HomeMy WebLinkAboutCAJA Environmental ServicesRFP for An Electronic Billboard Project 1-1 City of Diamond Bar
1 - Cover Letter September 20, 2024
9410 Topanga Canyon Blvd., Suite 101, Chatsworth, CA 91311
Phone 310-469-6700
September 20, 2024
City of Diamond Bar
Attn: Dat Tran, Associate Planner
21810 Copley Drive, Diamond Bar, CA 91765
(909) 839-7034 - DTran@DiamondBarCA.gov
Re: RFP To Prepare A CEQA Document For An Electronic Billboard Project
CAJA Environmental Services, LLC (CAJA) is pleased to present this proposal in response to
the Request For Proposals (RFP) issued by the City of Diamond Bar (City) on August 19, 2024.
Our services would include preparing environmental analysis and documentation pursuant to the
State CEQA Guidelines and the City’s environmental review procedures.
The Project would involve a proposed 100-foot tall electronic billboard on an existing parking lot
used for the Walnut Valley Unified School District offices, located at 880 South Lemon Avenue
(APN 8760-015-901). Services would include preparing the CEQA documentation, including an
Initial Study (IS), Mitigated Negative Declaration (MND), Mitigation Monitoring Reporting Program
(MMRP), and technical studies, as well as attending meetings and hearings.
CAJA approaches the preparation of each environmental document with an emphasis on quality
and thoroughness of analysis. Because a project’s environmental document is sometimes
scrutinized by interested parties, the potential environmental effects of the project must be fully
analyzed and disclosed. Although any environmental document can be challenged, a document
that is prepared using a comprehensive approach with appropriately conservative assumptions is
more likely to withstand any legal challenges that might be raised.
In addition, an MND must respond directly to issues introduced by responsible agencies, interest
groups, and community organizations. A document that provides thoughtful and well written
responses to issues raised during the environmental review process is the best means of allowing
applicants to proceed with their projects in the most expeditious manner.
Since CAJA specializes in environmental analysis and documentation, the project management
staff can apply all available resources towards regularly upgrading our analytical approach and
quality standards. With regard to this, the firm has earned a reputation for being conscientious in
its approach and responsive to tight schedules and emergent problems. CAJA’s MNDs are
prepared to the standards and requirements of CEQA, the State CEQA Guidelines, the Office of
Planning and Research guidelines, State planning and zoning laws, and applicable lead agency
regulations. Environmental documents are always prepared in a manner that meets CAJA’s
exacting standards of quality, with specific emphasis placed on a clear and substantive writing
style.
CAJA is organized as a Limited Liability Company (LLC). CAJA is an environmental consulting
firm that specializes in environmental planning, research, and documentation for public and
RFP for An Electronic Billboard Project 1-2 City of Diamond Bar
1 - Cover Letter September 20, 2024
private sector clients. For over 35 years, CAJA, and its predecessor company Christopher A.
Joseph & Associates, have offered a broad range of environmental consulting services with a
particular emphasis on CEQA and NEPA documentation. Having provided consulting services for
hundreds of projects, successfully and efficiently guiding them through the environmental
clearance process, the company and staff have earned a reputation for thorough and
conscientious work. In addition to the high caliber work products that CAJA invariably delivers,
the company’s status as a well-known and respected leader in the environmental planning field
is largely based on the personalized, accessible, and honest service that CAJA guarantees to
each and every client.
In addition, technical specialists and experienced environmental analysts are available to
supplement in-house staff when needed. The CAJA Team provides the full range of skills that will
be required by the City to address all environmental issues that could be associated with the
Project and to promote the timely completion of all required environmental documentation.
CAJA Environmental Services office is located at 9410 Topanga Canyon Boulevard, Suite 101,
Chatsworth, CA 91311. CAJA consists of six staff members, including a president/principal, three
project managers (vice president, principal, and project manager), an assistant environmental
planner, and a publication/production manager and graphics specialist. CAJA has intentionally
remained small which we believe keeps us nimble, cost efficient, and better able to communicate
effectively. The lead staff person would be Seth Wulkan, who is a Project Manager, and can be
reached at 310-469-6704, seth@ceqa-nepa.com. Resumes for CAJA staff members are included
in this Proposal.
The CAJA team regularly works with sub-consultants from other specialties (including traffic
engineers, lighting consultants, historians, biologists, etc.) in order to prepare environmental
documents, such as MNDs. Our work with these sub-consultants includes input/direction about
the scope of their analysis, review of their technical work, and inclusion into our environmental
documentation.
CAJA is unaware of any conflict of interest in performing the proposed work. We have prepared
and enclosed the required content, as requested. Mr. Chris Joseph will be responsible for future
negotiations, if selected. CAJA also agrees to, and will comply with, all City rules and regulations
if selected to enter into the Standard Consulting Services Agreement.
We appreciate the opportunity to submit this proposal and look forward to working with you. Thank
you.
Sincerely,
CAJA Environmental Services, LLC
Chris Joseph
President/Principal
310-469-6700 and chris@ceqa-nepa.com
RFP for An Electronic Billboard Project 2-1 City of Diamond Bar
2 – Qualifications September 20, 2024
2 Qualifications
Experience
CAJA has entered into more than one hundred contracts over the last five (5) years, performing
different types of CEQA documentation for dozens of developers and within many different
California jurisdictions. CAJA works with agencies to determine the correct CEQA pathway for
each project based on its unique set of circumstances.
Project Manager and Contact Information
Seth Wulkan will act as Project Manager and primary contact person to represent the CAJA and
conduct the presentation in an interview. His contact information is 310-469-6704 (office), 818-
577-9735 (cell, direct), seth@ceqa-nepa.com. Seth Wulkan anticipates being available 100
percent of the time to provide the services requested
Kerrie Nicholson will be in charge when Seth Wulkan is absent.
References
City of Los Angeles
Diana Kitching
Senior City Planner
200 N. Spring Street, Room 750, Los Angeles, CA 90012
213-978-1308, diana.kitching@lacity.org
City of Cerritos
Robert A. Lopez
Director of Public Works (formerly the Current Planning Manager)
18125 Bloomfield Avenue, Cerritos, CA 90703
562-916-1201, ralopez@cerritos.us
City of Orange
Anna Pehoushek, AICP
Assistant Community Development Director
300 E. Chapman Avenue, Orange, CA 92866
714-744-7228, apehoushek@cityoforange.org
Resumes
CAJA staff resumes are provided on the following pages for:
• Chris Joseph (President/Principal)
• Stacie Henderson (Vice President)
• Kerrie Nicholson (Principal)
• Seth Wulkan (Project Manager)
RFP for An Electronic Billboard Project 2-2 City of Diamond Bar
2 – Qualifications September 20, 2024
• Andrea Schultz (Assistant Environmental Planner)
• Sherrie Cruz (Senior Graphics Specialist)
RFP for An Electronic Billboard Project 2-3 City of Diamond Bar
2 – Qualifications September 20, 2024
Chris Joseph
President/Principal
35 years experience with CAJA
Education
• M.A. in Administration in Environmental Management – University of California, Riverside
• B.A. in Geography – California State University, Northridge
Professional Memberships/Registrations
• Association of Environmental Professionals (AEP)
• American Planning Association (APA)
• Urban Land Institute (ULI)
Chris Joseph, founder and owner of CAJA, is responsible for management of the firm and
for providing leadership, strategy, and direction in the preparation of environmental impact
documents for both private development projects and government programs. Mr. Joseph has
built the firm around the concept of providing personalized, senior-level professional services
to clients. As such, Mr. Joseph maintains an active role with clients and their projects, and
assures that he and his senior staff will be accessible and involved in successfully guiding
projects through the environmental clearance process. Under his direction, and with a hand-
selected team of experienced, highly qualified, and specialized environmental professionals,
CAJA has earned a reputation for efficiently providing thorough and conscientious work.
Project Experience
EIRs:
• Mirabel Transit Priority Project, 2024 in progress
- Strategic Assistance, Project Management
- Mixed-use residential and retail project requesting density bonus incentives, community
design overlay, and vesting tentative tract map
• American Jewish University Camp Alonim, 2024 in progress
- Strategic Assistance, Scoping Meeting, Project Management
- Overnight camp expansion requesting a conditional use permit
• 11973 San Vicente, 2023
- Strategic Assistance, Project Management
- Demolition of a historic resource building
• Sunset and Everett, 2017
- Strategic Assistance, Scoping Meeting, Project Management
- Mixed-use residential and retail project requesting density bonus incentives and vesting
tentative tract map
• NoHo West, 2016
- Strategic Assistance, Scoping Meeting, Project Management
RFP for An Electronic Billboard Project 2-4 City of Diamond Bar
2 – Qualifications September 20, 2024
- Mixed-use residential and retail project requesting zone change, conditional use permit,
and vesting tentative tract map
• Martin Expo Town Center, 2015
- Strategic Assistance, Scoping Meeting, Project Management
- Mixed-use residential and retail project with a land use equivalency program requesting
General Plan Amendment, zone change, conditional use permit, vesting tentative tract map
• Jefferson and La Cienega, 2015
- Strategic Assistance, Scoping Meeting, Project Management
- Mixed-use residential and retail project requesting General Plan Amendment, zone
change, conditional use permit, and vesting tentative tract map
Sustainable Communities Environmental Assessments (SCEAs):
• Sunset and Everett, 2024
- Strategic Assistance, Project Management
- Mixed-use residential and retail project requesting density bonus incentives and conditional
use permits
• 1201 Gower, 2023
- Strategic Assistance, Project Management
- Mixed-use residential and retail project requesting density bonus incentives
• 8141 Van Nuys, 2023
- Strategic Assistance, Project Management
- Mixed-use residential and retail project requesting density bonus incentives
• 1050 La Cienega, 2022
- Strategic Assistance, Project Management
- Mixed-use residential and retail project requesting transit oriented communities affordable
housing incentives
MNDs:
• Chaminade College Preparatory High School, 2024
- Strategic Assistance, Project Management
- Expansion of high school requesting zone change, zoning administrator determination, and
vesting tentative tract map
• Tesla Delivery Hub and Service Center, 2024
- Strategic Assistance, Project Management
- Auto sales and service center requesting zone change, conditional use permit
RFP for An Electronic Billboard Project 2-5 City of Diamond Bar
2 – Qualifications September 20, 2024
Stacie Henderson
Vice President
19 years experience with CAJA
Education
• J.D. – Loyola Law School
• B.A. in Political Science – University of California, Berkeley
Professional Memberships/Registrations
• Member, State Bar of California
Stacie Henderson is Vice President and Senior Project Manager with 19 years of
experience. Ms. Henderson is responsible for all aspects of preparation of environmental
review documents and is proficient in drafting all sections of environmental review
documents; incorporating technical reports into documents; and personally corresponding
with public and private sector clients. Ms. Henderson regularly manages the preparation of
high-profile environmental documents pursuant to CEQA and NEPA from the beginning of
the process through the public hearings.
Project Experience
EIRs:
• Mirabel Transit Priority Project, 2024 in progress
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Mixed-use residential and retail project requesting density bonus incentives, community
design overlay, and vesting tentative tract map
• American Jewish University Camp Alonim, 2024 in progress
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Overnight camp expansion requesting a conditional use permit
• 11973 San Vicente, 2023
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Demolition of a historic resource building
• 3003 Runyon Canyon, 2022
- Project Management, Drafting Sections, Managing Technical Subconsultants
- New residential single family home on parcel with a historic single family to be retained
requesting a specific plan exception, specific plan permit compliance, zoning administrator
determination
• Southern California Flower Market, 2021
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Mixed-use residential and retail project with wholesale trade use requesting general plan
amendment, zone change, conditional use permit, and vesting tentative tract map
RFP for An Electronic Billboard Project 2-6 City of Diamond Bar
2 – Qualifications September 20, 2024
• 1001 Olympic, 2018
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Mixed-use residential and retail project with two development options requesting transfer of
floor area rights, conditional use permit, vesting tentative tract map, sign district
• NoHo West, 2016
- Project Management, Drafting Sections, Scoping Meeting, Managing Technical
Subconsultants
- Mixed-use residential and retail project requesting zone change, conditional use permit,
and vesting tentative tract map
• Martin Expo Town Center, 2015
- Project Management, Drafting Sections, Scoping Meeting, Managing Technical
Subconsultants
- Mixed-use residential and retail project with a land use equivalency program requesting
General Plan Amendment, zone change, conditional use permit, vesting tentative tract map
• Jefferson and La Cienega, 2015
- Project Management, Drafting Sections, Scoping Meeting, Managing Technical
Subconsultants
- Mixed-use residential and retail project requesting General Plan Amendment, zone
change, conditional use permit, and vesting tentative tract map
Sustainable Communities Environmental Assessments (SCEAs):
• 1050 La Cienega, 2023
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Mixed-use residential and retail project requesting transit oriented communities affordable
housing incentives
MNDs:
• Chaminade College Preparatory High School, 2024
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Expansion of high school requesting zone change, zoning administrator determination, and
vesting tentative tract map
• Tesla Delivery Hub and Service Center, 2024
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Auto sales and service center requesting zone change, conditional use permit
RFP for An Electronic Billboard Project 2-7 City of Diamond Bar
2 – Qualifications September 20, 2024
Kerrie Nicholson
Principal
26 years experience with CAJA
Education
• B.A. in Geography – California State University, Northridge
Professional Memberships/Registrations
• Association of Environmental Professionals (AEP)
Kerrie Nicholson is a Principal and Project Manager at CAJA with over 26 years of
professional experience in environmental writing, planning, and research. She began her
career with CAJA as an environmental planner in 1998. She has contributed substantially to
the preparation and management of several types of environmental documentation pursuant
to CEQA and NEPA, including EIRs, EISs, MNDs, CEs, SCPEs, and SCEAs. Ms. Nicholson's
experience comprises a variety of multi-faceted developments including: specific plans,
single- and multi-family residential, mixed-use, entertainment/retail, institutional, commercial,
industrial, and recreational developments.
Project Experience
EIRs:
• Morningstar of Granada Hills, 2024 in progress
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Eldercare facility requesting conditional use permit
• Olympic Tower, 2019
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Mixed-use residential and retail project requesting zone variances, transfer of floor area,
conditional use permit, and vesting tentative tract map
Sustainable Communities Environmental Assessments (SCEAs):
• 1201 Gower, 2023
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Mixed-use residential and retail project requesting density bonus incentives
• 6521 Sepulveda, 2022
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Mixed-use residential and retail project requesting density bonus incentives and conditional
use permit
RFP for An Electronic Billboard Project 2-8 City of Diamond Bar
2 – Qualifications September 20, 2024
Seth Wulkan
Project Manager
17 years experience with CAJA
Education
• B.A. in Geography/Environmental Studies and History – University of California, Los Angeles
• Certificate in Global Sustainability (Environmental Law and Policy) – UCLA Extension
Seth Wulkan has 17 years of experience and is responsible for all aspects of preparation of
environmental review documents. He began his career with CAJA in 2007. Mr. Wulkan is
proficient in drafting all sections of environmental review documents; incorporating technical
reports into documents; and personally corresponding with public and private sector clients.
Mr. Wulkan regularly participates in team strategy meetings from the beginning of the
environmental review process through the final project hearings.
Project Experience
EIRs:
• NoHo West, 2016
- Drafting Sections, Scoping Meeting, Managing Technical Subconsultants
- Mixed-use residential and retail project requesting zone change, conditional use permit,
and vesting tentative tract map
• Martin Expo Town Center, 2015
- Drafting Sections, Scoping Meeting, Managing Technical Subconsultants
- Mixed-use residential and retail project with a land use equivalency program and design
flexibility program requesting General Plan Amendment, zone change, conditional use
permit, and vesting tentative tract map
• Jefferson and La Cienega, 2015
- Drafting Sections, Scoping Meeting, Managing Technical Subconsultants
- Mixed-use residential and retail project requesting General Plan Amendment, zone
change, conditional use permit, and vesting tentative tract map
Sustainable Communities Environmental Assessments (SCEAs):
• Sunset and Everett, 2024
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Mixed-use residential and retail project requesting density bonus incentives and conditional
use permits
• 8141 Van Nuys, 2023
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Mixed-use residential and retail project requesting density bonus incentives
• 1050 La Cienega, 2023
- Drafting Sections, Managing Technical Subconsultants
RFP for An Electronic Billboard Project 2-9 City of Diamond Bar
2 – Qualifications September 20, 2024
- Mixed-use residential and retail project requesting transit oriented communities affordable
housing incentives
• 3600 Wilshire, 2019
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Mixed-use residential and retail project requesting zone change, vesting tentative tract
map
Sustainable Communities Project Exemptions (SCPEs):
• 902 Washington, 2024 in progress
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Multi-family residential project requesting transit oriented communities affordable housing
incentives, community plan compliance, and vesting tentative tract map
• 1200 Vine, 2023
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Mixed-use residential and retail project requesting density bonus incentives and conditional
use permit
MNDs:
• 3880 Mission, 2023
- Project Management, Drafting Sections, Managing Technical Subconsultants
- Air quality and noise analysis associated with haul route permit export
RFP for An Electronic Billboard Project 2-10 City of Diamond Bar
2 – Qualifications September 20, 2024
Andrea Schultz
Assistant Environmental Planner
17 years experience with CAJA
Education
• B.F.A. – Washington State University
Andrea Schultz is an Assistant Environmental Planner who has worked for CAJA in various
capacities for 17 years. Guided by senior planning staff, Ms. Schultz works efficiently
independently and as a member of the larger project team to conduct research and assist in the
preparation of various environmental documents. She assists by researching and applying local
zoning code requirements for project level-analysis and also reads and interprets technical
studies and site plan information for use, as well as assisting senior staff members make edits
and updates to documents. In addition, Ms. Schultz oversees document production for CAJA,
including editing, formatting, and physical production of requested documents. In this capacity
she also verifies that all documents and production comply with State and local noticing
requirements under CEQA.
Project Experience
EIRs:
• 11973 San Vicente, 2023
- Support services, noticing and production requirements, drafting sections,
- Demolition of a historic resource building
• NoHo West, 2016
- Support services, noticing and production requirements
- Mixed-use residential and retail project requesting zone change, conditional use permit,
and vesting tentative tract map
• Martin Expo Town Center, 2015
- Support services, noticing and production requirements
- Mixed-use residential and retail project with a land use equivalency program requesting
General Plan Amendment, zone change, conditional use permit, vesting tentative tract map
• Jefferson and La Cienega, 2015
- Support services, noticing and production requirements
- Mixed-use residential and retail project requesting General Plan Amendment, zone
change, conditional use permit, and vesting tentative tract map
MNDs:
• Chaminade College Preparatory High School, 2024
- Support services, noticing and production requirements, assistance drafting sections
- Expansion of high school requesting zone change, zoning administrator determination, and
vesting tentative tract map
RFP for An Electronic Billboard Project 2-11 City of Diamond Bar
2 – Qualifications September 20, 2024
Sherrie Cruz
Senior Graphics Specialist
22 years experience with CAJA
Education
• B.F.A. – University of Southern California
• A.A. – El Camino College
Sherrie Cruz is the Senior Graphics Specialist for CAJA. She has over 22 years of
professional experience developing graphics for environmental documentation. She designs
and produces presentation graphics in coordination with technical divisions to translate
complex technical documentation into comprehensible illustrations.
RFP for An Electronic Billboard Project 3-1 City of Diamond Bar
3 – Project List and Schedule September 20, 2024
3 Project List and Schedule
CAJA is currently working on the following projects that included a signage component:
Project Name: Apex II – Alina Tower
Address: 700 W. 9th Street, Los Angeles, CA 90015
Description: Analyzed the potential impacts of a Proposed Sign (Digital Display Sign), to be
attached to the west façade of the existing Apex II - Alina Building, a 28-story residential building
on the northwest corner of 9th Street and Figueroa Street. The Proposed Sign will be a solid LED
digital display, with 16:9 aspect ratio dimensions of 64’ wide x 36’ height (2,304 square feet),
located centered on the lower portion of the west façade of the existing building at 700 9th Street
(Alina Building). The Proposed Sign will span approximately from the 9th to 12th levels (the bottom
of the display will be 81’-6” above grade and the top of the display will be 117’-6” above grade) of
a 28-story building. The Proposed Sign will comply with the Figueroa and Olympic Sign District.
Analysis included a lighting study (prepared by a 3rd party), safety and visual intrusion discussion,
land use and signage compatibility with City policies.
Year: in progress in 2024
CEQA: Addendum to an MND
Client: Holland Partner Group
Contact: Berny Hintz, Senior Associate, Sensory Interactive, 703-408-8088
Project Name: 4200 Century
Address: 4200 W. Century Boulevard, Inglewood, CA 90304
Description: The Project’s proposed digital displays would be located on 4200 W. Century
Boulevard. The displays would include three primary components: the east façade with a curved
3,548-square-foot digital display; the north façade with 16 double-sided fins (243 square feet of
digital display at each face of the fins); and the west façade with a 3,848-square-foot digital
display. A Digital Signage Impact Analysis (prepared by a 3rd party) to assess the potential light
and glare impacts of the Project’s proposed digital displays.
Year: in progress in 2024
CEQA: MND
Client: 4200 QOF, LLC
Contact: Gregory Peck, Manager, 4200 QOF, 212-444-2654
RFP for An Electronic Billboard Project 3-2 City of Diamond Bar
3 – Project List and Schedule September 20, 2024
In addition, CAJA has completed additional CEQA analyses for projects that included signage
components, and has experience reviewing aesthetic analyses, lighting studies, and other
discussions related to the impacts generated by signage/lighting. These analyses include:
Project Name: Lassen and Mason
Address: 20504 Lassen Avenue, Los Angeles, CA 91311
Description: The Project includes a pole sign for a food establishment, pylon sign, and monument
sign.
Year: 2017
CEQA: MND
Client: Hanover-HRI Development
Contact: Jojo Pewsawang, City Planner, City of Los Angeles, 213-978-1213
Project Name: NoHo West
Address: 6150 N. Laurel Canyon Boulevard, Los Angeles, CA 91606
Description: The Project includes a Sign District, which would permit a variety of signage types
and styles, including tenant and Project identification, on-and off-site commercial displays, digital
displays, kiosks, and monument signs. The proposed Sign District would apply to all signs with
sign faces visible from any public right-of-way. The Project proposes to include the following types
of signs: Architectural Entry Signs, Wayfinding Signs, Wall-Mounted Commercial Display,
Monument Signs, Tenant Shopfront Sign, Tenant Blade Signs, Residential Building Identification,
Cinema Signage, Project Identity Signs, Advertising Kiosks. The proposed signs were discussed
in the context of City sign regulations and light intensity.
Year: 2016
CEQA: EIR
Client: MGP XI-GPI Laurel Plaza, LLC
Contact: Milena Zasadzien, Principal City Planner, City of Los Angeles, 213-847-3636
Project Name: Martin Expo Town Center
Address: 12101 W. Olympic Boulevard, Los Angeles, CA 90064
Description: The Project includes a sign and lighting plan as part of a mixed-use development.
The proposed signs were discussed in the context of City sign regulations and light intensity.
RFP for An Electronic Billboard Project 3-3 City of Diamond Bar
3 – Project List and Schedule September 20, 2024
Year: 2014
CEQA: EIR
Client: Philena Properties, LP
Contact: Philip Simmons, The Simmons Group, 310-439-4119
Project Name: The Forum
Address: 3900 W. Manchester Boulevard, Inglewood, CA 90305
Description: The Project involves the addition of building signage and surrounding on-site
signage to the Forum. The one primary project ID would be 100 feet tall, with internally illuminated
graphics and electronic display screens for a total graphic sign area is 3,165 square feet. Analyses
included visual simulations, lighting studies, and a discussion of compatibility with the City
regulations and surrounding environment.
Year: 2012
CEQA: Categorical Exemption
Client: Madison Square Garden Company
Contact: Linda Tatum, Planning Division Manager, City of Inglewood
RFP for An Electronic Billboard Project 4-1 City of Diamond Bar
4 – Scope of Work September 20, 2024
4 Scope of Work
Project Discussion
The proposed electronic signage would be adjacent to State Route (SR) 60 and approximately
625 feet south of Walnut Elementary School and approximately 515 feet west of the nearest
residential uses along Glenwick Avenue.
The environmental impacts of electronic signage under CEQA would be analyzed and discussed
in the MND and generally include the following:
Aesthetic:
• Light Pollution: Electronic signage often emits bright light that can impact nighttime visibility,
create glare, or disturb surrounding properties, wildlife, or residents.
• Daytime Glare: Reflective or brightly illuminated signs can create glare during the day,
potentially affecting drivers or nearby residents.
• Visual Clutter: In urban environments, multiple signs may contribute to visual clutter, which
can be considered an adverse aesthetic impact.
Biological Resources:
• Disturbance to Wildlife: Bright lights may disturb nocturnal wildlife or disrupt migratory
patterns.
Energy:
• Increased Energy Consumption: Large electronic signs consume significant amounts of
electricity, leading to higher energy demands. This is often a consideration in CEQA reviews,
especially in relation to state goals on reducing energy consumption.
Transportation:
• Driver Distraction: Digital billboards and signs with changing or flashing content may cause
distractions to drivers, potentially increasing the risk of accidents.
• Visibility and Sightlines: Poorly placed signs might block important views for drivers or
pedestrians, leading to safety concerns.
Methodological Approach To Scope Of Services
Philosophically, CAJA approaches preparation of each environmental document with an
emphasis on quality and thoroughness of analysis. Because it is expected that environmental
review documents will be scrutinized by affected parties and adjacent communities, it is important
that the potential environmental effects of a project be fully analyzed. Although any environmental
document can be challenged, a comprehensive approach using appropriately conservative
assumptions is more likely to withstand legal challenges that might be raised. The environmental
documents must also respond directly to issues raised by responsible agencies, interest groups,
RFP for An Electronic Billboard Project 4-2 City of Diamond Bar
4 – Scope of Work September 20, 2024
and community organizations. An environmental document that provides thoughtful and well-
documented responses to issues raised during the environmental review process is the best
means of allowing applicants to proceed with their projects in the most expeditious manner.
CAJA is responsible for the management, supervision, and effective deployment of its own staff,
technical subconsultants who prepare specialized technical studies, coordination with the lead
agency, and facilitating communication between agencies and all consultants. CAJA is
recognized for the effective execution of these responsibilities, which ultimately determines the
legal adequacy, schedule, and cost of the environmental review process for any project.
CAJA is responsible for all document preparation tasks, including quality review of all technical
analyses, ensuring compliance with style, format, and content requirements of responsible and
lead agencies; review of technical methodologies; and development of new methodologies, as
appropriate, to meet the specific needs of a particular project. Additionally, since CAJA specializes
solely in environmental analysis and documentation, its project management staff can apply all
available resources towards regularly upgrading analytical approach and quality standards. As
such, the firm has earned a reputation for being conscientious in its approach and responsive to
tight schedules and any problems that may emerge.
Finally, prior to being submitted a lead agency for review, CAJA draft documents undergo internal
review by a company Principal. Due to the small size of its full-time staff, CAJA is able to devote
substantial senior-level staff resources to each project in which it is engaged. By implementing
rigorous Quality Control/Quality Assurance (QA/QC) processes, CAJA can ensure that
environmental decisions are based on reliable data and thorough analysis, thereby promoting
informed decision-making and environmental protection. This process occurs early in the process
by confirming all project program inputs and assumptions in the Project Description, and providing
documents for review and feedback by the team and City.
Costs can be controlled by ensuring that the scope of the work and analysis of alternatives are
clearly defined by the team. In addition, reviewing key sections of the CEQA work in an advanced
stage will control the hours and amount that other team members and the City have to spend
reviewing sections. This will also ensure timely review and approval of sections to avoid delays
that also increase costs.
The lead staff person would be Seth Wulkan, who is a Project Manager and coordinate all team
members and work with City staff to ensure commitment to the project schedule and budget.
Scope Of Work – Mitigated Negative Declaration
Our proposed scope of work is organized into the following four phases: 1) Project Management;
2) Draft MND; 3) Final MND, and 4) Hearings.
Phase 1: Project Management
Task 1.1: Strategic Assistance, Meetings, Conference Calls
CAJA would provide on-going strategic assistance as part of the kick-off of the environmental
review process. This task would include assistance in refining the Project description (if
necessary), as well as identifying and examining key environmental and strategic issues.
RFP for An Electronic Billboard Project 4-3 City of Diamond Bar
4 – Scope of Work September 20, 2024
Successful preparation of the MND will require effective communication between City staff and
the Project team (CAJA and technical subconsultants). Our experience in managing other projects
has shown that virtual/online meetings combined with status report emails provide this type of
communication.
Throughout the environmental review process for this Project, the CAJA team will be responsible
for ensuring the technical accuracy of subconsultant work products, including their findings,
recommendations, and conclusions. The Project team (including subconsultants) will be available
for meetings to offer guidance, refine technical analyses, and/or troubleshoot issues in a
collaborative setting.
This Proposal includes one (1) kick-off meeting with City Planning staff and the Project
Applicant.
This Proposal includes two (2) meetings with City Planning staff and the Project Applicant.
This Proposal includes three (3) conference calls with City Planning staff.
Task 1.2: Data Collection/Review Existing Information
CAJA will review all existing information and pertinent documentation to identify issues, findings,
and problem resolutions that could be relevant to the MND. The following information (to the
extent available) should be provided to clearly define the Project description and conduct the
environmental analysis:
• Design plans and lighting study
• City Planning application and any associated documents such as findings
• Construction information (including equipment list, proposed construction schedule)
There are technical reports that would need to be prepared to thoroughly analyze the
environmental impacts of the Project. The following are expected to be provided by the City or
separate 3rd-party consultant:
• Aesthetics/Visual Assessment including view simulations and lighting study
• Biological Resource Assessment for any impacts to birds and other migratory species
• Cultural/Tribal/Archaeological Resources. CAJA would help the City comply with Assembly
Bill (AB) 52 tribal consulting noticing requirements
Phase 2: Draft MND
Task 2.1: Prepare Project Description
Because the Project description is the basis for analyzing the environmental impacts of the Project
and identifying appropriate mitigation measures, it is important to prepare the Project Description
as early in the CEQA process as possible. CAJA will review all relevant Project description
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4 – Scope of Work September 20, 2024
materials, and will prepare a preliminary version of the Project description that will be used
throughout the CEQA process.
The preliminary Project description will then be submitted to the team for their review. Once it is
determined that the information in the Project description is accurate and adequate, the Project
description will be confirmed as the basis for analyzing the environmental impacts of the Project
and identifying appropriate mitigation measures. The Project description will include the following:
1. The existing environmental setting, including the Project Site’s regional and local location.
Photographic data of the existing conditions of the Project Site will also be included.
2. Project characteristics, including but not limited to, programming and uses, design
characteristics, landscaping, access/circulation, infrastructure, grading/excavation, and
construction phasing/scheduling.
3. Project objectives and goals.
4. Requested discretionary actions.
Task 2.2: Prepare MND
CAJA will prepare an administrative version of the Draft MND for the Project using the State
CEQA Guidelines. The sections of the MND and the environmental issues to be analyzed are
described below.
Table of Contents: The Table of Contents will enumerate the sections and subsections of the
MND, the page number on which each of the sections begins, the page number on which each
table and figure can be found, and a listing of the contents of the appendices.
Introduction/Executive Summary: The Introduction/Executive Summary section provides an
introduction to the Draft MND, the purpose of the MND, a brief description of the environmental
review process, and a description of the organization of the Draft MND.
Project Description: The preliminary Project Description (from Task 2.1) will be incorporated in
the Administrative Draft MND. The Project Description will describe the individual components of
the Project and will be well defined so that an accurate assessment of impacts can be completed
on the individual analytical sections of the MND. Photographs, site plans, and rendering graphics
will be used to develop the text of this section, and will be included as figures in this section, as
appropriate, to assist the reader in understanding the Project.
Environmental Setting: The Environmental Setting section will describe the regional and local
context of the Project Site, including roadway access, land use designation and zoning, regulatory
setting, and the physical characteristics of the Project Site and surrounding area.
Environmental Impact Analysis: The environmental factors that will be addressed in the MND
include the following:
• Aesthetics
• Agriculture and Forestry Resources
RFP for An Electronic Billboard Project 4-5 City of Diamond Bar
4 – Scope of Work September 20, 2024
• Air Quality
• Biological Resources
• Cultural Resources
• Energy
• Geology/Soils
• Greenhouse Gas Emissions
• Hazards & Hazardous Materials
• Hydrology/Water Quality
• Land Use/Planning
• Mineral Resources
• Noise
• Populations/Housing
• Public Services
• Recreation
• Transportation
• Tribal Cultural Resources
• Utilities/Service Systems
• Wildfire
• Mandatory Findings of Significance
Following the introduction to this section, each of the environmental issues for which the Project
could result in potentially significant impacts will be analyzed in detail. Each subsection will follow
a master format designed to demonstrate CEQA compliance and increase the ability of the public
to understand the information in the MND. This analysis will include a description of the existing
conditions, a discussion of the potential environmental impacts associated with the Project,
required mitigation measures, cumulative impacts, and the level of impact significance after
implementation of mitigation. Where applicable, the analysis and discussion will incorporate
information from a technical report and will also include tables, graphics, and photographs, as
appropriate, to effectively communicate the analysis to the public. The following descriptions
provide further explanation of the five components found within each environmental issue
subsection:
• Existing Conditions. Analysis of the existing environmental setting is necessary in order
to compare those conditions to any changes created and produced by the Project, and to
identify any significant environmental impacts of the Project.
• Environmental Impacts of the Project. Each of the environmental subject areas would
be evaluated to determine level of impact significance. Under CEQA, a significant impact
is defined as a substantial, or potentially substantial, adverse change in the physical
environment. The specific criteria or threshold of significance for determining level of
significance for a particular subject area will be identified in each issue discussion, and
would be consistent with the criteria set forth in the most recently adopted State CEQA
Guidelines.
• Mitigation Measures. Identification of required mitigation measures for each significant
impact will be included (and possibly, identification of recommended measures to further
reduce less than significant impacts), as well as an indication of the effectiveness of the
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4 – Scope of Work September 20, 2024
measures. Where applicable, mitigation measures/recommendations will be incorporated
from a technical report.
• Cumulative Impacts. The Project’s impacts in combination with the potential impacts of
the identified related development/cumulative growth in the surrounding area will be
discussed. The discussion will note where mitigation is likely to be required of related
projects to reduce cumulative impacts.
• Level of Significance after Mitigation. A clear, concise statement of the level of
significance after the incorporation of mitigation measures will be presented. Net impacts
will be defined as either “significant” or “less than significant.”
Preparers and Persons Consulted: This section will identify the lead agency staff, Project
Applicant, MND consultant and subconsultant staff, and all agency personnel consulted during
the preparation of the MND.
Appendices: This section will include the data utilized during the analysis of environmental
impacts in the MND.
Task 2.3: Revise Screencheck Draft MND
City Review
CAJA will submit the Screencheck Draft MND to the City for review and comment. CAJA will make
changes to the Draft MND in response to comments provided by the City. CAJA will submit a
revised draft to the City with changes in redline so the City can clearly see where changes were
made.
The City will then determine if they have any additional comments on the Draft MND. If so, CAJA
will again make changes to the Draft MND in response to any additional comments received, and
will again submit a revised draft so the City can clearly see where changes were made. This
process will continue until the City is satisfied that all of their comments have been addressed.
This Proposal assumes that the submittal to the City will be via electronic Word and/or pdf, with
all available graphics and appendices.
Task 2.4: Publication and Circulation of the Draft MND
Once the City has approved the Draft MND, CAJA will provide the entire MND package to the
City in electronic PDF format, including all graphics and appendices. Additionally, CAJA will
coordinate with the City in providing web-ready documents for publication on the City’s website.
CAJA will upload the required noticing documents (including the Notice of Completion) to the
State Clearinghouse and will also distribute the Notice of Availability (NOA) to the following
entities: contiguous property owners surrounding the Project Site; applicable state, regional, and
local agencies; and that have requested to be notified throughout the MND process; and the
County Clerk and Recorder’s Office to post during the 45-day review period.
RFP for An Electronic Billboard Project 4-7 City of Diamond Bar
4 – Scope of Work September 20, 2024
This Proposal assumes that the Notice of Intent or Notice of Availability will be submitted
electronically per the RFP. No hardcopies are assumed.
This Proposal assumes that the City or its preferred noticing/mailing vendor (not CAJA) will obtain
the required mailing labels, including owners/occupants within the required distance radius of the
Project Site.
This Proposal assumes the public review of the MND will require five (5) hardcopies of the MND
and technical appendices. As part of our Proposal, we have provided an additional line item as
an estimate to cover these reimbursable expenses.
Phase 3: Final MND
Task 3.1: Prepare Responses to Comments
After the public review period, CAJA staff will prepare responses to comments received on the
Draft MND. Once all the comments have been reviewed, CAJA will prepare a strategy for
responding to different issues. CAJA will respond to comments either individually or grouped by
topic, depending on which is more appropriate; track comments for cross-referencing and
ensuring that all topics are addressed; and prepare an approach to answer comments on issues
that are more philosophical than technical (such as the Project objectives).
The number of comments received at the end of the public review period and the level of effort
involved with preparing responses varies widely between projects. Upon receipt of comment
letters and following closure of the public comment period, CAJA staff and the subconsultants will
prepare responses to all written comments received on the Draft MND and will make any changes
to the Draft MND resulting from responses to comments.
Task 3.2: Prepare Mitigation Monitoring and Reporting Program
CAJA will prepare a Mitigation Monitoring and Reporting Program (MMRP), which will list the final
mitigation measures, the timeline of implementation (phase), monitoring and enforcement
agencies, and the actions indicating compliance.
Per the RFP, the MMRP will be provided to the City electronically.
Phase 4: Hearings
Task 4.1: Public Hearings
The Proposal includes attendance by one (1) CAJA staff member at two (2) City hearings.
Staff:Principal Proj. Manager Env. Planner Asst. Env. Pl Graphics Word Proc.
Hourly Rate:$260 $230 $180 $120 $70 $70
TASKS
Task 1.1: Strategic Assistance, Meetings, Conference Calls 0 15 0 0 0 0 $3,450
Task 1.2: Data Collection/Review Existing Information 0 3 3 3 0 0 $1,590
Task 2.1: Prepare Project Description 1 3 3 4 2 2 $2,250
Task 2.2: Prepare MND //////
Table of Contents 0 0 0 1 0 1 $190
I. Introduction 0 1 0 0 0 0 $230
II. Project Description 1 1 0 0 1 1 $630
III. Environmental Checklist and Impact Analyses //////
a. Aesthetics 1 4 2 4 0 2 $2,160
b. Agricultural Resources 0 0 0 1 0 1 $190
c. Air Quality 0 2 2 2 0 1 $1,130
d. Biological Resources 1 1 1 2 0 1 $980
e. Cultural Resources 1 2 2 2 1 1 $1,460
f. Energy 0 2 2 2 0 1 $1,130
g. Geology and Soils 0 1 2 2 0 1 $900
h. GHG Emissions 0 1 2 2 0 1 $900
i. Hazards and Hazardous Materials 0 1 2 2 0 1 $900
j. Hydrology and Water Quality 0 1 2 2 0 1 $900
k. Land Use and Planning 0 2 2 2 0 1 $1,130
l. Mineral Resources 0 0 0 1 0 1 $190
m. Noise 0 2 2 2 0 1 $1,130
n. Population and Housing 0 0 0 1 0 1 $190
o. Public Services 0 0 0 1 0 1 $190
p. Recreation 0 0 0 1 0 1 $190
q. Transportation 1 2 2 2 0 1 $1,390
r. Tribal Cultural Resources 0 1 1 2 0 1 $720
s. Utilities and Service Systems 0 2 2 2 0 1 $1,130
t. Wildfire 0 0 0 1 0 1 $190
u. Mandatory Findings of Significance 0 1 1 1 0 1 $600
Task 2.3: Revise Screencheck MND 2 2 2 2 0 3 $1,790
Task 2.4: Publish and Circulate MND 0 2 0 0 2 2 $740
Task 3.1: Prepare Responses to Comments*2 2 4 2 0 4 $2,220
Task 3.2: Prepare Mitigation Monitoring and Program 0 1 1 1 0 1 $600
Task 4.1: Public Hearings**0 8 0 0 0 0 $1,840
Direct Costs and Reimbursables Estimate
(Mailing, Hardcopies, Messenger, Travel, Production Time)$0 $0 $0 0 0 0 $2,000
$35,230
Total Hours 10 60 40 50 6 36
**This task assumes that the Project Manager will attend 2 hearings (4 hours each).
Table 1: MND Estimated Budget
Total CAJA Budget:
Total
*Without knowing the extent of the comments that could be received, the budgets for Responses to Comments are an estimate. Once CAJA has had a chance to review the
comments, CAJA will let the City know if additional budget is required.
RFP for An Electronic Billboard Project 6-1 City of Diamond Bar
6 – Acceptance of Conditions September 20, 2024
6 Acceptance of Conditions
CAJA accepts all the conditions listed in the RFP document. This includes the RFP’s Terms and
Conditions, Contractual Requirements, and the Standard Consulting Services Agreement.