of its unwavering commitment to investors.We have developed our people,designed our systems and honed our processes with the success and satisfaction of every investor in mind.That commitment is at the core of our approach as an operational partner for our clients.Our mission is to free investment management from the distraction of back-office operations and ensure precise accuracy and maximum efficiency in every interaction with investors, advisors,regulators,and auditors. Galaxy have worked with PHXA for creating the Graphic Designing Services. Here are the design samples we have created for PHXA - https://drive.google.com/file/d/1HmSMi0RPlHue1zBmijtbwXxxJEZlE6zL/view?usp=shari ng Galaxy Weblinks Galaxy Weblinks Inc |Proposal for CU-Denver7 SFS -SFS is a sister company of PHXA.Galaxy have helped the SFS to create the brocher and new letters.Here is the sample document of SFS work done by team Galaxy - https://drive.google.com/file/d/1weilBgyCheBGYp5nNTt2ZGF5ESdOgiE1/view?usp=sha ring Terms &Conditions We have read the terms and conditions of Diamond Bar California and we are agreed to the terms and conditions. Your Investment Here is a breakdown of all the costs based on the design and development efforts that are needed to complete this project. Your Investment for this package:USD $42600 Investment Breakdown Services Quantity Unit Price Total 4 Page Monthly Newsletter 4 $1000 $4000 6 Page Monthly Newsletter 5 $1500 $7500 32 Page Recreation Activities Guide 3 $8000 $24000 Annual Calendar 1 $7000 $7000 Information Flyer 1 $100 $100 Hourly Rates $50 Additional Fees 0 0 Total $42600 Galaxy Weblinks Galaxy Weblinks Inc |Proposal for CU-Denver8 Billing &Schedule 20%of the project total is due on the signing of this proposal.The remaining will be split in multiple parts as per the milestone achievement. The plan showcasing the payment structure breakdown will be covered in the contract. Post the 2-week support period you can opt for the following maintenance package to keep your website in peak operating conditions. Contact US General Contact Information:Primary Representative Information: 1,Broadway,14th Floor,Cambridge Ritu Bapna MA,USA 02142 +1 888.666.4316 +91 989.3857070 sales@galaxyweblinks.com ritu.bapna@galaxyweblinks.com www.galaxyweblinks.com www.galaxyweblinks.com Thank You! June 26th, 2023 The City of Diamond Bar RFP Response Package Prepared for diamond bar + poché design studio 1 / Table of contents 3 / Cover letter 5 / Our intro 6 / Our Team 7 / Our Clients 8 / Our work 9 / Fees 10 / Sign-off diamond bar + poché design studio [poh-shay] (noun) : the solid portions of an architectural plan / occupying the black space bypoche.com / los angeles, ca Tobi Ashiru Poche Design Studio, Co-Founder 323-504-1876 Morgan Sumner Poche Design Studio, Co-Founder 480-310-1387 work, and bend, we know the importance of programs that serve this community. We understand the need for bending the systems into a place that provides pathways for meaningful, but most critically, normal lives. It’s a topic both of us are committed to learning more about and finding ways to create positive change around. Finding ways to create powerful and moving graphics around this data and information is both perfectly up our professional alley and something that directly feeds our company values. Our proposal includes brief bios of our team, a proposed project timeline for deliverables, a preliminary budget, and additional contact information. If selected, a formal legal contract will be drafted and agreed upon before project initiation. While we aim to include all necessary information in the package, we ask that you reach out to us should you have any questions. We can be reached via email, text, or phone. We’re a proud small woman design team so contacting either Tobi or Morgan will allow you the same level of care and attention. Thank you for your time, effort, and consideration. We look forward to speaking with you! With love, Poché Design Studio bypoche.com hello@bypoche.com bypoche.com / los angeles, ca June 20, 2022 Beth Semel Program Manager Aspen Digital, The Aspen Institute beth.semel@apeninstitute.org Dear Beth Semel, We want to start by saying thank you tremendously for reaching out to us; we’re excited to participate in this proposal process for your project. We would like to formally provide this letter regarding our interest in submitting an RFP package. Poché Design Studio has found a niche in compelling, standout graphics that effectively tell the stories of our clients. We can boldly state we will take extreme and loving care of your project because your passions are our passions. We’re committed to servicing our clients on a level that is unparalleled; above and beyond is an understatement. Our dream team is small but feisty. With our backgrounds both being in architecture but living lives that have passions for flare, we operate in a balance of strategy and spunk. Much of our client work, past and present, will typically include logo creation, branding, social media/digital media templates, and printed or digital publication style documents (including reports!). We put you and your project first, which means your input and voice are necessary for project success. With an agile project management style, we allow the design process to be the non-linear approach that it always is, getting input from the most important person in the room: you. Revisions and redlining are integral parts of the architecture process and an integral part of a stunning final project. We are only as phenomenal as the clients we work with, and the work, mission, and impact of the Aspen Institute certainly makes a difference. There are so many sectors that you all touch with a positive impact, and for that, we will always get goosebumps. We’re excited to have an opportunity to work together again, especially since our previous teamwork tackling your New Voices Fellowship was a project we were proud to have had any part in. This report is related to the previously incarcerated and as individuals who strive to understand the systems as they stand, Cover Letter / page 3 June 26 2023 Marsha Roa Public Information Manager The City of Diamond Bar mroa@diamondbarca.gov Dear Marsha Roa, We want to start by saying thank you for granting us this opportunity to present our design studio’s vision for enhancing your city’s visual identity. As a dedicated team of passionate creatives, we firmly believe that exceptional design has the power to transform communities and create lasting impressions. We want to offer our unparalleled graphic design services, aimed at elevating Diamond Bar’s brand and captivating its residents and visitors alike. We would like to formally provide this letter regarding our interest in submitting an RFP package. Poché Design Studio has found a niche in compelling, standout graphics that effectively tell the stories of our clients. We can boldly state we will take extreme and loving care of your project because your passions are our passions. We’re committed to servicing our clients on a level that is unparalleled; above and beyond is an understatement. Our dream team is small but feisty. With our backgrounds both being in architecture but living lives that have passions for flare, we operate in a balance of strategy and spunk. Much of our client work, past and present, will typically include brand assets, brand design, digital media templates, printed and digital publication style documents (including reports!). We put you and your project first, which means your input and voice are necessary for project success. With an agile project management style, we allow the design process to be the non-linear approach that it always is, getting input from the most important person in the room: you. Revisions and redlining are integral parts of the architecture process and an integral part of a stunning final project. We firmly believe that our design studio’s expertise and passion can elevate Diamond Bar’s visual identity to new heights. Through captivating designs that tell your city’s unique story, enhance community engagement, and unleash the digital potential, we are confident in our ability to create a lasting impact. We look forward to partnering with the City of Diamond Bar on this exciting journey of transformation, and together, we will make Diamond Bar a shining example of the power of exceptional design. Our proposal includes brief bios of our team, a proposed project timeline for deliverables, a preliminary budget, and additional contact information. If selected, a formal legal contract will be drafted and agreed upon before project initiation. While we aim to include all necessary information in the package, we ask that you reach out to us should you have any questions. We can be reached via email, text, or phone. We’re a proud small woman design team so contacting either Tobi or Morgan will allow you the same level of care and attention. Thank you for your time, effort, and consideration. We look forward to speaking with you! diamond bar + poché design studio [poh-shay] (noun) : the solid portions of an architectural plan / occupying the black space Poché Design Studio bypoche.com hello@bypoche.com bypoche.com / los angeles, ca June 20, 2022 Beth Semel Program Manager Aspen Digital, The Aspen Institute beth.semel@apeninstitute.org Dear Beth Semel, We want to start by saying thank you tremendously for reaching out to us; we’re excited to participate in this proposal process for your project. We would like to formally provide this letter regarding our interest in submitting an RFP package. Poché Design Studio has found a niche in compelling, standout graphics that effectively tell the stories of our clients. We can boldly state we will take extreme and loving care of your project because your passions are our passions. We’re committed to servicing our clients on a level that is unparalleled; above and beyond is an understatement. Our dream team is small but feisty. With our backgrounds both being in architecture but living lives that have passions for flare, we operate in a balance of strategy and spunk. Much of our client work, past and present, will typically include logo creation, branding, social media/digital media templates, and printed or digital publication style documents (including reports!). We put you and your project first, which means your input and voice are necessary for project success. With an agile project management style, we allow the design process to be the non-linear approach that it always is, getting input from the most important person in the room: you. Revisions and redlining are integral parts of the architecture process and an integral part of a stunning final project. We are only as phenomenal as the clients we work with, and the work, mission, and impact of the Aspen Institute certainly makes a difference. There are so many sectors that you all touch with a positive impact, and for that, we will always get goosebumps. We’re excited to have an opportunity to work together again, especially since our previous teamwork tackling your New Voices Fellowship was a project we were proud to have had any part in. This report is related to the previously incarcerated and as individuals who strive to understand the systems as they stand, / page 4 This is the statement certifying our “Poché Design Studio” agreement to the City’s Consulting Services Agreement, with the proposed edits. Section 18-20: City will set agreed upon deadline dates per deliverable listed in scope of work. Professional references: Tess Foy Early Head Start (BrightSpark Early Learning Services) foy@childcare.org Dionne Foster Progress Alliance dionne@washingtonprogress.org We stand out because we are: 15+ years of design experience between Morgan + Tobi alone 85+ projects in almost 3 years, & a client list built from word-of-mouth $1mover raised by our clients using our designs. a client hit their funding goal with a deck we designed. ... and we have the stats to prove it culturally aware as a team comprised of Black women, our perspective on how we approach design is unique. because of this, everything we produce is rooted in love, expression, and advocacy. empathetic we care about the work we do and who we do it for. making sure our clients are comfortable and trust us is important to us. human focused dope design factors in the vitality of function. using architecture as the foundation for our design process, we create with accessibility and inclusivity as a priority, not an after thought. tenacious we don’t limit ourselves to the familiar we go the extra mile to get out of our comfort zone and seek what’s needed to get the job done. [Our Values] kindness as a practice / boldness as a technique / empathy as a guide / exploration as advancement / joy as a standard / Blackness as a catalyst. diamond bar + poché design studio Our Intro / page 5 We’re happy you’re here. Hey there! We are Poché Design Studio and we’re so very glad that you’re here! We’d like to first say we appreciate you for considering us for your graphic design needs. There’s a world full of fantastic options, so we’re elated this world brought you our way. We first met in grad school at The University of Southern California in 2016. Believe us when we say the movies have it right: it was love at first sight. As the only two Black female architecture grad students that year, it was hard not to feel destined to be best friends. Little did we know, we would be business partners as well. Poché was born from a desire to send a Father’s Day card to one of our brothers, but knowing that the card we wanted probably didn’t exist (it does now though, the Big Poppa card on our store). After completing a design competition in school and receiving deep praise from the jury, we knew this thing could really be something. Those excited conversations led us here. We provide a range of services: architectural + interior design, graphic design, print media, personalized artwork, and a long list more. Together, we have four degrees in architecture, 15+ years of graphic design experience, and are extremely proud to say the majority of our clients are Black women. We charge flat rate fees as a base rather than hourly fees. We never want your invoice to come as a surprise. The creative process looks different with every project and can range wildly, which is why we feel the hourly rates would not be beneficial to you as a client. Some things may require us to bill on an hourly basis, but we will be sure to have those details provided up front. There are several approaches to the design process and just as many options for project management. The two most often used are waterfall and agile. Waterfall, simply put, is old, stale, and tired. It’s a traditional, linear approach and doesn’t allow for much input and conversation from the most important person in the room: you. Agile, on the other hand, allows open communication and multiple iterations with your input and direction until the project deliverables are just right. The linear approach assumes we design everything perfectly the first time every time, and we know that’s just not possible. After all, even Kobe missed every once in a while. Agile keeps you in the loop and your vision clear. We aim to deliver what you know you want, what you didn’t know you needed, on time, and beautifully done. We are transparent and honest. Most importantly, we are honored to be here for you. With Love, Tobi + Morgan A sneak peak into our design process: Design Vomit Descriptive? Yes, very - but it’s an accurate description of all the things that come to mind when we think “how do we start?” Any ideas worth pursing start here Refinement We talk and we tinker we narrow down top options. Expansion Our winning visual will take on its many forms here and become a full, grown graphic. diamond bar + poché design studio Our leaders are dope. Co-Founder: Morgan Hey y’all! I’m Morgan. I graduated from Arizona State University in 2016 with a major in Architectural Studies and a minor in African, African American studies. My Masters of Architecture from USC came in 2018. I can’t remember a time I wasn’t creative, which has taken on more forms than I can count including drawing, baking, fashion, and music. I’ve deeply studied color theory, institutional + systemic racism, race and gender, and architecture theory. I know the Adobe Suite like the back of my hand. I’m a goofball in nice shoes. I’m extra as hell. I’m your typical night owl. I’ve yet to turn down ice cream, margaritas, or a chance to photobomb. My love language is sarcasm and I’ll do just about anything for a daytime nap. Co-Founder: Tobi Hiii! I’m Tobi. Born in Nigeria and raised in South Africa, where I received my undergraduate degree in Architectural Studies. I moved across the oceans to meet Morgan. I earned my Masters of Architecture from USC in 2019. I have always been a multifaceted creative, and my interests have lead to me explore all sides of my creativity. Being a Black woman aware of the ills of the world motivates me to work harder to use my talents to represent and put on for Black women everywhere. Staying connected to my Nigerian roots as I explore the western world is very important to me. I am a playful green thumb, who loooves being at home (except when I’m forced to). With a growing indoor garden that brings me a lot of joy and inspiration. I love to cook for myself and my loved ones and I’m always down for a good twerk whether the moment calls for it or not. Creative Assistants Mr. P’Nut NoirZelda Basqicat Tobi Ashiru Relevant Work History: Co-Founder + Designer, 2019 Poché Design Studio Graphic Designer, 2021 MKG Architectural Designer, 2019-2020 Venn Studio Architectural Consultant, 2020 The Most Famous Artist Collective Architectural Designer, 2017-2018 Nous Design Education: Master of Architecture | 2019 University of Southern California Bachelor of Architectural Studies | 2015 University of Kwa-Zulu Natal Morgan Sumner Relevant Work History: Co-Founder + Designer, 2019 Poché Design Studio Architectural Designer, 2021-Present Bestor Architecture Architectural Designer, 2018-2021 BAM Creative Freelance Graphic Designer, 2013-2018 NPHC at Arizona State University, Tempe Community Action Agency, more weddings and graduations than I can count, to name a few Some top skills: Adobe Suite Architectural Drafting tools Hand drawing Squarespace (and similar hosting sites) webpage building Active listening Compassion Passionate about: Community service Continued learning and new experiences Being an advocate and ally Promoting BIPOC peoples Making the world a little more beautiful in big and little ways Balance Good typeface + the perfect color combo Equity and Inclusion Education: Master of Architecture | 2018 University of Southern California Bachelor of Architectural Studies, Minor African, African American Studies | 2016 Arizona State University a point person + designer for this project!a point person + designer for this project! Some top skills: Adobe Suite Architectural Drafting tools Sketches Creative problem solving Slide deck design Passionate Resourceful Passionate about: Black women Good music to dance to Collective freedom Equal pay rights Community and Culture Quality design Matcha Diversity Catching a flight out of the country Our Team / page 6 diamond bar + poché design studio We love our clients. client makeup 43%small businesses 26%non-profits 17%authors 15%dope design Be Bold Media Non-profit / Branding Bold Prize Non-profit / Branding SVP International Non-profit / Branding + Dope Design Aspen Institute Non-profit / Custom Print, Report Progress Alliance Non-profit / Custum Print, Report Equis Labs Non-profit / Branding BrightSpark | Early Learning Services Non-profit / Branding Clayton Contributes Fund Non-profit / Branding 100Kin10 Non-profit / Custom Print + Dope Design Early Head Start Non-profit / Branding + Dope Design All of our projects have been referral clients; Our client list is built completely off of word-of-mouth. Here are a couple of the amazing clients we have served. [dance break] [up next, some of our dope work] / page 7 diamond bar + poché design studio Progress Alliance Annual Report Completed March 2023 For the third year in a row we designed the annual report for Progress Alliance. We worked on communicating the impact of the organization to their community. Emphasizing the work using visual design and graphics that make the information easily digestable for the reader. With a focus on accessable design. The Poché Effect Having a client trust us enough to have us as their go to for the past 3 years is such an honor. We take pride in the work that we do and so do our clients. Our Work / page 8 Early Head Start Rebrand + Brand Assets Completed Feb 2023 A program of BrightSpark,a family-centered comprehensive program. Wanted to increase the impact of their work through a brand refresh. To expand the reach of their program, Early Head Start hired us to partner with them to rebrand and elevate their marketing materials through a year-long engagement. The Poché Effect We saw a massive increase in enrollment numbers through the use of their new branded assets including an updated logo, custom van design, and various digital assets. Our Work diamond bar + poché design studio Fee BreakdownBase Research and Design $600Base includes:Branding identity research + development + outline / moodboard / initial design coordination meetings buckets of money pe project type/ place each item from their list into abucketadd up total of each of the listed items specifically and then add in an admin multiplier then show a potential toal from what they havespecifically listed + our expertise in terms of quatities Branded Assets $44,000 QTY SHOWN Monthly Newsletter Print & Digital 4-pg 6800 4 Monthly Newsletter Print & Digital 6-pg 15000 5 Recreation Activities Guide Print & Digital 32-pg 18000 3 Annual Calendar Print & Digital 28-pg 3500 1 Information Flyer Print 2-sides 700 1 Designer hourly fee ($150 / hour) Admin $6,000 Client / Designer Meetings includes time for 20 meetings $2,500 General Project Management $3,500 Reimburseables Will be scoped on a item by item basis Fees needed to complete the design (i.e. licensing rights for use) Grand Total $50,000 Fees / page 9 diamond bar + poché design studio We’ve got you covered. As we mentioned earlier, we want to be as transparent as we can. If there are any questions you have on this document or pricing we are happy to review things with you. If there’s anything we missed, let us know. We will only invoice you for items agreed upon in this document. That’s all folks! We’ll talk with you soon! Have a wonderful day! With Love, Tobi + Morgan Co-Owners / Sr. Designers / Points of Contact: Tobi Ashiru + Morgan Sumner hello@bypoche.com 312 W 5th St. Los Angeles, CA 90013 Poché Design Studio hello@bypoche.com bypoche.com 1 City of Diamond Bar RFP for Graphic Design Services Response to: 2 Dear Ms. Roa: We’re sure you’ll get dozens of responses to your RFP. But please give us a minute to share why we think we’re better suited to meet your needs. · We understand how to work with municipalities and public agencies. Recent clients include the cities of: Los Angeles, New York (multiple agencies), Burbank (two departments), Santa Monica (four departments), state of New York. · We regularly develop materials that mirror what’s on your list. For clients such as: PBS SoCal, the Coalition for Responsible Community Development, the Mountains Recreation Conservation Authority, Pasadena Symphony & Pops, and others. · Our 16 years in business speak to our client satisfaction. And in those 16 years, we’ve won 48 major design and marketing awards. · As a marketing and design agency, we have systems, processes, and backups. You needn’t worry about one person going missing on your project. · Our #1 goal is satisfying our client. That means on-time, on-budget, and to your satisfaction and delight. Our priority is working with public agencies and nonprofits. We would love the opportunity to work with you and the City of Diamond Bar. Please let me know if you have any questions. Thank you for your consideration. Best, Lee Wochner REFERENCES 3 3 References Susan Kamei Managing Director University of Southern California Spatial Sciences Institute ●kamei@dornsife.usc.edu ●O: (213) 740-1375 Lisa Winkle Director of Marketing & Communications Coalition for Responsible Community Development ●lwinkle@coalitionrcd.org ●O: (213) 743-6193, ext. 302 4 WORK SAMPLES 5 Since 2015, Counterintuity has supported the marketing and design team at both PBS SoCal and KCET (now operating jointly as Public Media Group of Southern California). Counterintuity has provided communication consulting related to writing, messaging, and editing; designed new logos to fit within the organization’s brand strategy; designed developed website templates; designed annual reports; and even developed new logos frequently in use for broadcasts by the two media outlets. 6 From 2014 to 2018, Counterintuity created engaging flyers for PBS SoCal Kids with an aim to boost visibility and support for local family workshops. 7 In 2018, Counterintuity crafted a compelling booklet showcasing how PBS SoCal enriches lifelong learning through its powerful educational content. 8 The Mountains Recreation & Conservation Authority is a California state agency dedicated to the preservation of local open space, parkland, and wildlife habitat. Counterintuity developed brochures and social media content (supported by targeted advertising) that widened the organization’s sphere of influence and deepened their engagement to their most relevant constituents. 9 Leveraging a fresh, dynamic branding strategy and captivating graphic redesign, Counterintuity successfully revitalized the image of Pasadena Symphony and POPS. Our approach showcased the organization’s passionate and thrilling performances — the kind that truly come alive in the realm of in-person experiences. 10 COST 11 11 12 Project Estimates First Issue Subsequent Issues Print Newsletter Format: 4-page $2,945 $1,488 Monthly Newsletter Size: 6-page $3,534 $2418 Recreation Activities Guide Size: 32-page self-cover $15,810 $15,810 Annual Calendar Size: 28-page self-cover $10,602 Information Flyer Quantity: 1 Flyer $1,488 Counterintuity offers an hourly rate of $175/hr for design and additional edits beyond the two proofs included above. When asked, Counterintuity also offers flat-rate bids on individual projects. We agree to the City’s Consulting Services Agreement terms and conditions. 100 E. Huntington Drive, Suite 207, Alhambra CA 91801 www.global-urban.com Authorized Representative: Omar E. Hernandez, President (626) 545-2234 | Fax # (626) 389-5636 Attn: City of Diamond Bar 21810 Copley Drive Diamond Bar, CA 91765 Due date: June 26, 2023 Submitted by Global Urban Strategies, Inc. Graphic Design Services June 26 , 2023 City of Diamond Bar 21810 Copley Drive Diamond Bar, CA 91765 Dear Representative Global Urban Strategies, Inc. (Global) is pleased to submit our proposal for Graphic Design Services for the City of Diamond Bar. Our firm is qualified, experienced, and capable of executing all of the services requested in the Request for Proposals. The principals, directors, and graphic design team have over 80 years of combined experience and came together in 2016 to form Global Urban Strategies, Inc. We are a California Corporation ready to provide quality service to meet your Department’s needs. Since our inception, we have been certified by the State of California as a Disabled Veteran Business Enterprise, Minority Business Enterprise, and Micro Small Business Enterprise. We have a proven record of successfully creating and producing visually stimulating content for an array of clients throughout the state. We understand the power of developing materials that appeal to the interest and eye of diverse stakeholders. Our goal is to ensure that together we simplify while enhancing your messages. Our team delivers results that will enable you to improve and simplify your message, reach your communication goals, and optimize internal and external communications. Together we develop the messaging, and Global will deliver it by leveraging our combined resources of traditional, non-traditional, and digital media outlets. We are confident that we can guide your efforts in a manner that exceeds your expectations. If you or any team member has any questions or require additional information, please do not hesitate to contact me, Omar E. Hernandez, at (626) 545-2234 or at omar@global-urban.com. Respectfully, Omar E. Hernandez | President Global Urban Strategies, Inc. 100 E. Huntington Drive, Suite 207, Alhambra CA 91801 omar@global-urban.com Phone: (626) 545-2234 | Fax: # (626) 389-5636 www.global-urban.com Graphic Design Services City of Diamond Bar 3 Cover Letter References Hourly Rate Example of Similar Work Services Agreement Terms and Conditions 01 02 04 15 06 13 02 05 03 04 Table of Contents 02 4 Graphic Design Services City of Diamond Bar 02 References Graphic Design Services City of Diamond Bar 5 Alma Martinez City Manager City of El Monte Bob Lindsey City Manager City of La Puente Michael O´Kelly City Manager City of Bell Gardens (562) 806-7702 (818) 400-4995 MOKelly@bellgardens.org AMartinez@elmonteca.gov (626) 855-1500 blindsey@lapuente.org 6 Graphic Design Services City of Diamond Bar 03 Example of Similar Work Graphic Design Services City of Diamond Bar 7 Client’s Name: City of La Puente Project’s Name: State of the City Magazine Completion Date: October, 2022 LATEST PROJECT Graphic Design Services City of Diamond Bar8 Client’s Name: City of La Puente Project’s Name: Calendar 2023 Completion Date: October, 2022 Graphic Design Services City of Diamond Bar 9 Client’s Name: City of Azusa Project’s Name: CalHome Program Application Completion Date: November, 2021 Client’s Name: City of Azusa Project’s Name: CalHome Flyers Completion Date: April, 2023 Graphic Design Services City of Diamond Bar10 Client’s Name: Department of Water Resources Project’s Name: Pilot Interpretation Service Program Completion Date: On-going Graphic Design Services City of Diamond Bar 11 Client’s Name: City of Montebello Project’s Name: Proposition 68 Grant Application Completion Date: August, 2019 Client’s Name: Housing Authority of the City of Los Angeles Project’s Name: Rebuilding American Infrastructure with Sustainability and Equity (RAISE) Discretionary Grant Program Completion Date: February, 2023 Graphic Design Services City of Diamond Bar12 Client’s Name: City of Industry Project’s Name: Eddy Award Application Completion Date: July, 2019 Client’s Name: Californians Together Project’s Name: State Seal of Biliteracy Booklet Completion Date: June, 2019 13Graphic Design Services City of Diamond Bar 04 Services Agreement Terms and Conditions. Graphic Design Services City of Diamond Bar14 Global Urban Strategies Inc. hereby provides this statement to certify that we agree to the City of Diamond Bar’s Consulting Services Agreement terms and conditions as outlined in the Request for Proposals for Graphic Design Services. By submitting this statement, we confirm our understanding and acceptance of the terms and conditions stated in the City of Diamond Bar’s Consulting Services Agreement. We assure compliance with all the applicable laws, regulations, and standards relevant to the consulting services we propose to provide. Furthermore, we acknowledge that any modifications or amendments to the agreement must be agreed upon in writing and signed by both parties. As a responsible and dedicated organization, we are committed to delivering high-quality consulting services to the City of Diamond Bar in accordance with the agreed-upon terms and conditions. We understand the importance of adhering to contractual obligations and will make every effort to fulfill our commitments professionally and on time. Please consider this statement as our official confirmation of agreement to the City of Diamond Bar’s Consulting Services Agreement terms and conditions. We look forward to the opportunity to collaborate with the City of Diamond Bar and provide valuable consulting services. 15Graphic Design Services City of Diamond Bar 05 Hourly Rate Graphic Design Services City of Diamond Bar16 Global is dedicated to delivering exceptional graphic design services while maintaining a competitive pricing structure. We have developed a comprehensive per-issue fee schedule outlining the hourly rate for the design and production of miscellaneous projects and additional editing costs. Please find the fee schedule below: Graphic Design Services City of Diamond Bar 17 Project Team Member Rate Hours Total Monthly Newsletter Graphic Designer 110.00$ 32.00 3,520.00$ Monthly Newsletter Illustrator 110.00$ 8.00 880.00$ Monthly Newsletter Copy Writer 140.00$ 6.00 840.00$ Monthly Newsletter Editor 140.00$ 4.00 560.00$ Monthly Newsletter Art Director 160.00$ 4.00 640.00$ Subtotal 54.00 6,440.00$ Project Team Member Rate Hours Total Monthly Newsletter Graphic Designer 110.00$ 48.00 5,280.00$ Monthly Newsletter Illustrator 110.00$ 12.00 1,320.00$ Monthly Newsletter Copy Writer 140.00$ 8.00 1,120.00$ Monthly Newsletter Editor 140.00$ 6.00 840.00$ Monthly Newsletter Art Director 160.00$ 6.00 960.00$ Subtotal 80.00 9,520.00$ Project Team Member Rate Hours Total Recreation Activities Guide Graphic Designer 110.00$ 80.00 8,800.00$ Recreation Activities Guide Illustrator 110.00$ 32.00 3,520.00$ Recreation Activities Guide Copy Writer 140.00$ 28.00 3,920.00$ Recreation Activities Guide Editor 140.00$ 12.00 1,680.00$ Recreation Activities Guide Art Director 160.00$ 8.00 1,280.00$ Subtotal 160.00 19,200.00$ Project Team Member Rate Hours Total Annual Calendar Graphic Designer 110.00$ 72.00 7,920.00$ Annual Calendar Illustrator 110.00$ 32.00 3,520.00$ Annual Calendar Copy Writer 140.00$ 16.00 2,240.00$ Annual Calendar Editor 140.00$ 8.00 1,120.00$ Annual Calendar Art Director 160.00$ 8.00 1,280.00$ Subtotal 136.00 16,080.00$ Project Team Member Rate Hours Total Information Flyer Graphic Designer 110.00$ 12.00 1,320.00$ Information Flyer Illustrator 110.00$ 10.00 1,100.00$ Information Flyer Copy Writer 140.00$ 8.00 1,120.00$ Information Flyer Editor 140.00$ 6.00 840.00$ Information Flyer Art Director 160.00$ 4.00 640.00$ Subtotal 40.00 5,020.00$ Project Team Member Rate Hours Total Miscellaneous Projects Graphic Designer 110.00$ -$ Miscellaneous Projects Illustrator 110.00$ -$ Additional Editing Costs Copy Writer 140.00$ -$ Additional Editing Costs Editor 140.00$ -$ Miscellaneous Projects Art Director 160.00$ -$ Subtotal 0.00 -$ Annual Cost 150,060.00$ Hi City of Diamond Bar, Thank you for considering Formula Marketing for your branding and digital marketing needs. We have crafted this proposal after our meeting together for your specific needs for your marketing. What we can do for you Throughout the 8 years that we have developed branding strategies for various types of companies and organizations. All our branding and marketing services are geared towards companies and organizations that are ready to grow and want to make changes to increase their growth. We will work with you to determine a combination of services that accomplishes your marketing goals and provides a great return on investment. Marketing is a team effort We treat ongoing marketing as a team effort – that is, to be successful, we will work with you each month to promote your business, approaching you with our ideas and strategies, and asking you for timely news, testimonials, and specials. Our preliminary competitive analysis We have reviewed over 8 of your direct and indirect competitors to better understand how we can develop and market your brand. We especially noted their overall visual design, information architecture, interactive functionality, and marketing strategies. • www.visitnapavalley.com • www.neworleans.com • www.miamiandbeaches.com • www.santabarbaraca.com • www.visitseattle.org • www.paradisecoast.com •www.sandiego.org Using the results of our preliminary research, as well as the marketing goals you expressed to us, we crafted what you’ll see in this proposal. Our appreciation and commitment to you Thank you for trusting us with your business! We are looking forward to working with you and hope that we can exceed your expectations. Sincerely, The Formula Marketing Team 1 Formula Marketing / Proposal 02 COMPANY OVERVIEW KEY FACTS ABOUT US A s a full ser vice marketing agency, Formula has custom solutions for all of your marketing needs Formula Marketing, named 2020’s top digital marketing agency in San Diego and one of the best digital agencies by Design Rush, specializes in promoting all things food, drink and travel. Formula Marketing’s team has been selected from talented individuals who specialize in the hospitality and travel industry. These individuals are skilled in everything from digital marketing, branding, public relations to website design. Additionally, this team has been successful when working with other San Diego businesses in the Gaslamp since the year 2007. 02 2 Formula Marketing / Proposal 03 COMPANY OVERVIEW KEY FACTS ABOUT US A s a full ser vice marketing agency, Formula has custom solutions for all of your marketing needs Formula Marketing, named 2020’s top digital marketing agency in San Diego and one of the best digital agencies by Design Rush, specializes in promoting all things food, drink and travel. Formula Marketing’s team has been selected from talented individuals who specialize in the hospitality and travel industry. These individuals are skilled in everything from digital marketing, branding, public relations to website design. Additionally, this team has been successful when working with other San Diego businesses in the Gaslamp since the year 2007. 02 3 Formula Marketing / Proposal3Formula Marketing / Proposal 03CAPABILITY STATEMENTFormula Marketing, Dowfin LLC, is a marketing, advertising, and eventmanagement agency that has provided our services with a wide rangeof modern and diverse techniques for almost 15 years. Our companybrings forth comprehensive solutions and support services to federalgovernment agencies (classified/non-classified contracts), primecontractors, state governments, and local municipalities.Formula Marketing, as a Woman Owned Small Business, is a highlyrespected, service oriented business with the personnel that has builtstrong client relationships and tailored our services to variousnecessities needed over time. CORE COMPETENCIES • Web Design, Development & Maintenance • Data Gathering, Analytics, SEO (Search Engine Organization) Team • IT Services & System/Software Engineers • Marketing- Content Creating, Managing, Developing, & Training • Event & Project Management PRIOR PERFORMANCE / DIFFERENTIATORS • 14 years of innovative unique marketing solutions and business development • Multicultural team that provides diverse perspectives and inputs • Strategic Planners who value attention to details as well as having excellent organizational skills • Extensive project managing (Data/Analytics Gathering, Outreach Services, Prior performance) • Ranked numerous times as one of the top Business Developing- Marketing Agencies by well-established publications throughout the Southern California Region • Major Clients around the San Diego Region: Gaslamp Quarter, Discover Mission Bay, McFarlen Promotions, VYO Surgery Group, C.A.R.E Law Group, Hilton Gaslamp, Mattress Makers, and Bars Locksmith CONTACT INFORMATION SARA ARJMAND Owner (619)-995-8333 sara@formulamarketingsd.com Phone: 619-995-8333www.formulamarketingsd.com WOMAN-OWNED SMALL BUSINESS CAGE Code: 9APT5 UEI: EAQATVVJL736 NAICS CODES: 541910Marketing Research and PublicOpinion Polling 541810Advertising Agencies 541613Marketing Consulting Services 541511Custom ComputerProgramming Services 541430Graphic Design Services 323113Commercial Screen Printing 323111Commercial Printing(except Screen and Books) 323117Books PrintingPAST ACHIEVEMENTS MISSION STATEMENT BRIEF HISTORY Formula Marketing is a San Diego based full marketing ageny, nested in the Gaslamp Quarter. Formula Marketing has one purpose: to help companies grow their revenue marketing and communications solutions. Linking the gap between business strategy and marketing, through insightful senior-level counsel, creative design and The Gaslamp Quarter is a part of our histor y too... Formula is a local marketing agency comprised of an experienced group of individuals versed in everything from website design, to social media marketing that has been working with San Diego businesses in and around the Gaslamp Quarter and the San Diego Convention Center since 2000. We know industry because we ARE industry. Founder of Formula Marketing, Sara Arjmand has been managing restaurants in downtown San Diego for two decades and gained valuable industry experience in addition to her marketing background. About Us We KNOW industr y because we ARE industr y. Let us create the formula for the evolution of your business... 4 Formula Marketing / Proposal Formula Marketing is California’s top destinational marketing agency. We at Formula Marketing have one primary goal in mind: our capabilities of rebranding, marketing, advertising, and web development all cohesively focus on benefitting your community. Collaboration with our company brings a gap filler between business strategies and marketing with the overall goal of developing a sense of pride within your communities culture. WE’RE DEDICATED TO YOUR SUCCESS Project Sta We are a small, tight-knit company. We pride ourselves in our multi-disciplinary expertise and responsiveness.- Sara Arjmand, the owner of Formula Marketing. personally manages all website projects. We respond to most clientcommunication within 2 hours (during office hours), and we respond to all client communication within 2 business days. Weare also available for emergencies outside of business hours. Our staff on your project will include the following: • Sara Arjmand - Account manager and client liaison, who will be your point of contact throughout thebranding and marketing process. • Brian Arnold - A dedicated project manager, who will collaborate with our team to develop your brand. • Chris Vasey - A designer and web developer, who will work with you during the branding process,design your website mockups, and follow through to ensure the creative vision is realized in development • Jordan Montero - Our most talented designer and web developer, who will collaborate with our teamto build your site from the ground up. • Davy Bolkvadze - Our content creator, who will personally write relevant content for your website thatstays in line with your mission and actively communicates your vision • Itzel Trejb - Our gifted graphic designer, who will design custom graphics for you that are both relevantto your mission and engages with your customers 5 Formula Marketing / Proposal 6 Formula Marketing / Proposal BRANDING TIMELINE Tasks Branding Interview Visual Identity Development Template Design Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Client: Diamond Bar Proposal Date: June 22, 2023 ©2008 - 2022 Formula Marketing Public Relations & Digital Marketing. All rights reserved. Confidential. Valid up to 30 days from proposal date www.formulamarketingsd.com • 619.995.8333 • 740 13th Street, Suite 222, San Diego, CA 92101 Graphic Design Development Time After Content Collection Estimated Hours Depending on content Estimated Cost hourly rate of $139 What’s included? Monthly Newsletter Quantity: 4 times per year Format: 4-page Flat size: 16.75” x 10.875 Folded and trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds 1 -2 Weeks to develop up to 10 -1 8 Hours of design $1390 -$2502 Estimated Cost Monthly Newsletter Quantity: 5 times per year Format: 6-page Flat size: 25.125” x 10.875” Folded & trimmed to final size: 8.375” x 10.875” Color: 4/4 process with bleeds 1 -2 Weeks to develop up to 20-28 Hours of design $2780-$3892 Estimated Cost Recreation Activities Guide Quantity: 3 times per year Size: 32-page self-cover Flat size: 16.75” x 10.875” Folded & trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds 2-3 Weeks to develop up to 78 -100 Hours of design $10842-$13900 Estimated Cost Annual Calendar Quantity: 1 time Size: 28-page self-cover Flat size: 16.75” x 10.875” Folded and trimmed to final size of 8.375” x 10.875 Saddle stitched on 10.875” side Color: 4/4 process with bleeds 2-3 Weeks to develop up to 28-39 Hours of design $3892-$5421 Estimated Cost Information Flyer Quantity: As needed, provide cost for 1 flyer Size: 3.5” x 8.5” Format: Two-sided Color: 4/4 process with bleeds 1 -2 Weeks to develop up to 4-7 Hours of design $556-$973 Estimated Cost Hourly Design Rate $139 7 Formula Marketing / Proposal 8 Formula Marketing / Proposal References Michael Trimble Executive Director Gaslamp Quarter Association® 614 Fih Avenue, Suite E | San Diego, CA | 92101 Oice (619) 233-5227 | fax (619) 233-4693 Cell: (760) 807-2525 michael@gaslamp.org gaslamp.org Lydia Bartell Bartell Hotels Cell: 619.224.1556 Fax: 619.225.2124 lydiabartell@bartellhotels.com www.bartellhotels.com 9 Formula Marketing / Proposal 09 Examples Of What We Have Done In The Past “City of Diamond Bar we have a aspiration of rebranding your community not only to embrace a new vision but also to maintain an image of your rich histo-ry. We have done our research on your communities future strategic plan and with our collaboration together we feel we can incorporate a modern identity for years to come. Below you will find examples of our rebranding we have done with San Diego’s Mission Bay as well as San Diego’s Downtown Gaslamp Headquarters. We believe in empowering the culture of a community that has been, as well as the culture that is to come. With us through our strategies, techniques, and plans that we have for your community you will find a rebranding of your community that not only is attractive but brings a better sense of the City of Diamond Bar and all you entail to be.” 2019 Advertising Opportunities Located just minutes from downtown is San Diego's water wonderland, Mission Bay Park. The 4,600-acre aquatic playground is the largest of its kind in the world. Surrounded by 27 miles of meandering shoreline, with a variety of waterways, inlets and islets to explore, Mission Bay is bordered by several beach communities, each with their own distinct vibe. You will quickly discover that this bustling bay area is action packed from sun up to sun down. MISSION BAY Here you can enjoy water sports activities of every kind. From sailing lessons, kite surfing, and stand-up paddle boarding, to jet skiing, wake boarding and everything in between, there’s something for every age and skill-level to enjoy in the water. You can also take a moonlit cruise on Bahia Belle, a sternwheeler fashioned after a Mississippi riverboat that often features live music. On land, families can rent bikes, picnic, and barbecue or celebrate with bonfires right next to the water. Accommodations in the area are plentiful, from high-end luxury resorts to budget friendly hotels. Mission Bay is also home to SeaWorld San Diego, the world-famous marine life adventure park. With awe-inspiring shows, thrilling rides and unforgettable face-to-face animal encounters, kids of all ages will enjoy exploring the wonders and adventures of the sea. If sport fishing is your passion, a number of operators depart from Mission Bay with options for half-day, full-day and multi-day trips. During the twice yearly seasons, many of these same boats also offer whale watching tours. San Diego's Water Wonderland 10 Formula Marketing / Proposal 11 11 11 Formula Marketing / Proposal 12 Formula Marketing / ProposalMOODBOARDS Located just minutes from downtown is San Diego's water wonderland, Mission Bay Park. The 4,600-acre aquatic playground is the largest of its kind in the world. Surrounded by 27 miles of meandering shoreline, with a variety of waterways, inlets and islets to explore, Mission Bay is bordered by several beach communities, each with their own distinct vibe. You will quickly discover that this bustling bay area is action packed from sun up to sun down. San Diego's Water Wonderland M ISSION B A Y O C E A N BEA C H SAN DIEGO'S WATER WONDERLAND MISSION BEACH AND PACIFIC BEACH M ISSION B A Y OCEA N BEA C H SUNSE T CLIF F S MISSI ON B E A CH A ND P A CIFI C B E A C H MISSION B A Y OCE A N B E A C H S U N S ET CLIFFS L OREM I PSUM D O L O R L OREM I PSUM D O L O R L OREM I PSUM D O L O R Located just minutes from downtown is San Diego's water wonderland, Mission Bay Park. The 4,600-acre aquatic playground is the largest of its kind in the world. Surrounded by 27 miles of meandering shoreline, with a variety of waterways, inlets and islets to explore, Mission Bay is bordered by several beach communities, each with their own distinct vibe. You will quickly discover that this bustling bay area is action packed from sun up to sun down. Located just minutes from downtown is San Diego's water wonderland, Mission Bay Park. The 4,600-acre aquatic playground is the largest of its kind in the world. Surrounded by 27 miles of meandering shoreline, with a variety of waterways, inlets and islets to explore, Mission Bay is bordered by several beach communities, each with their own distinct vibe. You will quickly discover that this bustling bay area is action packed from sun up to sun down. San Diego's Water Wonderland 13 Formula Marketing / Proposal 2019 Advertising Opportunities California dreams come true in the Gaslamp Quarter, the historic heart of downtown San Diego. Millions of locals, tourists and conventioneers converge upon this world-class destination for its premiere dining, nightlife and entertainment offerings. Luring visitors and residents with everything from souvenirs stores to chic boutiques, and taco shops to Michelin Star chefs, the Gaslamp Quarter has been the talk of the town since before Wyatt Earp first called the thriving, Wild West neighborhood home in 1885. The Gaslamp Quarter Association (GQA), a 501(c)(6) charitable organization, is a City of San Diego- sanctioned Business Improvement District that uses advocacy, community relations and promotional programs to promote and protect the district for the prosperity of the association’s members. Fifth Avenue in the Gaslamp Quarter, circa 1885 (courtesy of San Diego Historical Society) Known, in-part, for his involvement in the famed Gunfight at O.K. Corral (1881), Wyatt Earp moved to San Diego with his third wife, Josie, in 1885. He operated saloons and gambling halls around town, the most famous of which was his Oyster Bar located in the Louis Bank of Commerce on Fifth Avenue, an historic building in the Gaslamp Quarter. In 1994, Dude got his own U.S. postage stamp. Gaslamp Quarter Association 614 Fifth Ave., Ste. E San Diego, CA 92101 (619) 233-9227 gaslamp.org Welcome to the historic heart of San Diego. Who would you like to reach today?* From Insta posts to private parties, and site takeovers to street closures, the Gaslamp Quarter Association is your key to America’s Finest City. 20,000 Facebook followers 37,000 Instagram followers 18,000 E-mail subscribers 47,000 Website visitors 785,460 Conventioneers (2018) 2,168,536 Padres attendees (2018) 350,000 Cruise passengers (2018) *To discuss your San Diego sales/advertising/event goals, contact GQA Dir. of Sales/Marketing, David Perloff: 619.233.9227, david@gaslamp.org.Photo by Justin Brown creativecommons.org/licenses/by-nc-sa/2.0/ 37,000 Instagram followers* GQA collaborates with its advertising partners to create Instagram content that sells tickets, fills venues and makes a dramatic impact on precision- targeted audiences. Sample Instagram post *GQA’s Instagram audience demographics as of July 2019 20,000 Facebook followers* GQA Facebook posts reach active, entertainment- minded consumers. GQA collaborates with its advertising partners to determine audience- targeting parameters and best practices. Culinary offerings from the rooftop at Rustic Root Sample GQA Facebook post 14 Formula Marketing / Proposal GQA sends newsletters and promotional announcements to its database of more than 18,000 entertainment seekers. 18,000 E-mail subscribers@SUNBURNPOOL Photo by Sergio Lopez What do you want this powerful consumer group to buy/do/think? Email * , June 2019 47,727 monthly website visitors* Locals, tourists and conventioneers visit gaslamp.org to decide where to dine, stay, shop and play. gaslamp.org *SOURCE: dot.ca.gov/programs/traffic-operations/census drive by each Gaslamp street banner every month.* 450,000 people Street banners Gaslamp street banners make a dramatic impact by reaching 450,000+ people in cars per month* each. This hyper- targeted outdoor advertising garners additional impressions by reaching Padres fans, conventioneers, bar and restaurant patrons/staff, tourists, office workers and other folks walking and scootering around downtown. 2019 advertising rates For pricing and other information, please contact: David Perloff Director of Sales and Marketing Gaslamp Quarter Association (619) 233-9227, david@gaslamp.org Gaslamp Quarter Association is a 501(c)(6) nonprofit organization Fifth Avenue in the Gaslamp Quarter, circa 1912 (courtesy of San Diego Historical Society) 16 Formula Marketing / Proposal THANK YOU! GRAPHIC DESIGN SERVICES PROPOSAL SUBMITTED TO: CITY OF DIAMOND BAR Submission Deadline: June 26, 2023 Submission by: Tripepi Smith & Associates Ryder Todd Smith Co-founder & President Kevin Bostwick Creative Director VALID FOR 90-DAYS FROM SUBMISSION Graphic Design Services / City of Diamond Bar 2 Contents Cover Letter ......................................................................................................................................... 3 Single Source Communications ............................................................................................... 4 An Overview of Tripepi Smith .............................................................................................................. 4 How We Work .......................................................................................................................... 5 References ........................................................................................................................................... 6 Some of Our Clients ................................................................................................................ 8 Samples ................................................................................................................................................ 9 Statement of Agreement ................................................................................................................... 10 Our Approach .................................................................................................................................... 11 Methods ................................................................................................................................ 11 Project Scope: Diamond Bar Graphic Design Services ......................................................... 12 Cost Proposal ..................................................................................................................................... 13 Cost Summary ....................................................................................................................... 13 Detailed Cost Estimate .......................................................................................................... 14 Hourly Rates .......................................................................................................................... 15 Agreements ........................................................................................................................... 15 Appendix A: Personnel ...................................................................................................................... 18 Brief History of Tripepi Smith ................................................................................................. 18 Key Project Personnel for This Proposal ................................................................................ 19 Resumes ................................................................................................................................ 20 Appendix B: Declarations .................................................................................................................. 26 Graphic Design Services / City of Diamond Bar 3 COVER LETTER Thank you for this opportunity to partner with the City of Diamond Bar (“the City”) for graphic design services, particularly in support of multi-page publications. We produce the newsletters for several cities (e.g. La Cañada Flintridge, Cupertino, Los Altos Hills) and create flyers and mailers for many more. In fact, one of the advantages of partnering with Tripepi Smith is that we design city communications in all kinds of ways. Our creative professionals don’t work in a vacuum: our designers find creative synergy alongside colleagues who specialize in writing, videography, web design, animation and photography—not to mention the strategic and public affairs experts on staff. The firm builds close client relationships by keeping client teams small, but the wider firm’s experience and bench-depth means the team has the flexibility to assign the right designer to the right project and plenty of coverage to ensure timely delivery. Tripepi Smith is, and always has been, a virtual workplace. And although our professionals work with clients all over California, our Creative Services team all work and live in Southern California. VIEW SAMPLES AT: https://www.TripepiSmith.com/DiamondBar Authorization As co-founder and president of Tripepi Smith, Ryder Todd Smith is qualified to enter into agreements with the City of Diamond Bar and to make the statements on behalf of the firm. This proposal is valid for ninety (90) days from date of submission. Again, thank you for the opportunity, Ryder Todd Smith, Co-Founder & President, Tripepi Smith ryder@tripepismith.com • (626) 536-2173 PO Box 52152, Irvine, CA 92619 Ryder is the contact person throughout the proposal evaluation period. Graphic Design Services / City of Diamond Bar 4 Single Source Communications AN OVERVIEW OF TRIPEPI SMITH Most important: we understand local government. Tripepi Smith combines creative thinking with a deep awareness of how communications drive positive impact on communities. As a firm, we are committed to #ABL—“always be learning.” This means that we never stop adding ways we support the local government sector and sharing that knowledge amongst our team. Since our founding in 2000, we have expanded what we do, becoming a single source for various communication and creative needs. Tripepi Smith fosters an atmosphere of cross-pollination in which civic insight, creative thinking and practical expertise all combine to make us who we are. Service A reas To learn more about all our services, visit www.TripepiSmith.com/Services Relevant to This Proposal Tripepi Smith recognizes the important interplay of public affairs and design. It’s about presenting ideas that advance communities and public institutions. So we create materials that engage audiences and make ideas resonate. Our creative experts design across the board; we lead entire rebrands but also recognize that sometimes, you just need a postcard made. Working with various agencies every day solidifies our designers as experts in local government messaging, so not only do they make materials look great, but they also configure content so it is engaging, informative and effective. To view our general portfolio, visit www.TripepiSmith.com/Work Tripepi Smith’s creative professionals have worked with public and private clients on imagery, colors and graphic design in an array of projects. Our firm offers creative services that address not only traditional media such as print, websites, logo design and advertising but also non- traditional marketing services around email campaigns, social media, blogging, SEO, video production and more. This integrated approach to content development makes the process more efficient and more effective for clients. Graphic Design Services / City of Diamond Bar 5 How We Work Our team works collaboratively with each other and with clients, with a culture that supports creative inspiration and getting things done. Two of our maxims go a long way towards describing how it is that we provide single-source communications: #ABL: Always Be Learning Be a n Order Maker, Not an Order Taker Tripepi Smith begins all engagements with a kickoff meeting with the client to: introduce personnel to one another, define Key Performance Indicators (metrics, goals and timelines); review project management processes and tools; and ensure each team member has a full understanding of their responsibilities. Tripepi Smith primarily uses the following tools to manage projects and adhere to milestones: • Google Docs Workspace: Real-time collaborative documents in which Tripepi Smith and clients collaborate (e.g. Shared Project Agenda, Shared Content Workspaces) • Dropbox File Management: Full cross-team file access, client file review and/or transfer • Virtual Meetings: Zoom, Google Meet or Dialpad • Social Media Management: Hootsuite and Sprout Social • Social Media Monitoring: Meltwater • Project Management, Notifications, Time Entry: Kantata Graphic Design Services / City of Diamond Bar 6 REFERENCES City of La Cañada Flintridge Carl Alameda, Assistant City Manager (818) 790-8880 • calameda@lcf.ca.gov Tripepi Smith has been engaged with the City of La Cañada Flintridge (LCF) for more than six years as their contract PIO service. A core deliverable of our engagement is a quarterly newsletter that is mailed to every household in the city: the LCF Vista is a three-panel, self- mailer that the City completely relies upon Tripepi Smith to produce. Tripepi Smith plans the editorial calendar with senior leadership, interviews subject matter experts to write the stories, designs all layout and custom graphics, and lastly, manages the printing and mail house process to ensure timely delivery to residents. City of Cupertino Brian Babcock, Deputy Communications Officer (now at City of Mountain View) 650-903-6539 • brian.babcock@mountainview.gov Tripepi Smith designs Cupertino’s newsletter, Cupertino Scene. In additions, we worked with Cupertino for their style guide creation, brand evaluation, communications assessment, and website evaluation (with Brian, in his previous role with City of Cupertino). City of Culver City Shelly Wolfberg, Asst. to the City Manager 310.253.6008 • shelly.wolfberg@culvercity.org The City of Culver City has been one of Tripepi Smith’s largest and most expansive engagements. Our primary delivery has been focused on social media management. We provide a monthly detailed metrics report to the client on the overall outreach numbers for the City to ensure clarity on both the quality of content and the overall distribution of that content to members of the community. Additional work has entailed press release and news article writing, webpage development, editorial calendar creation and maintenance, media relations, strategic messaging, graphic design of the parks and recreation brochure, video production, revenue measure outreach and education regarding officer involved incidents related to body camera footage. Graphic Design Services / City of Diamond Bar 7 City of Napa Jaina French, Community Relations 707.258.7843 • jfrench@cityofnapa.org Tripepi Smith has supported the City of Napa since late 2019. While the City originally engaged us for retainer services focused on social media creation and management, content writing and website support, the City quickly expanded our engagement to include ad hoc graphic design support, video editing, infographic design and HR outreach and promotion. In addition to drafting, scheduling and monitoring social media across all City platforms, Tripepi Smith has drafted written content such as letters from the City Manager, press releases and radio scripts. We have also completed detailed financial infographics that outlined the potential effects of COVID-19 on City finances (one of these infographics was featured in a MarketWatch article), wrote and designed its 2020 State of the City booklet, edited videos that told the story of local business and City support throughout the pandemic, conducted voter outreach and more. City of Indian Wells Peter Castro, Deputy City Manager 760-346-2489 • pcastro@indianwells.com The City of Indian Wells has been a client of Tripepi Smith’s since 2018, tapping into the breadth of our team’s skillset. Our scope of services primarily entails graphic design, news article and press release writing, website content updates and social media. We also provide a quarterly detailed metrics report to the client on the overall outreach numbers for the City to ensure clarity on both the quality of content and the overall distribution of that content to members of the community. Additionally, we provide support on editorial calendar creation and maintenance, media relations, strategic messaging, quarterly strategy meetings and video production. Indian Wells first engaged Tripepi Smith for an express communications assessment. Graphic Design Services / City of Diamond Bar 8 Some of Our Clients Tripepi Smith has been selected to work with approximately 200 local government agencies to help with their communications. We can provide you with contacts for any of these clients if desired and are confident you will find them to be quite happy with our services. California City Management Foundation California Joint Powers Insurance Authority City of Aliso Viejo City of American Canyon City of Azusa City of Bellflower City of Claremont City of Coronado (City of) Culver City City of Cupertino (City of) Daly City City of Danville City of Duarte City of El Cerrito City of Fountain Valley City of Fullerton City of Grover Beach City of Hawaiian Gardens City of Huntington Beach City of Indian Wells City of Industry City of Irvine City of La Cañada Flintridge City of La Palma City of La Puente City of Lake Forest City of Laguna Hills City of Laguna Niguel City of Lancaster City of Livermore City of Lomita City of Lynwood City of Manhattan Beach City of Manteca City of Martinez City of Millbrae City of Morgan Hill City of Murrieta City of Newport Beach City of Norwalk City of Orange City of Palm Desert City of Palmdale City of Paramount City of Placentia City of Pomona City of Rancho Palos Verdes City of Rancho Mirage City of Riverbank City of Rolling Hills Estates City of Santa Clarita City of Santa Cruz City of Santa Paula City of Saratoga City of South Gate City of Tracy City of Vallejo City of Vista City of Walnut (City of) Yuba City Town of Windsor California Choice Energy Authority Citrus Heights Water District Claremont McKenna College Costa Mesa Sanitary District El Toro Water District Independent Cities Finance Authority JPA Inland Empire Utilities Agency League of California Cities Municipal Information Systems Association of California Municipal Management Association of Northern California Municipal Management Association of Southern California Orange County City Manager Associations Orange County Sanitation District Palmdale Water District Rowland Water District San Gabriel Valley City Manager Association Bellflower-Somerset Mutual Water Company South Orange County Wastewater Authority Graphic Design Services / City of Diamond Bar 9 SAMPLES Tripepi Smith designs all sorts of newsletters, community services brochures, reports and flyers. But we do more than the design: on the front end, we set schedules and facilitate content workflow, and on the back end, we deliver ADA-compliant web PDF versions along with production-ready printer files. We often work with the client’s preferred printer, but we can recommend vendors and manage printing upon request. FOR LARGER AND MORE COMPLETE SAMPLES, GO ONLINE: https:/www.TripepiSmith.com/DiamondBar Graphic Design Services / City of Diamond Bar 10 STATEMENT OF AGREEMENT This statement certifies that Tripepi Smith agrees to the City of Diamond Bar’s Consulting Services Agreement terms and conditions (1292531.1). Graphic Design Services / City of Diamond Bar 11 OUR APPROACH Methods Tripepi Smith sets small teams for client engagements. Although we are large enough to offer overlapping coverage, a small primary team is still most efficient and gets to know the client best. At the start of every design project, we identify the goal, platform, budget and intended messaging. This is because providing creative insight and materials for public agencies requires the designer to understand the content to configure it best for engagement. Our firm offers creative services that address not only traditional media such as print, websites, logo design and advertising, but also non-traditional marketing services around email campaigns, social media, blogging, SEO, video production and more. This integrated approach to content development makes the process more efficient and more effective for clients. Creatively, we strive to breathe life into communications, and we work to strengthen client brands because we know that consistent branding builds trust and helps audiences engage and understand more. We believe in the power of design, and we believe that designing for the public is powerful. But we also know that good design is all for naught if implementation is sloppy, so we are highly detail oriented when it comes to the minutiae of our design process. We understand how to set complex projects, how to make PDFs accessible to assistive technology, how to drive social media engagement up and drive costs down—while making it look great. Graphic Design Services / City of Diamond Bar 12 Project Scope: Diamond Bar Graphic Design Services Project Management For some client engagements, Tripepi Smith hosts weekly or bi-weekly check-in calls to discuss new projects and track deliverables from review, to approval, to release. We would consult with the City on the best approach; the ongoing publications combined with the ad hoc nature of additional projects mean that regular check-ins are likely indicated. Check-ins are sometimes scheduled with just one point-of-contact on staff, other times with a project team, or even different check-in for different departments: the City can advise. • For the purposes of this proposal, we are estimating 24 check-ins annually. • This proposal assumes an additional 30-minutes of project management time each week for general tracking and client communications. Project Items • Diamond Bar Connection o The RFP specifies two different newsletter configurations, so pricing for both configurations is included. § 4X / 4pg brochure option § 5X / 6pg tri-fold option • Recreation Guide / 3X / 32pg o Tripepi Smith is familiar with working with data exports from community services management software (e.g. ACTIVEnet). Our proposal builds in time for processing and formatting recreation data as provided. • Annual Calendar / 1X / 28pg • As needed: Informational Flyers / 2-sided Photos and Artwork The City will provide photography. For stock photos, Tripepi Smith checks free stock sites first, then turns to iStock ($12 per image). Designers will likely also be creating a certain amount of custom illustration, priced as an add-on option. Vectorstock is often used to create illustrations, at no additional charge. • Add-on: iStock ($12ea) • Add-on: custom artwork (time varies depending on complexity, estimate based on 2hrs) Related Services Not Included in Proposal, But Available • Writing, editing • Spanish translation • Photography • Print management Graphic Design Services / City of Diamond Bar 13 COST PROPOSAL Proposal Based on Estimates and Certain Assumptions This is an estimate based on experience and similar projects. Actual terms will be specified in an Agreement, with projects to-be-determined, and pricing based on project complexity. This proposal is based on: • Client provides content and imagery (add-on estimate provided for custom illustration and cost for iStock photography) • Two drafts (add -on cost per additional draft provided) • Client does print and mail purchasing/management Cost Summary ANNUAL COST FOR 3 PUBLICATIONS (8 TOTAL EDITIONS ANNUALLY) $31, 850 – $36,925 ......................... Depends on “Connection” pages (4pg 4X/yr – 6pg 5X/yr) INDIVIDUAL FLYER $735 ........................................ Per flyer, Junior Graphic Designer $1,223 ..................................... Per flyer, Senior Graphic Designer ISTOCK PHOTOS $12ea ILLUSTRATIONS $88 – $700 .............................. Depends on complexity (30min – 4hr) ADDITIONAL ROUNDS OF REVISION $175 – $700 ............................ Depends on number of pages (4pg – 32pg) Graphic Design Services / City of Diamond Bar 14 Detailed Cost Estimate 3 Publications: based on 4pg (4X annually) Diamond Bar Connection 3 Publications: based on 6pg (5X annually) Diamond Bar Connection Add-ons: estimate for individual elements Graphic Design Services / City of Diamond Bar 15 Hourly Rates Title Hourly - Standard Hourly - Retainer Principal $350 $295 Director $240 $215 Art/Creative Director $240 $215 Senior Business Analyst $190 $165 Business Analyst $130 $110 Junior Business Analyst $105 $90 Senior Videographer/Animator $190 $165 Senior Photographer $160 $135 Senior Graphic Designer $175 $145 Graphic Designer $120 $100 Junior Graphic Designer $105 $90 Web Developer $195 $165 Drone Operator $195 $165 Photographer $105 $90 Agreements Retainer Agreements Many Tripepi Smith clients have a fixed baseline of work they need done every month, and then they layer in time & materials work on top of that. These clients, when their retainers exceed $6,750 a month, can have access to our reduced Hourly – Retainer rates noted above for any ad-hoc work. Fixed Price Agreements Clients may desire a well-defined project to be accomplished by Tripepi Smith. Examples can include a video or a website project or well-defined budget summary document. In these cases, Tripepi Smith can provide a fixed price alternative to the client. Graphic Design Services / City of Diamond Bar 16 Flexible Time & Materials Agreements Tripepi Smith can build flexibility into agreements based on time & materials. In cases where Tripepi Smith provides an estimate of time and resources required (based on the hourly rate schedule shown above), we can offer terms that offset some uncertainty. Additionally, depending on the nature of the engagement or project, Tripepi Smith can provide weekly or monthly budget reports that track cost vs. estimate. Billing Time at Tripepi Smith is billed in 15-minute increments – i.e. we invoice our time in the following examples: 1.25, .75, 4 or 6.5 hours. If Tripepi Smith is requested to be onsite, we will invoice for travel time at half rate of the resource’s Standard Rate. Travel costs will be reimbursed when agreed upon by the client. Other Costs Because Tripepi Smith offers a broad set of services, including extensive content production, we have some other content production-related fees that may come up during our engagement that we want to tell you about. Equipment Fees Tripepi Smith offers some services that require equipment, such as drone operations and video production. As such, in those cases, the following rates apply: Title Half Day Full Day Video Equipment $400 $600 Drone Equipment N/A $500 $600 for a full day of video equipment use (includes full set of video equipment). Full day is defined as a shoot lasting four (4) or more hours. $400 for a half day of video equipment use. Half day is defined as anything up to four hours of video production. All such expenses will be authorized by the organization prior to fee being assessed. $500/day drone fee applies and is not inclusive of the drone operator time (Drone Operator rate). Graphic Design Services / City of Diamond Bar 17 Print & Advertising Fees Title Client Pays Directly Client Reimburses TS Print costs, digital promotion, media placement No Fees 10% Print Costs: Tripepi Smith is happy to use a printer of the client’s choosing for print production work, or to recommend a printer with whom we have experience. Tripepi Smith typically has the printer bill the client directly for work. Tripepi Smith makes no money on print services and has no economic interest in the selected print vendor other than ensuring quality and fair pricing for our clients. If Tripepi Smith is asked to pay the bill for the client, we will apply a 10% agency fee to the reimbursement expense. Digital Advertising: Tripepi Smith is a Google Partner and Constant Contact Solution Provider and has Facebook Certified staff. We consider digital platforms to be a cornerstone element of any outreach strategy; often this comes with digital advertising fees. Tripepi Smith typically uses a client’s credit card to cover such fees, and those fees are impossible to estimate at this time without our firm being engaged in the work with the team. If a Tripepi Smith credit card is used to run the advertising campaign, then we will charge an additional 10% agency fee on all advertising charges to compensate for the administrative overhead. Media Placement: Purchase fees for advertising media space is not included on Tripepi Smith advertising proposals. Usually, clients contract directly with media, but in the event Tripepi Smith covers these fees, then we will charge an additional 10% agency fee on all advertising charges to compensate for the administrative overhead. Tripepi Smith Partnership Discounts Tripepi Smith ha s financial interest in certain related entities. These partnerships allow Tripepi Smith to offer clients extra media reach or additional services at partner pricing. Partnerships include: PublicCEO — www.PublicCEO.com Digital news about public affairs, reaching over 17,000 California government executives. Civic Business Journal — www.CivicBusinessJournal.com Digital interest stories about the people in local government. FlashVote — www.FlashVote.com Planning, implementing, measuring civic surveys. TS Talent Solutions — www.TSTalentSolutions.com Talent search services for local government and related agencies. Graphic Design Services / City of Diamond Bar 18 APPENDIX A: PERSONNEL Brief History of Tripepi Smith The Co-Founders: Nicole Smith & Ryder Todd Smith CFO Nicole Tripepi Smith is a second-generation civic-affairs professional (her father was a city manager for 28 years). President Ryder Todd Smith brings over two decades of public agency marketing and communications experience to the table. The Team Tripepi Smith’s growing team of communica tions experts offers the right professionals for any job—and ensures we are nimble, responsive and cost effective. Experienced principals, directors and analysts drive strategy and mold messaging. Public affairs experts and policy wonks manage communication solutions for a large list of clients. Creative professionals fashion compelling branding, websites, print and digital design, social media, photography and video. THE RESULT: We have an ability to tell a complete story across mediums all within our one team. Graphic Design Services / City of Diamond Bar 19 Key Project Personnel for This Proposal One advantage that Tripepi Smith can offer is the flexibility of assigning the best designer for any given project, balancing depth of experience, creative skills and cost to the client. Combined, the graphic design team has 45+ years of experience. Creative Director Kevin Bostwick oversees the design workflow and QA of Junior Designers. For the City of Diamond Bar, we recommend that Kevin be available, but that Senior Graphic Designer Kjerstin Wingert take point. In addition to her innate design skills, she brings creative management to the table and is experienced at determining project resources. She is supported by two senior-level designers who are also adept project managers with additional expertise in web/digital design. Finally, we have two Junior Graphic Designers who bring a fresh sense of design to the team and are quickly proving themselves with our clients. Professional Graphic Design Experience Creative Director ................. Kevin Bostwick .... 25+ years + Creative Direction, Branding, Strategy Senior Graphic Designer ..... Kjerstin Wingert .. 8 years + Art Direction, Branding, Photography Senior Graphic Designer ..... Sara Madsen ........ 5 years + Web Designer, Sr. Business Analyst Senior Graphic Designer ..... Melanie James .... 7 years + Sr. Web Designer, Sr. Business Analyst Junior Graphic Designer ..... Sophie Doane ..... 1 year + Illustration Junior Graphic Designer ..... Jenni Wechsler .... 1 year + Animation *Above list does not include additional photographers, videographers, animators. Graphic Design Services / City of Diamond Bar 20 Resumes Below are bios of the 6 members of the graphic design team, full resumes available upon request. Information about the wider team and some video introductions are available at: https://www.TripepiSmith.com/Our-Team Kevin Bostwick – Creative Director Kevin Bostwick is an experienced Art Director and creative manager. He delivers powerful ideas visually, distilling unexpected stories from challenging content and designing media for understanding and absorption. He directs and executes for digital, interactive and print mediums, delivering across a blend of channels, particularly for learning, data-display and presentation. His work for major clients has included digital tools, logos, presentation, interactive learning, advertising and print design. He navigates the whole ecosystem, working with high-powered stakeholders to shape concepts, UX, branding, strategy, writing, asset management, information architecture and infographics. Kevin's clients have included California State University San Marcos, Clean Energy Alliance (power provider for the cities of Carlsbad, Del Mar, Escondido, Oceanside, San Marcos, Solana Beach and Vista), Orange County (Health & Human Services, Social Services), City of Aliso Viejo, Culver City, City of Napa, City of San Leandro, City of Manteca, City of Livermore, City of Palmdale, Pivot Charter Schools, California Joint Powers Insurance Authority and Renne Public Law Group. Graphic Design Services / City of Diamond Bar 21 Kjerstin Wingert – S r. Graphic Designer & Sr. Photographer Kjerstin is a Senior Graphic Designer with Tripepi Smith. After studying Business Administration at both the Ecole Supérieure Libre Des Sciences Commerciales Appliquéesis in Paris and Concordia University in Irvine, Kjerstin went on to receive her Advanced Production Certificate in Graphic Design from Golden West College in Huntington Beach. She began working as a freelance graphic designer in 2012 and joined the Tripepi Smith staff in 2015. Kjerstin has advanced knowledge of various creative platforms including Adobe Illustrator, Adobe Photoshop and Adobe InDesign. Kjerstin has experience leading an array of creative projects including layout, graphic design, illustration and creative concept development. Her client work includes: City of La Cañada Flintridge, City of Culver City, City of Duarte, City of Cupertino, City of Saratoga, City of Livermore, California Joint Powers Insurance Authority and Costa Mesa Sanitary District. Kjerstin is a certified Hootsuite Social Marketing Professional. She also completed the University of Southern California Executive Education Forum for Local Leaders and the University of California, Irvine Public Policy Making Academy. Graphic Design Services / City of Diamond Bar 22 Melanie James – Sr. Graphic Designer, Sr. Business Analyst & Sr. Web Designer Melanie James is a talented graphic artist, expert on the WordPress platform, a skilled project manager and a lead for Tripepi Smith’s cablecasting and videography services. She has managed and delivered dozens of successful website development projects and has a full suite of creativity skills rooted in her formal graphic arts education. Her skills cover the full Adobe Creative Suite and into HTML and CSS. In addition, she has managed an array of projects ranging from robust digital advertising campaigns to comprehensive video production projects. Her clients include City of Tracy, City of Daly City, City of Bellflower, City of Huntington Beach, City of Fullerton, City of La Cañada Flintridge, City of Menifee, City of Paramount, Santa Clara County Fire Department, Rowland Water District, and Placer Mosquito Vector Control District. Melanie is a certified Hootsuite Social Marketing Professional and Constant Contact Certified Solutions Provider and has completed the University of Southern California Executive Education Forum for Local Leaders and the University of California, Irvine Public Policy Making Academy II. Graphic Design Services / City of Diamond Bar 23 Sara Madsen – Sr. Graphic Designer, Sr. Business Analyst & Web Designer Sara Madsen has a skill set that is simultaneously wide and deep, ranging from graphic design to website development to account and project management; she is one of Tripepi Smith's most trusted 'Swiss Army knives.' With a formal education in marketing and environmental sustainability from San Diego State University, Sara brings technical prowess and creative savvy to the clients she serves. Her work as a Senior Business Analyst includes providing key account management support and project leadership, while concurrently delivering on a variety of creative projects. Her clients include City of Laguna Hills, City of Lomita, City of Paramount, City of Orange, City of Yucca Valley, City of Indian Wells, City of Pico Rivera, Clean Energy Alliance, CalChoice, Pomona Choice Energy, Palmdale Energy, Pivot Charter Schools, California Urban Forest Council, Renne Public Law Group and TS Talent Solutions. Sara is certified as a Google Analytics, Constant Contact Certified Solutions Provider and Hootsuite Social Marketing Professional. She has also completed the Public Policy Making Academy II at the University of California, Irvine and the Executive Education Forum for Local Leaders at the University of Southern California. Graphic Design Services / City of Diamond Bar 24 Sophie Doane – Jr. Graphic Designer A talented graphic designer and visual communicator, Sophie Doane brings experience in print, digital and social media design. Sophie has a degree in Economics and Fine Art with a concentration in Digital Art, which has given her the ability to help clients convey their mission to customers and communities. Before coming to Tripepi Smith, Sophie developed her skills as a graphic design intern at the Claremont McKenna College Department of Public Affairs. There, she created designs for social media distribution on all official social channels. She also produced graphics for events and gatherings, such as the Claremont McKenna College 75th Anniversary Celebration. She further enhanced her design abilities during her internship at She Heals The World, where she created social content, website layouts and a year-long planner. Sophie’s client work includes newsletter, brochure, collateral and mailer design for City of Livermore, City of Los Altos Hills, City of El Cerrito, City of Cupertino and City of Manteca. Sophie is fluent in German and is a Hootsuite Social Marketing Professional. Graphic Design Services / City of Diamond Bar 25 Jenni Wechsler – Jr. Graphic Designer A strategic thinker, fast learner with a strong work ethic and passion for graphic design, Jenni Wechsler brings experience in graphic design, photography and video editing. With a degree in Psychology from University of Southern California, she knows not only how to tell a story, but how to creatively tailor it to convey the vision and values of an organization. She enhanced her graphic design skills during her time freelancing at Relationship Cubed, where she designed branding, course materials and photo assets. In addition, she is versed in the nuances of the psychology world. Jenni’s client work includes graphic design for City of Irvine, Culver City, City of Jurupa Valley, City of San Fernando, City of Southgate, City of Costa Mesa, City of Lomita, City of La Cañada Flintridge, City of Orinda, Costa Mesa Sanitary District, Pomona Choice Energy and Clean Energy Alliance (power provider for the cities of Carlsbad, Del Mar, Escondido, Oceanside, San Marcos, Solana Beach and Vista). Jenni is a certified Hootsuite Social Marketing Professional. Graphic Design Services / City of Diamond Bar 26 APPENDIX B: DECLARATIONS Authorization As co-founder and president of Tripepi Smith, Ryder Todd Smith is qualified to enter into agreements with the City and to make the statements on behalf of the firm. This proposal is valid for ninety (90) days from date of submission. Incorporation Founded in 2000 and incorporated in 2002 as a California S Corporation, Tripepi Smith is based in Orange County. FEIN: 73-1642614 California Business License: C2414674 Conflict of Interest Disclosure and Ethics Tripepi Smith operates in a complex marketplace that is more political than most industries. As a result, conflicts of interest (real or perceived) can arise. The first and foremost obligation of Tripepi Smith is to outline all existing client relationships to prospects to let the prospect determine if a conflict exists. Currently, Tripepi Smith does not see any conflicts with our existing work and the proposed work. To read more about Tripepi Smith’s commitment to ethics: www.TripepiSmith.com/About-Us/#ethics Tripepi Smith & Associates, Inc. PO Box 52152, Irvine, CA 92619 Ryder@TripepiSmith.com • (626) 536-2173 www.TripepiSmith.com