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Home My WebLink About16- Simpson Advertising.pdfREQUEST FOR PROPOSAL FOR GRAPHIC DESIGN SERVICES THE CITY OF DIAMOND BAR COVER LETTER June 26, 2023 Marsha Roa City of Diamond Bar 21810 Copley Drive Diamond Bar, CA 91765 Dear Ms. Marsha Roa, Simpson Advertising, Inc. (SAI) is pleased to submit a proposal for graphic design services for the City of Diamond Bar’s monthly newsletter, recreation guide, annual calendar and miscellaneous projects. Based in Los Angeles County since 1973, SAI has provided quality graphic design and marketing services to many municipal government agencies, private businesses, non-profit and civic organizations. Principals and primary contacts authorized to bid on the behalf of SAI, Jeff Simpson and Debbie Baker, have the experience, expertise and talent to create, City publications as well as other marketing and communication projects. As an example, SAI currently works with the Cities of Diamond Bar and Santa Fe Springs to provide design and layout services of their recreation guides, newsletters and other projects that require creative talents, attention to detail and the ability to work within tight deadlines. To complement our services, SAI aligns with vendors that we know and trust to provide quality work and have the capabilities to ensure production and distribution deadlines are met. It is with great pleasure and confidence that we submit our proposal for Graphic Design Services to the City of Diamond Bar. Best regards, Jeff Simpson, President (562) 949-9780 • Jeff@Simpsonadvertisinginc.com Debbie Baker, Corporate Secretary (562) 949-9780 • Cell (562) 400-4635 • Debbie@Simpsonadvertisinginc.com REFERENCES City of Diamond Bar, 21810 E. Copley Drive • Diamond Bar, CA 91765 Contacts: Marsha Roa, Public Information Manager, (909) 839-7055 mroa@diamondbarca.gov Cecilia Arellano, Public Information Coordinator, (909) 839-7056 carellano@diamondbarca.gov City of Santa Fe Springs, 11710 E. Telegraph Road • Santa Fe Springs, CA 90670 Contact: Raelene Barraza, Public Information Officer (562) 868-0511, Ext 7538 RaeleneBarraza@santafesprings.org Walnut Valley Unified School District, 880 So. Lemon Avenue • Walnut, CA 91789 Contact: Kelli Gile, Public Information Specialist (909) 595-1261, Ext 31204 kgile@wvusd.org City of San Gabriel, 425 South Mission Road • San Gabriel, CA 91776 Contact: Matthew Morales-Stevens, Community Services Manager, (626) 308-2875 250 South Mission Drive • San Gabriel, CA 91776 mmoralesstevens@sgch.org Pacific Mechanical Supply, 13705 Milroy Place • Santa Fe Springs, CA 90670 Contact: Brent Adams, CFO (562) 921-0575, Ext 209 badams@pacmech.com Norwalk - La Mirada Plumbing, Heating & HVAC, 11661 Firestone Blvd. • Norwalk, CA 90650 Contact: Don Skala, Owner (562) 868-7777 dskala@laplumber.com EXAMPLES OF SIMILAR WORK Examples of similar work completed work product - links are provided to view full publication. Client: City of Santa Fe Springs Publication: “All Things Santa Fe Springs”, Summer 2023 https://www.santafesprings.org/ Publication: “The Telegraph”, June/July 2023 https://www.santafesprings.org/ Simpson Advertising provides graphic design services for the City’s quarterly recreation guide year and the newsletter, published 3 times a year. Client: City of Diamond Bar Publication: Diamond Bar Recreation Guide, Summer 2023 https://www.diamondbarca.gov/210/Recreation-Guide Publication: Diamond Bar Connection Newsletter, July 2023 https://www.diamondbarca.gov/208/Diamond-Bar-Connection---Monthly-Newslet Simpson Advertising provides graphic design services for the City’s recreation guide and the City’s monthly Newsletter. Client: City of San Gabriel Publication: City of San Gabriel Grapevine GUIDE, Summer 2023 https://www.sangabrielcity.com/1158/Recreation-GUIDE Simpson Advertising provided graphic design services for the City’s recreation guide and newsletter since 2012. SAI’s graphic design services contract with the City of San Gabriel ended this year. Client: Walnut Valley Unified School District Publication: “Outlook” Newsletter https://www.wvusd.org/ Simpson Advertising provides graphic design services for the WVUSD Newsletter as well as printing and mailing. The “Outlook” is published 3 times a year. Please visit www.SimpsonAdvertisingInc.com. for additional samples of our capabilities. STATEMENT OF AGREEMENT Simpson Advertising, Inc. agrees to the terms and conditions set forth in the City of Diamond Bar’s Consulting Services Agreement. SCOPE OF SERVICES AND COSTS Costs are based on City staff to provide content, including text in a Word document, photos and graphic files electronically for each publication or project. Securing stock images may be requested by the City. A production schedule will be submitted by the City and strictly adhered to for a timely delivery of electronic files to the City’s print vendor. Simpson Advertising (SAI) will provide a minimum of two (2) color PDF proofs per publication via email. Initial proof for review and second proof with completed corrections and/or edits prior to final approval. Approved, press quality files will be submitted directly to the City’s designated printer. Invoice to be submitted with net 30 terms at the completion of each publication or project. MONTHLY NEWSLETTERS: DB Connection Newsletter - 4-page, 4 times per year Newsletter 16.75” x 10.875” folded, trimmed and finished to 8.375” x 10.875”, 4/4 process with bleeds. Per Issue Total 4 issues $ 1,575.00 $ 6,300.00* DB Connection Newsletter - 6-Page, 5 times per year Newsletter 25.125” x 10.875” folded, trimmed and finished to 8.375” x 10.875”, 4/4 process with bleeds. Per Issue Total 5 issues $ 2,275.00 $ 11,375.00* RECREATION ACTIVITIES GUIDE: DB Recreation Guide/Newsletter Combination Publication - 32-Page, 3 times per year Self-cover Recreation Guide 16.75” x 10.875” folded, trimmed, saddle stitched on 10.875” and finished to 8.375” x 10.875”, 4/4 process with bleeds. Per Issue Total (3 Issues) $ 4,925.00 $ 14,775.00* ANNUAL CALENDAR: DB Calendar 28-page, 1 time per year Self cover Calendar 16.75” x 10.875”, folded, trimmed, saddle stitched on 10.875” and finished to 8.375” x 10.875”, 4/4 process with bleeds. Per Calendar $ 2,800.00* INFORMATION FLYER: Two-sided flyer, as needed Flyer size of 3.5” x 8.5”, 4/4 process with bleeds. Per Flyer $ 585.00* HOURLY RATES & ADDITIONAL GRAPHIC DESIGN FEES Hourly rates for miscellaneous graphic design projects: Design per hour $ 120.00 Production per hour $ 100.00 Client edits beyond three rounds: Cost per Issue per hour $ 75.00 *Graphic files are not subject to State sales tax when transmitted electronically.